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The 2021 CIEP conference: blog round-up

The CIEP conference took place online in September this year, and, as usual, before long there was a fine crop of blogs reviewing the event. We read them to see how conference newbies, veterans and session presenters experienced #CIEP2021. This round-up post covers:

  • The newbie view
  • Veterans’ verdicts
  • Presenters’ perspectives
  • What next?

The newbie view: ‘I was unprepared for just how much I got out of it’

‘When I joined the CIEP in January, lots of people told me about the value of their annual conference,’ says Philip Ridgers in ‘My first time attending the CIEP annual conference’. ‘I expected to pick up some tips and maybe meet a couple of new people. However, I was unprepared for just how much I got out of it.’ Starting with the networking sessions, Philip said: ‘The most valuable thing I took away was that others struggle with the same things I do.’ Far from meeting ‘a couple of new people’, at one point Philip found himself plunged into a Wonder room with some of the CIEP Council: ‘For a few minutes I was the only other person there! This could have been terrifying, but they were all so welcoming.’ He went on to describe his team’s performance in the quiz (‘we placed last’) and concluded that ‘the conference made me feel like I belonged. It made me want to further my knowledge and get more involved with the editorial community.’ We think he means his editorial knowledge, but who knows, maybe next year Philip will return armed to the teeth with all the quiz-related facts necessary to blow the other teams out of the water.

Eleanor Bolton had a lot in common with many other newbies – she was joining us from somewhere far from the UK: in her case, Houston, Texas. She says: ‘As it was online this year, it was easy to attend despite the time difference … I came away from the conference with a renewed sense of energy, plenty of ideas about future training and business development, and a long list of book recommendations to add to my reading list.’

Alison Gilbert, who had been to last November’s online conference, but not (yet) to an in-person one, translated her own learning points directly into action, by blogging about blogging, specifically ‘Blogging: Making it work for you and your business’, presented by Kia Thomas, Liz Dalby and Claire Bacon. As Alison, inspired by the session, observed: ‘Blogging is as individual as each person’, and with her maths degree and her love of lists, her blog, a list of top-ten blogging tips, testified to this.

Veterans’ verdict: ‘I really felt at home’

Among those who had been to CIEP (or SfEP) in-person conferences, some of them on many occasions, a word used to describe the event was, well, we’ll hand over to Sue Littleford: ‘a triumph. Full stop. How Beth delivers such fabulous conferences year in, year out, I don’t know. Hats off to her and her team!’ Jill French used the same word: ‘it was a triumph’.

It was Annie Deakins’ fifth conference, and at the end of her blog post she helpfully included links to her reviews of a couple of previous conferences, useful for those who wanted to compare the online and in-person events.

The comparisons by our veterans were favourable. Kia Thomas spoke for many, in ‘A post about CIEP2021 and also not entirely about CIEP2021’:

The conference team did a fantastic job of making sure we got as many of the best bits of the ‘real’ conference as we could – brilliant speakers, opportunities to learn things, the famous quiz and, best of all, the chance to catch up with colleagues and make new friends. There were plenty of opportunities for video networking, and the virtual space meant that many were able to attend who wouldn’t have been able to make it in person.

Louise Bolotin singled out Wonder as the tech aspect that made the conference so conference-like for her:

The one thing that made the conference as near a replica to being there in person was the Wonder platform. Browser-based, it allows you to join or form circles with others within a dedicated ‘room’ and chat via webcam. Chatting to colleagues is always one of the best things about attending a conference – the only thing missing was buying each other a drink, but otherwise Wonder ticked an awful lot of boxes.

Sue Littleford enjoyed the international feel:

One clear advantage of an online conference is that far more delegates can attend (we had plenty of members staying up very late indeed, or getting up painfully early, depending on their time zone), but the second advantage is that speakers can also be spread around the world – we had contributions from Canada, the US, Thailand and Australia, as well as from all around the UK.

The ability to catch up later through recorded sessions was invaluable to many, particularly Louise Bolotin, who described herself as ‘frantically rushed off my feet’ with work at the time of the conference. Jill French appreciated this too:

There was the added bonus of staggering some of the delivery beyond the conference with materials including not just digital handouts but hours of recordings to watch back.

