Category Archives: Flying Solo

Flying solo: Editor education – an essential investment

In this Flying solo column, Sue Littleford makes the case for why training and continuous professional development are vital for editors and proofreaders – considering their importance to CIEP members in particular.

Members of the Chartered Institute of Editing and Proofreading (CIEP) understand the emphasis put on training and the acquisition of the appropriate level of skills, as well as maintaining and expanding them through continuous professional development (CPD).

The CIEP distinguishes between core skills and editorial skills, core skills being about how to edit or proofread, and editorial skills being more about the context in which the editing or proofreading takes place and expanding your skillset.

But why this emphasis on training? It’s there in the curriculum for professional development and in the upgrading system (members should take a look at How to upgrade your CIEP membership, especially chapters 2, 3 and 11 for all members, and chapter 4, 5 or 6 depending on the grade you’re working towards). Training is all over the forums! Advanced Professional Members (APMs) are required to show their commitment to CPD, to stay current with best practice.

Simply put, we don’t know what we don’t know.

We don’t know if – while we’ve been nose to the grindstone – new tools, new standards, or new and better approaches to the work have been developed and are now circulating. Training allows us the time to look up and look around, and see what’s happening out there.

Training also gives our clients the confidence that we do actually know what we’re doing, which is invaluable to them and to us. Members in the Professional grades can take out an entry in the Directory of Editorial Services, and potential clients searching the Directory will have confidence that members who have achieved Professional membership or higher have the backing of solid training.

But surely, I hear some of you cry, I already know what I’m doing! English isn’t evolving so quickly I can’t keep up all by myself. I don’t need additional training – I’m learning on the job all the time. I don’t need formal training – I pick things up as I go!

I say again: we don’t know what we don’t know.

Going on training courses that challenge you to do better expands your abilities and your experience and gives imposter syndrome a biff on the nose. And, as workshop training starts to become available again in some places, there can be the chance to meet other editors and talk together. Just talking to other editors about their contexts can be a real eye-opener.

Sometimes an absolute gem of a tip gets mentioned in the margins of a course, off-topic but really useful to you. Learning isn’t restricted to the course outline.

Some people prefer to learn on their own. Well, that’s fine, so far as it goes; but, especially if you’re still building up your experience as an editor or a proofreader, how do you know you’re learning what you need to know? Are you learning in sufficient breadth, with perspective? Or are you just burrowing further into your own snug editorial world, unaware of what you can learn from outside that niche?

If so, you’re really restricting the kind of material you can work on competently and, in these ever-uncertain days, that may be somewhat counterproductive for your business and your financial health.

Equally, some people have learned on the job by being tutored or mentored by their boss – or just by ‘sitting with Nelly’ as we used to call it in the civil service. That’s fine too, but to upgrade you’ll also need to sit and pass the CIEP’s editorial test (page 34 of the upgrading guide and on the website). Again, the CIEP’s emphasis in the test is on across-the-board competence. Niche away in the jobs you choose to take on, but don’t become isolated and narrow in your approach to your professional practice.

Getting a good solid grounding in the fundamentals of editing under your belt (and keeping it current) gives you a great springboard for developing yourself and your business in the way you want.

One of the characteristics that unites good editors is our curiosity, along with our quest for new knowledge (and a headful of otherwise useless bits and bobs of general knowledge). The ability to know when something we’re editing sounds off is of great value to our clients.

Maintain that inquisitive approach.

Record-keeping

Regular readers will know what a fan I am of record-keeping. It’s no different with training, which is why the Going Solo toolkit (CIEP members only) has a spreadsheet on which to record the training you’ve already undertaken, and the training you’d like to take.

Listing out the training you’ve already taken will help you see where you have weaknesses, or where your training is out of date and ripe to be refreshed.

Keeping a note of training courses you fancy the look of – the spreadsheet has a handy column to keep a link to each one – will whet your appetite and enable you to see whether anything you’ve taken note of neatly plugs a hole or tops up your training in that area.

Consulting the curriculum for professional development will also help you check whether you’re getting a rounded education as an editor or a proofreader. Looking at that curriculum will open your eyes to what it is you didn’t know you didn’t know. Add topics to your wish list so you can be on the lookout for courses to fill the gaps.

And if you’re still working through the CIEP’s grades, the spreadsheet was developed with the input of the Admissions Panel. Collecting the evidence is easy and you don’t have to copy out your training all over again on the upgrade form.

Planning and budgeting

Training costs time and it costs money. If you’re still working through the CIEP grades, then you’ll want to set aside a training budget each year – in cash and in time. If you’re already an APM, then you’ll set aside a CPD budget each year.

But how much money? And how much time? This is where the curriculum, the requirements of the grade you’re aiming for, the direction you’re taking your business in and your wish list of training courses come together.

Using all the information you have recorded on courses taken, gaps in training and your wish list, you can prioritise which course(s) to take next. You can then ensure you can afford them and set aside the time available to do them justice.

I know some inveterate course-takers who have huge plans and then, when they come to tot up the total cost and the time commitment, have to move some courses they’d love to do into the next year – or the next two years. Well, it’s nice to have something to look forward to!

Tax implications

For UK taxpayers, training is an allowable business expense for the self-employed in some cases only. If you pay tax elsewhere, check your own jurisdiction on this.

In brief, in the UK, training is not an allowable business expense if it’s undertaken to enable you to start trading.

Nor is it an allowable business expense if it’s undertaken to enable you to move into a new area of business. Harsh but true.

Training is an allowable expense if it keeps you up to date in your skills and knowledge. Even HMRC likes CPD!

Take note that, as with all other allowable expenses, training costs are only allowable if they are incurred wholly for business purposes.

This is the advice on the GOV.UK website:

Training courses

You can claim allowable business expenses for training that helps you improve the skills and knowledge you use in your business (for example, refresher courses).

The training courses must be related to your business.

You cannot claim for training courses that help you:

- - start a new business
  - expand into new areas of business, including anything related to your current business [my emphasis].

It’s made very clear that not all training is allowable.

The technical bit is in HMRC’s Business Income Manual.

Takeaways

Training is a sound investment in yourself and your business, making you fit for purpose as an editor or a proofreader. It gives your clients confidence that you do actually know what you’re doing and will do it well. It also keeps you poised to move your business in a new direction if that’s something you want – or need – to do.
Autodidacticism can work well, but can also come across as less authoritative and clients may feel less confident about your offer. Training supplied by reputable providers enhances your profile and ensures you don’t get in a rut.
Learning on the job is also fine, but you will need to pass the CIEP’s online editorial test in order to upgrade.
Training is also clearly set out in How to upgrade your CIEP membership as an essential pillar of every upgrade.
Some training, but not all, is an allowable business expense to be deducted from your business’s profit to reduce your income tax and National Insurance contributions liability.

About Sue Littleford

Sue Littleford is the author of the CIEP guide Going Solo, now in its second edition. She went solo with her own freelance copyediting business, Apt Words, in March 2007 and specialises in scholarly humanities and social sciences.

About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.
Find out more about:

Photo credits: back to school by Olia Danilevich on Pexels; love to learn by Tim Mossholder on Unsplash.

Posted by Sue McLoughlin, blog assistant.

The views expressed here do not necessarily reflect those of the CIEP.

Flying solo: Time management for yourself and for your business. Part II: Action!

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In this two-part article, Sue Littleford takes a fresh look at time management. She starts by covering the diagnosis – how much time you actually have – then goes on to examine what can go wrong with time management, and how to counter this.

In Part I of this article I looked at the basic information you need to improve your time management – knowing how much time you have, and how much time you need. Now we’re going to run through the main ways that spanners land in the works.

We can mess things up in all kinds of ways, and others can have a very good go at messing things up for us. As with all problems, knowing yourself and making appropriate adjustments is key. It’s part of running your business to manage your time effectively (and ideally efficiently). There are several points of weakness when it comes to managing our time. I’m going to address some of them here, in no particular order.

The first step in not messing things up is spotting your weak spot. Do you recognise any of these?

Procrastination

Putting off getting started is not going to help anything, or anyone, least of all you – learn to swallow the frog (do the horrible thing) as early in the day as possible so it’s not looming over you.

