Tag Archives: conference

Consistency is key to building and keeping a ‘fan base’

This year’s CIEP conference was held online, from 2 to 4 November. Attendees from all over the world logged on to learn and socialise with their fellow editors and proofreaders, and a number of delegates kindly volunteered to write up the sessions for us. Emily Gleeson reviewed Digital marketing primer: making a big splash on your own, presented by Erin Brenner.

A blurry window pane reflection of a group of people enjoying a coffee break at the CIEP conference.

Coffee break at the 2019 SfEP Conference.

In a year of firsts for everyone, the CIEP 2020 conference brought many for me – my first online conference, my first CIEP event and, more pressingly, my first time nervously writing something real that people might read. My nerves may have been wasted, though, as the more sessions I attended, the more I felt I’d found a place where I could just … be.

Stage fright is my most loyal companion and extends to everything that’s visible to the public, which certainly affects my weak digital marketing efforts. So, it was with a sliver of excitement and loads of trepidation that I sat down to watch Erin Brenner (Right Touch Editing) speak, hoping to learn even a little something that might help.

Digital marketing

For many, digital marketing conjures up frightening images of the conceptually impossible, but Erin soothed us quickly. She began by breaking it down into easy-to-stomach pieces. In doing so, she changed my perspective on successful marketing from an insurmountable mountain scaled only by interpersonal geniuses, into relieved acceptance of the clearly doable step-by-step processes defined by her tidy methods. With a heavy emphasis on building strategy, we were introduced to a clear, goal-driven structure that I’m sure will have even the most introverted and uncertain of us seeing small triumphs, if only we put in the effort. In a defining point about audience, Erin tapped into a reminder I expect all of us need to hear occasionally.

The problem we’re solving for our client is not their lack of clean copy.

It’s so easy to get caught up in the achievement that we find in polishing something to almost perfect, that we can forget that our clients come to us to make their product better, not cleaner or well-written. If they understood our profession – our passion, obsession, sometimes pathological need – enough to know that cleaner even exists, much less as a step towards better, they’d probably not look for us at all.

The road to marketing enlightenment

This comment about problem-solving, which took up only a single line in my hurried notes and is something we’re probably all theoretically aware of, carried us easily into the remainder of the session. Empowering and encouraging in her easy, collegial way of sharing, Erin took us on something akin to a journey of marketing enlightenment. She broke down everything – from defining the real problem we’re solving to how to use a strong marketing message and evocative keywords to get that across. So genuinely generous is Erin with her expertise, we were also treated to resources and suggestions to help us successfully develop a schedule and measure the result of our efforts. All we have to do is stick to the plan.

Erin Brenner’s Digital Marketing Primer rather convincingly conveyed this exciting idea that, with a little bit of patience and the creation of fluid, achievable goals, digital marketing success is not out of reach for any of us. In fact, if we can keep the excuses at bay and follow the guidance we’ve been given, we can pursue it with confidence and clarity and strive to make our businesses work better for us.

A light-skinned person with glasses poised on the end of their nose, and shoulder length, wavy hair.Emily Gleeson is a fiction editor based in Australia, who proclaims an eclectic taste and a preference for stirring subtlety, bold truths and vivid imagery, but whose real delight comes from the happiness her clients find in their achievement. Emily can be found at facebook.com/emilygleesoneditorial/, where she patiently awaits news of a CIEP membership upgrade.

 


Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Achieving a clean, polished edit is simply a matter of style

This year’s CIEP conference was held online, from 2 to 4 November. Attendees from all over the world logged on to learn and socialise with their fellow editors and proofreaders, and a number of delegates kindly volunteered to write up the sessions for us. John Ingamells reviewed Mastering editorial style sheets, presented by Amy J Schneider.

Students walking down a road with a university builiding in the background. A statue of a profile of a human head is in the foreground on the right-hand side.

Conference Aston, where the 2019 SfEP conference was held.

What to include on a style sheet

‘Anything you had to look up’ is a great place to start when thinking about what to put in a style sheet. If you have to reach for a reference book, others will too. So, save everyone the trouble and put in your style sheet.

Excellent advice from Amy Schneider in her conference session on style sheets. Anyone who thought a style sheet was just a quick list of whether to use US or UK spellings and whether to hyphenate things beginning with ‘multi-’ will have been impressed by Amy’s exposition of the breadth of things that merit inclusion in a style sheet and the level of detail involved.

Amy walked us through some key questions about style sheets: what they are for; who uses them; how to go about creating one, and what to include. She also touched on some of the differences between fiction and non-fiction (or is that ‘nonfiction’? Where’s my style sheet?).

Most publishers will have a standard sheet, but each project will still need its own to reflect individual requirements. The earlier in the process the style sheet is produced the better, since it can be useful at all stages of production. Copyediting and proofreading, we all understand. But how many of us have stopped to think that indexers and designers will also find a properly compiled style sheet just as useful?

How to present your style sheet

When creating a style sheet and deciding what to include, Amy warned us of the danger of the whole thing becoming an unwieldy wall of text. Sometimes, there may be no getting away from the amount that needs to be included, so it becomes all the more important to focus on clarity of organisation and layout. She challenged us to think imaginatively about how we present the information. ‘Make it skimmable!’ One interesting idea was whether to list things alphabetically or thematically. For example, should Chardonnay and Merlot be listed a long way apart on an alphabetical list or grouped under a single heading of ‘Wine’? The answer will obvious if we follow Amy’s advice and consider the audience: who is using this list and what format will help them find what they are looking for efficiently.

