Tag Archives: education

Forum matters: Educational publishing

This feature comes from the band of CIEP members who serve as forum moderators. You will only be able to access the posts if you’re a forum user and logged in. Find out how to register.

The CIEP forums are a wealth of information, but sometimes you need to know where to look. Joining a specialist forum can help you find other members who are in the same boat or who have encountered (and solved!) whichever problem you might be facing. In this article, we cover:

  • How much fact-checking should we do on textbooks?
  • Beyond the mechanics
  • Digging deeper into the specialist forums
  • Join a specialist forum

How much fact-checking should we do on textbooks?

On the SfEPLine forum, members discussed how much fact-checking should be done on textbooks during a proofread. Some said they are regularly asked to do it for education publishers, usually as a separate activity at second proof stage. Members might not feel comfortable fact-checking in a field in which they don’t have a specialism. It’s worth gauging the extent of the facts that need to be checked in order to give a fair quote that works within the client’s budget, and charging for the extra time you will need beyond a standard copyedit or proofread. This ties into an earlier thread about fact-checking that goes into a little more detail on what it requires.

Beyond the mechanics

Editors in any genre sometimes need to think beyond the style guide. We might need to consider the personal approach we’re taking to the job or to the client. A link to a helpful CIEP blog post about textbook publishing from an author’s perspective led to an interesting discussion of members’ experiences in editing textbooks and how they communicated with their clients, while a simple request for some suggested synonyms for some secondary school books turned into a thought-provoking and sensitive conversation about the nuances of language about religion.

Woman carrying a pile of books

Digging deeper into the specialist forums

Educational publishing is vast, and we have many members who work in the industry as proofreaders, copyeditors, developmental editors and project managers. We’ve even created several focused specialist forums where members can dig into these topics more deeply. There’s the general Education specialist forum as well as the English Language Teaching (ELT) forum and the MedSTEM forum (which focuses on medical, scientific, technical, engineering and mathematical textbooks). You can subscribe to as many of these as you like. For example, if you specialise in editing mathematics textbooks, you might want to subscribe to MedSTEM and Education.

If you’re not yet a member of the ELT or Education specialist forums and want to read the threads in the rest of this section, jump straight to ‘Join a specialist forum’ below. Once you’ve joined those groups, come back!

Editors working in ELT publishing will definitely benefit from this collection of resources in the ELT specialist forum. Others working in any area of educational publishing would probably enjoy the discussions about formatting answer keys to help dyslexic students and how many words per page are best for children’s educational books in the Education specialist forum.

More recently, the educational publishing landscape was drastically changed by the shift to hybrid learning in many countries, making this discussion about whether educational publishers consider home educators (also in the Education specialist forum) particularly useful.

Join a specialist forum

There’s no barrier to entry into the hidden specialist groups. Instead, they’re hidden from view to avoid overwhelming members on arrival. If you’re interested in a deeper exploration of a niche or subject related to editing, follow the step-by-step instructions on this page or get in touch with one of the forum moderators by emailing forums@ciep.uk. As well as location-based groups and the Education and ELT groups, we have other topic-based groups including Music, Fiction, Translation (Languages), Legal and more. And sometimes that’s where the real action is!

About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

Find out more about:

 

Photo credits: header image by Susan Q Ying on Unsplash, woman carrying a pile of books by cottonbro studio on Pexels.

Posted by Eleanor Smith, blog assistant.

The views expressed here do not necessarily reflect those of the CIEP.

A week in the life of a freelance editorial project manager

What does editorial project management actually involve and where do copyeditors and proofreaders fit into the process? In this post, Julia Sandford-Cooke describes some of the typical tasks she undertakes as a freelance editorial project manager working on educational projects.

The week begins with a review of my To Do list and a check of schedules because To Do lists and schedules are at the core of editorial project management. I’m currently an editorial project manager (EPM) on two large educational projects and I spend a lot of time checking, updating, ticking off and fretting about dates. These days, the scheduling software Smartsheet defines the work of the whole team; some projects have five or six separate schedules for different components, all feeding into each other, dates turning red if one of those components begins to run late.

In fact, if you run your own editorial business you’ll already have skills in getting tasks done on time and within budget for external clients.

I’m drawing attention to this straight away because newer editors sometimes feel that they lack the experience to take on a project management role, that they don’t have the right qualifications or enough in-depth knowledge of how publishing works. But, looking back at my early days as an editorial assistant at an educational publisher, I realise that I’ve been a project manager for most of my career – certainly before I began to define myself as a hands-on ‘editorial professional’. If you’re able to organise, schedule and write polite emails, you’re halfway there – in-house experience isn’t necessary, although admittedly it can make finding project management work easier, not least because of the network of contacts you’ll have built.