I read an interesting theory somewhere that procrastination is the body’s way of telling you you’re exhausted, mentally or physically. Does that strike a chord with you?

The difference between a professional and an amateur, I discovered a long time ago, is that the professional gets on with work even if they don’t feel like it (within reason!). So, how do you actually knuckle down to work when every cell of your body is screaming that you don’t want to?

I sidle up to things. I’m not going to start this scary edit. I’m just going to … remove all the excess spaces. Maybe check the headings are capitalised correctly. I’m definitely not going to do any work. Before I know it, I’ve been sucked in and am bouncing along, merrily working. Some Cloud Club chums tried this and have attested it works for them, too.

I discovered this way of approaching things when I had essays I had to write at university but wanted to do anything else but. So, I decided, the hardest part is beginning. Skip the beginning, then!

Thus I developed The Sidle. Maybe I’d jot down a few notes for the middle bit. If I knew what I was going to be introducing, I reasoned, surely writing the introduction would be a breeze instead of the insurmountable barrier I felt it to be.

It works a treat. It worked for this article! If getting started is a problem for you, try sidling up to things – definitely not working on them, just … doing work-adjacent things.

Researchers suggest different ploys – one size not fitting all – and suggest sticking reminders in your calendar (do actually set the reminder function to thrust the offending deadline in your face) or imagining Future You faced with the undone thing and having to deal with it in less time.

Jobs not arriving on time

Aaargh – you’re sitting there twiddling your thumbs, waiting for a job, watching the start date for the job afterwards getting closer and closer. Communicate with the erring client. Get a revised date and see what you can juggle.

If the client doesn’t have the same commitment to calendars that you have, you may have to tell the client they’ve missed the boat and they’ll have to reschedule when they’re ready. Or you could decide to make a rare exception to help them out and work silly hours for a short while. But do make such exceptions genuinely rare if you want to be the one in control of your time, rather than have clients – who don’t see the whole picture – dictating things.

Jobs taking longer than expected

It happens, no matter how accurate your preparations and brief from the client were. There’s something nasty buried in the middle of the text that no one spotted, and the essential decision-maker is off sick – we’ve all been there. Aside from considering whether you need to renegotiate the fee, you need possibly to renegotiate the deadline.

However, if the job itself is as expected, and the problem lies in your estimating ability, read on …

Lack of data

This one is easy to do something about, starting right now. See ‘Using your records to price jobs and make business decisions’ and ‘Facts for fiction editors’. If you’re a CIEP member, get your work record spreadsheet from the Going Solo toolkit to get you on the right track.

If you don’t know how long things really take you, you don’t know how much time you’re going to need when you estimate price and duration for a new job. If you don’t know how much time you need to get a job done, how are you going to manage your time effectively?

The CIEP’s course Efficient Editing: Strategies and Tactics will help you discover how long the various elements of a job take you and how to put them together to calculate a probable duration – or how to work out how much of a job you can do in the time budget set by the client.

Lack of planning

Do you deliberately include wiggle room in your estimation of time? If you don’t, start right now! How much you include will be personal to you – your health, your commitments outside of work and your personal preferences. I allow at least two spare days per book, for instance. At least two.

Do you intend to be finished by the deadline, or a day or two before it? Guess which plan best allows you to deal with disruption.

Overcommitting

I’m a great proponent of saying no! Hardly anyone is ever offended, it’s truly a liberating feeling and you get to manage your time better.

Sometimes you have to say no to something you really wanted to work on, and that’s sad. Sadder is saying yes and messing up because you really didn’t have the time to do the text justice. Ditto for agreeing to too-short deadlines.

Remember – you can say no without explaining yourself, or feeling you have to provide an alternative editor. Just say ‘I’m fully booked and won’t be able to help you on this occasion.’ If you want, you can always send the potential client to the CIEP directory to find someone else.

Poor prioritising

I’ve already mentioned swallowing any frogs you have in your virtual in-tray. But there are other ways that poor prioritising can have an impact on you.

Take a look at the job as soon as it arrives, to make sure you have all the material and all the instructions, and that the instructions are workable. If you put this off until you’re ready to start and you encounter problems, you’re losing time that could have been spent doing the work – you need to allow time for other people to respond.

I always try to think of what happens next to the piece of work I have in hand. If someone else has to do something before the work comes back to me, can I arrange my work so that their bit is done first and give them the maximum time to meet the deadline?

If I’m incorporating an author’s responses into the file, then this is my line of thinking. It’s the reason I much prefer to send queries out chapter by chapter rather than when I’ve got to the end of the book.

Lack of rest

If you’re exhausted from working too long without a break, your working days are just too long anyway, or you’re living with or recovering from an illness, work is going to take longer and longer and longer. Grinding on is inefficient, no matter how noble it makes you feel.

Take the time off – nap, go for a walk in the fresh air, take a full hour for lunch – and come back ready to tackle work again with a clearer head and more energy.

The (un)expected invasion of real life

If you have allowed some of my infamous wiggle room and planned to finish the work a day or two earlier than required, then real life barging into your work life is easier to manage.
Of course, it depends on what the issue is. Some things you’ll be able to cope with because you’ve granted yourself the bandwidth to be able to deal with things besides work. Other things will be bona fide catastrophes, and a couple of days of slack built into your schedule is not going to help.

But these aren’t run-of-the-mill occurrences. If they are, then you need to pay attention to where the weak spots are that are causing the disruption and take some form of action. You’ll feel better for being proactive, and you may be able to reduce, even if you can’t remove, the impact.

Force majeure

This is the unforeseeable circumstance that stops you from fulfilling a contract. The key word there is ‘unforeseeable’.

For a freelancer, it’s probably going to be something that’s pretty devastating in your personal life. But the news is full of people to whom bad things have happened, so do include some mention of force majeure in your boilerplate contracts / terms and conditions.

Even problems short of force majeure should be allowed for in your contracts, by the way. Include clauses about what happens if the client – or you – are late delivering the files.

Lack of a disaster recovery plan

Some disasters can be anticipated. A dead computer, lost files, these are things you can plan for and take some early action.

Other disasters will be tackled via thought experiments, from which some action, or at least some ideas, may flow. What do I do if the house burns down? What do I do if my life partner is seriously ill or dies? Or another family member, or a dear friend? What will others do if I am seriously ill or die? The CIEP’s Wise Owls took a look at this, and there’s a CIEP fact sheet on the subject, too.

A lack of such preparation means that when (if) disaster strikes, the stress is so much the worse as is the loss of valuable time while you scurry around trying to deal with the problem with that increased stress level in the middle of the maelstrom.

If you’ve not yet read Part I of this article, do take a look at it if you want to figure out how much time you actually have for work, and how much work you can accept.

Over to you

What time-management ploys have worked for you? Tell us in the comments!

About Sue Littleford

About the CIEP

Find out more about:

Photo credits: header image by Aron Visuals, Procrastination by Annie Spratt, chaos by Brett Jordan, sleeping cat by Kate Stone Matherson, all on Unsplash.

Posted by Belinda Hodder, blog assistant.

The views expressed here do not necessarily reflect those of the CIEP.

Flying solo: Time management for yourself and for your business. Part I: Diagnosis

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For freelancers, without the discipline of a line manager breathing down your neck and looking over your shoulder at what’s on your screen, without the structure of fixed working hours, time-management skills can get a bit flabby.

Time management boils down to three main elements: knowing how much time you have; knowing how much time you need; and not messing things up. In this article, we’ll take a look at the first two, and in a separate article, we’ll run through the not-messing-things-up aspect (this turned out to be a subject on which I had a lot to say!)

Knowing how much time you have

Take a good hard look at your week. How much time is available to work? How much time – and when – does your family need? How much time – and when – do other commitments take? How much time do you need for the essentials – eating, sleeping, household tasks? How much downtime do you need? Pro tip: do not skimp on sleeping time or relaxation time.

How about your month? Your year? Figure out how much time is available for work. That may vary from day to day, from week to week, as other commitments and wishes take priority. But come up with a basic work diary that will show you your work time, and block out the time you need for everything else. If you have holidays in mind, into the diary they go.

