Category Archives: Conference

A survival guide for introverts networking at the SfEP conference

By Abi Saffrey with contributions from Julia Sandford-Cooke and Melanie Thompson

There are loads of blog posts about how to cope with attending a conference if you’re an introvert – just search for ‘introvert conference’ and you’ll find lots of bedtime reading.

We’ve had a look through some of those blog posts, relived our own introvert experiences and racked our own brains to put together this networking guide for introverts: surviving the SfEP conference – this year’s is fast approaching and preparation can be the key for those of us who find large work and social occasions a somewhat overwhelming prospect.

challenge

What’s an introvert?

It’s a characteristic/personality label that some people adopt.

  • One description doesn’t fit all.
  • The common contemporary definition is someone who gets energy from within rather than from other people.
  • It does not equate to shyness, though some introverts are also shy.

Extroverts can find conferences overwhelming too – they’re intense events. Meeting new people and having to make conversation with strangers can be intimidating for anyone.

Who’s an introvert?

Somewhere between a third and a half of the general population. Probably more than that among editors and proofreaders, particularly those of us who have opted for the freelance lifestyle.

Why would an introvert want to go to the SfEP conference?

For the same reasons as extroverts – to learn new skills, to be inspired, to hear about the latest developments in publishing and, yes, to meet other editors and proofreaders. Where else can you laugh with someone who understands about having to remove double spaces after full stops after the revisions have come back from the author for the third time?

Things to do before the conference

  • Think about what you want to get from the conference – and how you’re going to get it.
  • See who else is attending and if there are one, two, three people in particular you’d like to talk to, or at least make an initial connection with. Perhaps you’ve read their blog or been helped by their advice on the SfEP forums. Maybe you’ve seen their pithy comments on Facebook editorial discussions and just think you’d get on with them.
  • Pre-break the ice. Make contact with those people in advance – the groundwork can be done in a thought-out email rather than having to do a big face-to-face introduction.
  • Research the speakers and their topics to give you conversation starters.
  • Prepare some opening lines or questions [For example: Favourite part so far? Which bit are you most looking forward to? Which sessions are you going to today/tomorrow? What brings you here? Will you come again? What’s your favourite aspect of your work? Are you hoping to learn something in particular while you’re here?]
  • Think about how you may answer those questions.
  • Watch Susan Cain’s TED Talk about the power of introverts.
  • Look at the schedule – where are you going to slot in the wind-down time? Are there sessions you may be able to miss if you need a break?
  • Think about what kind of things will make the conference more stressful. Sharing a taxi with strangers? Not knowing anyone on your table at dinnertime? Do what preparation you can to lessen those stresses – make contacts, budget for a taxi on your own.
  • Take things with you that help you feel comfortable – fluffy slippers, a new notebook, a photo of your dog, something that reminds you of home or another happy place.
  • Stick to your normal morning routine, as much as you can. Bring your own teabags or coffee, or whatever you need for you to start the day in the normal way.

Things to do during the conference

The main thing is to make the conference work for you.

  • Before walking into a social situation or a session, stand tall, roll your shoulders back and take a deep breath (or several) – do the power pose.
  • Make time for breaks – in whatever form recharges you. Sit in the sun, read a book, go for a walk.
  • Use your downtime to consolidate what you have learnt so far and plan for what’s coming next. Or just stare at a wall.
  • It’s okay to go off on your own, or to stare at a wall.
  • Be who you are – there is no ideal conference attendee mould that you have to fit into.
  • It’s okay to be a quiet participant. Listen. Say only as much as you are comfortable saying. There is no minimum or maximum contribution.
  • Recharge during a session (not necessarily dozing off…). Arrive just before a session is about to start, don’t sit too close to the front, Tweet.
  • Ask someone you know to introduce you to someone else.
  • Preserve your energy for when you need it most – some sessions are more important than others.
  • If you’ve had enough, miss a session. You can always track down the speaker’s notes or slides later, or (gasp) ask another attendee about the main points covered.
  • Use your skills to your advantage – listen, think, listen, ask perceptive questions, listen, ask why and listen carefully to the response.
  • Don’t talk to everyone – you don’t have to and it’ll just wear you out.
  • Don’t wear new shoes – sore feet can be really distracting.
  • Don’t fixate on what you’ve said or done afterwards. You might be mortified that you got that person’s name wrong or forgot you’d met before, but they probably took it in their stride. They might even be worrying about having done the same thing.

Things to do after the conference

  • Schedule some downtime in the following week.
  • Plan some time to go through your notes and decide on some action points (not just for introverts).
  • Make plans to go again next year – each time you’ll know more people, you’ll know the way things work, you’ll be a bit more comfortable.
  • Get in touch with anyone you wanted to talk to at the conference but didn’t have time to.

Let us know if you have any other good tips for surviving ‘big events’.

Abi Saffrey, Julia Sandford-Cooke and Melanie Thompson are all introverts and will be at this year’s SfEP conference. Don’t be offended if they want to be alone.

Abi SaffreyAbi Saffrey is an advanced professional member of the SfEP. She specialises in copy-editing and proofreading economics and social policy content, and anything within the wider social sciences realm. Abi is a social introvert with two young children, and slight addictions to bootcamps and tea.

 

Blog posts I visited while writing this post

How introverts can make the most of conferences

How to survive big conferences as an introvert

An introverts guide to getting the most from a conference

Six ways introverts can avoid feeling shy at conferences

Should introverts go to conferences?

