Tag Archives: networking

A week in the life of a virtual PA

By Sherona Treen-Coward of Treen Coward Associates

I began my self-employment journey in 2014; having spent 16 years in industry, I felt it was time for a new challenge. I had worked in the legal sector and the NHS, mainly in administrative and managerial roles. I wanted to put my skills to good use, and the concept of the virtual PA was emerging. I also wanted to futureproof my work, and I felt this was a business I could build upon.

In 2017, as the team grew and our services expanded, we decided to rebrand. I now have two employees and a specialist contractor on board, as we continue to grow and evolve the business to suit the ever-changing needs of the professional service industries. As such, we can offer a variety of services, such as virtual PA, virtual administrator, note-taking for meetings, social media management, bookkeeping and call answering.

Like many self-employed individuals, I often cite the variety in my work as a huge benefit. I work with service-based professionals from a variety of industries; however, the principles of good business administration remain the same.

I work traditional office hours: Monday to Friday, 9am to 5pm. Typical daily work for me will include chasing documentation over the phone, appointment setting, diary and email management, CRM management, document formatting, invoicing, answering calls and dealing with queries, drafting content for various purposes, and audio typing. I will also note-take at board and other business meetings, and compile action lists and associated papers as well as ensuring they are circulated well in advance of the meeting.

I am also involved in a variety of projects where we agree a process, and I ensure this is adhered to as well as carrying out any tasks that may be assigned to me. I particularly enjoy project-related work, as evaluating or managing processes has always been part of my managerial administrative background.

Stay professional

Pre-pandemic I would often attend many meetings each week which involved travel. All my meetings have since moved online, and I always qualify the purpose of a meeting before agreeing to any requests. I think that has become more important than ever, as demands on our time have not necessarily decreased, but they have changed. One thing I am always conscious of is working productively and adding value rather than being busy. Like many, I am now working from home but have set up my home office to ensure I separate work from non-work. I do miss the travel associated with my work, but it is more important to be safe at this time.

Being a virtual PA and business manager is not just about getting appointments in the diary. We are often the first point of contact for many organisations and professionals, the face or voice of someone else’s business, and their professional reputation can start and end with us. Even though all our meetings have now moved online, I still observe office attire when facing clients or attending a business meeting.

When I first started out and was working from home, I had to deal with assumptions that I wasn’t doing much all day and had lots of free time, but that is not the case. Our clients work traditional office hours and we support them during that time and deadlines are there to be met. While a benefit of self-employment is managing one’s own diary, discipline is essential if you want to stay in business.

Aside from working in the business, I also set time aside to work on the business. Like every business, we need to undertake accounting and marketing activities among other things. I block time out each week to plan our social media, write blogs, and check over our accounting system. I also check in with my colleagues, our clients, and meet with my business mentor, whose support has been invaluable to me and my business.

Stay connected

Part of our marketing strategy involves networking, which I do regularly, and I am a member of a weekly networking event that now meets online. It is also part of a larger network where I can attend other meetings and catch up with other members. Networking is a really important part of my work, and one of the most enjoyable bits too. Meeting with like-minded business owners helps develop a business mindset, and it’s a great way to keep up to date with news from various industries. I always recommend networking to other business owners, regardless of their line of work: it is a great way to meet other professionals, build your professional relationships and create opportunities for potential work. I always enjoyed running the SfEP [now the CIEP] annual conference speed networking events and getting to know the members.

Similarly, I have been able to source professional suppliers based on reputation and trust by asking my network. But it’s not all work, work, work – there are social aspects to networking, which are equally important to us as human beings. When I first started, it was easy to get through almost the whole day without speaking to anyone, as I was so focused on building my business, but through networking, I realised that to build my business I needed to build relationships too.

Plan your courses

Another important part of my working life is CPD [Continuing Professional Development]. As an employee, I was required to attend training courses, and often delivered training too, but being self-employed meant I now had complete control over my CPD plan. I have taken various courses over the years, from introductory to post-grad level; they may relate specifically to my work, but also general business-ownership matters such as marketing or leadership. I am currently completing the ILM Level 5 in Leadership and Management as I want to undertake more project management and process improvement work, and this is taking up quite a bit of my working week as the course comes to an end.

Some courses have been free, others require a financial investment. I have a CPD plan that I review regularly to ensure the courses I attend add value to my work and ultimately my clients. CPD comes in many forms, such as general reading, listening to podcasts, or undertaking self-directed research. That said, I also recently attended a short online art course, which forced me to slow down and make time to observe – traits which I’m sure will benefit all aspects of my life.

Allow time for yourself

It may not seem that there’s much time left after all that, but as my grandparents often reminded me, all work and no play … As difficult as it can be, I always try to do one thing for myself each day. It can be something really small like walking the dog, a five-minute exercise while waiting for the kettle to boil, or calling a family member or friend. I try to do it before I start work so I feel energised for the day ahead; sometimes it’s not possible, and there may be days when it doesn’t happen, but it’s important to factor in some time for yourself to keep a healthy mind and body, and to maintain your relationships in and out of work.

At the end of the week, I always take a moment to look at what I have achieved and celebrate those wins! Again, they may be big or small, but ending the working week positively with a glass of something sparkly is important to me. I’m fortunate to live within reach of two cities and several beaches, and at the weekend I like to spend lots of time outdoors, walking or kayaking. The contrast to my working life really helps me to achieve some kind of work-life balance.

Sherona Treen-Coward is a Virtual PA and business manager with over 20 years’ experience working with lawyers, doctors and service-based professionals within the UK. After starting her own business in 2014, one of Sherona’s first self-employed contracts was supporting the SfEP conference director, drafting and sending correspondence on behalf of the SfEP. Five SfEP conferences later (and imposter syndrome very rarely permitting) she thought perhaps she wasn’t that bad a writer after all, and finally started writing her own stuff.