Researchers have figured out that five hours per day of intensive work is all you’re going to do, healthily, if you want to have a long-term career without burnout.

Do you use the popular Pomodoro technique of 25 minutes’ work then a 5-minute break? I don’t. The brain starts to lose concentration after around 45 minutes. But did you know it takes more than 20 minutes to get back into a deep-work state?

Those two figures together mean I’m not a fan of Pomodoro. Editorial work is deep work, and breaking off halfway through my capacity to concentrate, only to take most of the next work period to get back into the flow, is anything but helpful for time management. I’ve found I come up for air at around 50–65 minutes, so that’s when I take a break. I get much more work done than when I was trying to work to the Pomodoro timings.

In an ideal world, you’d arrange your work to suit your personal rhythm – are you a morning person or an evening one? It’s useful to know when you find it easiest to concentrate and work efficiently and effectively, but in some people’s lives, that’s a luxury for some future year.

Cal Newport’s Deep Work: Rules for Focused Success in a Distracted World is an excellent read for people doing editorial work.

Taking holidays: Respecting yourself

When you think of scheduling time off, what barriers do you put up? That clients will never approach you again if you’re away when they contact you? (Answer: let clients likely to contact you know you’re going to be away from your desk. One person I spoke to about this suggested putting your holiday dates in your email signature – neat. And learn how to turn on your out-of-office autoresponder for your email. Clients take holidays themselves: they’ll understand.)

Or do you have FOMO – fear of missing out – on a plum job?

Or perhaps you feel you can’t afford it. That’s more likely in the early years when you’re building up your business – especially if you’re the only or principal breadwinner. If you’re not at work, you’re not earning. That’s an argument for ensuring your fee rates cover not-work time as well as all your other overheads, something I wrote about on my own blog (the key bit is towards the end of the article).

It’s sage advice to add to your cushion of cash whenever you can – a counsel of perfection, I know, but one worth aiming for. Part of that cushion is for non-working times, whether that’s voluntary holidays, work famines or some other rainy-day need.

If you fail to take holidays because the client always comes first, then it’s time to set yourself some personal boundaries, and learn to respect yourself, and them. It’s far healthier, mentally and physically.

People who don’t have partners or children at home probably find it easier to cave in and fill a holiday week with work than those who have given commitments to other people. If this is you, is there someone you could give an equivalent commitment to? If you’re not going away, then perhaps you could book in some activities or trips with a friend?

Knowing how much time you need

Now you know how much time you have for work, how much work can you take on to fill that time? It bears repeating – do not plan to work 100% of your available time. You’ll need a buffer for the unexpected. If you are fully committed, every moment of your waking life, where’s your capacity to cope if something happens off-schedule? If you catch a bad cold, let alone anything more time-consuming?

If you’re worried about having gaps in your diary, know that you can fill them with marketing, with training or continual professional development, with reviewing your processes – all things that contribute to your business, but that are less riveted to the spot in terms of deadlines. It also leaves you the capacity perhaps to say yes to an unexpected job offer if you want to.

Know your work speed if you want to schedule jobs accurately

I started keeping stats on my work throughput as part of my invoicing system when I started freelance editing in 2007. I’ve made various improvements since then, and you’ve seen the result in the Going Solo toolkit’s business records.

After years of data collection, I know how fast I usually work on different kinds of material, what my slowest is, what my fastest is, how work from repeat clients is likely to absorb my time – all kinds of essential information.

I have, essentially, a database to compare new jobs to, which will tell me how much time I’m likely to need (and then I add wiggle room). But from the moment you record your first job, you’re on your way to building up your own database, which will just get more and more useful.

Without information on how long things take, you can’t schedule work with confidence, because you’re basically guessing.

Now you know how much time you have available, and how long various kinds of work take. If you’ve taken my advice, you’re not trying to squeeze a quart into a pint pot (a litre into a half-litre pot doesn’t have quite the same ring, does it?).

Planning a timetable

Rough out a timetable with milestones, so you know how far through the job you need to be every two or three days. It will help you work out whether the deadline is feasible, and it will draw some lines in the sand so you’ll know if you start to lag behind.

For books, I do this by printing out the contents page, and noting how many pages in each chapter, then use my knowledge of my work speed to figure out how long each chapter will take me. Then I assign each chapter to a day, or two days, depending on length and complexity.

For articles and other short pieces of writing, this isn’t nearly so complicated, but if you’re doing a lot on a fast turnaround, treat each piece as part of a larger whole – do you have to finish three today and three by the end of the week? There’ll be some kind of expectation, so jot it down so you know that you’ve done enough for today, or that you need to make an earlier start tomorrow.

There’s no need to draw up fancy charts, which themselves are time-consuming to produce. But do remember to fit your timetable around your other commitments – it has to be realistic (and include some wiggle room, of course).

Ready to read Part II of this article?

Over to you

What time-management ploys have worked for you? Tell us in the comments!

About Sue Littleford

About the CIEP

Find out more about:

Photo credits: header image by Agê Barros, beach holiday by S’well, diary by Jeshoots, all on Unsplash.

Posted by Belinda Hodder, blog assistant.

The views expressed here do not necessarily reflect those of the CIEP.

Flying solo: Networking for business support

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In this Flying Solo column, Sue Littleford looks at ways in which we can step outside the editing and proofreading bubble when it comes to networking and professional development.

Networking with editors is great – we all share similar interests and can support one another about editing and proofreading. However, what about networking with freelancers/small business owners/solopreneurs/sole traders in other fields, and the organisations that serve them?

Besides developing your editing skills, you need to keep up to speed with managing and marketing your business, and quite possibly stiffening your spine when it comes to pricing and negotiating.

Here are a few of the places I network for the business side of my business – as I live and work in the UK, these examples are going to be UK-centric but I hope they will spark ideas of what to look for, for those of you living elsewhere.

IPSE

For networking, IPSE (the Association of Independent Professionals and the Self-Employed) is my big hitter. The pinnacle of its networking is the annual National Freelancers Day one-day online conference, free to members and £40 for non-members (in 2022, with early-bird discounts also available). The next one is 15 June 2023.

Aside from a series of strands of presentations and workshops, there are plenty of opportunities to talk to fellow delegates in workshops and in the informal virtual meeting rooms. The related app also allows you to join up with people. Who knows – you may land your next client! And even if you don’t, you may find the ideal person to design your new website.

Aside from the flagship event, throughout the year there are webinars on everything from managing stress to making tax digital, plus offers and consultations; and IPSE continues to campaign for better treatment of freelancers, contractors, sole traders and the like. Until a recent government U-turn, they had successfully campaigned to ditch IR35 but for now their fight continues.

I’ve only known them during Covid times, so can’t comment on in-person events but local meet-ups are happening again. In the last 12 months, IPSE has held more than 100 online events and its events calendar gives a flavour of what is to come.

Small Business Britain

Small Business Britain has partnered with Lloyds Bank Academy to provide webinar training relevant to small businesses (including on finances, marketing and wellbeing) and has just launched a helpline to support sole traders, small businesses, freelancers and so on with specific and general confidential help and support.

SBB has also partnered with Oxford Brookes Business School to provide a Sustainability Basics programme.

Aside from supporting sole traders and small business owners, SBB campaigns on a range of issues, like equality, diversity and inclusion, and provides opportunities to act as a mentor, paid or unpaid, ‘within our campaigns and with our partners’.

Social media: LinkedIn, Facebook, Twitter and so on and so forth

I’m no devotee of social media, being on LinkedIn and Twitter and that’s it, but there’s no doubt that editorial groups spring up there. But instead of just checking out editorial networks, look for those that relate to freelancing and small business owners.

Follow accounts that relate to marketing, freelance support and any other aspect that interests you, and see where that takes you in terms of active community and insider info.

Being Freelance

Steve Folland of Being Freelance offers all kinds of content on, er, being freelance. Here, editorial and business worlds collide, as he was kind enough to come to speak to the Berkshire CIEP local group in June 2022.