Jill also discovered the benefits of networking from home:

As a mainly introverted soul, used to working alone, I did wonder whether the networking side of an online conference could work at all, but it did. I even found that, as I was sitting in my normal work place (true for most delegates I suspect), this was conducive to relaxed interactions where I really felt at home, wait – I really was at home.

There was one final benefit to holding the conference online, something we might call the ‘Hugh Factor’. Jill French explains: ‘Hugh Jackson, a most capable, self-effacing and amusing chair, made entertaining introductions, talks and commentary through the whole event.’ This sort of ubiquity wouldn’t have been as possible in person, and there was something about Hugh’s warm ‘fireside chat’ style that translated particularly well to the screen. Plus, online no one else need see us blubbing. Sue Littleford says: ‘Last year, [Hugh’s] closing words reduced a great many of us to tears … This year, we were ready with our tissues, fortunately: he did it again, dammit.’

Some things don’t change, whether the conference is online or in person. On her Facebook business page, Nicky Taylor talked about ‘Fizzing with energy and new ideas, but aware I need space and time to formulate something coherent and meaningful.’ Many of us can relate to that.

Presenters’ perspectives: ‘It was genuinely fun’

How did the experience compare for the speakers? Although Liz Dalby didn’t relish the prospect of delivering her session on Zoom, she said yes when Beth came knocking, and (in a post entitled ‘Learning to say yes’) she says:

I’m so glad I did say yes, because the session went well – in fact, it was really enjoyable – and we received positive feedback from the people who came and watched and asked questions. I enjoyed it just as much as I’ve enjoyed taking part in panel sessions in the past in real life, or giving short talks and presentations. Which is to say, it was genuinely fun.

Sophie Playle, who ran a session on guiding principles for development editing, found she enjoyed presenting on screen more than when she’d done it in person, describing it in her Liminal Pages letter as ‘the perfect middle step between having little presenting experience and presenting confidently in-person. Talking to my laptop in my own living room is far less daunting than standing in front of a crowd! I was still nervous, but nowhere near as much as I was before.’

Jill French was another session leader, presenting on Word styles, and her short mention of the event was notable in its emphasis on the distances all but cancelled out by the online format: ‘A big thank you to Janet MacMillan from Canada who graciously introduced the session I ran from Hampshire.’

What next?

Based on the reviews of this year’s conference, it feels like it hardly matters whether next year’s, scheduled for 10 to 12 September 2022, is online or in person. And the good news is that it’ll be both. There’ll be an in-person event at Kents Hill Park near Milton Keynes, and a virtual element running alongside. After #CIEP2021 there must be many people who feel the same as Annie Deakins, who, looking forward to next year, wrote: ‘If real life isn’t possible, I’ll be just as pleased to see you all online.’


#CIEP2021 on the CIEP blog

Summaries of all of the 2021 CIEP conference sessions are now available on this blog! Don’t miss Hugh Jackson’s opening remarks or Dayita Nereyeth’s heartwarming summary.


About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

Find out more about:

 

Photo credit: group call by Chris Montgomery on Unsplash.

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

The 2021 CIEP conference: Blogging: Making it work for you and your business

This year’s CIEP conference was held online, from 12 to 14 September. Attendees from all over the world logged on to learn and socialise with their fellow editors and proofreaders, and a number of delegates kindly volunteered to write up the sessions for us. Marga Burke reviewed Blogging: Making it work for you and your business, presented by Liz Dalby, Claire Bacon and Kia Thomas.

How blogging can boost your business – and be fun

When I became a freelancer 12 years ago, I was interested in starting a blog, but the advice I read soon put me off, giving me the impression I would need advanced content marketing skills and the willpower to stick to a rigid schedule. So I was fascinated to hear three established bloggers give their perspectives during a relaxed panel session at this year’s CIEP conference.

Far from prescribed lists of uninspiring topics, Claire, Liz and Kia all emphasised the value of writing about what interests you, connecting with your readers, and showing what kind of person you are – whether you’re writing for potential clients or fellow freelancers.

Blogging for clients

Claire’s blog is aimed at her clients, who are scientists, and offers tips to help them improve their writing. While her choice of audience aligns with conventional blogging advice, Claire was clear that she targets this readership because it suits what she enjoys writing about.