Check out the other posts in our ‘Week in the life’ series: discover what a picture researcher, senior editorial project manager and a book indexer do.


Photo credits: Desk by Nathan Riley on Unsplash; video conference by Alexandra_Koch on Pixabay.

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

 

BookMachine: three benefits for editors and proofreaders

By Laura Summers

I run BookMachine, a thriving community for publishing professionals. We have been running for nearly nine years now and we pride ourselves on our ability to connect the people who actually make publishing happen. If you are looking to work on new projects and be at the forefront of the industry, then BookMachine is for you.

BookMachine logo

Here are three ways we can help you.

1. Access to book fairs

Traditionally, book fairs were the land of rights and editorial professionals – those negotiating over the finer points of a book sale. Starting at 8am, and often finishing in the early evening, fairs were a time to discuss upcoming titles for sale and meet potential partners from all over the world.

This is still at the heart of a book fair; however, there is a lot happening these days that can also benefit the rest of us – and that includes copy-editors and proofreaders. Over 25,000 publishing professionals will attend the London Book Fair next week and it is free to attend for BookMachine members. There is a packed seminar programme designed to provide knowledge, tools and insight for everyone working in the industry; and a host of opportunities to meet interesting industry professionals.

BookMachine always organise an informal event on the Wednesday afternoon – an opportunity for professionals to meet each other and relax after a day of meetings or seminars.

In the evening, we work in partnership with the London Book Fair team and host the Global Gathering, the goal of which is to help international visitors and UK publishers to meet and mingle, again in an informal setting.

2. Industry knowledge from your desk

If alongside your work, you crave knowledge, ideas and personal development, then you can access our knowledge base for free.

Like the SfEP blog, we aim to enhance the lives of our community. Unlike the SfEP blog, we don’t write exclusively for editors and proofreaders. The site collates articles divided into six channels – tech, design, editorial, marketing, business and audio. If you work in editorial, please don’t just read the editorial channel. The idea is to encourage people in different departments to work together. All the blog posts have been designed to help us do this.

We have been curating industry insights on the blog for such a long time that, whatever you are interested in finding out, we should have the answers for you. However, as an editor, if you can’t find a question answered, or think you have a better angle on one of our ideas – please let us know. We are an industry site, and although our expert Editorial Board keep us informed, there are always going to be niche areas we could all learn more about.

3. Industry knowledge on a night out

Early on in our own publishing careers we identified that many events for publishers are really quite formal and expensive. Unless an employer or client offers to pay for this, it can be quite prohibitive. We knew so many people wanting to learn more – but on their own terms, from their own pocket and in order to boost their own careers. This drove us to create events which are accessible to everyone (although we know we need to venture out of London more).

People gathered at a BookMachine event, in front of a neon sign saying 'Shhh.... it's a library'

Since 2010 we have hosted over 100 events for these people who actually make publishing happen, and in 2019 our event series BookMachine Unplugged is back to offer even more insight. There will be six informal events, each of which will zoom in on a vital area of the publishing industry and feature three expert speakers. Each evening has been programmed by an Editorial Board member and has been designed to inspire you with real insights into what is working in publishing right now. The events aren’t expensive to attend (£10 or free for BookMachine members) and we guarantee that editors and proofreaders will learn something interesting and meet someone new.

 

Laura SummersLaura Summers co-founded BookMachine in 2010, initially as an informal way for publishers to meet each other at events, and then as a popular site for anyone building a publishing career. The team have now organised over 100 events. In 2017 she launched BookMachine Works, a creative events and marketing agency, specialising in the publishing industry. Laura has spoken about events and publishing at the Frankfurt Book Fair, the London Book Fair, IPG Digital Quarterly, the Galley Club, BIC battles, Women in Publishing and the SYP conference.

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Turn networking into training: how to be a selfish and very wise newbie

By Ally Oakes

You’ve just ventured to your first SfEP local group meeting. Nice, but a bit nerve-racking! You daren’t open up too much yet, because that might make you reveal those GAPS that sometimes make you break out into a cold sweat. Surely you’re the only person who still doesn’t know XYZ? It’s hard enough trying to remember the names of all those nice people.

Now, while it’s still ever so slightly painful, turn this on its head. Instead of ‘What will they think of me next time?’, go for ‘What do I want?’ Think of one particular GAP IN YOUR KNOWLEDGE. Then think of someone in the group you like, or who strikes you as super-knowledgeable. Preferably both. Let’s call this person *star*.

Be direct. Try asking *star* this: ‘Is it ok if I email you with a couple of questions about XYZ in my current training/work project?’ (A couple, huh? Start small.) Or ‘Could I please phone you sometime about XYZ? It would be easier for me if I have it there on the screen in front of me while I talk about it.’ There. You haven’t even had to confess to *star* that you actually have no real idea at all about XYZ – you’ve simply given a good, positive impression that you’d like to improve your skills or knowledge.

That’s level one. You may well understand it all completely now. Read on for the next level.

Take it up a level

If this GAP IN YOUR KNOWLEDGE seems pretty big and scary, then ask *star* for a coaching session.

  • Explain that you absolutely intend to pay *star* for one or two hours, at their normal hourly rate.
  • Decide where to meet – it may be at their house, or it may be at a coffee shop or library halfway between you.
  • If you’re driving, use your satnav! Even if you entirely abhor its existence and feel that it is there in your car simply to leech away your own excellent map-reading abilities. The alternative is the ‘Help, I’m lost!’ phone call five minutes before you’re due to arrive. This won’t do much for the impression of assured willingness to learn that you intend to give to *star*, now will it? Believe me.
  • Take a small gift.
  • Ask loads of questions – make the absolute most of your own personalised tuition session. *Star* wants to help you just as much as you want to be helped.
  • Make tons of notes.
  • Ask how they want to be paid, pay promptly and ask for a receipt.
  • Review your new knowledge and practise your new skills over the next couple of days.