Thinking of the audience will also help us decide how much detail to include. A publisher might be happy with a simple page reference to the relevant bit of the Chicago Manual of Style, while an indie fiction author might appreciate a more detailed explanation for a choice that the copyeditor has made.

Fiction style sheets

In the case of fiction, Amy emphasised that the style sheet was the place for the editor to note down any continuity issues: for example, a character might have three brothers on one page, but four brothers a few chapters later.

Finally, Amy encouraged us to see the style sheet as a core product of the editing process.

Like any good conference session, Amy’s presentation gave us plenty of informative content but also left us with much food for thought on how we can develop and improve our own approach to style sheets.

A light-skinned person with a light-grey beard. They are wearing glasses.After 15 years in the diplomatic service and ten years in the City, John Ingamells became a freelance editor in 2015. He lives on the North Norfolk coast with his wife. His work is mostly academic (journals and books), but he has tackled some fiction and business copywriting. When not working, he bakes sourdough bread and plays backgammon.

 


Style sheets work as a complement to style guides. The CIEP guide Your House Style outlines the value of having a house style and how to create such guidance if it isn’t yet in place for an organisation.


Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

How shared values helped the Quad harness their superpower

This year’s CIEP conference was held online, from 2 to 4 November. Attendees from all over the world logged on to learn and socialise with their fellow editors and proofreaders, and a number of delegates kindly volunteered to write up the sessions for us. Debbie Scott reviewed Editorial mastermind groups, presented by Laura Poole, Amy J Schneider, Sarah Grey, Erin Brenner and Lori Paximadis.

Laura Poole speaking at the 2019 SfEP conference.

Editing and proofreading can be lonely activities, but never more so than when the country is in lockdown and we can’t meet clients, friends and family face to face. It was encouraging, therefore, to hear from a group of North American editors who had formed a mastermind group called the Quad.

The Quad comprises seven like-minded women, not four as its name suggests. They are Laura Poole, Amy J Schneider, Erin Brenner, Sarah Grey, Lori Paximadis, Adrienne Montgomerie and Katharine O’Moore-Klopf. They excel in their fields and thrive in the sharing of knowledge and ideas, as well as supporting each other. Indeed, the Quad is based on the principle that the whole is smarter than the sum of its parts.

Many of us are members of online forums and social media groups, but a mastermind group is more tight-knit in that it is generally made up of people who share the same values and feel comfortable enough to form trusted relationships. There are no rules when forming a mastermind group, but when it was created, the Quad’s founding members were all at roughly the same stages in their careers. To start with, they communicated daily through Facebook chat; talk was predominantly professional and focused around dealing with clients, the sharing of technical advice and the all-important ‘tact check’ – as in ‘have I struck the right tone in this email?’

Talk is still largely professional, but the Quad’s members have grown together, and their careers have matured. Some members have been part of the Quad since the beginning, while others have come and gone. Yet the group continues to grow from strength to strength; its members have developed an entrenched respect for one another and hold each other to account. For Sarah, the Quad helps her understand what her work and skills are worth. She described the Quad as being ‘like a larger brain backing hers up’. Sometimes you need others around to make you appreciate yourself, especially when Imposter Syndrome creeps in.

In addition to daily communications, the Quad has monthly check-ins where goals, successes and plans are mooted and ways in which members can support one another are discussed. The group also appreciates the importance of taking time out to evaluate direction. Lori described the sort of ‘retreats’ the Quad has held, taking the form of in-person and virtual events. Some have been skills-based, others business-based, with the project and writing retreats proving particularly successful. Of course, you can go on a solo retreat and use the extra time to take stock of your business.

The session was a great start to conference. It left me wondering why I muddle through alone, especially in a year where COVID-19 has severely impacted my business. I am grateful to the Quad for sharing best practice and insight. Whether I join a mastermind group or not, I now know there are many other people with a wealth of knowledge ready to be shared – we just need to shout about it more and make the effort to collaborate.

Debbie Scott is the co-founder of Scott Communications, a provider of copywriting, copyediting and proofreading services, as well as public affairs and public relations consulting.

 

 


Keep an eye out for more session summaries arriving on the blog over the coming days, and do share your highlights with us in the comments or on social media.


Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Five things to take to the SfEP conference

By Abi Saffrey

It’s just over a week until the 2019 SfEP conference. This year, I’m leading a workshop on editorial project management but, while writing my slides, I got a bit distracted by thinking about what I need to take with me. And then I started to wonder what other delegates would be taking with them, so I went onto the SfEP’s conference forum and asked. Here are my (and my respected colleagues’) recommendations of what to put in that wheelie case before heading to Aston University in Birmingham on 14 September.

1. Home comforts

Conference accommodation can be unpredictable – the pillows too firm, the duvets too thick, the shower room too tiny – but it’s possible to mitigate those issues by taking something from home. Okay, you can’t take your bathroom, but you could take a pillow or pillowcase, a sheet, even a small fan. At some venues, if you bring a hairdryer, you’ll gain brownie points from other delegates. They may even stand you a drink at the bar. But this year we can all travel light, because Aston’s rooms are truly luxurious with hairdryers, irons (and accompanying boards), fans, bedside lights and adequately sized bathrooms.