He hosts a community on Facebook (I’m not a FB user, so can’t comment on this – if you can, pop something in the comments for this post!), offers training by video for new freelancers, has a vlog and podcast, and a shop with freelancery delights (I have a non-employee-of-the-week mug and coaster) and he also has on his website a directory of freelancers.

BookMachine

BookMachine often partners with the CIEP and has an online community, discussions and training events online and in person for all things publishing.

Places I’ve heard of but not tried

Atomic.
Freelance Heroes.
Leapers supports freelancers and the self-employed in their mental health and has a Slack group as well as resources.
Reddit has a freelancers’ subreddit.

Other non-editorial places to hang out

I get emails from a number of other organisations and people to keep me up to date with what’s going on with the business end of my business, although they don’t necessarily offer true networking opportunities, at least as a rule. Here’s what lands in my inbox:

Louise Brogan (on LinkedIn)

Louise is a speaker on all things LinkedIn, and provides video tutorials. She also offers one-to-one tuition and private coaching on using LinkedIn to your best advantage.

Karen Webber (on marketing)

Karen, of Goodness Marketing, doesn’t believe that marketing should make you cringe – if it does, you’re going against your personal values, so you need to change tack and align your marketing activity accordingly. She offers training (at astonishingly reasonable prices) and sends weekly advice emails on how to market comfortably but effectively, and she blogs, if you want even more.

Jeremy Mason (on video for marketing)

I’ve seen Jeremy speak at a couple of online events in the last year, and he is fun (as a freelance TV cameraman, he also works on Strictly!) and exceptionally knowledgeable about getting into video to support your social media and marketing with practical advice on the tech, good framing of your shots and the actual content. He offers downloadable resources and training so that you can make videos that get your message across effectively.

Robin Waite (on pricing)

I’ve seen Robin present, too (at the National Freelancers Day conference 2022), encouraging us all to be fearless with our pricing. He has books and courses, and has an emailing list that gets new content roughly once a month.

Janene Liston (on pricing)

Janene, AKA The Pricing Lady, is another who offers coaching, consultancy and resources to understand your attitudes to pricing (especially if you are timid around pricing), and her occasional webinars are incisive and thought-provoking to get your mindset on the move.

Hub Balance (business and wellbeing)

This is one I’ve not yet got to grips with, although it’s been on my radar since the summer. Hub Balance offers two strands of toolkit on its website, for business and for wellbeing, aimed at small business owners, freelancers, sole traders and the like, focusing on creatives (editorial counts as creative). It talks about community, but at the moment that just seems to mean account holders – if you know more, bring us up to speed in the comments. The toolkits look useful, and they’re on my CPD list.

In-person and other local networks

Check out opportunities for in-person events, if you like them. Chambers of commerce are often a good starting point, and organisations such as IPSE run local meet-ups, as I’ve mentioned.

Investigate local business support groups, too.

Finally, as part of managing your business is effective marketing, do consider going to conferences that relate to your subject niche, for three reasons: keeping the knowledge of your field up to date; being able to say so in your marketing materials; and networking with potential clients.

Where do you already network?

If you already have places to go, online or off, why not pop ideas and links in the comments, so people can join you? At the National Freelancers Day conference in June 2022, for instance, I did spot three other CIEP members. Why not make that many more of us next year? Non-UK folk are particularly welcome to add networking ideas and links for their own locations.

About Sue Littleford

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Photo credits: header image by Joshua Harris, presentation by Matthew Osborne, both on Unsplash.

Posted by Harriet Power, CIEP information commissioning editor.

The views expressed here do not necessarily reflect those of the CIEP.

Flying solo: Focusing your website on your ideal client

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In this Flying Solo column, Sue Littleford gets deep into the business of editing text for your website.

When it comes to the content of your website, there are four stages: the initial content creation of the text, editing it down to do the job efficiently, making it accessible and keeping your content fresh. Let’s take those in turn. (I’m not going to talk about using images in this article – but keep ’em relevant, keep ’em in small file sizes for faster page loading, use alt text for accessibility and be aware of copyright issues.)

Creating the initial content

To paraphrase Malini Devadas, of the recently (and, I hope, temporarily) mothballed Edit Boost, marketing boils down to (1) understanding what you do and (2) who you do it for, then (3) telling them about it.

Your website (alongside the CIEP Directory, for Professional and Advanced Professional Members), is the easiest place to demonstrate the first two, and do the third.

It’s clear that people don’t give your website much time to make a good first impression. I learned at the 2022 CIEP conference that websites have 50 milliseconds in which to do it.

Your content should therefore be attractive and engaging (how I hate that word ‘compelling’ in this context!), be easy to access in terms of language, layout and colours, and focus on the potential client.

So here’s the biggest piece of advice today: create an avatar of your ideal client, then write for them, specifically.

How can you help them? What problems do you solve? Why should they hire you?

It’s always about them, not about you. That should steer your writing.

Think not about what you offer, but about what your client needs.

Keywords are a big thing

These are the search terms that people use in browsers to find what they need. And as search engines have been developed to work with more natural language, so they now reward keywords that appear in natural writing, rather than being crammed in artificially.

Keywords come in three flavours, depending on their length. The shortest are short-tail keywords, and are a word or two long. Long-tail keywords are little phrases – five words or more in length. Medium-tail keywords fit snugly in between, at three or four words long. This flexibility means that using keywords of different lengths can still make the writing appear natural while getting good search engine optimisation – the SEO you hear bandied about.

Short-tail keywords are necessarily more generic: ‘proofreader’, ‘editing’ and so on. The longer the keyword, the more specific it becomes, which is why you need to know the keywords that people type into their search engines.

How do you find out the keywords people use?

There are a number of services available, some paid for, some not. If your website is live, Google’s Search Console will show you the keywords that people already use when finding your site.

Or you can simply search for your service in your browser (like most of the world, I use Google as my search engine, most of the time, anyway) and see what comes up at the bottom of the screen under the heading Related Searches or People Also Ask.

There you’ll see what people are typing into Google, which is what you want to incorporate into your content – somehow – so that you are found, too.

For instance, I’m a copyeditor. I don’t proofread – proofreading and I just do not get along. But I know that ‘proofreader’ is the catch-all term for what I do, and people outside the publishing industry will be searching for that, in all probability, or maybe for ‘editor’ far more than ‘copyeditor’. So, I lob ‘proofreader/proofreading’ into my text whenever I can, even though I don’t offer that service. Google doesn’t read the negative!

Editing the content into shape

Once you’ve created your content (which you can, of course, tweak endlessly even after it’s live) you now need to make it look the part.

I buck the trend, as about 70% of my traffic is on computers, and only 30% on mobile devices (of the mobile devices, tablets barely get a look in. Most weeks, it’s just computers and phones). In most cases, those figures are reversed, I understand (I suspect it’s because I market to publishers and packagers, and people are searching during work hours at their desk; if you market to indie authors, I’d guess those figures flip over in favour of phones).

It’s therefore essential to think of how your content will look on a teensy-tiny phone screen, not just how it looks on your 33-inch monitor.

So that means subheadings (keyword magnets) for ease of navigation, short sentences and short paragraphs.

We editorial professionals do like our words. We use far too many of them (guilty as charged) so here’s a chance to practise your word-cutting on your own text.

Ask yourself what that ideal client of yours wants to know, and will be willing to read. It’s not necessarily what you want to say …

Aside from being visually accessible in terms of paragraph and sentence length, structured around those easy-to-navigate subheadings, you’ll want to make sure the language itself is also accessible. Take a look at a couple of ‘Flying solo’ articles on just this topic: Good communication is accessible and Conscious language and the business-conscious editor or proofreader for some guidance on this.

Then pare away at your text until every word earns its keep – but don’t be so concise that reading it is hard going.

When you’ve finished, your text should be doing a shining job of demonstrating your editorial skills (showing, as much as telling) and speak directly to your ideal client.

Shaping the edited content

When it comes to importing your text to your website, think about possible formatting issues, as you would with any text that is to be published.

Incorporate white space, avoid walls of text and make sure it is easy to find the bit you want. Choose an easy-to-read font, that’s big enough to read comfortably, even on a phone.

If you have things you want your reader to click on, have a button if you can, rather than an in-line link. On my site, the button to email me is pretty visible – different colour, big but not ridiculous.