If you and *star* do agree to meet in their home, you might be lucky enough also to gain: a peek at someone else’s working environment; a chance to discuss office furniture and reference books with someone who has similar aims in their working life, but a different journey; a view of their beautiful, super-stylish, all-white-flowering garden; a feel of their luxurious underfloor heating; and maybe a scrummy lunch. Oh, and do make sure that you leave promptly: you’re both working people.

Then, a month or two down the line, you’ll realise how often you’re making use of their knowledge – which is now your new knowledge – far more than if you’d simply googled the questions. (You’d done that anyway, but hadn’t understood the answers.) You’ll be further on professionally because of them. You’ll have paid *star* and made them feel what they are – knowledgeable and wise, and a little bit richer. And you may well both have made a new friend.

 

Ally OakesPrecision, punctuality and a passion for clients’ words. These are all in the pot that is Oak Proofreading. Add many spoonfuls of focus, a large tub of knowledge from training and experience, and an overflowing ladle of SfEP wisdom-sharing. Season generously with great client communication – and there’s a pot of Ally Oakes’ proofreading curry.

 

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Inside Bloomsbury Publishing for Editors and Proofreaders

In a brand new event series, Inside Bloomsbury, Bloomsbury Publishing is opening up about how it creates and publishes its books by inviting key members of the Bloomsbury team to talk about what they do in more detail than ever before. In this second event of the series, a follow-up to ‘Inside Bloomsbury Publishing for Illustrators’, a panel of Bloomsbury editors discussed the skills needed to edit works that please authors, agents and publishers – in partnership with the SfEP. Andrew Macdonald Powney tells us more about the event on 25 October.

Door to Bloomsbury Publishing's offices on Bedford Square, London

Bloomsbury Publishing, Bedford Square, London.

Bloomsbury publishes 2,500 titles annually, 80% of which are non-fiction. Every seat at the Bloomsbury Institute was booked on 25 October for a discussion between three Bloomsbury editors: managing editor Marigold Atkey, senior editor Xa Shaw Stewart and special interest editor Jonathan Eyers. It was chaired by Abi Saffrey, an Advanced Professional Member of the SfEP.

Jonathan summed up the stages of the in-house process: a structural edit by the commissioning editor, then a copy-edit focused on clarity, next typesetting, and only then proofreading – with checking e-books coming last and paying least well, since by that stage most errors have been found. Bloomsbury wanted quick, thorough, accurate proofreaders. The firm tends not to recruit through the SfEP directory, but rather, according to their own intelligence and contacts, and through the constant stream of CVs dropping into their inboxes; Jonathan Eyers gave examples of proofreaders without previous experience whom he had employed because something particular made them stand out. Editors might well take note of training like SfEP and PTC courses, however.

Working with Bloomsbury

So how can proofreaders attract work – and repeat work – from Bloomsbury? As to breaking through in the first place, Jonathan returned a couple of times to saying that a letter looking for work plus a generic CV stands next to no chance in competition against a distinctive application from someone with specialist expertise. Editors are on the look-out for people who may know more than they do on a topic that might cross their desks. These get added to the contact list.

Once employed, a freelancer’s flexibility is important, and for tried-and-tested freelancers this can work both ways. Reliability and turnaround are essential. Timings might be 2 to 3 weeks for proofreading or 4 weeks for copy-editing a text of 80,000 to 100,000 words. It will pay the freelancer more in the long run to stick to the agreed fee. Failing to keep to the deadline is another great way to mark yourself out as a risky pick. A third classic error is forgetting to back up the text you have been sent, which you need in case of file corruption or queries over changes. Freelancers can also lose credibility by altering text when they should raise queries; changes to the text that turn up only at the proofreading stage mean alterations to the typeset text, and that is expensive. Both budgets and schedules are tight and margins for error will stretch only so far (Marigold has worked on 38 books to date this year).

Marigold Atkey, Xa Shaw Stewart, Jonathan Eyers and Abi Saffrey at the Bloomsbury Institute

Marigold Atkey, Xa Shaw Stewart, Jonathan Eyers and Abi Saffrey. Photo: Ruth Burns Warrens.

The same but different

In-house editors within the same firm may have different approaches. Marigold might line up a proofreader at the same time as the copy-editor, and she might look for an indexer or even a freelance map illustrator as well. Her brief with the Raven imprint brings in fantasy, and a recent book required a floor plan to go with the text. Xa’s work with cookbooks might lead her to seek out ghost writers or project editors (though Bloomsbury seldom has need of freelance project editors/managers). Jonathan’s team looks to commission and publish non-fiction texts for identified niche markets, which is why it is subject expertise in a proofreader that especially attracts him.

Publishers have slimmed down, but that increases the overall proportion of freelance work. Whereas a few years ago it seemed that a few conglomerates might buy up all the independents, another possible future for publishing may now be coming into view: many, small independents without physical offices, producing books through networks of freelancers in a world where almost no one is in-house.

Practicalities

The trend is towards electronic mark-up for copy-edits: though the vast majority of Bloomsbury’s proofreading is still on hard copy. Thus, the BSI marks remain indispensable because they are internationally understood. Editing using Track Changes in Word is pretty much the rule and the system, though Xa felt that working from a paper copy as well might still be most effective. Her particular titles create a premium on freelancers’ awareness of visuals and design. The passage from book to e-book is now practically seamless, requiring comparatively minor changes like the position of the copyright page, and there is little freelance work in this area. Encouragingly, though, outsourcing the process to cheaper markets has its limits, since Bloomsbury requires quality in production and editing, especially sensitivity to nuance and idiom. In cookbooks, not just “broil / grill” or “zucchini / courgette” but the density of flour (and therefore the amounts in a recipe) may vary between the US and the UK.