Claire bases her posts on advice and explanations that she finds herself giving clients frequently. This is not only a source of ideas and material, but it also saves her time down the line; when future clients struggle with the same issue, she can refer them to her blog post.

Although there are other factors involved, Claire has had four times as many referrals since she started blogging. Her blog has also led to online teaching work for universities and given her the confidence to write a CIEP guide.

Blogging about freelancing

Liz writes her blog for other freelance editors, with the aim of building community. Similarly, while some of Kia’s posts are aimed at clients, at the moment she prefers to write about freelance life. Both see their blogs as a way to connect with others and to show who they are.

As the three panellists explained, in a crowded field where many editors have the same technical skills, a blog can reflect your personal ‘brand’ and help you stand out. Posts that show you are fun and approachable (Kia), passionate about helping people (Claire), or thoughtful and sensitive to others’ needs (Liz) can reassure readers about what it would be like to work with you.

Both Liz and Kia confirmed that their blogs have gained them clients and opened up other opportunities, such as speaking at conferences.

Tips for new bloggers

If you’ve been inspired to start a blog, here are some tips from the speakers:

  • Find your own voice and write about what you want to, not what you think you ‘should’ write
  • A list of planned topics can be helpful to get you started but shouldn’t be a straitjacket
  • Topics don’t need to be original if you give your own personal take
  • Read and share others’ blogs; they’re likely to reciprocate
  • Guest posts are an option if you don’t want the commitment of your own blog.

For me, it was refreshing to hear that a business blog doesn’t have to follow a set formula, but can be enjoyable, creative and personal. I came away from the session feeling motivated to banish impostor syndrome and market my business in a new way. As Kia put it, ‘There’s only one you, and you can’t be an impostor in your own life.’

Marga Burke helps researchers get published by editing health-related journal articles, particularly for authors who have English as a second language. She is also a medical translator from French and Italian to English and an aspiring authenticity reader. Outside work, she loves writing poems, sings in two choirs and has run a marathon.

 

About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

Find out more about:

 

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Blog post round-up

By Sarah Dronfield

There is a Facebook group for editors, Editors’ Association of Earth, in which I share a weekly round-up of editorial blog posts. If I read articles or listen to podcasts that I think will help editors and proofreaders with their continuing professional development (CPD), then they go into my round-up. They might be aimed at improving editorial skills and knowledge or they might give tips on marketing, for example.

It seems a shame that CIEP members who don’t use Facebook might be missing out on this opportunity for CPD. So, here is a round-up of some of the best posts and podcasts from 2020 so far.

The editor–author relationship

What do you do when you receive a request for proofreading, but it soon becomes apparent that the manuscript will need editing? Richard Bradburn can help you navigate this tricky situation.

As well as establishing the level of work required, there are other key questions that we should ask potential clients. Jo Johnston covers them here.

What about once you’ve agreed to work together? In this post, Pádraig Hanratty describes editing as a collaborative process and explores, step by step, how we can establish a good editor–author relationship. And this post, by Aaron Dalton, focuses on how to write effective editorial comments.

Sometimes, no matter how good the relationship, things do go wrong. Liz Jones details strategies that can help us cope with criticism. And here Erin Brenner explains how to write an apology letter to a client that may help regain their trust.

Imposter syndrome

This is something that even affects experienced editors from time to time. It is addressed here by Lisa de Caux. And here, Adrienne Montgomerie lists ten actions to fight it.

Efficiency

Learning to use keyboard shortcuts in Word can save you a lot of time. If, like me, you find that there are some you can never remember, it helps to have a list handy. Louise Harnby has kindly provided this one (for PC).

Editing and inconsistency

When editing, we usually try to ensure consistency; however, when dealing with numbers in creative writing, readability is more important. Carol Saller explains when to break the style rules.

Scams

There are various ways in which scammers target editors. One scam to look out for is the Frankenedit. This is when someone approaches multiple editors asking for a free sample edit of different parts of their manuscript in the hope that they will be able to have their entire manuscript edited for free. One way to combat this is to request the whole manuscript so that you can select the sample material yourself.