What does an EPM do?

So what do I do in a typical week? Well, it depends on the project – I work in educational publishing and a teacher resource is quite different to an online lesson or a printed textbook – but, in general, an EPM is expected to:

  • maintain schedules
  • keep track of spending, including maintaining budget records and raising purchase orders for freelance work
  • commission freelancers, such as copyeditors, proofreaders, fact-checkers and indexers
  • communicate with typesetters or digital teams and make sure they follow the brief and stick to the schedules
  • keep the client informed of progress, via emails and meetings (yes, an EPM does have to be prepared to attend and contribute to weekly or fortnightly video meetings)
  • collate proof comments from the project team – it’s not uncommon to bring together and streamline corrections and queries from the publisher’s content manager, designer and commissioning editor, the awarding body (if the resource is being endorsed), the proofreader, the author, the fact-checker and an internal peer checker, all within a single PDF proof.

I have to fit all this in among other, smaller, editing and proofreading jobs for other clients – yes, back to scheduling again!

Who do EPMs work for?

Most EPMs either work directly with a publisher or – more often these days – work for a ‘packager’ or publishing agency that is contracted with the publisher and completes the projects using a mixture of their own employees and freelancers like me. Examples of UK-based educational publishing agencies (who, incidentally, all have friendly and supportive staff) are Haremi, Just Content and Newgen.

EPMs may be given a company email address while they work on their projects, which I have to admit goes against my sense of being a self-employed person with my own brand identity. However, it does reinforce a feeling of teamwork with colleagues on the project – whether in-house or freelance – and means that people you contact know which business you are representing.

Typical task: commissioning and briefing freelancers

Which brings me to today’s pressing task. I need to commission a proofreader to start next week. As a freelancer myself, I know that ideally jobs should be arranged a few weeks in advance but, of course, the unexpected often happens – projects run late, someone gets Covid – so unfortunately I’m finding it a challenge to identify someone suitable at short notice. I prefer to use an editorial professional who I know will do a good job, who I’ve worked with before or who is recommended by a colleague. When I was looking for an indexer, a team member said, ‘Use this person – she’s awesome!’ And indeed she was. That’s the sort of recommendation project managers look for, and that gets freelancers repeat work.

In this case, the proofreader also has to fulfil certain criteria. They must:

  • have access to, and have previously used, the client publisher’s online systems. Getting set up is a long and complicated business, even before you are confronted with what could be a new and bewildering interface, and time is not on our side.
  • be on the packager’s freelance database. This means they’ve (probably) passed the editorial test, signed a confidentiality agreement and been added to the finance systems so that a purchase order can be raised and they can invoice.

I only contact one person at a time – it’s probably not the most efficient way of working but I don’t want to ask several people and then have to let them down in the admittedly unlikely event of them all being available for the job. It’s made me realise, with my freelance editor hat (tiara?) on, that EPMs value a quick response, whether it’s yes or no, so that they can keep their project moving.

I have adapted the brief to meet the needs of this resource and contact three potential proofreaders. The first is too busy, the second will be on holiday and the third is going on maternity leave. I make a cup of coffee and collate some proofs while I consider who to contact next.

Typical task: collating proofs

This is one of my favourite jobs, especially now it’s done on PDF on my screen and not on a desk covered in reams of A3 pages from five different sources. It’s where my editorial skills come in handy, as I assess all the comments, take out duplications and make a judgement on which corrections to ask the typesetter to make. As I work through, I compile a query log where, for example, the fact-checker has raised author queries or where the designer and the content manager of the publisher have suggested different solutions to overmatter. I upload the PDF and query log to their online system and let the content manager know it’s ready for her to check. She is very efficient so I know she will consider it carefully and get back to me with any questions.

Typical task: checking a digital project

Now I need to check that corrections have been made to my other project, a digital resource, so I log out of one system and log into another. This type of resource is new territory for the whole team so there’s been a constant stream of online messages as colleagues ask for advice. Digital projects will become more common as publishers innovate to meet the needs of the market (in this case, blending remote and classroom learning), and publishing agencies often put out requests for people with skills and experience in digital publishing and associated platforms. Freelancers who have worked on this project and others like it – whether over the longer term as EPMs, or on specific tasks such as proofreading – will be in demand for similar jobs in the future.


Editorial project management can be tiring, frustrating and stressful. On the other hand, it’s exciting and satisfying to see a project through, to watch it develop and to help shape it to be as good as it can be for the market and for the client. If you like a challenge – and what editorial professional doesn’t? – and, of course, if you thrive on schedules and To Do lists, it’s definitely worth considering. Check out the CIEP’s Editorial Project Management course if you want to learn more.