This early evening on Bedford Square saw the Bloomsbury Institute introduce trends present and future clearly and enjoyably to a large, varied, and interested audience. In a show of hands, only five or six attendees are based in-house. Perhaps those few will take back the idea of this event to other publishing houses too.

Andrew Macdonald PowneyAndrew Macdonald Powney is an Entry-Level Member of the SfEP. He taught Politics and RS in state and independent schools after taking degrees in History and Patristic Theology, and he is now based in Edinburgh. Andrew is interested in political, religious, theological, and educational texts, and Plain English. His own writing appeared most recently in The Tablet.

 

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

SfEP conference 2018: what they said

Places at this year’s conference at Lancaster University sold out quickly and the conference’s success has been blogged about by attendees since the event in September – here are the highlights.

SfEP directors and audience at the AGM

There was swearing

Kia Thomas’s session on editing sweary stuff was clearly a highlight for many members; it inspired Howard Walwyn to title his comprehensive conference review ‘#SfEP 2018 – Let’s Get F***in’ Serious‘.

Hannah McCall also enjoyed the session, and the Coco Pops option at breakfast; this was her first SfEP conference experience, and she talks about the warmth of strangers and support of her conference buddy in her summary.

Editors travelled from far and wide

Every year, more and more editors based outside the UK attend, and present at, the conference. Claire Wilkshire discusses British politeness in her post ‘Editors, sheep, conferencing‘.

Presenters push the boundaries of their comfort zones

The conference director approached Kia Thomas during her ‘Saying Yes’ kick, and Kia elegantly discusses the process of preparing and presenting at a conference in ‘Conferences, confidence and comfort zones‘.

There were indexers there too

The Society for Indexers’ conference was at the same venue at the same time this year, enabling sharing of some sessions and the gala dinner. Tanya Izzard is an indexer looking to develop her editing skills, and made the most of the opportunity to attend two conferences at once.

Attendees learnt stuff

Pamela Smith lists her main learning points from the two days in her conference report – AND she won a fabulous raffle prize so the learning can carry on.

The learning wasn’t just limited to the sessions – the quiz on the opening evening of the conference warmed up brain cells and revealed the vast amounts of random knowledge that editors carry around in their heads. Oh, and Kia Thomas was on the winning team.

But it’s all about…

As Stephen Cashmore reminds us, the conference is all about the people: those who plan, prepare and attend it.

Attendees at the 2018 SfEP Conference

There’s more coverage of this year’s sessions in the November/December edition of Editing Matters, the Society’s digital magazine for members.

Compiled by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Coming up

Editors and social media: Twitter

In the first of a new series looking at how editors use social media platforms, Kia Thomas talks about her Twitter motivations and habits.Twitter logoMy name’s Kia, and I’m a Twitterholic.

When and why did you start?

I find it very hard to believe that once there was a time I didn’t really understand Twitter. Why would you go on it? What was the point of telling strangers things in (then) 140-character bursts? And then one day in 2012, I decided to give it a go, and I was hooked. A bit too hooked – I lost many, many hours staring into my phone, and a couple of years later I decided to take a break. But when I started my editorial business in early 2016, I knew it was time to flex my Twitter muscles once more.

I went back to Twitter because my former experience had shown me it was – in amongst the political squabbling, Nicki Minaj GIFs, and cat pictures – a powerful tool for connecting with people. It’s a wonderful way to keep up to date with trends, issues and events in your industry – as a newcomer to publishing, this was invaluable to me. And there is, or at least there can be, a real sense of community on Twitter, if you can find the corner of it where your tribe hang out. Editing Twitter is definitely one of those corners – we chat, we laugh, we debate about all things word- and book-related (and food. There’s a lot of food in Editing Twitter).

What do you share?

I try to keep my Twitter posts mostly related to what I do, so at least vaguely connected to words and books and editing, but sometimes I veer off and post things that are more personal, such as tweets about my kids, especially if they’ve been particularly cute/enraging that day. One of the good things about Twitter is it’s easy to stay active even when you’re only popping on quickly – you can share other people’s tweets and content, or take part in whatever meme/game is currently doing the rounds, so If I’m busy and don’t want to spend too much time on Twitter, I do that.

When I do post more of my own content, my main concern is to keep it funny. I go on Twitter for business reasons, but as a reader/viewer/consumer, I want to be entertained, so that’s what I want to do for other people too. Sometimes I’m pretty sure I’m only amusing myself, but some of my original content gives other people a giggle too – a recent thread I wrote outlining a DEFINITELY REAL AND ACCURATE (spoiler: not so much) approach to editorial pricing seemed to go down pretty well. It garnered lots of retweets and several cry-laugh emojis, anyway. I also use Twitter to share my blog posts, and grumble about Microsoft Word (don’t we all?).

Twitter thread by Kia Thomas

When do you share?

I try to tweet most days, but less frequently if I’m trying to stay away from Twitter for time-saving purposes. I spend barely any time composing most of my tweets, because I am naturally spontaneously hilarious, interesting and wise. But If I’m tweeting something designed to be more engaging, such as my #TheDailySwear tweets (last year, I tweeted one compound swearword every day, with my personal preference on how it should be styled), or a blog post, that obviously takes me longer. My ‘comedy’ threads don’t take me all that long, because they’re pretty much just me opening my brain and letting some silliness fall out. The most time-consuming part is arranging the text so the tweets don’t go over the character limit!

