Tag Archives: finding work

Flying solo: The perpetual, invisible interview

In this month’s Flying Solo column, Sue Littleford gives plenty of advice on how editorial freelancers can find more work (and make themselves more findable).

As a long-time recruiter in my previous, salaried life, I’ve not been surprised to see many stories in the media over the last few years about recruiters not hiring the person who’s objectively best for the job. Instead, they hire the person they like the most, or the person that’s most like them, or who seems to best ‘fit’ the culture, or presents as probably the least risky.

It’s the same with freelancers.

As we do our networking on social media, and our cold-emailing, and even our networking in person, we don’t necessarily know who is in the market for our services right now, at the moment we show up in their feed or their inbox or their face.

Unless we’re responding to a job ad, or there is unusually helpful information about their freelancer pool on their website, we won’t know exactly what gap the people we’re targeting as potential clients are trying to fill in their roster.

In the week I started work on this post, I attended a most excellent and timely webinar with LinkedIn expert Louise Brogan, of which more later.

I’ve also just reviewed Brittany Dowdle and Linda Ruggeri’s Networking for Freelance Editors Workbook: Practical Strategies for Networking Success, which is well worth a look if you’re all at sea about how to market yourself on social media, at in-person events or via your website.

Let’s run through some questions to ask yourself when you’re looking for work.

Who do I want to work for?

There’s actually a wrong answer to this, and that’s ‘anyone and everyone’. Even if you’re brand new to freelance editing and proofreading, you need to be selective, otherwise you’ll have a painful time trying to work out your marketing message.

Need an illustration? How many fish-finger ads do you see in the high-fashion glossy magazines? How many haute couture fashion houses advertise in trade magazines for the fishing industry?

Those are rather crude examples, true, but I’ve made my point: everyone eats, everyone wears clothes, but they don’t eat the same things, nor do they wear the same things, and if they’re reading about their part of the food industry, they don’t want people pushing their fancy frocks and vertiginous heels.

The people seeing misplaced ads are not receptive to the message.

So – who will be receptive to your message? Publishers, packagers, indie authors, businesses, NGOs, educational establishments, students? What kind of publisher, packager, indie author, business, NGO, educational establishment, student?

Where do my ideal clients hang out?

It’s no use being a whizz on App A if your clients are mostly on Apps B and C.

It’s no use relying on word-of-mouth and recommendations until you have a solid enough client base to generate sufficient work for you this way.

What groups can you join on social media that your ideal clients already populate?

A targeted approach to displaying your wares in front of the right people will generate more leads than the scattergun method of pitching up anywhere and yelling about how great an editor or proofreader you are to people who simply aren’t listening.

How do I reach my ideal clients?

That’s an ‘it depends’ if ever there was one!

When you know where they are, through browsing social media actually looking for them, for instance, you have to get in front of them.

Good marketing isn’t cringy. It’s presenting a possible solution to people who have the kinds of problems you’re able to solve, and letting them know you’re there.

Happily, marketing ideas have moved on a great deal and the notion of ‘selling at’ people thankfully seems to be debunked, because that idea is at the root, I think, of a lot of people’s discomfort with getting themselves out there and noticed.

On social media, the emphasis now is on having conversations. Authentic, genuine conversations.

Start following the companies and the people you’d like to work for, and register for alerts for when they post. Comment on their posts, don’t just hit a reaction emoji button. Converse with them. Move up to connecting with them more closely (if that’s how the particular platform works), when the time seems right. Keep yourself in their eyeline by being responsive, friendly, knowledgeable and genuine.

I say to follow the companies and the people – but remember that the companies are made up of people. There’s a person on the other end of their social media, their employees frequently have their own personal social media accounts. Companies don’t buy from companies; people buy from people. People read your cold emails (or don’t, but that’s another issue), people read your posts and your comments and form a view about whether you could help them out.

Social media – content marketing – is a slow burn. And that’s why you have to show up consistently, and reasonably frequently, so that you’re nudging potential clients to notice you. Once you have some kind of relationship going, you might then choose to message or email that person, but never do that as soon as you’ve made your first connection. That’s selling at people! It’s transactional, not conversational, and it’s self-serving, not a genuine relationship.

Cold-calling and cold-emailing

Ditch the cold-calling. Potential clients are unlikely to want to drop whatever they’re in the middle of and prioritise your wants. Email, instead.

If you want to work for publishers, the annual Writers’ & Artists’ Yearbook is your friend, for UK- and Ireland-based clients. There’s also a Yearbook for children’s publishers. If you know of similar publications in other territories, do please let us know using the comments.