Accessibility

In 2021 I completely renewed my website, including an entirely new colour palette. One of the hardest parts of the build was to make sure that there was sufficient contrast between text colour and background colour on links and buttons.

The Web Content Accessibility Guidelines are supported by many websites offering to check a page and give instant feedback. My web guy and I spent a couple of hours going back and forth making sure we found colours that worked with the palette I’d chosen (I’d already had my logo redrawn – no going back! But the Coolors site helped us find compatible shades) and passed all the accessibility tests. I see that new colour contrast guidelines are on their way.

Keeping the content fresh

Search engines much prefer sites that don’t look neglected. That means periodically updating your text, whether that’s small tweaks, complete rewrites of a page, adding items to a resources page, posting a blog article regularly, adding new testimonials or adding whole new pages.

Throughout all your updates, do keep that avatar of your ideal client in mind.

But every now and again, as your business grows and you develop as an editor or proofreader, do ask yourself whether your ideal client has also changed. If so, work out a new avatar and then review all your content with that paragon at the forefront of your mind.

If you are getting more firmly established in a niche, you may want to trim your offer to reflect that, and stop targeting the type of client who is no longer a good fit for where you’re taking your business.

If you are adding services – maybe you’re a proofreader who now also copyedits, or now offers manuscript evaluation or developmental editing – then you have a new ideal client. Or one ideal client per service. Again, keep your text under review with that or those ideal clients front and centre of your thinking.

Buy a print copy or download the second edition of Going Solo: Creating your freelance editorial business from here.

About Sue Littleford

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Photo credits: header image by JESHOOTS.com, person on a computer by Andrea Piacquadio, both on Pexels, screenshots from Google.

Posted by Harriet Power, CIEP information commissioning editor.

The views expressed here do not necessarily reflect those of the CIEP.

Flying Solo: Facts for fiction editors

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In this Flying Solo column, Sue Littleford looks at how the Going Solo toolkit’s work record spreadsheet can be modified for use by fiction editors, and finds out how three fiction editors keep records about their work.

Fiction editors can’t avoid diving into non-fiction when they’re running their businesses rather than editing. The Going Solo toolkit’s work record spreadsheet (available as a member benefit – you’ll need to be logged in to the CIEP website to download it) is heavily geared towards the kind of breakdown of jobs that a non-fiction editor will find useful. Those categories don’t really work for fiction editing, beyond word count, time taken and fee charged, so I’ve been talking to three fiction editors about their own record-keeping.

Why keep records about completed work?

Editors and proofreaders in all niches need to keep track of their work and the time it takes them if they’re to have a solid basis from which to calculate quotes of cost and time. In June 2021, I looked at how to use the filter with a spreadsheet of data about the work you’ve done to get the best use of it when it comes to preparing a new quote or estimate.

Another benefit of compiling records of your work (for CIEP members and prospective members) is that you can send in a spreadsheet of the relevant details with an upgrade application instead of having to type out everything again on the application form, and it’s easy to see when you’ve achieved the necessary hours of experience.

But the main and ongoing benefit is not having to snatch figures out of the air when it comes to your pricing, and knowing the answer to the eternal question ‘How long will it take?’ You can also see if you’re getting faster or slower overall, see the impact using a new tool makes on your speeds (or a change in the material you’re working with) and, especially with repeat clients, ensure consistency in your pricing approach, and see how jobs from a particular source compare.

If you provide several services – manuscript assessment, development editing, structural editing, line editing, copyediting, proofreading – you can also see which is the most rewarding in a financial sense, which gives you best return for your time, and it helps you to tailor bundles of services at a sensible price for your business.

And now, a warning! You may be tempted to keep minimal records, perhaps just your invoices, but you really should be keeping full records: anyone planning on upgrading (and all members will need to achieve PM status to remain in the Institute, which means applying for at least one upgrade: see p4 of the Member Handbook for time limits) will need a record of the work they’ve done to show that they have the requisite hours of the right type.

In addition, in the UK, you will need to be able to show HMRC evidence of the hours you work, in order to support your calculations for tax relief on the costs of working at home. If you live (or at least pay tax) elsewhere, be sure to check your own country’s requirements – but if you still have CIEP upgrades to do, you’ll need your breakdown of hours worked available and categorised.

Facts for fiction editors is definitely A Thing!

Three editors, three approaches to record-keeping

Here’s how three editors handle their records.

1. Going Solo toolkit with modifications

Now an editor of fiction and creative non-fiction, APM Jill French started her business mainly focused on non-fiction, and finds the Going Solo toolkit’s work record spreadsheet works well for her way of thinking, with the addition of ‘manuscript assessment’ as a category of work. Each round of editing the same book is logged as a separate job, which gives her enough data to analyse when it comes to pricing another job of the same stage.

2. Combining two off-the-shelf systems

IM Katherine Kirk uses both the work record from the Going Solo toolkit and Maya Berger’s TEA system (CIEP member discount available). Katherine is working towards PM status and finds the analysis and tracking offered in the jobs spreadsheet helps her to maintain a good record to support her application in due course. But she finds that TEA works better for her for financial records, and so she maintains both, having simply hidden the columns that are irrelevant to her business (columns N–S from the Going Solo spreadsheet).

Katherine uses the average words per hour for that particular kind of work to inform her estimates, but, depending on the client, may also do a sample edit to check. She records these sample edits in TEA in order to be prepared if that client comes back. If the client doesn’t return, Katherine has data ready to hand on the price she quoted, and can see what impact changing the price has on landing the client.

3. Tailored record-keeping

Nicky Taylor, an APM, has developed her own record-keeping system over the years. Like Jill, she records each type of work for the same book as separate jobs, so a development edit and a copyedit get their own rows in her spreadsheet.

Nicky said to me, ‘Looking at all my data made me realise that manuscript critiques on their own were simply not financially viable, so I stopped offering that service; if I hadn’t recorded everything, I doubt I would have known.’ Music to my ears about the real-world value of keeping business data.

For a development edit, Nicky records the onboarding time, reading time, report-writing time; for a copy- or line edit, she will record the time spent on each pass – she always does a full read-through and two passes, and has a column in her spreadsheet for each of these.

Included in her records are columns for pre-returning the job, which covers time for checking comments, checking over the style sheet and completing the handover tasks. Another column captures the time spent on post-edit revisions, post-edit discussions with the author, and emails. If a PDF conversion or layout work is required, this time also goes into that post-edit column.

Most of the time, the production of the style sheet is absorbed into the two passes, but may be recorded separately if the occasion demands. Production of a bible, perhaps for a planned series, will be logged separately.

Nicky includes an ‘Other’ column in her spreadsheet for different kinds of jobs, such as consultancy and other requests, recording the exact nature in the job description column. Like Katherine, Nicky also uses TEA for her financials.

The Going Solo toolkit: Work record spreadsheet

The CIEP has decided to follow Jill’s recommendation, and has added manuscript assessment to the dropdown list of types of work, which would include the kinds of tasks covered by Nicky’s ‘Other’ column. If you’re already using the spreadsheet and would like to add this to your own records, you can either download the new version (be sure to be logged in to the CIEP website first) and copy your records across, or extend that dropdown list yourself. It’s easy!

NB: All screenshots show Excel 365 on a PC. The instructions apply to PCs but Microsoft tells me they also work for Macs.

1. Select column ‘Type of work’ by clicking on the column header (D), which turns the column grey. A black down-arrow shows when your cursor is in the right position to select.

2. On the Data tab …

… open Data Validation in the Data Tools group by clicking the little down-arrow:

3. Select Data Validation from the dropdown menu:

4. You’ll see this:

Click Yes.

5. You’ll see this:

Now you can type a comma, a space and MA into the end of the Source box.

Check the ‘Apply these changes to all other cells with the same settings’ box if you’ve added other tabs that have this same list, otherwise you can leave it blank.

It will look like this:

Click on OK.