2. Food and drink

I will be taking my refillable water bottle, because I love a bit of hydration – especially important in air-conditioned seminar rooms and when spending the best part of three days talking (and laughing). Emergency and preferred teabags are worth shoving in your case, as you never know what will be on offer in bedrooms or at break times. Ditto snack items – whether you prefer sweets or bananas, you’re going to need energy to keep the brain whirring.

Good news: there is a small supermarket a short stroll from the Aston conference centre, so Minstrels are always within reach (other chocolate products are available).

3. Something for the quiet moments

Conferences are tiring, especially if you normally work at home with only a furry companion to talk to for hours on end. How strange that editors often take books with them for their downtime. Other portable hobbies that can provide an essential mental and physical breather include music, colouring, sketching, sewing, running and wine.

Aston does have a delightful little swimming pool that is open to delegates at certain times, so remember to pack appropriate attire if you fancy a dip. This year, there will also be a Quiet Room in the conference centre, so that delegates can easily take time out during the busy days.

4. Something for the actual conference

It turns out that the SfEP conference isn’t all about chatting with edibuddies; there’s also some of that there learning going on. Take an open mind and some confidence – listen to others’ ideas and speak your own. If you’re prone to a grumpy resting face, see if you can dig out a smile or two (for use when appropriate).

You’ll need something to take notes with/on, whether that’s a laptop, mobile device or a notebook and pens (preferably lots, and in different colours). And don’t forget the charger (and additional power pack) for those electronic devices, especially if you’re live tweeting (this year, the conference’s hashtag is #sfep2019).

Consider your clothing selections – a conference is not the right time to try out new shoes. Go comfy (and clean).

Remember business cards in case of networking successes or prize draws.

5. Medication

Nearly everyone who responded to my call for suggestions mentioned medication – either for an existing condition or painkillers for the headaches that come from thinking, talking and those lightbulb moments. (I refer the honourable reader to the earlier point about hydration.)

And don’t forget!

It’s the UK! The weather does what it wants. It turns out that coats quite often get left at home, and are later missed.


With thanks to SfEP conference goers and forum regulars, veterans and devotees: Hugh Jackson, Helen Stevens, Anya Hastwell, Sue Browning, Julia Sandford-Cooke, Luke Finley, Jane Hammett, Denise Cowle, Margaret Hunter, Jane Moody, Beth Hamer, Cathy Tingle, Sabine Citron and Melanie Thompson (and those who have contributed to the discussion after this was written).

 

Abi Saffrey will be taking decaf teabags, a water bottle, her swimmers, well-worn trainers, bananas, her laptop, her resting grumpy face and hopefully a completed set of PowerPoint slides to this year’s conference.

 

 

Proofread by Victoria Hunt, Intermediate Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Don’t panic! How to stay calm in a crisis

By Melanie Thompson

Drawing of an 'emergency kit' bag with Hart's Rules and Oxford English Dictionary books spilling out of the top

Would you sign up for a two-hour conference session titled ‘Risk Assessment for Editors and Proofreaders’? Perhaps a few people would. (I might even be tempted myself, because I have some experience of editing and writing safety-related content.) But SfEP conferences always aimed to entertain as well as educate: after all, that’s one of the best ways to learn. So I needed to come up with a new twist on an apparently dull but important topic for my slot at the 2018 event.

After a bit of head scratching I came up with an idea: ‘Don’t Panic! How to stay calm in a crisis’ – a workshop that challenged my unsuspecting victims keen and willing editorial colleagues to play a giant interactive board game: The Game of Editorial Life.

Spinning plates

Freelance editorial professionals need to keep a lot of plates spinning – marketing their services, juggling client expectations and moving deadlines, chasing invoices, and keeping up to date with technology. And there are other plates spinning in the background – both business and personal – that must not be ignored.

Life happens and plates may crash but, by thinking ahead and preparing for the worst, we can avoid many problems, and survive most of the rest.

When I say ‘survive most of…’ I do mean just that. There is one inevitability that we all face (and I don’t mean your tax bill), and we need to think about that too.

The Game of Editorial Life enabled like-minded professionals to think about ways to plan ahead to avoid a number of work-related crises – from electricity outage to hacked computers via vanishing clients. But we also discussed strategies to deal with non-work events that can have an impact on our capacity to work and therefore pose a risk to business continuity.

Among those was one I want to focus on here: the round I named ‘Unhappy families’.

Unhappy families

Drawing of a person with a broken arm in a sling

If you are an employee you will have access to paid holiday, sick leave, maternity/paternity and other benefits. And there will usually be someone else on hand who can cover for you if you have to dash off because of a family emergency. This is relevant even if you don’t have a ‘family’ in the traditional sense – pets have crises too as, of course, do close friends. More important, you yourself may have a health crisis (either sudden in onset, or a gradual change that makes working difficult).

If you’re a freelancer, you have to grapple with these things while still keeping your work plates spinning.

Or do you?

In the workshop, I presented the competing teams – yes, it really was a game (with forfeits, and prizes) – with various scenarios and asked them to make a crisis plan by answering the following questions:

  • Triage – what do you do first, second …?
  • Do you tell your clients?
  • If so, when and how?
  • What could you do to be better prepared for this sort of crisis?