Use the Yearbook, plus the companies’ websites and social media to figure out who you should contact. If you’re still in doubt about who runs their freelancer pool, call the switchboard and ask for a name (make sure you get the spelling right!) and an email address.

Keep your email short and to the point, though never brusque, of course. Explain who you are, what you can do and how you can help. Adapt your CV to the client, so the subject matter that the client publishes heads your list of specialities. Remove distractions that make you look like a jack-of-all-trades and master of none.

How can I be findable?

If your ideal clients are indie authors, it’ll be more a matter of them finding you rather than you finding them.

This is where content marketing and social media are strongly in play. Hang out in writers’ groups – the right kind of writers’ groups. If you work in romance, maybe give the sci-fi crowd a miss. They’ll not be receptive to your message. Again, no hard-selling. Solve problems, give advice, be visible and be findable.

Pay attention to your profile details in social media (that applies to everyone, no matter who your ideal client is); include current contact details. Make it tremendously easy for people to contact you via your website and any online listings you may have.

Use your website to showcase your abilities and describe the problems you solve for your clients. Make your website about your ideal client, not about you. What is your ideal client looking for? Write about that. Be smart around SEO.

What should I write about?

Louise Brogan gave me some brilliant ideas in that webinar I mentioned up near the start of this post.

Start typing a question about editing into Google (this works with other search engines, too). What autofills? What appears in the list of questions people ask, or related searches that will appear right at the bottom of the first page of hits?

What questions are people asking in their comments on relevant podcasts, YouTube videos or in social media threads? Ask non-editor friends what questions they have about your job.

Look at other editors’ websites to see what they have in their FAQ sections; look at the public-facing content the Institute puts out to generate ideas for your own posts and blog articles. What are the comments about on Amazon’s gazillions of writing and editing books?

Answer those questions.

It doesn’t matter that every other editor has already answered them. The potential client is reading your post, your comment right now. Not your competitors’. And if they then go and look at your competitors, they may prefer your take on the solution to their own problem, or the way you express yourself, or how friendly and approachable you look to them in your profile pic. Or do you want your potential clients to come to your website, or your other online profiles, and find tumbleweed?

How quickly will all this work?

Finding work is a long haul, especially when you’re getting started, so if you have any specialist expertise, use that to get your first few jobs, even if that subject matter is not something you want to keep on with.

And because it’s a long haul, start your social media presence and begin working on your website as soon as you can. Don’t put it off until you feel ready to launch yourself on the world, fully formed as a professional editor or proofreader. Start small and grow, test out what kinds of posts get noticed, and which don’t. Get used to making time every week, if not every day, for some kind of marketing activity.

Remember that the best time to do your marketing is when you feel you’re too busy to make the time to do it. Leaving it until you have done all your work and really need some more, right now, is a truly bad idea.

In summary

To shine in your perpetual, invisible interview, be findable, be you, be genuine, be helpful, be knowledgeable. You never know who is looking, when, nor exactly what they’re looking for. Even when you’re in an editors-only online space, you don’t know who is looking to subcontract a piece of work. Spend time on your socials (the relevant ones!) and your website. Keep things fresh and current.

People do want their books and articles and marketing materials and annual reports to look good and reflect well on them. You can help them with that, can’t you? Go tell them!

Resources

Brittany Dowdle and Linda Ruggeri’s Networking for Freelance Editors Workbook: Practical Strategies for Networking Success

John Espirian’s Content DNA

Louise Harnby’s several books on content marketing and finding work

Sara Hulse’s Marketing Yourself: Strategies to promote your editorial business

Sue Littleford’s Going Solo: Creating your freelance editorial business

About Sue Littleford

Sue Littleford is the author of the CIEP guide Going Solo, now in its second edition. She went solo with her own freelance copyediting business, Apt Words, in March 2007 and specialises in scholarly humanities and social sciences.

About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

Find out more about:

Photo credits: header image by Edar on Pixabay, fashion magazine by Cleo Vermij on Unsplash, writing by Kenny Eliason on Unsplash.

Posted by Belinda Hodder, blog assistant.

The views expressed here do not necessarily reflect those of the CIEP.

Forum matters: Finding work

Gaining experience

A recent discussion on how long it takes full-time freelance editors and proofreaders to get regular work covered lots of bases. The consensus seemed to be that building a freelance business takes time, and that it took several years for most to establish themselves in terms of a steady stream of work and adequate income.

Contributors to that discussion and others shared their experiences of how valuable word of mouth, cold calling, finding a niche, directory entries and having a website were. One mentioned the importance of local networking events, and there’s lots of information about networking within the CIEP on the CIEP website.