You’re done! You can now use the new code, and you can, if you like, add others that suit the work you do. You might want to add consultancy as a category, for instance, if that makes sense for the work you do. You don’t have to use codes – you could spell out the entire word, or use a fuller abbreviation. Once you’ve got the hang of this, you can personalise your spreadsheet exactly as you like. That said …

Four reminders

Reminder #1

The Admissions Panel explained to me, when I was developing the Going Solo toolkit, that they want to see your copyediting and proofreading hours on your upgrade application, so remember to keep recording these clearly and separately, no matter what else you decide to record.

Reminder #2

If you’re not sure how to get the best use of the data you’ve gone to the trouble of collecting, see my earlier ‘Flying solo’ post on using the filter functions.

Reminder #3

The sooner you start keeping detailed records, the sooner you’ll have compiled a useful bank of data to help with price and time estimation for new jobs.

Reminder #4

If you’re inspired by Nicky’s level of detail, don’t forget that you can continue to personalise your own copy of the Going Solo toolkit work record. Inserting additional columns is easy!

1. Click on the column letter immediately to the right of where you want to insert a new column.

Here, I’ve highlighted column I – see the colour change where the column’s label is, and the column itself has turned grey.

2. Right-click, then select Insert and a column will arrive between, in this example, Author name(s) and Total time taken (hours).

3. … and you will get this:

4. The Author name(s) column is still H, but Total time taken (hours) is now column J and we have a new, blank column I. Type in the name you want for the heading. Repeat as often as you need to add new columns, always clicking at the head of the column to the right of where you want to add a new one.

5. Columns in the wrong order? Move them with cut and paste. The column will always paste in to the left of where you click, as creating the new column did.

6. Unneeded columns? Instead of clicking on Insert, click on Delete if you’re sure you don’t want that column, or Hide, if you think you may need it at some point. (To unhide, select the columns on either side of the hidden column(s) and right-click; click on Unhide.)

Buy a print copy or download the second edition of Going Solo: Creating your freelance editorial business from here.

About Sue Littleford

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Photo credits: office desk by Jessica Lewis Creative, laptop by Karolina Grabowska, both on Pexels.

Posted by Harriet Power, CIEP information commissioning editor.

The views expressed here do not necessarily reflect those of the CIEP.

Flying Solo: Conscious language and the business-conscious editor or proofreader

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In this latest Flying Solo post, Sue Littleford considers the importance of conscious language in marketing and selling your services as a freelance editor or proofreader.

Alienating possible clients is a business no-no. Sure, you don’t have to work with everyone who approaches you. There are folk who ask for a service you don’t provide, or are not happy to provide in the circumstances. Fine (as long as you’re not breaking anti-discrimination law).

Conscious language is a hot topic, rightly. We’re figuring out more and better ways to avoid making people feel prejudged, and to avoid raising barriers against their inclusion. As language professionals, we need to show we walk the walk.

There are two ways that conscious language and its close kin, discrimination, can affect our businesses – you choosing to reject a potentially rather profitable client because of your own beliefs about the world, based on first impressions; or potentially profitable clients rejecting you because of what you say in response to their query.

But aside from being bound by anti-discrimination legislation, it makes no business sense for us to discriminate, to any degree. You are, in effect, reducing your pool of potential clients, and the income you would earn from them, based on what’s going on in your own head, not what they are offering as work.

Incidentally: intent is irrelevant. If you hurt someone, it doesn’t matter whether you meant to or not. The pain is the same.

A word against generalising

Microaggressions accrete until they are a heavy burden that pierces your very being. You may not even notice handing out those tiny barbs, but you surely notice them when they’re directed at you, time after time after time.

Therefore: make it clear in your public writing – social media, blogs, website – that you encounter people as people, not as apparent members of a grouping about which you may have certain preconceived ideas. Those preconceptions may be rooted in a specific unpleasant experience, but when they become expanded from the particular to the general, that’s where microaggression rears its ugly head.

I’m a Manc. My ex-mother-in-law wasn’t my biggest fan. (OK, I admit, it was mutual.) When my then brother-in-law announced he was marrying a girl from Hull, my MIL exploded, ‘Not another bloody northerner!’

That’s an example of one particular beef being expanded to general prejudice. Hull is a good hundred miles from Manchester, yet my new sister-in-law was being branded the same as me, purely on the basis of the cities we were born in, decades earlier. Ridiculous, isn’t it?

Your communications

Many editors work with people for whom English is not their primary language, or it’s now their primary language, but they came to it later on in life, rather than being immersed in it from birth.

How do you refer to those authors in your marketing, when you say who you help? Are you assuming that all such authors have poor English, and will make the same kinds of errors? Do you even hint that’s what you have assumed, when you think you’re saying you’ll bend over backwards to help these poor folk who need all your skills to be able to string a sentence together? That’s a microaggression at the least.

Working in such a heavily online industry as ours, your opportunities to discriminate on grounds of looks alone are equally heavily limited. But what about people’s names? What assumptions do you make based on someone’s name about how much editing they might need, and how much it will cost? And what about the country extensions to the domain names of some email addresses? Do you have a knee-jerk reaction to those you find less desirable in a client? Are you already formulating your No, Thanks, email even as you open theirs?

It is very much good business sense, as well as kind, not to make assumptions based on a partial picture, but to gather evidence – get a sample of the writing, in very basic terms.

That old saying – you only get one chance to make a first impression – cuts both ways. Someone who emails you looking for editorial services may use an unusual (to you) form of greeting, or seem overly formal or overly casual. When you email someone back, indicating your assumptions ahead of the evidence about their writing, you are also making a first impression – and will probably be judged on it.

Be conscious of the lost opportunities that can result, and look closely and critically at your public communication: your website text, your social media, blog posts and profiles, and your responses to client approaches.

Encounter people on their own merits

I’ve already stressed apparent members of a particular group, because we all know what it’s like to be (mis)judged at first glance. I’d now add that membership of any particular group may well be temporary, and it is definitely partial.

Consider for a few moments all the groups that you yourself belong to: your nationality, your locality, your position in your family, your education, your career history, your personal appearance, your accent, your sexuality, your health status, your financial status, your outlook on life, your sleeping pattern, your taste in food and drink, your religion and how you practise it, your lack of religion and how you express it …

Every one of us is a temporary and partial member of a plethora of potential groupings. No one group completely describes us.

Who are we to judge a person’s worth – or value to us as a client – based on what we have just guessed about them, before they show us who they are?

What you perceive is not all there is.

What you show is not all you are.

The thing is, we all make judgements about people the moment we meet them, whether in person, on the phone, by email or on social media; it’s human nature – a visceral safety mechanism to sort strangers into friend or foe. But people in your inbox are at a safe distance, and you can afford to explore further. (OK, I’ll make an exception for scammers – always remain alert to those.)

Resolve to let people (scammers aside) show you who they are, before you make a decision about whether to work with them. This means opening up a dialogue with people enquiring about your services, rather than ‘sorry, too busy’ instant responses because you perceive, from their name or their email address, that they’re not for you.

We do have to protect ourselves from bad clients, of course we do. We want to work for reasonable people at a decent rate and be paid promptly. So by engaging more with potential clients, and getting them to show us who they are, we can have the double benefit of finding the diamond in the rough as well as discovering those folks who arrive fully clothed in red flags and should indeed be avoided. Making judgements prematurely means that you can lose out both ways.

Educate yourself

There are some excellent resources around to improve this part of your skills. My go-to is the marvellous Crystal Shelley, whom many of us have encountered. Her Conscious Language Toolkit for Editors is such a help when you’re stuck for an alternative word or phrase, and has many links to further resources. Just reading through the list of terms that need alternatives should set you thinking hard.

In February 2022, EFA launched a course on the same subject, written by Shelley, for which CIEP members get a discount. Shelley blogged about the launch.

There’s also Gregory Younging’s book Elements of Indigenous Style: A Guide for Writing By and About Indigenous Peoples (ISBN 978-1-55059-716-5).

There’s the free conscious language style sheet for PerfectIt created by Sofia Matias. That really helps you pick up things you may miss as you edit – or write.

Not least, there’s the website Conscious Style Guide, which we should all bookmark.

Pop your own recommended resources in the comments!

