Tag Archives: getting work

Wise owls: Tips on becoming a trusted freelancer

Sue Littleford

Some 95% of my work is for repeat clients. I think that boils down to three things: ability, reliability and understanding the client’s needs. I’m proud of this testimonial from a project manager: ‘All safely received … And all immaculately presented as ever. I like getting jobs back from you as it makes my life so easy.’ I’ve done 39 books so far for this particular client, because, aside from the actual quality of my copyediting, the handover is orderly and complete, and provides what that client wants from me. I don’t miss deadlines and I do flag up emerging problems as early as possible.

It also helps to be organised and easy to work with, and pleasant in your dealings – who wants to work with high drama and flapping about, when you can have peace and quiet?

You don’t have to be a doormat to have repeat clients. With all of mine, I still negotiate on deadlines and on price according to the project. Only today, as I draft this, I agreed with another client an extra week on the deadline for my 23rd book for them. One of the project managers in that same client is also now looking out for books for me on particular subjects rather than sending them out to several freelancers simultaneously to see who’s available. The benefits of becoming a trusted freelancer are manifold.

If you pay attention to your customer service as much as to the quality of your editing or proofreading, you’ll be in a good place to get repeat work. I’m a great proponent of using your imagination in customer service to put yourself in your client’s shoes and, as you can see, my own clients like the results.

Jacqueline Harvey

I’ve been copyediting for over 30 years and almost all my publisher clients have been regulars. What makes them come back to offer me another book? I guess it’s because they liked what I did the last time or on various projects over the years.

A trusted freelancer must at the very least be competent. They need to have an eye for detail, a good understanding of the language, a sense of how a reader will respond to a text, good judgement and a broad general knowledge. A client wants a freelancer they can trust to do a good job and to do it within the agreed time frame.

When I accept a job, I make sure that I set aside enough time for it and complete it by the deadline. I also keep my client informed of the work’s progress and of any problems that may arise. I generally get on with the work fairly independently, but raise questions if I’m unsure about anything or if something unexpected crops up. If I can’t meet a deadline for a good reason (eg the work is taking longer than anticipated), I let them know as soon as possible and we discuss how to proceed: it may be possible to tweak the schedule or I may be able to put in extra hours to finish it on time.

Good communication and courtesy go a long way to sustaining a working relationship, and that goes for my relationship with the author too. I try to approach each text with respect and sensitivity, and to be ready to explain or justify my edits – with reference to style guides if necessary. Some authors may need to be reassured that I am there to help them prepare their work for publication rather than to rewrite it or to censure them for spelling or grammatical mistakes.

In essence, do the job well, keep to deadlines, communicate, and you should gain the experience necessary to become a trusted freelancer.

Sue Browning

I think this depends on the type of client. All clients will appreciate you sticking to an agreed timescale, but this is especially true of publishers, where your work is part of a chain of tasks. Here I suspect that meeting deadlines is the most important factor in keeping them coming back to you time after time. Beyond that, communication is important (especially if you know you are going to miss that deadline), as is working to the brief and doing a good enough job. Being easy to work with also helps. Publisher project managers are often juggling multiple projects, and don’t always have their eye on your particular ball, so keep questions concise and suggest solutions to problems to help them out.

Having a reputation for reliability works both ways – if a publisher knows you will deliver at the agreed time and that you will do a thorough job, they are more likely to stretch deadlines to fit your availability and cut you some slack if something goes wrong.

With independent authors, I find that friendliness and flexibility are key. Communication is even more important, as these clients don’t always know what to expect of an edit, so I tend to explain more, so they come to trust that I get what they are trying to achieve. One of my fiction regulars even says he comes back for the comments that I leave when editing his novels, and the academic authors I work with know I understand the pressures of university life and will always try to fit their invariably last-minute paper in, even if I’m busy. So I’d say don’t be afraid to be yourself – you can be professional and friendly, authoritative and relaxed, serious and silly.

Michael Faulkner

In my experience the first two requirements for winning repeat business, perhaps unsurprisingly, are to do the job right and do it on time!