Ruth E. Thaler-Carter has a warning about some other scams.

Your website

These days, most of us have our own websites. When did you last check and update yours? Nate Hoffelder suggests some questions to ask yourself when refreshing your editor website.

Running and growing an editing and proofreading business

Denise Cowle and Louise Harnby regularly team up to host The Editing Podcast. They recently asked listeners to submit questions about anything they needed help with. The result was two episodes (around an hour each) packed with useful information and advice. Part 1 also contains a little mystery: what is that creaking sound? Don’t worry, all is revealed in Part 2!

In Part 1 they discuss topics such as contracts, invoicing, networking and marketing, and in Part 2 they answer questions about training, choosing a business name and managing imposter syndrome. Follow the links for the complete list of topics covered, and to listen.

COVID-19

Understandably, many people have been blogging about the pandemic, for example, how it has affected them and their work, and tips on getting through lockdown. Although some countries are beginning to come out of lockdown, we aren’t going to see a return to normality any time soon, so it’s useful to know how others have been coping with the situation.

There has been a certain amount of pressure to be productive in lockdown, but Lisa Cordaro is here to help you weather the silent storm.

Most of us are not new to working from home; however, some of us are now having to cope with sharing our workspace with partners for the first time, and those of us with children need to attempt some form of home schooling. In Part 1 of a blog about lockdown with kids, Claire Bacon shares ways to manage a daily lockdown schedule with children around, and in Part 2 she shares ways to manage stress and look after your mental health as a parent during lockdown. In a recent thread in the CIEP forums, members who are also parents shared the ways in which they are coping, or not; Cathy Tingle summarises that discussion here. (I contributed to that thread; my son is the Captain Underpants fan.)

Ruth E. Thaler-Carter has advice for those who are alone in quarantine times, and she points out that enforced isolation is not the same as isolation by choice.

Whether we live alone or not, no one is experiencing business as usual. Jennifer Lawler has some thoughts on steps we can take to build resilience in our work and our personal lives, and Erin Brenner also has tips on how freelancers can weather the crisis. And, in this episode of her Edit Boost podcast, Malini Devadas talks about managing emotions and a freelance business in uncertain times.

Andy Coulson has compiled a list of technology-based or focused resources that may be of use during this time.

And finally, the CIEP’s wise owls have some advice and thoughts based on their own experiences during the pandemic so far.

Sarah Dronfield is a Professional Member of the CIEP. She is a fiction editor based in South Wales. She did many things before finally becoming an editor: office admin, archaeology, travelling. These days, when not editing or home schooling, she can usually be found reading.

 


Photo credits: Begin by Danielle MacInnes; desk with headphones by Michael Soledad, both on Unsplash

Proofread by Andrew Macdonald Powney, Entry-Level Member.
Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Why blog?

Freelancers seeking advice on marketing their business online may well be advised at some stage to write a blog, and many SfEP members do already blog regularly (see our monthly round-ups for some of the great content that members share). But what if you are busy running your business and are concerned that writing a blog isn’t the best use of your valuable time? Or you are a newbie and feel you have nothing to write about? Or, astounded by the sheer volume of editorial blogs already out there, you feel you have nothing to add. These are all legitimate concerns, so here we examine some of the benefits of blogging for editorial pros – and others. Perhaps we can encourage you to take the plunge.

Increase website visibility

If you have incorporated a website into your marketing strategy, a blog hosted on the site is a fantastic way to improve the visibility of your business and establish your professional online identity.

In addition to demonstrating your editorial skills, each blog post will generate a new indexed page on your website for search engines to find, and this will increase the volume of traffic to your site. Your content may also generate what are known as long-tail search queries by search engines and your blog will appear when someone searches for information on that specific topic.

A blog can also generate inbound links when others use your content as a resource by generating referral traffic. The SfEP shares recent posts published by members on their business websites via Twitter, Facebook and the monthly social media round-up, and Book Machine republishes SfEP blogs (with the author’s permission, of course!).