About Julia-Sandford CookeJulia Sandford-Cooke

Julia Sandford-Cooke of WordFire Communications has 20 years’ experience of publishing and marketing. She has written and edited numerous textbooks, specialising in vocational education, media studies, construction, health and safety, and travel.

 

About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

Find out more about:

 

Photo credits: calendar by rattanakun on Canva, laptop by Jessica Lewis Creative on Pexels.

Posted by Harriet Power, CIEP information commissioning editor.

The views expressed here do not necessarily reflect those of the CIEP.

The A to D of writing multiple choice tests

By Julia Sandford-Cooke

Multiple choice tests are hard to get right. And I’m not just thinking of the time I scored 19% in a school physics test – statistically less than if I’d just guessed every answer. It’s actually really tricky to write high-quality questions and answer options that genuinely assess knowledge and understanding. As with a lot of the topics discussed on this blog, it’s a type of writing and editing that seems easy until you try it.

What do I mean by multiple choice (or multi-choice) questions and answers? They’re the ones with a standalone question (the stem) where the correct answer (the key) is hidden among three or four wrong answers (distractors). The people responding (let’s call them students) have to choose one or more answers from the options given. For example:

What noise does a cat make?

      1. Woof
      2. Moo
      3. Meow [key]
      4. Baa

And what do I know about multiple choice questions? Well, quite a bit. I have edited hundreds, maybe thousands, of them for one of the UK’s biggest test providers over the past 15 years. I’ve also written and edited them for, well, multiple other contexts, including textbooks, revision guides, workbooks and online learning materials.

A good multi-choice test is an objective measurement of a student’s knowledge, which can be taken and marked online, with instant feedback. However, from my experience, authors usually don’t know what a good () – or bad ()– multi-choice test looks like. They might be experts in their subject but they’ve never been taught how to actually write a test. And there’s a lot they should know, involving some pretty complex pedagogical concepts. I don’t have space to go into Bloom’s Taxonomy here but the goal is to ensure that the test is an unobtrusive channel for assessing the student’s knowledge.

So here’s a quick primer, covering four common problems.

Problem A: The question doesn’t make sense

The question must be pitched appropriately for who is taking the test. Unless it’s a Key Stage 2 SATs test, the aim is to find out what students know, not how well they can read or understand long words. Clarity is vital. The wording of question and answers should be concise and unambiguous, assessing knowledge, not literacy skills. There is usually no need to fill the question with irrelevant and confusing information:

Pet cats may be kept inside or outside, or be able to move freely between the house and garden. Sometimes neighbouring cats can enter the house in this way but owners can allow only their cat to come in by installing a special cat flap. How?

What type of cat flap prevents the wrong cats from entering the house?

Students shouldn’t have to waste time under exam conditions trying to work out what they are being asked. The question should be self-contained so that it makes sense without the answers.

My cat Pixel is:

      1. tortoiseshell.
      2. black and white. [key]
      3. ginger.
      4. tabby.

What colour is my cat Pixel?

      1. Tortoiseshell
      2. Black and white [key]
      3. Ginger
      4. Tabby

Avoid colloquialisms and unnecessarily complex language. Of course, you might want to find out whether students know a particular technical term, but the structure of the question should make that intention clear and direct.

A cat is a digitigrade. What does this mean?

      1. It has a different number of toes on its front and back paws.
      2. It walks on its toes. [key]
      3. It stands with its toes flat on the ground.
      4. It has claws.

Technical terms applied in the wrong context might also make for credible distractors.

Opinions differ on negatively phrased questions. Some people argue that they’re confusing, while others say they make students read the question more carefully. I think they’re fine under the right circumstances, and as long as the negative word (eg ‘not’) is obvious (eg formatted
in bold).

Problem B: The distractors are too obvious

I see this issue more than any other. The author knows what they want the students to know but struggles to think of plausible distractors.

What is the common name for the species felis catus?

      1. Cat
      2. Dog
      3. Elephant
      4. Human

If the correct answer can be easily guessed without any background knowledge, the question has failed in its purpose. And a test isn’t the time to try to be funny.

If it’s too hard to think of wrong answers, perhaps it’s the wrong question. Try asking it in a way that allows the distractors to be worth considering. They could be frequent misconceptions, commonly asked questions, otherwise true statements or other related terms or concepts that the student might know. For example:

What is the Latin term for the domestic cat?

      1. Felidae [Latin term for the family ‘cat’]
      2. Felis catus [key]
      3. Panthera [the genus of cats that roar]
      4. Felis silvestris [European wild cat]

All the answer options should have a similar sentence structure that follows on logically from the question. It’s the same principle as wording bullet lists to follow platform sentences – errors may unintentionally draw attention to the wrong (or right) answers.