Why do you do it?

Well firstly, because it’s fun, especially when I get to be silly. Some people might baulk at that as a marketing strategy, but it works for me and my personality (humour is all I have, dammit! And swearing. Don’t forget the swearing). But I also love Twitter because working at home on your own can be really lonely. Twitter and other social media are like my virtual office, providing me with colleagues to chat to and connect with. It gives me a sense of belonging to a community, and that can be invaluable in fighting isolation. It provides networking opportunities – I have definitely had work and other professional opportunities that I can trace to Twitter. For example, this year I gave a session on swearing at the SfEP conference, which came about because of a blog post I wrote that was based on my Daily Swear tweets.

What about other social media platforms?

Twitter is the social media platform I find the most interesting and easy to use. I do also have Facebook, but I post very little on there outside of the groups, and my poor business page is horribly neglected. I recently signed up to Instagram, despite the fact that I’m absolutely terrible at taking pictures, and I have my Instagram account linked to my Twitter, so it’s a good, quick way of sharing more visual content on Twitter.

Any advice?

Twitter can be an amazing place to network with colleagues and potential clients and can lead to work. But it’s important not to approach it solely as a marketing opportunity. It’s easy to think you can go on Twitter, say ‘Hire me, I’m awesome’ and wait for the offers to roll in, but in reality it doesn’t work like that. Relentless self-promotion is boring, both to the person doing it and those reading it. Social media networking is like all networking – it works best when you are sincere. Be interested and interesting, help as much as you ask for help, and you’ll find the experience so much more rewarding. I use Twitter to build my online presence in the hope it will help my business be successful, sure, but I’m also building real connections that benefit me in so many more ways than just the prospect of work.

There’s a dark side to Twitter – there are some terrible people on there, there’s an awful lot of news that can make you angry, and it can be an astonishing time-suck – so take steps to protect your time, energy and mental health. Take breaks when you feel overwhelmed by it, realise you don’t have to read or respond to everything, set up filters so you don’t see things that distract you – whatever you need to do to manage your experience and set boundaries. But if you can get the balance right, there’s a wonderful community there just waiting to welcome you with open digital arms. And cat pictures.

Kia ThomasKia Thomas spent 12 years in the arts before becoming a freelance fiction editor at the beginning of 2016. She specialises in contemporary romance and is an Intermediate Member of the SfEP. Kia lives in South Tyneside, and she can often be found networking with her colleagues in online spaces (i.e. spending too much time on Twitter).

 

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP

 

Wise owls: networking

Networking works in different ways for different people – the wise owls are back to share their experiences and preferences.

Metal owl ornaments huddled on a shelf

The parliament has also grown this month, with three new owls offering their maiden contributions: please welcome Louise Bolotin, Michael Faulkner and Nik Prowse, all Advanced Professional Members of the SfEP.

Louise BolotinLouise Bolotin

I’m not a fan of formalised networking. At business networking meetings, the chat to others often feels forced and you’re supposed to have a dinky little elevator speech – it can get quite competitive and if you’re not a slick business type it’s easy to feel your face doesn’t fit.

Most such meetings I’ve attended in the past have involved breakfast and as I don’t usually eat until after 11am and never talk to anyone until I’m fully caffeinated, I long ago stopped inflicting such events on myself.

If you’re not a morning person, find an evening networking event if you can as there is usually a glass of wine on offer and a little booze can be a useful lubricant if you’re hesitant to go up to strangers and introduce yourself.

I haven’t stopped networking, however. I just take a more informal sideswipe at it. And where do I network? Everywhere. Bus stops, trains, the corner shop, the lifts in my block of flats… I make a point of talking to anyone. Networking is much more about building personal relationships, than practising an elevator speech everyone will have forgotten within five minutes. So make it personal. Have a funky business card and spread it around liberally, even in places you wouldn’t think to.

And make yourself memorable. My tip is to say something about yourself that’s not work-related. “I’m Louise, I’m a freelance editor and when I’m off-duty I like going to gigs. Who’s your favourite band?” A bit of small talk and, then, if you think it might be fruitful go in for the kill – subtly. I prefer, however, to see networking as a long game as it takes time to get to know people and understand how you might be able to work together.

Michael FaulknerMichael Faulkner

If you are interested in proofreading dissertations and theses, scour your address book for academic types with contacts in the universities, talk to people who are at or who have recently left uni, and join the alumni family of your own institution (if appropriate) – all with the aim of building a list of current profs across all the disciplines with which you’re comfortable. Then research the institutions’ proofreading policy and make a direct approach by email to each person identified, offering your services with the usual caveats. For a supervisor with language-challenged students, a trusted proofreader who understands the parameters is a time-saving resource, and they will come back again and again and will pass your name around.

Always carry a card and practise a concise pitch, cleverly disguised as small talk, which you can wheel out at any gathering. It’s amazing how many people there are who haven’t a clue what editing is about but who can still offer you work. If you edit fiction, for example, be aware that in any group of people there may well be one or two who have a novel in them, or a friend who writes, or an exercise book of poems at the back of the cupboard.

During the life of any project, get to know your client and, without being a pain, make sure the experience is fun. This will lead to repeat business and a growing network through referrals.
Allocate time-limited slots for daily social networking. LinkedIn is invaluable for cold introductions (‘You don’t know me, but we’re Linked’). Facebook groups and online editors’ organisations are great for accumulating knowledge and widening your list of contacts (and have a look beyond editorial groups at those servicing your target market – an obvious example for a fiction editor is a writers’ organisation with a directory of services for writers).

Finally, I find lots of referrals are generated by constructive engagement on the Society’s forums. Conversations begun there can be carried on by email, and a list of trusted colleagues can be built up quite quickly to whom work can be referred – which of course is a two-way street.