But I don’t have a business website…

Don’t worry if you don’t currently have a business website as you can still raise your online profile. You could set up an independent blog on a site like WordPress or Blogger. Another option is to be a guest blogger for an established site. The SfEP blog relies on contributions from members and guest writers, and is a wonderful opportunity to share your ideas, expertise and contact details with a wider audience, which may lead to new business opportunities. Don’t be afraid to ask blog coordinators if there are any opportunities for guest writers or to contact other editors about collaborating on a piece for their site (many already publish guest posts). This can be a great opportunity if you have something specific you want to share but don’t have the time to commit to writing a regular blog of your own.

Showcase your expertise

A blog is a great way to share your editorial skills with your current client base and attract new customers by reaching a wider audience. If visitors to your blog find engaging content and valuable professional advice they will see that you are up to date in your field and have fresh business ideas. Regular blogging will also enhance your reputation with current clients and build trust with potential new customers. They are also more likely to check out your website in the future, potentially leading to the formation of new long-term business relationships.

Many blogs by editorial professionals are aimed not at clients but at other professionals. Publishing helpful advice and tips establishes you as an expert in the field and can lead to very fruitful long-term collaborations.

If you find you are answering the same questions again and again, from customers (what’s the difference between editing and proofreading?) or from other editors (what training do you recommend? How do I find my first job?), you could write a blog post on the subject and simply direct enquirers there.

Develop new skills

In addition to demonstrating existing skills, blogging can also help you develop new highly valuable ones. As well as practising your writing skills, you may also improve your knowledge of website design and digital marketing when you share your blog on social media. Before you know it, you will be creating infographics or sharing video blogs on your own YouTube channel…

Writing a blog makes you think about your business more deeply, opens your eyes to what’s going on in your field and generally increases your awareness. In conducting research for your blog, you will learn new things, discover different ways of working and other ways of looking at problems. While you may start out thinking ‘what am I going to write about?’, if you blog regularly and engage with others both there and on social media, you will start to see ideas for content all over the place.

Start new conversations

Linking your blog to social media will not only increase the volume of traffic to your website, it will also generate new conversations that will build your professional network. This gives you resources to call on when you need a skill you don’t already have or want to refer a customer to someone you trust. Conversely, being seen as knowledgeable in your field makes you a go-to person for those looking for help on a project or someone to pass a job on to.

But what can I add to what is already out there?

A quick rummage around the internet will reveal a staggering number of high-quality blogs from editorial professionals bursting with useful content, so you might legitimately ask what you can add. Surely it’s all been done before? Well, a lot of it has, but each of us has a unique take on aspects of our business, whether it’s a novel way to chase up unpaid invoices, a new skill you’ve acquired, or something in the news that has made you think, there’s always something new that can be said. Also, just because you’ve seen it all before doesn’t mean your audience has.

Newly qualified copy-editors and proofreaders shouldn’t be afraid to write a blog either. Newbie blog topics could include training courses, conferences or resources you have found useful; sharing your enthusiasm to learn and expanding knowledge will help to establish your business. Your blog posts will become part of your online portfolio that demonstrates your developing editorial expertise.

A word of warning

Regardless of your editorial experience, any blog you publish must contain original high-quality content that you can update regularly. It is also a good idea to have your blog posts proofread by someone else. After all, aren’t we always telling customers how difficult it is to proofread your own work? Perhaps you can arrange with another editorial blogger to proofread each other’s posts. If you can’t do that, leave a freshly written post for as long as you can and give it another critical read-through before hitting ‘Publish’.

Bear in mind that a professional blog requires commitment to reflect positively on you and your business, and a blog from an editorial pro needs to be correct and to read well. Of course it can be informal and friendly and reveal your personality, and most people appreciate that blog posts are sometimes produced very rapidly in response to breaking news, but a post littered with typos will not reflect well on an editorial business.

Share knowledge and experience and engage with your community

In sum, a blog is a great way to share information and experience and to enhance your online profile. It allows you to express your personality and build your brand. Engaging with other professionals helps establish you as a serious player and broadens your network of trusted individuals who can provide mutual support. There’s no doubt that blogging demands time and effort, though, and if, after reading the benefits, you still decide it’s not for you, then that’s good too.

Sue Browning

Written and posted by Sue Browning and Tracey Roberts, SfEP blog team

The views expressed here do not necessarily reflect those of the SfEP