Your editing/proofreading

Now you’re being more conscious about your language when you write for your clients, or to your clients, you’re in a better position to help the clients you’re working with. This is also excellent business sense – clients are more likely to recommend you to others if you’ve helped them avoid conscious-language missteps.

Support your clients to use more neutral terms; use descriptions that the groups use for themselves – but good luck finding high degrees of agreement on what those descriptions are: groups are collections of individuals who have in common one element of their being, they’re not homogeneous monoliths! And people aren’t fungible.

So you’ll need to do your research and use your editorial judgement when editing or suggesting changes – such as whether person-first or condition-first is most appropriate when talking about people’s health. Hint: it’s not always person-first.

Get really practised and expert at this, and you can market a new service or make it a feature of your current offer – more good business sense.

As I write this, I have a chapter in mid-copyedit – it uses ‘manpower’ persistently. Those are changing to ‘staff’ or ‘personnel’ or ‘workforce’ as fast as I encounter them.

In sum

It’s sound business sense to educate yourself about conscious language; to encounter people on their own merits, without making assumptions; to make it clear in all your public-facing communications that you do that; and to help clients to avoid micro (and not-so-micro) aggressions in their writing.

About Sue Littleford

About the CIEP

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Photo credits: cactus by Ryan Schram, counters by Markus Spiske, both on Unsplash, welcome note by cottonbro on Pexels.

Posted by Harriet Power, CIEP information commissioning editor.

The views expressed here do not necessarily reflect those of the CIEP.

Flying Solo: The business of editing references

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In her latest Flying Solo post, Sue Littleford discusses how to edit references more efficiently (and more profitably).

When I’m copyediting, the references can take longer than the main text. There’s a lot involved and the scope of work can be quite broad – I’m often required to complete or correct inadequate references, as well as attend to all the styling issues. And on pre-edited files, there are a lot of styling issues!

So it’s clear that editing references can depress your words-per-hour rates, and a bad biblio can absorb almost the whole time or money budget just by itself. And that then depresses you!

So what can you do to avoid being out of pocket?

I recommend a two-pronged approach:

being as efficient in your workflow and practices as you can, to keep your hourly rate nearer to where you want it to be, and
pricing correctly for references in the first place.

If you’re not confident with references, you should take a look at the CIEP’s References course, of course!

So here are my ten top tips to make editing references more profitable.

Curtail the time you spend on them with good workflow habits

1. Be sure you know the referencing style that’s to be used

Refresh your memory even if it’s one you’re familiar with – we have to skip between different styles so often, it’s easy to start using the wrong one. I edit both books and journals for one university press, and the style for references is different for each. So I always look it up and make sure my head’s in the right place before I start.

2. Edit the references first

It eases you into the job, and then you know when you’re checking the citations that the dates, page ranges, author order and spellings you have in the refs list itself are the right ones. If you do references last, then you can find yourself backtracking over the text to correct those things, and that’s wasteful of your time.

**3. Consider editing the citations next, in one go**

I find this one depends on the editor and the nature of the job. I know some editors who swear this is the way to go, and others (I’m in this second camp) that check them off as they work through the text, so they are edited in context. And we all know how important context is!

Suppose you have two references: Smith and Patel 2018a and 2018b. You can see from the article titles that 2018a is about topic X and the second is clearly about topic Y. If you edit the citations out of context, you may find that the details are fine and match up. Big tick. But editing in context means that you may want to query whether 2018b was meant where 2018a was given.

However, in a law book, the footnotes may just be references to legislation and court cases, and it may be more efficient to edit those together for style and to check them off against any tables of cases and legislation the book contains. Like I said, context matters.

4. Print out the references list once you’ve edited it

I know, I know, we’re discouraged from printing when we don’t need to (I hope you’re using paper from sustainable sources, anyway, and printing double sided if you have a duplex printer). I know you can have a split screen with the references scrolling at the bottom and the text at the top.

I’ve tried all that, and I can say that – for me – having the printed references is the quickest way – especially when I’m working with pre-edited files and I don’t have the luxury of covering the references with highlighter as I mark them off. You could, I guess, have a copy of the references in a separate file, and then highlight to your heart’s content, but now it’s getting a bit messy and open to error. Errors are bad – and take up time to make and to resolve.

For author–date referencing, I tick off each reference as it’s used. For a back-of-the-book bibliography, I also note the chapter number that it’s been used in. That can be handy information later, if you’re trying to resolve problems.

For short-title referencing, I tick off each reference as it’s used. But now I definitely mark which chapter it’s been cited in, because most of the short-title jobs I have require the bibliographical detail to be given in full at first use in each chapter. I also underline the words I’m using for the short title. That way I can be sure that short or full titles are given in the correct place, and that the form of short titles is consistent throughout.

I can also jot notes to myself if I spot a missing closing quotation mark, or a reference out of its alphabetic position, or what have you, as I mark off the references as they’re used, then I make those corrections all in one go instead of dodging back and forth between text and reference.

5. Limit your fact-checking

Ensure you’re conscious of the requirements of the brief. For theses and dissertations, it may be completely hands-off for references, so don’t even start trying to fix the content, even if you’re allowed to edit for style.

Some publisher briefs will say to check all the content and find missing details, correct errors and so on, and to check links are working and go to the right thing.

Others will just want you to look at the styling. Obey the brief – don’t feel obliged to go beyond it. You’re not being paid for that work!

If you have a brief that says to correct the content of each reference, then still beware rabbit holes! We tell ourselves it’s faster to look up something ourselves than to raise an author query (AQ). That’s true, very often. But if you find yourself going to three or more sources to try to verify the details, or you’re spending more than, say, five minutes on a particularly recalcitrant reference, then know when to stop. Raise the AQ and move on to the next reference.

6. Be aware what macros might do for you

In his macros book, Paul Beverley has macros that will look up phrases on Google for you, or check places on a map or open Google Translate (GoogleFetch, MapFetch and GoogleTranslate). Try them out and see if they suit the way you work.

Get paid for the work: Pricing and time estimation

7. Know how long it takes you to edit a reference

I’m serious – don’t be put off by knowing the range is anything from 15 seconds to 15 minutes or even longer. Log your time separately for references and for running text (and for tables, while you’re at it). Note the time, and how many references you dealt with (and at what depth of intervention: style only, looking things up, supplying additional details, finding replacements for broken links). Do this for a few jobs, then analyse your figures and see what your longer-term averages are. Then repeat the exercise in a year and see if you’ve got faster!

8. Know how many references are in the job before giving a price

Now you know how many references you can do in an hour, hour in, hour out, when you’re pricing a job, you can ask for the number of references, as well as what the client wants you to do with them, on top of the word count for the rest of the text and so on.

You can calculate a per-reference price separately on top of the editing of the running text, or a time-based price, depending on your circumstances and preferences.

Bonus tips!

9. Know how to handle oddities, and make notes so you don’t keep reinventing the wheel

Epigraphs? Tweets? Do you know how to handle those? The first time you encounter them, make a note (I use the notes function in MS Outlook – nothing fancy, but always findable).

Some people will tell you an epigraph doesn’t need a reference. Well, that’s not so true. Epigraphs are excluded from fair use, for instance, so it’s probably a very good idea to reference them properly.

By all means, don’t clutter the epigraph source line – name, or name and source book is probably going to be fine, but do have the information findable in the references list. Some epigraphs benefit from having the original year of publication appended, if the author is using them to demonstrate how long some ideas have been knocking around.

Well-known quotations can probably do without a reference in some publications, but not in others. If you’re working on a text that is going to omit references for them, it’s still worth checking that the quotation was actually produced by the person it’s attributed to – a lot of them have the wrong name attached.

Protect your author, even if you don’t produce full bibliographical details. Why? I once found that a plausible quotation attributed to Gladstone in fact came from the scriptwriters for the movie Khartoum. That was a rabbit hole worth diving into! Oh, and as Churchill famously didn’t write, ‘That is the type of arrant pedantry up with which I shall not put.’

Famous quotations can be infamous misquotations.

Tweets and other social media ephemera can be a challenge, so know where you’re likely to find good advice. APA, CMOS, MLA, New Hart’s Rules and others all have sections on the unusual kinds of things you may need to style (or find) a reference for.