How someone goes about finding work may vary depending on their niche(s), but one discussion on finding academic editing work reinforced the importance of word of mouth and networking. The topic of packagers/agencies also came up in this discussion and in a more recent Newbie query, and while some editorial professionals find the rates low and turnaround times tight, they acknowledge that such work provides the opportunity to gain experience, which then attracts other clients. Several members suggested contacting faculty members and university departments who may have their own proofreading and editing needs and who may also be involved in publishing academic journals. University presses also got a mention.

Jobs in the marketplace

Members can find work in the Marketplace forum when other members post information about one-off jobs they have been offered but cannot take on. The time it takes ‘[CLOSED]’ to appear at the front of such posts is a measure of how quickly the work is taken up, so it’s a good place to check regularly in case something in your niche becomes available – before it becomes unavailable!

Members posting jobs usually take a few names of people who contact them directly and mark the post ‘[CLOSED]’ when they have enough responses. They will ask for some information – perhaps website/profile details and anything about your experience that may be relevant to the specific job. If you are the person posting the work, it’s helpful to read the pinned How to avoid post removal and Marketplace guidelines topics first.

Tests and testimonials

Sometimes members post about editing tests they have taken, or sample edits they have been asked to do. It’s worth noting that while a ‘poor’ performance in a test or sample edit may knock the confidence of a newbie, even experienced editors and proofreaders have ‘failed’ such editorial tests, and one discussion showed that while tests may match you with a potential client, one bad experience does not mean you’re a bad editor.

Keeping an up-to-date portfolio and collecting testimonials are other ways to set yourself up for finding work. In one discussion, the topic of better ways to organise a portfolio and the value of having a portfolio came up. In a discussion in the Fiction forum (which you will need to subscribe to), the value of testimonials and how they might be organised generated interesting responses.

CIEP guides and courses

Many forum members find CIEP resources helpful – directly or indirectly – in guiding them as they seek work, and some of these get a mention in the forums. One that newcomers to freelance life may find helpful is Sue Littleford’s Going Solo Toolkit and the CIEP guide Going Solo: Creating your freelance editorial business. Many other CIEP guides are useful in helping an editorial professional learn more about finding work, including Marketing Yourself: Strategies to promote your editorial business by Sara Hulse. You can find an overview of the CIEP guides here.

Finally, there’s training. Many new editors and proofreaders posting for the first time in the Newbies forum will be undertaking courses, but many experienced professionals also see courses as a vital part of their continuing professional development, making them more attractive to regular and new clients.

For up-to-date discussion about this and more, you won’t go far wrong when you network on the CIEP forums!

About the CIEP

Photo credits: open laptop by Glenn Carstens-Peters on Unsplash; smiling woman on laptop by Vlada Karpovich on Pexels.

Posted by Sue McLoughlin, blog assistant.

The views expressed here do not necessarily reflect those of the CIEP.

Wise owls: How I found my first client

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All freelance careers start with tracking down that first client. Even the wise owls were chicks once (though probably still wise even then), and their experiences show that there isn’t just one way to go about getting that first paid project.

Sue Littleford

I’ll talk about my early career, as my first clients came to me via a now-defunct route. It’s a long time since eBay had classified ads! I also picked up a couple of jobs through Gumtree. Two of my first actions on hanging out my shingle were joining SfEP and getting my website up and out there. My website brought in a few more clients who had found me courtesy of Mr Google – including a novelist I still work for some 12 years later. I also picked up a couple of jobs from what is now IM Available. But my big break was from answering an Announce that went to the whole of the membership (most go to just Advanced Professional and/or Professional Members) – I picked up my first packager client and that broadened my horizons and my experience hugely (which I promptly reflected in my CV). In the early days I also had an (expensive) ad in Yellow Pages, which I cancelled after two years as it was ineffective. But a few days before it was due to come off Yell’s website, a packager looking to hire only editors within the county found me (phew!). We did lots of work together over the ensuing years. I’d certainly advise not putting all your marketing eggs in one basket.

Liz Jones

My first client was the employer I’d just left – a non-fiction book packager. For a while I combined freelance project management (essentially continuing my old job) with working on small editorial jobs for them, alongside another major client (an educational publisher) secured via a former colleague. This all sounds too easy – and it was: it only deferred the inevitable need to find a range of clients, to mitigate the risk of working freelance. At first I suffered many sleepless nights: how would I pay my bills if the packager stopped using me? I realised I needed to take control, and worked hard to gain new work streams – in related areas via old colleagues, and also by ‘cold-emailing’ publishers and other potential clients. It took a couple of years, but I was so glad I put in the effort to market myself at that point. I felt more in charge of my career, and expanded into new areas of work. These days I still work for my first client, but only very occasionally, and I try never to be in the position of worrying about a single client dropping me. (Of course I still do all I can to retain my favourites!)