Grab a pen and some scrap paper and have a go yourself. Here are a couple of scenarios:

  1. You have landed a really exciting project, but a few days in you’re starting to feel really ill, with flu-like symptoms.
  2. You get a call one morning that a close family member/friend has been taken to hospital in an ambulance.

In the workshop discussion our ideas for all the scenarios coalesced around these key points:

  • Remember the flight attendant – put on your oxygen mask (ie, look after yourself so you can care for others).
  • Consider health/dental insurance.
  • Have regular health checks.
  • Regular breaks/holidays.
  • Consider loss of earnings insurance (it can be very expensive) – not to be confused with payment protection insurance (which often doesn’t work for the self-employed).
  • Know where to seek local help.
  • Tap into your network – local and remote (CIEP colleagues are perennially generous with their time and empathy).
  • Talk to your clients – they are humans.

Extras you might consider for scenarios 1 and 2 above are: get vaccinated; and keep emergency numbers handy.

A desktop PC with a unwell looking face on the monitor screen and smoke rising from the top

On that latter point, the entire workshop was built around developing an emergency plan and all the participants went home armed with a business resilience booklet that acts as an aide memoire for all the lively and useful discussions of the day, as well as a place to write down essential information that you – or your nearest and dearest – can easily find in a crisis.

I have mine pinned on my kitchen noticeboard.

As I mentioned at the beginning, crises don’t bother to phone you up and plug themselves into your busy schedule, they just happen. Mine, post-conference, was a call from a stranger to say that my son had crashed his car. I was in the middle of work for a client, and had an ill pet waiting to go for a walk. Of course, I dropped everything and dashed to the scene (son was fine, by the way) but I was very glad I had spent time while writing the workshop to think about my own ‘don’t panic’ strategy.

Remember:

  • Don’t leave things to chance.
  • Make plans.
  • Review them regularly (eg, once a year).

Further reading

 

Melanie Thompson reading the SfEP guide 'Pricing your project'Melanie Thompson (CIEP APM) has worked in and around publishing since 1988 and has just begun her 20th year as a freelancer. She writes and edits materials on sciences, especially climate change – a topic worth panicking about – from her home in a small village on the Herts/Beds/Bucks border. She’s an CIEP tutor. Follow her on Twitter via @EditorSpice

All illustrations © Paul Dyett 2018

 

Proofread by Joanne Heath, Entry-Level Member.
Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

 

Originally published April 2019; updated June 2021.

What’s your editorial flavour? From bland identity to brand identity

In the first of a series of posts anticipating our 2018 conference in September, Louise Harnby previews her session: ‘What flavour is your business? Building a brilliant editorial brand’.

What’s your favourite chocolate? I like Galaxy. Lindt’s lovely too. Cadbury’s is good but not as good as Galaxy and Lindt! I’ll eat Nestlé if it’s free but I don’t buy it. And Hershey’s? Just no.

There’s nothing wrong or right about any of those types of chocolate. It’s just that chocolate comes in different flavours, which means what we like or don’t like is personal. It’s about fit, about preference, about taste.

Image of delicious chocolates

Building a brand identity for our editorial businesses isn’t so different. And just as there are some types of chocolate that don’t float my gastro boat, so there are some editors who aren’t the perfect fit for a client.

It’s not that those editors aren’t fit for market, or that they don’t have excellent qualifications and a ton of experience. It’s rather that none of us can be all things to all clients, and when we try to be, we risk diluting the message to the extent that it’s bland.

Baseline appeals to everyone

It can be tempting to focus on the obvious when we’re presenting ourselves online – this qualification, that training course, this certificate, that award, and other stuff such as being professional, meeting our deadlines, and producing high-quality work.

All of that is important but none of it’s particularly interesting. How many of your colleagues actively advertise themselves as poorly trained editors who produce questionable work and struggle with time-keeping? None, I hope.

And yet many editors focus heavily on these baseline attributes when constructing their websites. My site used to be like that – I was talking to students, authors, businesses, academics and publishers … anyone I thought might hire me. That meant I had to keep the message watered down so as not to put anyone off. And so I focused on the baselines.

The problem with baselines is that they speak to everyone but inspire few. And while that kind of message might generate work leads, it rarely generates ideal work leads.

To move ourselves into a position where we’re attracting the perfect clients – those who are offering us the type of work we crave at the price we’re asking – we need to add flavour.

Communicating the way we taste to our ideal clients is where branding comes in.

Building the flavour of you

If you want to extract the flavour of you and infuse your online presence with it, please join me for ‘What flavour is your business? Building a brilliant editorial brand’.

In the first hour, I’ll show you a brand-building framework – one that explores what makes each of us tick, what’s troubling our clients, and what our nemesis thinks and does.

In the second hour, it’s your turn. You’ll use that framework to begin the process of creating a rich, compelling and unique brand identity that attracts your best-fit clients.

You don’t need any experience of branding or marketing. All I ask is that you come with an open mind and a readiness to be honest with yourself.

Can you keep a secret?

There’s one more thing, but let’s keep this between ourselves … there might just be chocolate. Not the chocolate I like. The chocolate you like.

If you sign up for the session, email me at louise@louiseharnbyproofreader.com and let me know what your favourite choccy is. That way, I can make sure the workshop is a truly flavoursome experience for you!

I look forward to seeing you in Lancaster!