Cats are crepuscular because they:

      1. they like to knead your laps with their paws.
      2. of their rough tongues.
      3. like to go out at dawn and dusk. [key]
      4. prefers to go out during the day.

Option lengths should be consistent – often, the correct answer is obvious because it is much longer or shorter than the distractors, and phrased slightly differently.

Where does Pixel most like to be stroked?

      1. On his back
      2. Around his face, ears, chin and at the base of his tail, where his scent glands are [key]
      3. On his tummy
      4. On his paws

Pixel deep in thought during a maths test

Avoid ‘All of the above’ – it’s a copout. Students only need to realise that more than one answer could be right to reasonably guess that ‘All of the above’ is the correct answer.

What is a cat’s favourite pastime?

      1. Sleeping
      2. Being stroked
      3. Sitting on laps
      4. All of the above.

With this example, you could also argue that ‘favourite’ implies a single pastime that the cat enjoys more than any other. ‘All of the above’, therefore, is doubly confusing.

‘None of the above’ is also a meaningless option, as it does not identify whether the student knows the correct answer.

On a related note, avoid acronym questions. Not only could a student successfully argue that a collection of letters stands for anything you want it to, but it’s also hard to write realistic distractors for a specific acronym.

What does RSPCA stand for?

      1. Really Special People’s Cats Association
      2. Royal Society for the Protection of Cats and Animals
      3. Royal Society for the Prevention of Cruelty to Animals
      4. Running Short of Possible Cat Answers

If the test isn’t delivered via software that randomises the position of the answers each time it’s administered, vary the placement of the key throughout the test, to avoid any patterns.

Problem C: The questions and/or answers are ambiguous

This is the opposite problem to the obvious distractors. A student may find that more than one option could be correct, but a multi-choice test doesn’t give the opportunity for students to answer ‘it depends’.

What noise does a cat make?

      1. Woof
      2. Moo
      3. Meow [key?]
      4. Purr [key?]

Authors are sometimes advised to ask students to find the ‘best’ answer rather than the ‘correct’ answer but this rather skates over the need for precise wording. In this case, it would be better to ask a more specific question that tests a higher level of understanding:

What noise do cats make to communicate with humans?

      1. Woof
      2. Moo
      3. Meow [key]
      4. Purr

Don’t ask ‘What would you do?’, as the student could easily defend any answer with ‘Well, I would do that!’. Similarly, avoid anything that could be seen as subjective or absolute:

Why are cats so cute?
Why do cats love fish?
Why does Pixel only come into my office when I’m in a Zoom meeting?

But it’s also important not to be too specific. Avoid closed questions – they limit the distractors:

Are whiskers a type of hair?

      1. Yes
      2. No
      3. Sometimes
      4. Meaningless fourth distractor

Problem D: The test isn’t tested

It’s not always possible to try out the questions before using them, but they should at least be run past a colleague. You might know what you mean but other people might not.

As with any edited text, develop a style guide that encompasses any aspects that could be inconsistent – the use of numbers, units and punctuation, for example.

Remember to provide students with clear instructions on how you expect them to take the test. Ensure they know what learning objectives, topics or concepts are being tested, and whether they can refer to notes or use aids such as a calculator.

Tests that are to be administered live (as opposed to being used as self-revision in a textbook) should be kept on a spreadsheet that states clearly when and how the questions have been used.

If possible, keep anonymised data on how students answered each question. There’s quite a bit of analytical science relating to this but, for general tests, all that’s really important is to ask the following:

  • Were there any distractors that nobody chose?
  • Were there any answers that everyone got right?
  • Can variations in students’ results be explained by their different levels of knowledge alone?

Learn from the data and revisit the test to change elements as necessary. Consider, too, whether a multi-choice test format is suitable for assessing everything that needs to be assessed. A bit like this blog post, some topics lend themselves to longer, more evaluative responses, and can’t be properly examined within the constraints of a few options.

But, done right, are multiple choice tests effective tools for assessing learning, useful revision aids and direct channels for measuring knowledge? Well, yes – all of the above …

Julia Sandford-CookeJulia Sandford-Cooke of WordFire Communications has more than 20 years’ experience of publishing and marketing. When she’s not hanging out with other editors (virtually or otherwise), she writes and edits textbooks, proofreads anything that’s put in front of her and posts short, often grumpy, book reviews on her blog, Ju’s Reviews.

 


Photo credits: multiple cats – The Lucky Neko; hand and paw – Humberto Arellano; whiskers – Kevin Knezic, all on Unsplash

Proofread by Alice McBrearty, Entry-Level Member.
Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.