Liz JonesLiz Jones

I find networking easier to stomach if I don’t actually think of it as networking. For me it’s more about having conversations that reveal shared interests or a personal connection, and they can happen anywhere – it doesn’t have to be in the context of a business breakfast at the local work hub, or some other kind of formal networking event.

Some of my most successful ‘networking’, in terms of commissions won and money in my business bank account, has taken place at SfEP conferences or local group meetings, over coffee. Other ‘networking’ has happened on Twitter, and the connections I’ve made there have tended to be people who might share a professional specialism, yet have responded to me for some of the more offbeat, non-editorial things I share. This goes to show that there’s scope to relax and be yourself. In fact, I would argue that it’s essential. Not everyone will ‘get’ you, but those who do will truly value what you have to offer.

Another source of interaction that might classify as ‘networking’ has been via my blog, which often veers away from the strictly informational, editorial type of post and into the personal – and conversations arise from that. Again, not everyone will like it, but many people appreciate the honesty and like knowing that there’s a real person behind my website, who will take proper human care over their work. A final thing about networking: the editorial world is surprisingly small. Be nice to everyone (or if you can’t be nice, keep quiet). Give it a few years, and that newbie editorial intern you were patient with could turn out to be the publishing director… and with luck, they’ll still be sending work your way, and suggesting that their staff do too.

Sue LittlefordSue Littleford

I am a very reluctant networker. Not for me attending functions and introducing myself to strangers. But I refuse to feel guilty that I take a more sotto voce approach. I may not get the wide visibility that the more active marketers achieve, but I’m okay with that.

There are, however, small things you can do. A couple of Christmases ago, I sent out cards to my contacts, as I usually do (most of my work is repeat business). At the last moment, I popped a business card in each envelope. Hey presto – two clients I’d not worked with for a few months promptly booked me in straight after Christmas (mentioning it was getting my card that made them contact me), and I’ve worked several more times for each one since.

I always have at least a couple of business cards on me when I leave the house. You simply never know who you’re going to bump into – at a reunion recently, a friend I’d not seen for ages wanted to pass on my details to someone she knew. Easily done with the card I gave her.
At an SfEP conference I got talking to one of the speakers, who duly asked for my card – which, fortunately, I had on me. That got me more than half a dozen books to copy-edit.
I do do social media – mostly Facebook and Twitter. I got very grumpy with the discussion groups on LinkedIn, but I do keep an inactive profile there that I remember to update once in a blue moon, and if I’ve had a good interaction with someone in a Facebook editors’ group, I’ll eventually get over to LinkedIn and offer to link with that person. I’ve not got any jobs from my social media (so far as I know), but for me it’s more about adding to my online presence to give prospective clients a feel for me as a copy-editor.

If you’re a happy active networker, great. If you’re not, don’t despair – small actions can work very well indeed.

Nik ProwseNik Prowse

There is more than one reason to network as an editorial freelance, and they serve different purposes. It’s not a case of ‘today I will do some networking’ but rather having an open mind about anyone you encounter in a business context. Part of this does involve actively seeking out a person with the aim of securing work, but it may just be a case of not turning your back on a working relationship that hasn’t always gone smoothly.

If you work with someone who you don’t get along with, not cutting your ties, not telling them what you think in a way that ends that relationship, may well serve you better in the long run than expressing your feelings in the present. You may decide that you don’t want to work with that particular person again, but keeping your bridges unburnt will keep the door open. The way a person comes across or acts can be the result of the organisation they are working within. In the future, that person may move to a different company with a different outlook. They may remember you and look you up, offering work. You might change your mind about perceived interpersonal difficulties if you find yourself short of work. Or the person may have a much more pleasant colleague whom they suggest you to, which could lead to a different, more fruitful relationship.

Keep doors open once a job is finished. I always aim to end a project on an upbeat note, perhaps with a cheery email to say how much I’ve enjoyed the work, wishing them good luck with the remainder of the production process and indicating my availability for the coming weeks. There are often projects in the pipeline. I work especially hard at this if it’s the first job for a new client, because repeat work is the Holy Grail in this instance. If your contact doesn’t have any work coming up, perhaps a colleague does? Often they will offer to circulate your name, or you could ask them to.

Maintaining links with people who work for your clients can sometimes be tricky: jobs change, roles merge (sadly, redundancies happen) and people move on. If I get a whiff of anyone moving on I always ask where to. They may be going to another company – read: potential client – with which you can forge a new connection. Freelancing is a lonely business, and having friendly personal contact with the people you work with (=for) can be rewarding. But it can also be good in terms of networking.

Finally, probably the most personally rewarding type of networking is the sort you do with freelance colleagues, the others at the coal face. This is one of the most valued aspects of my membership of the SfEP, with the local groups and the online community of the forums. This is where problems can be shared, solutions found, ideas started, and friendships made. Recently I made an effort to connect to a lot more editors on Twitter, and it’s made me feel part of a true community.

 

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

 

Talking Tech with BookMachine

By Anya Hastwell

“Find the thing that annoys you the most – and then try and fix it,”

says Sara O’Connor, Bibliocloud’s full stack developer at BookMachine’s recent Talking Tech event in London.

You’d be easily forgiven if your initial impression of an event encouraging publishing folk to learn tech is that that it will lure them away to pursue a more profitable career in another industry … but you’d be wrong. Sort of. (Touch wood.) What the event’s speakers want to encourage is for publishing folk to be inspired to learn more tech skills that can make their own working lives easier, as the publishing industry is – and has been for some years now – becoming more digital. A perfect example is that of educational publishing, where tech is making waves not only in making learning texts digital, but also with apps, online platforms and programs for homework tracking, online marking, assessment tracking, learning games, and others. But how can we make our tech and products more user-friendly?