Nik Prowse

I was forced to find my first client, because I was staring down the barrel of a 3-month redundancy notice. At the time I was working at home, but as an employee, as a staff editor for a science publisher. I needed a change, and redundancy (I realised later) was an opportunity. After deciding to go freelance I made a list of every science publisher I could think of and emailed my CV to commissioning editors, desk editors and managing editors, with the promise of following up by phone a few days later. Most approaches fell on deaf ears. A few turned into paid work in the long term. But two came up with immediate work. One was a European journal publisher offering a very low rate but frequent work. The other was a major university press. The person I’d emailed had a book to place, on molecular biology, and I could start on Monday 16 February 2004. Which was good timing, as I became redundant on Friday 13 February 2004 (very apt). So I finished the working week as an employee and started the next as a freelancer. It made me realise that many freelance opportunities are down to luck, but that you can make your own luck.

Hazel Bird

My first ever piece of work as a freelancer paid £19.03 and took me six hours to complete, so I earned a princely £3.17 per hour. This was back in 2009. I was working full time as an in-house project manager for Elsevier, but I was also in the process of completing the Publishing Training Centre’s distance learning course in proofreading, and I wanted to take on some actual proofreading to keep my future options open.

The client was one of those agencies that arranges proofreading for students and academics. I believe I found them through a Google search for proofreading companies. I know that I completed a test, and I was then added to their list and offered work according to when I was available.

I worked for the agency for around eight months (I stopped after I left my job and began freelancing for my old employer). I worked up to completing around 2–4 articles per week, and by the end of the eight months I was regularly earning over £15 per hour, which I considered a good rate for someone of my experience. There were aspects of the work that weren’t ideal (such as having no contact with the authors and very little feedback), but it gave me a lot of relevant experience to help me upgrade my SfEP membership.

Louise Bolotin*

My first job came from another, now retired, SfEP member. I had joined the society less than a fortnight earlier, but just in time to put my credentials in the next issue of the old Associates Available. My benefactor lived in my area and quickly got in touch to say she’d had an email from a marketing and comms company based somewhere between our two locations. They needed someone to work in-house for half a day to proofread some web copy. Did I want the job? Well, yes – of course! She passed my details to her contact at the company and the following week I found myself on a train to mid-Cheshire, where I spent several frustrating hours working for the comms company. Yup, it turned out to be a nightmare job and getting paid was also a hassle. But the point is, never underestimate the power of networking and getting your info in front of other people’s eyeballs. Despite plenty of experience, I’d only just returned to the UK after 13 years abroad and I had no contacts. I was very grateful for that first gig. Associates Available has been replaced by IM Available but is as useful as ever for picking up those early jobs that can help you start to build experience and a portfolio.

Mike Faulkner

This is how I found, not just my first, but my first dozen jobs – so I recommend it as a useful approach for all newbie proofreaders! The only qualification is that you need to be up for academic proofing.

There were three stages:

I worked up a good understanding of the (quite strict) parameters for academic proofreading – in this context I mean dissertations and theses by undergraduates and post-grads, not papers by academics for publication.
I went through my contacts – and my family’s and friends’ contacts – for anyone with any connection, even tangential, to university lecturers in any area with which I was comfortable (I concentrated on arts and particularly law), whether academics, journalists, current students or fairly recent graduates. I was interested in the names of lecturers/profs/supervisors who I might approach, and armed with those names and the courses they taught I got the relevant contact details from their institutions.
I wrote a short, practical, helpful email to each person on the longlist, explaining my qualifications/training; my understanding of what is and is not acceptable in an academic context; how I might hopefully make their life easier (obviously you can’t say this last directly but it has to be implied, possibly with humour); and how swiftly I was able to turn work around.

My first job, for a Saudi student at Kings College London, came almost immediately and I have since worked on many papers by students of the same supervisor. Same for a number of other professors, so for work on which I was able to cut my teeth this approach was pretty successful.

*Louise Bolotin died in October 2022; her contributions are much missed.

SfEP Members can find out more about IM Available by visiting the Members’ Area on the SfEP website.

Photo credit: owl – Alexas_Fotos from Pixabay

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Taking editorial tests for clients

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By Liz Jones

Sometimes a prospective client will ask you to complete a test, either in competition with other editors for one ongoing editorial position, or for admission to their pool of regular freelance editors. Opinion is divided among editors about the usefulness and ethics of these tests. Should we be required to take them? Is it something of an insult if we can otherwise demonstrate that we have the necessary experience and skills? And is it a waste of our valuable time … or is there perhaps more to it than that?