The introvert’s guide to surviving an in-person conference

An introvert’s guide to conference networking

Introverts: how to make friends and network at conferences

The views expressed here do not necessarily reflect those of the SfEP

5 marketing tips for the freelance editor or proofreader

dictionary page open on the entry for marketing - promoting and selling, research and advertising

Marketing tips

By Mary McCauley

I studied services marketing in college and before my studies began I had a perception of marketing as a complicated and theory-based business system practised by big US multinational corporations. By the time I finished my degree, this view had changed: for me, services marketing boils down to a simple ‘Which customers do you want to serve and how can you persuade them to buy your service?’ So, in relation to a freelance editorial business, my top five ‘marketing’ tips are very straightforward: be nice (provide excellent customer service); be focused (which specific customers do you want to buy your service?); be professional (build your reputation and protect it); be online (establish a professional online presence); and be generous (network).

1. Be nice

As an editorial professional you are a service provider. You may have the keenest editorial brain in the world and a long list of top academic qualifications but unless you realise that in providing a service to customers you must look after those customers as best you can, then your freelance business will not be all it can be. You are an intangible part of the service your client is purchasing and the client has to want to work with you. As Steve Baron and Kim Harris write, ‘customers often use the appearance and manner of service employees as a first point of reference when deciding whether or not to make a purchase’. In every aspect of your service to clients – be they an independent author, a publishing house, an academic or a corporation – be friendly, helpful, genuine and, most importantly, customer-driven. Use every opportunity to put your client at ease, make it easy for them to work with you, and make them want to work with you again. As retired Irish retailer Fergal Quinn puts it, ‘Think of the main task as being to bring the customer back.’ It sounds simple, right? But so many service providers fail to understand the importance of this concept. Think about it for a minute: are there certain people/shops you won’t buy from, no matter how low their prices, simply because they or their staff are rude and unhelpful?

2. Be focused

Don’t try to be all things to all people: identify your editorial speciality and then actively target those clients who seek this specific area of expertise. According to proofreader and author Louise Harnby, ‘Your educational and career backgrounds will help you to identify core client groups.’ A good way to start thinking about this is to imagine someone you’ve just met asks you what you do. Can you define it in approximately ten words? For example, my response would be: ‘I am a freelance copy-editor and proofreader providing editorial services to fiction authors and corporate clients.’

3. Be professional

Clients are paying you (hopefully) good money to provide them with a service. They want to know that their money is well spent. If they haven’t worked with you before then from their point of view they are taking a risk by contracting your service. You can help minimise their perception of that risk by behaving in a professional manner. This is especially the case if you are starting out as freelance editor and have minimal testimonials or no portfolio. Behaving professionally extends to all aspects of your business. Meet project deadlines or alert the client as soon as possible if there will be a delay; issue formal quotations, project agreements, invoices and receipts; acknowledge client correspondence promptly; treat a client’s project with confidentiality; and so on. If you are a member of an editorial professional body, act in accordance with their code of practice.

4. Be online

Again, it’s very simple: if potential clients don’t know you exist how can they hire you? If they search online for editorial services will they find you? A business website is an excellent opportunity for you to control the message you give to potential customers. WordPress, Weebly and About Me offer free, easy options to create and maintain a website. You can list your services, portfolio, client testimonials, qualifications and, most importantly, your contact details! Ensure the content of your website accurately reflects your values and professional approach. Social media (Twitter, LinkedIn, Google+, etc.) provide effective means to interact with potential clients. For example, if your target market includes independent authors join one of LinkedIn’s writers’ group forums. Help potential clients find you by listing your services in online directories, such as the CIEP Directory of Editorial Services.

5. Be generous

The more you give the more you receive, and what goes around comes around. They may be clichés but also good mottos for life – and for business! Network not only with colleagues (online through social media, and in person at editor meetings, conferences, courses, etc.) but also with members of your target market. Don’t focus solely on yourself when networking; few like to converse with someone who drones on about ‘me, me, me’. Think about ways you can be helpful: perhaps if your work schedule is booked up and you cannot take on an author’s project you could refer the author to a trusted colleague and thus be helpful to both; share a colleague’s interesting and informative article/blog post with your network of colleagues, friends and clients; or introduce a client to someone who can add value to their project further down the production process, such as an illustrator or typesetter. Genuine goodwill and generosity will come back to you tenfold.

What’s your top tip for marketing your freelance editorial business? Which marketing activity has worked best for you and which have you found the most difficult?

References

Baron, S and Harris, K (1995) Services Marketing: Text and Cases. Macmillan, London

Harnby, L. (2014) Marketing Your Editing & Proofreading Business: Being Interesting and Discoverable. Louise Harnby, in association with The Publishing Training Centre

Quinn, F. (1990) Crowning the Customer: How to Become Customer-Driven. The O’Brien Press, Dublin

Mary McCauley, a light-skinned person with shoulder-length brown hair

Mary McCauley

Based in Wexford, Ireland, Mary McCauley is a freelance proofreader and copy-editor working with corporate clients and independent fiction authors. She is a member of both the CIEPand the Association of Freelance Editors, Proofreaders and Indexers (AFEPI) in Ireland. She helps run the AFEPI Twitter account and also blogs sporadically at Letters from an Irish Editor. Around the time she started her editorial business she took up running – not only to keep fit but also to help maintain her sanity. One of these goals has been achieved. Say hello to Mary on TwitterFacebook or Google+.

The views expressed here do not necessarily reflect those of the CIEP.

 

Originally published May 2014; updated June 2021.