Two of the strangest months in memory, recorded through our social media accounts
Times such as these are tricky for a social media team whose focus is on publishing and freelancing. As with pretty much everything right now, long term we don’t know what COVID-19 might mean for publishing, the book industry, or editors and proofreaders. We entered April 2020 wondering what we could communicate to our audiences on a day-to-day basis. Too much doom would be unhelpful. Too much levity would be unwelcome. What to do? Like so many others, we took each day at a time.
But heartening developments emerged, at least where publishing was concerned: increased book buying during lockdown, and the appearance of online book festivals and other events, with the Hay Festival, from 18 to 31 May, presenting an impressive array of personalities including our own honorary president, David Crystal. (David also starred in Mark Allen’s new podcast, That Word Chat, on 11 May.) Online events, by their nature, could include many more people than would have attended physically. ACES, the society for editing in the US (@copyeditors), took its conference online with #ACES2020Online on 1 May, and we were promised great things by SENSE, the Society of English-language professionals in the Netherlands (@SENSEtheSociety), whose online conference was to take place in early June.
Revising our lexicon
We covered the updating of dictionaries that the coming of COVID-19 required, so that editors and proofreaders were informed about how to refer to the virus. We posted articles about new terms such as quarantini and coronacoaster, and terms that were gaining popularity such as infodemic, as well as whether we were using older terms differently now. We reminded our followers of the differences between similar terms we were now using a lot, such as hoard and horde (‘There are hordes of people hoarding toilet paper’, one Facebook follower observed).
Keeping up with tech
Video conferencing packages are now part of our lives in a way they never were before. We covered Zoom in various ways, from why Zoom makes you tired to sports commentator Andrew Cotter’s Zoom meeting with his two Labradors: a treat. Meanwhile, Cambridge Dictionaries introduced us to new video conferencing terms like zoombombing, zumping and teletherapy. Merriam-Webster noted the coining of two news-and-phone-related phrases: doomsurfing and doomscrolling.
More attention is being paid to bookshelves in these Zoom days (see ‘Bookcase Credibility’, @BCredibility, an account launched in April that comments on the bookshelves of various public figures). Of course, at CIEP we appreciate a good bookshelf (and a good book nook, a scene or figure that can be placed between shelved books). On 25 March we had proved ourselves ahead of the curve by asking our Twitter followers to #ShowUsYourShelves. To fill these shelves still further, during April and May there were a number of articles and postings about the books we could read in lockdown, to comfort us, return us to our childhoods, inspire, uplift or offer us escape, or simply to get us through. We enjoyed artist Phil Shaw’s ordering of books to tell a story with their titles, something that Orkney Library (@OrkneyLibrary), now temporarily closed, had often done for its 70K followers. And, remaining with libraries, the true story about the cleaner who rearranged the books in a library in size order – oh, horror! – inspired sympathy and hilarity in many.
Suddenly, actors and other artists had time on their hands and were doing impromptu readings and recitals. Jennifer Ehle, Elizabeth Bennet in the famous BBC 1995 adaptation of Pride and Prejudice, read the novel chapter by chapter, and we shared this on Twitter on 6 April. Andy Serkis read The Hobbit online for charity. @SirPatStew (Sir Patrick Stewart) read a Shakespeare sonnet every day until 22 May. Our post announcing this got 83 likes and 33 shares from our delighted Facebook followers.
Of course, we editors and proofreaders are, for the most part, well used to all aspects of working from home, from furry assistants to endless tea or coffee drinking. And, alas, with beverages occasionally comes spillage. One of our most popular posts on Twitter was about an artist who made coffee stains into illustrations of monsters. There were a lot of them. Boy, was he unlucky with his coffee.
Funnies, Friday or otherwise
If you’re a devotee of the CIEP Facebook page, you’ll know that there’s a Friday Funny at about 4pm every week to send everyone off into the weekend with a smile. These are often comic strips by book-appreciating illustrators such as John Atkinson or authors who understand the trials of working from home such as Adrienne Hedger. When we’re very lucky, the legendary Brian Bilston releases a poem. His ‘Comparative Guidance for Social Distancing’ got 160 likes and 105 shares on our Facebook page, and it wasn’t even posted on a Friday. Sometimes the stars align and there’s a cat-and-books story we can post at the end of the week. Such an event took place on 22 May, when we enjoyed Horatio, a cat who wears (or, really, bears) costumes to promote his local library. As one Facebook user commented, ‘That is a patient cat.’ Truth.
We only started posting our blog-based LinkedIn content regularly last June, and since we passed the 10,000 followers mark last August our followers have increased again by another 8,000. Since lockdown, engagement has reduced as many of our followers seem to be working parents who are grabbing opportunities to work while suddenly morphing into teacher mode. During April and May 2020, posts that proved popular included: Denise Cowle’s week in the life of an editor (more than 8% engagement rate and 45 likes), a post by Intermediate Member Hilary McGrath sharing tips for staying motivated when starting a course (more than 4% engagement rate and 38 likes) and, showing reading-related content is our bread and butter, Abi Saffrey’s post about evaluating her year in books (more than 5% engagement rate, 32 likes and 8 comments).
Rounding up the round-up
During April and May 2020 on the CIEP’s social media, the emphasis was on editors and proofreaders looking after themselves, diverting themselves, keeping informed and looking for light where it could be found. As ever, our social media was overwhelmingly about support. We got a new emoji on Facebook – ‘care’, the usual little yellow head hugging a heart. Gotta tell you, it’s coming in useful.
Proofread by Victoria Hunt, Intermediate Member.
Posted by Abi Saffrey, CIEP blog coordinator.
The views expressed here do not necessarily reflect those of the CIEP.