Although I am rarely required to take tests for clients (most of my work is repeat business or comes via recommendations), I am sometimes asked to complete one if the client is completely unknown to me, or if the work requires particular skills that can only be seen in action.

For instance, I recently completed a test for a client I had approached about an ongoing copy-editing position. It turned out to be quite a palaver – the test itself was absolutely reasonable (in fact I thought it was a very good test), but to be able to complete it I had to install the latest version of InDesign (until that point I was deluded enough to believe that I had the latest version). This, it turned out, also entailed updating my entire operating system. I also needed to buy the Kindle edition of a well-known style guide, and do my best to absorb the relevant parts of it in the time available. Finally, I had to learn a few new ways of using my freshly updated software in order to complete the test.

Was it worth it? Well, I hope it secures me the work, but even if it doesn’t on this occasion, I don’t begrudge the time I spent. Here’s why.

Benefits of taking tests

As I hope I have just demonstrated, taking a test for a client can be a very useful form of CPD. I certainly learnt things, many of them about software that I have been using regularly for the last ten years, and I have a shiny new operating system. It was interesting to work on a particular type of material, some aspects of which were a departure for me. I also learnt aspects of a style guide that is new to me – though it reminded me very much of one that I already knew, which helped. Above all, the thought of someone looking critically at each and every editorial decision I made focused my mind on trying to get it just right. In an ideal world I would approach every job with this level of intensity.

Aside from the CPD aspect, editorial tests can be a great way in for new freelance editors. If people ask me about the best way to find work when starting out, I often recommend that they seek out clients who require them to do tests. If you get as far as taking the test, and pass it, this can negate the need to provide a long list of experience, which can obviously be a barrier for those new to the profession.

When to be wary

Personally, I wouldn’t be happy to take a test for every prospective client. I would rather know as far as possible that I definitely want to work for the client before putting in the time required to do a test properly. There’s also a limit to how long I am prepared to spend on a test. A length of a thousand or so words is OK. Ten thousand words is too long, in my opinion. I don’t think a reasonable client would ask me to take a test that took up more than an hour of my time.

Finally, I would want to be sure that the test is a genuine test. This has not happened to me (probably because of the nature of my client base), but I am aware that some editors have been sent a section of a longer work as a test … only to discover that others they know have been sent different sections. One suspects that some unethical authors might think it possible to get an entire work edited for free in this way.

How to approach a test

Not everyone likes tests, but there are ways to make them less painful. Take your time to read the instructions provided. It’s clear that if you ignore these, you won’t impress, but more than that – the instructions can provide valuable clues about what the client wants. Are there specific points of style mentioned? Do they want you to provide an idea of the time the test took to complete? Do they want you to quote for the work?

It helps to become as familiar as you can in a short space of time with the existing output of the client. Do they have similar material published on the web? If they do, this is incredibly useful in terms of understanding the tone to aim for when editing; it can also solve a few style riddles.

Finally, try to forget you are doing a test. Easier said than done, I know. But once you get into the rhythm of the work, try to enjoy it and just do the best job you can – as if you were editing for your favourite client, on a topic you find fascinating, at a fabulous hourly rate, on a really good day. You probably won’t achieve this state of being until the end of the extract (especially if it’s only a thousand words long).

For this reason, and others, do check over your work again at the end. And again. I don’t always read things multiple times when I edit in real life – it depends on the parameters of the job – but for a test, I certainly will. This is your one chance; try not to blow it. You’ll probably find that the first half of the test piece is not as good as the second, and can be tightened up no end with another pass.

What to take away?

Well, of course, you hope you get the gig. But whether you do or not, I hope I have shown that a test can be a positive and useful experience in various other ways, too.

Liz Jones (www.ljed.co.uk) has worked as an editor in the publishing industry since 1998, and has been freelance since 2008. She specialises in trade non-fiction and educational publishing, and is an Advanced Professional Member of the CIEP.

Proofread by Sandra Rawlin.

The views expressed here do not necessarily reflect those of the CIEP.

CIEP blog

The blog of the Chartered Institute of Editing and Proofreading

Tag Archives: finding work

Forum matters: Finding work

Gaining experience

Jobs in the marketplace

Tests and testimonials

CIEP guides and courses

About the CIEP

Wise owls: How I found my first client

Sue Littleford

Liz Jones

Nik Prowse

Hazel Bird

Louise Bolotin*

Mike Faulkner

Taking editorial tests for clients

Benefits of taking tests

When to be wary

How to approach a test

What to take away?