Louise HarnbyLouise Harnby is a fiction line editor, copy-editor and proofreader who specialises in supporting self-publishing authors, particularly crime writers. She is an Advanced Professional Member of the Society for Editors and Proofreaders (SfEP) and an Author Member of The Alliance of Independent Authors (ALLi). Find out more at www.louiseharnbyproofreader.com.

Sharing is caring: collaboration among freelance fiction editors

Carrie O’Grady

A couple of years ago, I sat down with some of my fellow fiction editors for coffee and a chat. One looked particularly brow-beaten. ‘I’m really stumped on this structural edit of the latest in the Two-Dimensional Murders series,’ she confessed. ‘The author has Miss Scarlet committing the crime in the billiard room with the candlestick. But how she manages to sneak it away from the dining-table unseen, while the rest of the guests are enjoying a candlelit dinner, is beyond me.’

confused

We sympathised. ‘I know just how you feel,’ said another. ‘In the mystery I’m working on, this professor – Plum, he’s called – bumps off the host in the conservatory with a length of lead pipe. It’s causing me no end of problems, considering that the author also has him chatting to the colonel in the lounge at the exact moment the murder is committed.’

‘A good alibi,’ mused a third. ‘Perhaps too good. Is there any possibility of, say, a secret passage?’

‘Why – that’s brilliant!’ gasped the editor. And we all cheered and hugged and congratulated ourselves on another problem solved.

In reality, of course, it’s not like that. Fiction editors, like all other editors, are bound by confidentiality clauses that prevent them from spilling the details of their clients’ plots. (Which is a shame, in a way, because we are all people who love stories and love talking about stories. I’m sure I’m not the only one who has to bite my tongue so as not to enthuse to others about a particularly ingenious plot workaround that a client and I have cooked up together.)

That’s not to say that we don’t help each other out. There are certain problems particular to fiction that have no single ‘best-practice’ solution, and it’s not easy to work out which will suit your project best. For instance, say you have a third-person narrator, Emma. As she talks to her friend, Harriet, she is struck by a sudden realisation. How do you convey her thoughts to the reader? Do you put them in italics? In her own words, or yours? Is it lapsing into ‘filtering’ to tell us that ‘it darted through her, with the speed of an arrow, that Mr Knightley must marry no one but herself’?

Questions such as these are easily phrased so as to give away little or nothing about the nature of the book. They often crop up on social media or in the CIEP forums, where other editors love to pitch in with suggestions. The supportive nature of the community is astonishing; new entrants to the field are greeted with a chorus of warm wishes and friendly advice.

What’s particularly useful about Facebook and its ilk, to fiction editors, is its international breadth of expertise. Say your client, a Brit, has penned a romance set in Seattle. ‘Perhaps he simply doesn’t fancy me,’ sighs the heroine. You know it’s not quite right, but if you haven’t heard much American slang, it can be hard to reword such a line so that it sounds remotely convincing. Ask the internet, and a chorus of voices will sing out across the Atlantic: ‘Guess he’s just not that into me!’

Fiction editors around the world are constantly giving each other tips on other regional matters, such as copyright law and cultural sensitivities. When e-books can be read anywhere across the globe from Day One of publication, there is great scope for offence in even the most innocuous novel. And we all know the damage even a single outraged Amazon review can do.

coffee break

The most rewarding form of collaboration, though, is the kind where we really do get together, in person, and sit down for a coffee and a chat. The CIEP annual conference is one such occasion, warmly anticipated by many editors around the UK and beyond. Smaller workshops throughout the year are organised cooperatively, with the twin aims of improving our professional skills and building personal links with our colleagues.

We may be prohibited from sharing our clients’ stories, but there’s nothing we like better than sharing our own. This is not just editorial self-indulgence. Having such a collaborative network ultimately helps our clients too, and it hopefully means the published work is even better for some collective input.

A white woman (Carrie O'Grady) with brown hair and a headband.Carrie O’Grady is a fiction editor and former reviewer for the Guardian. You’ll find her at the Hackney Fiction Doctor or on Twitter at  @carrietoast.

 

The views expressed here do not necessarily reflect those of the CIEP.

 

Originally published July 2018; updated March 2021.

Restorative niches and the CIEP conference

In a follow-up to her popular blog post last year, Abi Saffrey has some ideas for how introverts can find spaces to breathe to help them avoid being overwhelmed at the CIEP conference.

Coffee cup with pause symbol

Last year, I (with substantial assistance from two fellow introverts) put together A survival guide for introverts, in preparation for the 2016 SfEP (now CIEP) conference.

I am, ahem, embarrassed to say that I ignored most of that advice and I came away from the conference exhausted and not wishing to speak to anyone at all about anything at all for a week or so. During the conference, I did take a bit of time out for myself – a walk around the Aston campus and a bag of Minstrels in front of rubbish TV – but not as much as I’d planned. I was having a ball! I learnt stuff, I met so many smart and funny people, I saw a mouse in the dining room, I danced till after midnight, and I attended some inspiring sessions. I was getting energy from those around me; perhaps, very slowly, I am becoming an ambivert (calling myself an extrovert would be extreme).

I recently watched a fascinating TEDx talk by Brian R. Little, an extremely introverted university professor specialising in the study of personality and well-being. He talks about how the sensitivity of our neo-cortex is key to whether we display introvert or extrovert tendencies – some of us (introverts) have an optimum level of stimulation way below that of others (extroverts). And often when an introvert and an extrovert meet, they find themselves in a painful impasse where the extrovert tries to raise the level of stimulation and the introvert tries to lower it. As the introvert withdraws, the extrovert talks more, moves more, both of them trying to keep their neo-cortex happy.