Computer code

To answer this question and others, let’s go to the speakers on our all-women panel. Our host Emma Barnes, founder and CEO of Bibliocloud and MD of Snowbooks, starts things off. After being made redundant from a consultancy firm, Emma founded her own independent publisher, Snowbooks, before teaching herself to code and build systems within Excel to speed up the admin side of her business. (Yes, Excel really can be programming … ). She went on a coding boot camp via Code Bar, a charity that aims to make coding more accessible (she also recommends railstutorials.org). From having with no previous coding experience, Emma became a software engineer and went on to build Bibliocloud (now called Consonance), a publishing management software.

”Learn as much programming as you have the appetite for. It means you won’t be taken in by some flashy web developer, it gives you the agency to make good decisions. Tech is the new literacy … There is always a way to automate yourself out of misery.”

Next up is Lola Odelola, software engineer and founder of blackgirl.tech, an organisation that aims to help diversify the tech industry. Lola studied English literature and creative writing at university. While job hunting after graduation, she decided she wanted to build a website for herself to showcase her writing.

“After realising poets only make money when they’re dead, I set up a website for myself to try moving into journalism. I was jobless so I had a lot of time on my hands. I loved it, so then I did a bootcamp for 6 months.”

While seeing that there was some (gender) diversity in the tech industry – much like publishing – she saw there was still a long way to go before this stretched towards diversity in ethnicity: “Before I started coding I knew nothing about screen readers or accessibility, but I had friends who were getting tagged in photos by AI as apes. Tech should be making life easier for people on the margins.”

The importance of diversity within the tech teams creating our products is therefore vital for making publishing tech and other products more user-friendly and accessible, as such problems would be identified earlier and certainly caught before release to the wider public.
The coding language Ruby gets some extremely good press here tonight, which our next speaker Sara O’Connor recommends heartily. Sara started her career in children’s book publishing as an editorial assistant, and turned to tech to find better ways of doing boring and repetitive admin tasks, before working up the ranks to editorial director. She started off with no coding experience before doing a couple of week-long coding courses and then a three-month bootcamp, before returning to publishing with an array of new skills as Bibliocloud’s full stack developer.

“I’m a full stack developer building the software I wish I had when I was an editor. I advocate Ruby for publishing folks because it’s like a book. It’s an object-oriented language, and we’re already used to reading.”

The issue of diversity comes to the fore again as our last speaker, Janneke Niessen (entrepreneur, investor, board member, Improve Digital, Inspiring Fifty, Project Prep), reminds us that without diversity in tech, the future is not inclusive. “Algorithms are not neutral.” It seems that artificial intelligence stealing our jobs or killer robots are not the real danger, but our own bias, conscious or unconscious, is. Janneke proceeded to tell us a story of when she asked her son what he thought she did for a living. “A princess who dances!” was his reply. So she set about videoing herself while working, explaining what she was doing and why she was doing it to show him what she actually did at work. Janneke showed us some slides while giving us plenty to think about: some 65% of children in school today will have a job that does not yet exist; people’s ability to think differently, be different and challenge previous concepts of how things ‘should’ be done are valuable – people who can be flexible and mutable, and who do not necessarily fit in, are those who companies need to hire in order to change and keep up with the times.

Presentation slide about diversity and investment

This was quite possibly my favourite BookMachine event of those I’ve been to, and it did make me think about what we define as ‘coding’… Many among the SfEP’s ranks are either familiar with or swear by the use of Word macros (quite literally, sometimes). Very often, macros are the only way of being make certain projects achievable within a budget and timescale given by a publisher.

Whether you want to find some neat tricks in Excel to speed up your admin, start using some really clever Word macros that will do a lot of your editing dirty work for you, or update your CV with the kind of skills that could open doors to some really covetable workplaces and clients, there’s no doubt that the publishing industry needs people with a talent for tech, who can use it for an audience’s benefit.

How you want to apply these skills, and how far, is completely down to you. You’re still the one pressing the button.

Anya HastwellAnya Hastwell is an Advanced Professional Member of the SfEP as well as serving as its professional development director. After working in-house for several publishers for nearly 10 years she went freelance in 2014, and works on an enticing array of non-fiction material from medicine to history, ably distracted assisted by three feline helpers.

 

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP

Alphabetti spaghetti

Recently in our forums, Ally Oakes started a thread called Alphabetti Spaghetti, in which she began an alphabetical list of all the things we get from the forums. Others were quick to take up the challenge.

Why do we love the SfEP forums? Let us list the ways:

Advice, Answers and Anchorage

Buddies Bending over Backwards and Bringing things to our notice before we know we need them

Conference and Colleagueship, Cheese and Chocolate (not exactly provided by the forums, but our Collective Cravings make them all the more delicious)

Detective-work and some Dastardly Discussions

Encyclopaedic Expertise from Experienced practitioners

Friendship, Finding true gems, Functioning/ality and Furthering Freelancing

Graciousness, Gratefulness and Getting over ourselves when we’re bothered about something

Honesty, Humour and Helpfulness

Intriguing questions, Informed answers and occasional Impertinent suggestions

Jokes and Jocular observations

Knowledge (limitless) and Know-it-allness (occasional)

Love for our fellow-editors and Links to relevant topics

Mentors, Moral support, Management skills and Macro solutions to Minor problems

Nurturing and Networks for Nervous Newbies

Openness and Organisation, support of and helping with

Practical exPlanations, Proving the Pudding and Patient aPpraisal

Quick replies to Queries and Questions

Rapid Reassurance, Reinforcement and Real-life problems and solutions

Solidarity and Straightforward Support

Teamwork, Team spirit and Tangential Trains of Thought

Unstinting Über-Unselfishness

Valuable Validation and Varying Voluminousness

Wisdom, Wildcards and Wonderful Words

X-ray vision, eXplanations and all-round eXcellence

Yakkedy-yak-yak-yak (occasional) and Youthful enthusiasm shared with old-timers

Zip-files or oZalids, Ziggurats or Zoology – whatever your query, there’ll be an expert in the field.