A close third is to introduce trust and reassurance into the relationship early on – give your credentials due prominence in correspondence, yes, but level up the relationship (don’t talk up your amazing skills and don’t be deferential either); offer a free sample; only insist on a formal contract for good reason (the alternative, of covering the main things in an exchange of emails, is normally fine); don’t get hung up on deposits; be responsive; where payment is staged, make sure the client knows the final tranche of work will go out before the final invoice; and reassure the client that you will be there to help should issues arise after the project has been put to bed.

Finally, I find it pays enormous dividends, both for you and the client, if you can make a project fun. Don’t be afraid to be a little irreverent. Believe it or not, this is possible even in my specialty, which is law. Obviously you have to get a feel for the client’s sense of humour (or lack of one, which is fine) and not become a pain, but a client who smiles a lot and laughs a few times will want more of the same because, well, life and the evening news …

Melanie Thompson

Being a trusted freelancer is no different from being a trustworthy person in any other sphere. Fundamentally it’s about doing what you have been asked to do while keeping the needs of the other party in mind. For editorial freelancers (and pretty much any other aspect of life) this depends on clear communications. Here are my seven steps to successful freelancing:

ensure that you understand what is expected of you, and your client knows what you will/can’t achieve
be upfront about any constraints (I can’t deliver by Thursday, but I can deliver by Friday)
be honest about costs – be prepared for a little flexibility but remember that it works both ways
keep in touch during a project, just enough to provide reassurance that the job is in safe hands
if you encounter a problem of any kind, don’t stick your head in the sand – take action straight away
be accessible and willing to give a little free-of-charge consultancy now and then
pay it forward – if you can’t take on a job, offer to help find some other trustworthy freelancer to help out.

That all boils down to ‘be a nice human’.

But there are times when being ‘trusted’ can mean being ‘taken for granted’, so take care not to undervalue yourself. Being a ‘trusted freelancer’ for one client should not have a detrimental impact on your wellbeing, or your ability to be a ‘trusted freelancer’ for other clients.

About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

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Photo credits: owl by Erik Karits on Pexels.

Posted by Eleanor Smith, blog assistant.

The views expressed here do not necessarily reflect those of the CIEP.

Wise owls: Should you make your prices public?

1 Reply

The CIEP’s wise owls are all Advanced Professional Members, with well over 100 years of editing and proofreading experience between them. We asked them whether they publish their prices on their website.

Sue Littleford

I debated this with myself for quite a while, and decided that I kinda would make price information public. My website links to the Institute’s suggested minimum rates as a starting point for negotiation, and explains that the actual price will depend on the condition of the text, what work is wanted and at what speed. One of my pet hates when browsing for services is having no idea whether I can afford a particular provider, or whether they’re overpriced (or suspiciously underpriced) for what they offer. I don’t want to have to give up my email address just to find the whole thing is a non-starter. Indicating the lowest prices also weeds out the people who want 100k words done for a tenner. And giving an external authority for the lowest possible price cuts down arguments (I believe, anyway!). I always pitch in at rather higher than those minimums though, ‘because I’m an APM and those are the lowest rates that should be entertained by anyone’, and I find that people accept that rationale pretty easily. Whether it’s the kind of clients I work for (my red-flag radar is highly active), or whether the website is working its magic, I don’t get people trying to drive down the price much at all. Well, not for private clients – we all know that some publishers and packagers have their own ideas of a ‘sensible’ budget!

Nik Prowse

I have never made my prices public, for several reasons:

One size does not fit all: if I made widgets, then I would sell each one for the same price. But editing jobs are all different: you have to weigh up size, complexity, subject matter and state of the manuscript, among other factors. All affect the price.
Clients differ: some pay per 1,000 words, some per hour; some offer a fixed fee. Some will negotiate (asking our rate), some won’t (offering a fee). For those who ask we can assess the job (see above) and for those who offer we can decide whether the fee is worth taking.
Urgency affects your fee: deadline is an additional consideration. A job that arrives at 4pm on Friday with a deadline of Monday morning commands a higher fee than the same job offered over two weeks.
Our reasons for taking work vary: we have clients we aspire to work for, we have those who pay the bills. We may accept low-paid work from a client who calls once a month. But we may decide to establish a better standard of pay with a new client with whom we want to build a long-term relationship.

My starting point is usually CIEP-suggested minimum rates of pay, but for the above reasons I would never advertise a set price for a job.