One of Professor Little’s key concepts is that of restorative niches, the time out I mentioned above. Everyone needs a restorative niche to bring their neo-cortex back to its optimum level of stimulation: introverts need down time; extroverts may need more interaction and more action. Extroverts may well go from one highly stimulating situation into another – and create one if needs be by turning their music up loud. (I like loud music in my down time, but I’m still not an extrovert.) Introverts are more likely to indulge in meditation, a walk or staring into the middle distance.

Green trees

So, with the 2017 Conference fast approaching, I’m starting to think about the restorative niches I will be able to seek out over those two and a half days. I’m starting the weekend with a visit to the spa at Wyboston Lakes, making the most of the facilities that the conference venue has to offer. This should give me the break I need to transition from day-to-day life to conference mode, and help me cope with the physical tension that does arise when I’m out of my comfort zone.

This will mean that I can’t go to the speed networking session. Extreme introvert part of me is relieved: I’m pretty sure every introvert twitches at those two words. Speed. Networking. Social part of me is sad to miss out on the opportunity to be introduced to peers in a very directed, structured environment. On the CIEP forums, several conference attendees have talked about this session and the personal conflict they have about it – but all have acknowledged that the benefits far outweigh the anxieties. Some have expressed relief that it’s early on in the conference rather than at the end – when their neo-cortex could well be buzzing like ten wasps in a tiny jam jar and they may not be able to do more than nod and perhaps blink.

I’ll also be making the most of the free time in the evenings, and I won’t be rushing down to the bar well ahead of dinner. The accommodation and grounds look lovely, so I’ll probably go for a walk before or after breakfast, and sit in my room and stare at the wall for a while (note to self: pack Minstrels), or put on my headphones and turn up the volume. Or I might just hide in a toilet cubicle for most of a tea break.

All that said, I’m going to take things as they come. Maybe I’ll want to be first at the bar, maybe I’ll even manage a coherent conversation over breakfast. It’s okay to be a pseudo-extrovert for a while, socialising and learning with the tribe. When I get home, I’ll have a couple of days with limited stimulation to help my over-worked neo-cortex to recover, never wanting to talk to anyone ever again. And then I’ll be ready and raring to book my space at next year’s conference.

Abi SaffreyAbi Saffrey is an advanced professional member of the CIEP. She specialises in copy-editing and proofreading economics and social policy content, and anything within the wider social sciences realm. Abi is a social introvert with two young children, and slight addictions to bootcamps and tea.

 

The views expressed here do not necessarily reflect those of the CIEP

Lightning talks: snappy, illuminating and gone in a flash

Last week, in our Tips for fearless lightning talkers, Susan Milligan looked at how to prepare and get the most out of presenting a lightning talk at conference. This week we hear from speakers and audience members about what they thought of the experience.

 

Hazel Reid

A white woman (Hazel Reid) with light-brown hair and glasses.I get lightning talks and elevator speeches muddled up. Both are fast, to the point, explanatory and self-revealing. Well, that’s the point, isn’t it? To tell us something about yourself that we didn’t know in as short a space of time as possible.

However, these two types of presentation are quite different. Everyone giving a lightning talk is restricted to the same length of time for their address and, certainly for the talks I went to, they are accompanied by PowerPoint slides. Whether that’s to help the listeners or the talker, I’m not sure. Elevator speeches, on the other hand, can vary in length – are you going up (or down) ten imaginary floors or just two? – and they need to answer the who I am, what I do and why kind of questions to give the listener a snapshot of the speaker. They’re useful for networking.

Lightning talks are ‘snappy, illuminating and gone in a flash (the clue’s in the name)’. They are also seen as an opportunity ‘for novice public speakers to have a go in front of a friendly crowd’. I’m quoting here from the ‘bumf’ from the SfEP 2015 conference, which is the last, and I think, only time I’ve heard them. I don’t remember ‘snappy’ or ‘flashy’, but illuminating, yes, definitely. Of the two lightning talkers who stand out in my memory, both were SfEP members and I knew each of them to speak to.

One, I’m mentioning no names, spoke about a former career as a sub-editor on a busy daily paper, an interesting and oblique slant on editing compared with ‘our’ version of the practice. That talk was good fun: there was humour and warmth, and perhaps a tinge (but only a tinge) of regret for the busy lifestyle and close companionship of a sub-editor’s day, now left behind.

The other speaker? Well, I confess that from here, two years later, I can’t remember anything about the content of the speech – which is not meant as the criticism it sounds like – 2015 was a bad time for me and my thoughts were often not where they should have been at any given moment. But I do have a clear memory of feelings. There was laughter, yes, and a ready wit, with those wonderful snappy, dry-humour sound bites that I wish I could master. (See, there you are, it was snappy after all.) There was also a feeling of surprise, a dawning realisation of something I had not previously been aware of, and then a strong sympathy or empathy that this person who I knew as witty, confident, clever, was actually, underneath it all, vulnerable.

So, lightning talks: as a listener, a good way to find out what makes someone tick, which can be fun, which can be sad, and which, I would think, must take a chunk of courage for someone to undertake, standing there in front of everyone. Exposed, as it were. For the listener, it’s entertaining, informative and sometimes surprising. For the speaker? Well, that’s something altogether different, I would think; wouldn’t you?

