CIEP social media round-up: February and March 2021

Ah, the relief in February and March 2021 as spring approached, and finally, well, sprang. We marked this hopeful period by promoting a new course and guide, and by celebrating significant days and seasons.

In this article, we cover:

  • Word for Practical Editing course
  • promotion of our Going Solo guide
  • BookMachine’s Editorial Season
  • Twitter threads, racism and the media
  • special days and seasons
  • business tips and tricks
  • language love.

Our three-month promotion of the Word for Practical Editing course had a fantastic response across social media, with nearly half a million impressions across our various platforms, and nearly 5,000 click-throughs to the course page. It clearly strikes a chord with budding and more experienced editors alike who want to maximise Microsoft Word’s ability to do the heavy lifting when it comes to routine editing tasks.

We hope you enjoyed watching Sue Littleford, author of our guide Going Solo, spin a wheel of names! The ten lucky winners each received a free copy of the second edition of this popular start-up guide.

Another popular event promoted heavily on social media was BookMachine’s Editorial Season. We ran a special membership-growth campaign, and Advanced Professional Member Kia Thomas featured in one of the Season’s regular Wednesday Wisdom slots. Kia shared her experience and insights into editorial freelancing during a live Q&A that was well attended and very much enjoyed.

We also used Twitter threads to promote Going Solo and a blog post about proofreading as a side hustle. Threading is a useful tool for Twitter promotion that requires more in-depth information than can be squeezed into 280 characters.

The CIEP was especially grateful for this functionality during the controversy that erupted following comments from the Society of Editors’ former executive director, Ian Murray, on racism and the media. Commenting on something as serious and important to our industry via social media needs to be concise and clear but substantive. Threading allowed us to make a statement about the CIEP’s commitment to conscious language, representation and structural barriers, and to continuing to learn and do better. You can find our commitment to anti-racism on the home page of our website.

Special days and seasons

During Covid times there has been a feeling of making the most of special days and other periods of celebration. As we’re wordy people, this usually involves reading the relevant books. February was LGBT+ History Month and we published three articles that explored some great LGBT+ reads: history books; books that celebrate and educate; and 42 LGBTQ books that will change the literary landscape this spring. To mark that special day in mid-February – you know, the one celebrated all over the world – that’s right, National Radio Day on 13 February (why, which mid-February date did you think we meant?) we included a much-admired poem from Brian Bilston re-creating the tuning of a radio. At the beginning of March it was World Book Day, of course, eagerly anticipated as the most popular ever. To celebrate St Patrick’s Day on 17 March we shared an article covering 25 books by Irish authors you should read.

On 8 March it was International Women’s Day, but the articles we posted celebrating women during these two months weren’t confined to a mere day. From women in the OED to a quiz to find out which literary heroine you are, and from what Elizabeth Barrett Browning’s time in lockdown teaches us to how well you know a selection of literary classics by women, quite apart from all of the articles we featured that were written by women, quoted women and built on the work of women – well, it was as if women and girls make up, what, 49.6% of the world’s population or something.

Business tips and tricks

As ever, we posted a good number of articles to help our friends and followers keep ahead in their businesses. The title of ‘Video killed the meeting room star’ was given a thumbs-up by our Facebook audience, but its contents proved equally admirable as it explored the do’s and don’ts of making video calls. Articles on pricing structures, being able to accept feedback and when and how to fire a freelance client offered useful advice, and posts condensing the lessons of decades of non-fiction editing experience and how to edit face to face, as well as a quiz on the anatomy of a book, were useful in a different way. For inspiration (and what business person doesn’t need to be inspired sometimes?) we posted a great article about seven writers who were also editors (and the books they edited), and another about the innovative influencers on TikTok whose book reviews are having a major effect on publishing sales.

Language love

But if you’re an editor or proofreader it’s no use being strong on the business side if you’re not cutting the mustard with your knowledge of language and punctuation. We covered this side of things too, with articles about prefixes, countable nouns, brackets and parentheses and commas between adjectives in creative writing.

And then there’s the content we post because of the sheer love of language, which we know our friends and followers share: ‘6 Latin abbreviations you should know’, ‘When repulsive wasn’t disgusting’, ‘Irony and the OED’ and an article on imps and elves, and what they have to do with vaccines. A wealth of etymology and history, all rounded off with a bang-up-to-date short article on whether it’s correct to say O.K., OK, ok or okay. The answer, apparently, is now ‘ok’, with a nod to the fact that ‘maybe mmmkay will achieve formal status one day’. ‘K’, as one of our Facebook followers succinctly said.

In February and March 2021 we showcased CIEP courses and guides, spoke out on important issues, and curated seasonal content and tips to improve your business and language skills. We hope you enjoyed following us as winter turned to spring.

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About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

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Photo credits: grass in sunlight by Aniket Bhattacharya; women by Claudio Schwarz | @purzlbaum, both on Unsplash.

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

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