And so, with zeal, zest and zing we continue to read and contribute to the forums. Thanks all!

Especial thanks to fellow-contributors – in first name reverse alphabetical order for a change (one of whom was ‘just crossing the Atlantic’ while contributing):

Sue Browning, Sabine Citron, Ruth Lewis, Priscilla Balkwill, Philippa Tomlinson, Michelle Bullock, Margaret Aherne, Lucy Metzger, John Firth, Guy Manners, Beth Hamer, Ayesha Chari, Anna Nolan and Alison Shakspeare

Ally OakesAlly Oakes

Precision, punctuality and a passion for clients’ words. These are all in the pot that is Oak Proofreading. Add many spoonfuls of focus, a large tub of knowledge from training and experience, and an overflowing ladle of SfEP wisdom-sharing. Season generously with great client-communication – and there’s a pot of Ally’s proofreading curry.

 

The views expressed here do not necessarily reflect those of the SfEP

SfEP conference 2017 – members’ blog posts

This year’s conference at Wyboston Lakes was enjoyed by all those who attended and inspired many of our members to write their own blog posts. So pour yourself a beverage of your choice and relive (or experience vicariously) the highlights.

Wyboston conference centre

A rare moment of peace as a delegate at Wyboston strolls in the courtyard gardens. Photo credit: Sue Browning

Newbies’ fears were unfounded

Many people were attending an SfEP conference for the first time. Although many were anxious at the prospect of putting on proper clothes and shoes and talking to lots of new people, it seems those nerves were quickly dispelled in the face of the friendly welcome and inclusive atmosphere.

Kia Thomas was so inspired she wrote a series of four posts. The first one, Conference ramblings, tells of her general impressions, while Part 1 reflects on Language rules, Part 2 was on Doing stuff better, and Part 3 looks at what she had learned about Selling yourself as an editor.

Another conference newbie was Selena Class, who wrote: ‘Everyone was so welcoming, friendly and non-judgemental, and it was great just to be able to talk about both editing and freelancing issues with other people in similar situations to your own’, which sums up conference perfectly. Read her Losing my conference cherry.

In Linnets, laughter, learning: #SfEP2017 conference highlights, Howard Walwyn wrote warmly about the people, the entertainment and the content, and about how much fun can be had while still learning useful things.

Bev Sykes wrote about Why it’s good to escape from the office and reflected on why spending time networking and learning with other proofreaders and editors sent her back to her home office with renewed enthusiasm.

Poor Sarah Dronfield was not feeling very well at all, but managed to enjoy it in spite of that. Her How to survive a conference when you’re ill gives us some tips on getting the most out of it even when you aren’t feeling your best.

Frances Cooper, another newbie, wrote a piece for our own blog on Impressions of a 2017 conference ‘spotty’.  In her words: ‘l left the conference more informed and with an increased sense of being part of a society of people I respect and like.’ That’s what we like to hear!

Kate Haigh was not only attending her first conference but actually presented a session talking about her nomadic lifestyle. In Reflecting on attending a conference for proofreaders and editors she looks forward to putting her newfound knowledge into proofreading and editing practice, and urges shy or doubting proofreaders or editors to give conference a try.

Renewing friendships and forging new ones

Others had been to conference before, some many times, others only once or twice. It seems they were not disappointed either, with many commenting on the superb organisation and varied programme, as well as the excellent company and friendly atmosphere.

In the first of her two-part series, A-conferencing I will go…Part 1, Katherine Trail notes that just because you’re the one giving a session, it doesn’t mean you don’t learn from it too. Questions and observations from the audience give you a new perspective and open up new possibilities.

In Part 2 Kat looks in more detail at one of the sessions she particularly enjoyed, John Espirian and Louise Harnby’s content marketing workshop. This was much enjoyed by all the participants, and not just because it had sweets!

In fact, John and Louise’s Whacky-Business Workshop showed us How to be silly while learning content marketing – lessons from #SfEP2017, as described by Louise Harnby on her own blog.

Laura Ripper was inspired by the sessions and conversations with brilliant colleagues, and was keen to put the Ten things I learned from the Society for Editors and Proofreaders conference 2017 into practice when she got home.

Sara Donaldson wasn’t intending to write a blog on this year’s conference, but ended up doing so anyway, because ‘an SfEP conference shows just how a conference should be’. In her Musings on the SfEP 2017 conference she talks about the sessions she enjoyed most, and reveals that it doesn’t matter what you wear to the gala dinner (a source of anxiety for many first-timers).

Erin Brenner came all the way from the USA to attend and present two sessions. In her SfEP’s conference provides language lessons, networking time she talks about the fact that there were more sessions on language-related topics than she is used to in US-based conferences, and also the longer between-session breaks meant more time to network and not feeling quite as wiped out at the end of the day.

Some of the Editing Globally team wended their way from distant shores to attend and present sessions. Editing Globally: A-conferencing we go is the first of their blog posts – look out for more!

Might it be you next year?

We shall leave the last word to conference first-timer Eleanor Abraham in Conferencing for the self-conscious. After her very entertaining tour of her conference experience, she asks: ‘Should you be scared of going to a conference?’ And answers: ‘No, especially not this one. Go for it.’

If we’ve missed your SfEP2017 conference blog post, do let us know, and we’ll add it to the above.