Sara Donaldson

A white woman (Sara Donaldson) with turquoise hair. Two years ago I attended my first ever SfEP conference. And two years ago I was asked to give a lightning talk at my first ever SfEP conference. Was I mad? Yes. Did I enjoy it? Yes. Would I do it again? Hell yes.

Now, let’s be honest here. I was petrified. I hadn’t given a talk for years. The last time I really stood up in front of an audience was when I taught a night-class, and that was uncomfortable every single time. But when Lucy asked me to give a lightning talk I said yes because it was only five minutes, and how bad can that be, right? Famous last words.

I didn’t really know what to expect, but I sorted myself out, dug out PowerPoint, made slides and wrote up a slightly tongue-in-cheek talk about superpowers. It was the only way to go as I felt I had no right to stand up in front of a bunch of editors and talk to them about my limited editorial experience.

A road sign with Batman and Robin stick people on it. Above the image, on a grey background, are the words 'What's your superpower?'

When the time came, Kat and I sat together waiting as if for the call to the scaffold. It was her first time too. I can’t speak for her, but I was a nervous wreck. There was a room full of people. All looking at the speaker. All of them. Looking.

But you know what, when I stood up there, despite sounding like Minnie Mouse on helium, I think it went ok. People laughed (when they were supposed to). They paid attention. And no one walked out. I was in a room full of professionals and no one heckled, I didn’t pass out and the tech mostly worked.

I won’t say it was fun. It wasn’t at the time; it was an adrenaline rush, which is something completely different. But it was a worthwhile experience, and as a newbie it actually got people approaching me afterwards. People said they enjoyed my talk, they liked my blog … they actually knew who I was!

From first walking into the room and realising just how many people were in there (I honestly thought there would only be about ten people in the audience) to walking back to my seat afterwards, it was terrifying. But that’s a natural response for a slightly socially awkward, imposter-syndrome-suffering newbie. When I had time to reflect, I realised just how much I’d actually enjoyed it and how useful it was for my professional progression. I’ve done it now, I can do it again and it will be less scary.

What surprised me was just how diverse everyone’s talks were. When you are new you don’t know what to expect, but with everyone only having five minutes, the talks crammed in an awful lot of information. It wasn’t boring in the slightest, or preachy, or heavy. Everyone gave an interesting, informative talk without having to pad it out to reach the time limit, and the audience seemed to enjoy the variety.

What did I learn that was unexpected? I learnt that I can actually do this. Despite being out of practice, feeling that I didn’t know anything interesting, and being literally scared stiff, I learnt that anyone can get up there and give a short talk. Editors are a lovely bunch who are supportive and attentive, and even the conference organisers and main speakers get nervous.

If you are asked to give a lightning talk, for heaven’s sake say yes. If you say no you’ll never realise just what you can do, and a few minutes of the adrenaline rush is so worth it. Don’t let the fear take hold.

For those wondering whether to go and see the lightning talks, I’d say give it a whirl. The diversity of talks is stimulating, never dull and often informative. You’re bound to learn something new and it’s a great way to be introduced to new things and new speakers, without committing a whole hour to one subject.

Katherine Trail

A white woman (Katherine Trail) with long light hair. Five minutes sounds like a long time to talk uninterrupted, with a whole roomful of eyes fixed upon you (and not just any old eyes, the beady eyes of editors and proofreaders at that). I was surprised, therefore, when I timed my lightning talk, telling my partner to interrupt me at the five-minute mark. I was rudely interrupted just as I was getting into the flow of things.

‘What?’ I snapped.

‘Time’s up,’ he said, gesturing at his stopwatch.

As I looked down at the whole side of A4 I hadn’t got to yet, I realised then that preparing a lightning talk was not a case of trying to fill five minutes, but rather of trying not to exceed five minutes.

When I was first approached about doing a lightning talk, I signed up with the airy confidence of someone who is signing up for something months in advance and hasn’t really thought about the implications. As it grew nearer, I became uncomfortably aware that soon, very soon, I would be standing at the front of a room attempting to keep the attention of a rather intimidating number of colleagues. As an editor, I’m no stranger to hacking and slashing things, but as we all know, it’s difficult when it’s your own work. Preparing for my lightning talk forced me to be utterly ruthless – and I actually think it was a nice little challenge in editing too. I slashed and cut and binned and tweaked until I was within the five-minute mark with a few seconds spare. I chose to use a PowerPoint presentation to give my talk some visual context (and only slightly because the thought of everyone looking only at me for five whole minutes gave me palpitations) and tried to make the tone informative but entertaining.

Of course, I needn’t have been anxious. As with everything I have done regarding the SfEP, the people were gracious, welcoming and enthusiastic. And what a superb icebreaker when the speaker before me unknowingly used a rather amusing mistake I’d let through in my former life as a newspaper chief-sub as an example of sentences with a double meaning! For the rest of the weekend, I was amazed at the number of people who went out of their way to find me and tell me how much they had enjoyed my talk (which was about my career in newspapers and the challenges of editing a large daily paper). I was also amazed by the diversity of topics discussed by the other speakers, and the different approaches and methods each speaker chose to deliver their lightning talk. One thing was consistent with all of them, though – they spoke with a passion which was infectious and genuine.