Liz Jones

I can see the argument in favour of publishing prices, but I choose not to. This is because I work with a range of clients in different sectors, and the way I agree pricing with all of them is different. For most, I agree a rate per project (either for the whole project, or per thousand words, or per page), but sometimes I agree an hourly rate. All of this tends to work out for me within a rate range I find favourable, while also working with my clients’ budgets. I don’t discuss with clients what the others pay me, just as I don’t discuss any other aspects of our agreements and contracts. However, I do find it helpful to share some pricing information privately, with colleagues. This helps me with quoting for new work, and can help them too.

Louise Bolotin*

I don’t publish my prices for one very simple reason: no two jobs are ever the same. As a result, my rates vary. I do a wide variety of work that can range from proofreading a doctoral PhD thesis to editing a company’s white paper, to project-managing a team of writers or doing a ‘proof/edit’ on a self-publisher’s novel. I normally charge by the hour, but when I work with PhD students or self-publishers I’m more likely to negotiate a fixed fee. For some clients I may agree to a day rate. Mostly, but not always, my rates are somewhat above the CIEP’s suggested rates because as an Advanced Professional Member my higher rates reflect that my experience matches my membership status. But I once charged ‘mates’ rates’ to a colleague who asked me to work on his first novel because he is also a close friend (that was also the only occasion I worked with a friend – I’m usually strict about separating work and my private life to avoid complications). And on another occasion, I charged triple my usual rate as I worked on a project for a client that had a multimillion-pound turnover: if I’d not charged what they expected, as such companies expect suppliers to be expensive, they’d have wondered why I was so cheap, perhaps imagining I wasn’t that experienced, and I doubt I’d have got the job.

I don’t find publishing rates is helpful. For example, a potential client could look at them, think I was too expensive and go elsewhere, whereas if they don’t know my rates in advance they will at least contact me and we can have a discussion. If their budget is tight, I can offer a more limited job for the amount they can afford. It also means I can avoid tricky conversations if I estimate the cost of a project for a potential client and they respond with ‘But your website says £XX for proofreading, not £YY’. In my experience, businesses often ask for proofreading when they actually mean copy-editing. So I’d rather have a chat about fees once I know exactly what they want and need. I have seen arguments for publishing one’s rates, but I’m unlikely ever to be convinced of the merit.

Sue Browning

I don’t put my prices on my website or other promo material. The main reason for this is that it is very easy to be ‘held to ransom’ over the sorts of ballpark figures one is compelled to quote ‘blind’ to cover all possible eventualities. If, for instance, I were to say ‘My rates range from X to Y’, it’s very hard to then quote more than Y once I’ve seen a sample, as the message the potential client takes from that is that their work is terrible. And that’s never a good way to start a relationship. Either that or X and Y represent such a huge range as to be unhelpful in the first place.

However, I can quite see how quoting rates might reassure potential customers and also dissuade people who are not willing to pay what I want to charge. So I don’t completely ignore the rates issue on my site. Instead I explain that I tailor what I do to each person’s specific requirements and offer a free short sample edit. This seems to work for me in that I attract the types of client I want to attract. But it’s a decision I review from time to time, as I do most of my business practices.

Mike Faulkner

I fudge the pricing issue on my website, which I often think looks a bit unhelpful, but there are three reasons.

First, I worry that putting my hourly rate out there will reduce the number of enquiries, and I won’t have the opportunity to justify my rate in ‘conversation’. Secondly, my work is extremely varied and therefore price-elusive, ranging from serious law books to literary fiction to children’s illustrated. And thirdly, while I could publish an hourly rate, I would find it impossible to give an idea how that translates into what the client will actually pay, because my words-per-hour rate of progress varies so dramatically depending on the nature of the material, and how clean it is.

My calculation for quoting purposes almost invariably depends on the rate of progress through a (free) sample. Assuming I know the final word count, I divide that by the words per hour achieved in the sample, and multiply the result by my hourly rate – and of course every project is different (unless it’s a regular client, in which case no need for all this malarkey and I can go straight to the price).

So, my publicly stated rate can be summarised in the editor’s two favourite words: it depends!

The revised second edition of the CIEP’s guide Going Solo: Creating your editorial business is now available – it’s a great place to start if you’re considering becoming a self-employed editor or proofreader.

*Louise Bolotin died in October 2022; her contributions are much missed.

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Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.