For me, doing a lightning talk was a fantastic challenge, speaking both as an editor and just in terms of character building. I won’t deny I was nervous, but the sense of accomplishment after more than made up for any nerves. I can’t wait to hear what this year’s speakers have in store for us!

Julia Sandford-Cooke

A white woman (Julia Sandford-Cooke) with ginger hair and blonde highlights. There’s always a conference session that I wish I hadn’t missed, and the first lightning talks was one. I forget why I missed it – I’m sure the session I did attend was excellent (as, of course, all SfEP conference sessions are) and maybe I thought I’d seen it all before. I’d first watched lightning talks at a writers’ conference and was struck by this miraculous resurrection of ‘death by PowerPoint’ – each slide was a photo or very short text, bringing the emphasis back to the content and making more of an impact than a string of bullet points ever could. But how would editors handle the challenge?

Well, I found out the following year when, somehow, I found myself giving such a talk and discovered it’s where the cool kids hang out. Stylishly compered by Lucy Ridout and Robin Black, it was the highlight of my weekend – after all, who could resist short, enthusiastic talks about subjects as diverse and of as much interest to editorial professionals as Barbara Pym novels, the ubiquity of Aristotle and life as a newspaper sub?

My own talk covered my disastrous attempt to learn British Sign Language (spoiler: I failed the exam). I don’t remember being nervous as it was so much fun –  more fun than learning sign language, anyway. Here’s a tip for prospective speakers: it’s amazing how fast time goes so I set each slide on a timer to avoid the talk overrunning.

Would I do it again? Certainly one day, although I’m already committed to running another session this year. But I am already looking forward to the latest crop of lightning talks, so do join me in the audience, eagerly soaking up our colleagues’ wit, skills and knowledge.


Sounds like fun?  If you’re interested in doing a talk, please email your proposed title and a one-line summary to editor@lucyridout.co.uk by 28 June. This year we’re looking for talks around the conference theme Context is key: Why the answer to most questions is ‘It depends’. Or perhaps you just want to watch? That’s ok too. See you there?

Tips for fearless lightning talkers

By popular demand, lightning talks are making a comeback to conference in September. At a lightning-talk session each person speaks for five minutes, and five minutes only – there will be a timer! The talks tend to present surprisingly personal revelations and excellent advice, along with a few hilarious and blush-inducing ‘confessions’. They are received with warmth and appreciation, and a lot of laughter. What’s not to like?

In our next blog post we will be looking at how it feels to be a lightning talker and what it’s like to be in the audience [spoiler: it’s great fun]. But first, Susan Milligan offers her insight and some tips for fearless lightning talkers.

Lightning talks are snappy five-minute presentations meant to enlighten and entertain

Lightning talks are snappy five-minute presentations meant to enlighten and entertain

Why be a lightning talker?

So you’re thinking about answering the call to give a lightning talk at conference. What an excellent idea – you will make a contribution, share your knowledge or one of your passions, and rise to a challenge – and you only have to keep your audience’s attention for five minutes.

Such was my thinking when I agreed to give a lightning talk at a recent conference. And so it came about that I found myself watching with detached interest a pair of shaking hands – apparently joined to my arms and holding my postcard notes but otherwise curiously remote from my person.

I not only survived the experience – I actually quite enjoyed it. Trying out new and scary things is good for your confidence. Getting your message across within a strictly limited format is a very interesting exercise and teaches you more about concise and effective language than any number of workshops.

So here are my five tips for fearless lightning talkers:

  • Write out in advance what you are going to say. How many words do you think you can speak in five minutes? A lot less than you can read. I was surprised to find that around 850 words was my limit, unless I wanted to do an impression of an express train. Even if you are not going to read out your talk – and you’re really not – this will give you a sobering insight into how much you’re going to have to leave out.
  • Practise your talk until you are familiar with it, and time yourself so that you know you can do it in five minutes. Do this before you leave home. Don’t assume you will find time to do it in your room after you arrive – time at conferences has a habit of vanishing faster than the ice in a warm G&T.
  • Supply yourself with notes in a format that will keep you discreetly on track. I used postcards onto which I had glued the paragraphs of my talk, and I used colours for cues to change slide. Postcards are good as they don’t flap about like a sheet of paper (see trembling hands above). Don’t just rely on your memory, which on the day may leave you in the lurch and go off to a different session, and don’t rely on your slides to prompt you as this will give your brain an unnecessary extra task.
  • Speaking of slides, get in as many pictures as you can. Audiences react more to an image than to words on a screen. You can be inventive and not necessarily too literal.
  • Stand up straight, take a deep breath, look your audience in the eye and smile warmly at them. You’ve already got them on your side and you haven’t opened your mouth yet. (Except to smile.) Keep looking at them and smiling as you give your talk. You will give the impression that you are enjoying it and this will suggest itself to the audience as the natural thing for them to do too.

What, is that it over already? That really wasn’t too difficult. Now you can sit back and enjoy the rest of the talks. And the feeling that you really have achieved something today.

Susan MilliganSusan Milligan joined the SfEP in 2000. She works mainly for educational and academic publishers, academic institutions and administrative bodies. She enjoys involvement in the SfEP Glasgow group, which she helped to start up, and is a mentor in proofreading for the SfEP.

Has Susan inspired you?

If you’re interested in doing a talk, please email your proposed title and a one-line summary to editor@lucyridout.co.uk by 22 June.