If the style guide you’re working to omits them, there’s quite often a statement in the style guide that says which of the major published style manuals underpins the client’s own, or you can use the one that’s the closest match to the rest of the styling.

10. Stay up to date

As colleague Ayshea Wild observed to me recently, ‘It’s one of those areas where CPD is so important – citation formats are shifting all the time.’ That’s self-evident, given that we’re on APA7, CMOS17, MLA9 and so on, but it’s frequently overlooked – and house style guides also morph over time, so do be sure you have the latest version when you start each job.

So there we are: ten top tips to help prevent reference lists running away with you, and to help you be paid properly for working on them. If you have a tip you’d like to add, pop it in the comments!

Want to learn more about how to deal with references?

Check out the CIEP’s References course here.

About Sue Littleford

About the CIEP

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Photo credits: books by Hermann, highlighters by jakob5200, alarm clock by Alexas_Fotos, all on Pixabay.

Posted by Harriet Power, CIEP information commissioning editor.

The views expressed here do not necessarily reflect those of the CIEP.

Flying solo: How can we apply our editorial judgement to our businesses?

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In her regular Flying solo column, Sue Littleford considers how the critical skill of editorial judgement can be applied to running an editorial business.

Editorial judgement calls for an understanding of context, for knowing your stuff when it comes to technical matters (whether that’s the finer points of grammar or the finer points of Word or the finer points of inorganic chemistry, if that’s your niche), for knowing when to press ahead and when to leave well alone, and for knowing what resources you need and how to use them.

Each of these skills can also be applied to the way you run your business.

Understanding context

Marketing works best when you know who you’re marketing to. Who do you work for? Who do you want to work for? Who’s your ideal client, and what’s your ideal subject matter, your ideal content, your ideal everything?

Just as in copyediting and in proofreading, you can’t make good decisions until you understand the context.

If you have a marketing budget – and that is a time budget, every bit as much as a cash one – then you want to spend it wisely.

What will give you, to coin a phrase, the biggest bang for your buck? Or your hour?

Where do the clients you want to work with hang out? I closed my Facebook business page. No, don’t squeal in horror! My clients aren’t there – in terms of social media and looking to hire, they’re over on LinkedIn, which is where I’ve placed my focus. I’m not wasting my time updating content for people who aren’t there to read it.

Most of my clients come via my CIEP Directory entry, which I had just updated before drafting a bit more of this post. It’s a worthwhile investment of my time to keep my Directory entry fresh – that’s the context in which my ideal clients are most likely to find me.

Technical matters

The business equivalent of knowing your subjunctive from your style palette is fairly wide-ranging.

Do you understand the laws under which your business operates? Do you have all the necessary licences and permissions? UK residents have a fairly easy ride, it always seems to me, when registering as self-employed. I hear much more complicated stories from people trading in other countries. You need to be on top of these technical issues.

Are you au fait with taxation rules? Are you attending HM Revenue and Customs’ live or recorded webinars on allowable business expenses, record keeping and completing your self-assessment return?

Are you budgeting for the Health and Social Care levy payable from April 2022 being added to Class 4 National Insurance contributions (and then as a separate tax from April 2023)?

If you’re not in the UK, are you doing something similar in your own jurisdiction, ensuring you’re up to speed with the latest tax changes that affect you?

Are you reading up on and generally getting ready for Making Tax Digital (MTD) in April 2024 (again, UK folks only)? Have you started investigating the app you’ll need to use to make your returns?

How about your contracts and your terms and conditions? Fit for purpose? Compliant with the law of your land?

Are you on top of IT security – firewalls, anti-malware programs, back-ups?

What about banking? Do you operate somewhere a separate business account is mandatory? (It’s not a requirement in the UK, for instance, but it is in some countries.) Would a separate business account, even if you’re in the UK, make sense in your circumstances?

Judging what action to take

Now you’ve layered up these transferable skills, you understand the context you want to work within and you know where you want to steer your business. It’s time to exercise more judgement in deciding what action you need to take.

Just as you take an overview of an editorial job, and use the brief and your own technical expertise to decide how to tackle each specific piece of work, apply that same thought process to the wider scale of your business.

Do you need a website? Or a better one?

Should you start a blog? Or should you revive or close down a neglected one?

How will you use social media to market yourself? Which platforms will repay your investment of time? Do you need to remove yourself from any that aren’t repaying your time, or try new ones?

Speaking of time, how should you schedule yours? How many hours a day do you want to work? What steps do you need to bring your current hours up or down to that level? Do you need more clients, or just better-paying work? How will you get from where you are to where you want to be?

How does your work fit around your home life? It’s been especially tricky for so many people in times of Covid, and often difficult adjustments have been made in so many households. Have you found the sweet spot yet? What further adjustments would help? Is any untapped support available, or do you just have to endure for a while longer?

Keep your eyes on the prize – you’re thinking now at whole-business level, not just the piece of work in front of you on your desk.

What about a business retreat? Can you either get away by yourself for a couple of days, or with one or two trusted friends who need to do some in-depth thinking about their big pictures too?

If you need to stay at home, can you schedule a couple of days with your email and phone off? Give yourself breathing space in which to lift your eyes up to the horizon and take the long view of where you want to be headed.

From your musings, you will return to your quotidian world with action plans for each area of your business that was under consideration this time.

Maybe you should concentrate your business retreat on just one area. I know I need to be better prepared for disaster recovery, for instance, and I need to give some serious thinking and investigation time to it.

Judging what action not to take

But, just as in editing and proofreading, you also need to know when to leave something untouched – it might not be perfect, but it’s certainly good enough. Don’t pressurise yourself to write action plans to overhaul parts of your business that are working well enough.

Again, just as in editing and proofreading, you also need to think about the brief – the framework you’re operating in – and budgetary constraints. Perfection is a ridiculous and pointless goal. Good enough within the circumstances is what we’re aiming for.

Time spent running your business is an overhead that facilitates earning money, but it is not time spent actually earning it. So keep your action plans modest. No counsels of perfection. No eye-wateringly demanding roadmaps to some unachievable Utopia.

Take simple steps (if they’re not simple, you’ve not broken them down enough) that will either repay the investment now, or lay the groundwork for part of a larger strategy. Just keep it moving forward. Think in terms of the tortoise and the hare, if the tortoise could occasionally break into a trot.

Does each step take you closer to the goal? Or are you doing things that are unnecessary, and no one is paying you for? You try to avoid that when you’re working with text. Apply the same judgement to your business.

Good enough is good enough.

What about resources?

Now you’ve worked out which actions you need to take, and which you can delay or completely forget about, what do you need to help you along?

How will you make your plans practical?

Do you know where to find business support (in the UK, try Small Business Britain or IPSE) or guidance on getting along with HMRC? How about guidance for MTD preparation?

Would you benefit from advice on IT security? Or on contracts?

If you’re a member of the CIEP at one of the professional grades, did you know you can get some free legal advice? (Log in to the CIEP website, go to the members’ area, then Benefits and scroll down to the last block of info.)

Are you aware of all the member benefits the CIEP offers? It’s a growing list! Are you signed up to and do you use the forums? They’re one of the best benefits – places to ask questions and offer answers to others, and take part in discussions that may well broaden your scope. Even if you only join the forums to lurk – to read without posting – you’ll find a wealth of helpful and interesting material.

If you’re not a member, then take a look at the resources the CIEP offers to the public.

More prosaically, do you buy reference books on paper or use online versions? Style manuals, dictionaries, grammars, editorial textbooks, etc? Which is most cost-effective for you?

Have you checked you’re on the fastest broadband package you can afford from your supplier? If your connection is a bit unreliable, or slow, then you might feel it’s a sensible investment to have paper copies of certain reference works – perhaps in addition to online versions.

What about founding a mutual support group – people who can help out if you can’t work and need someone to complete the job? Could that group also be a mastermind or accountability group to support you in your business as well as your editing and proofreading?

The bottom line

You’ve spent a lot of time and effort – and money – in developing your skills as an editor and/or proofreader. You’ve undertaken training to learn your craft and how to apply editorial judgement as you work with the text.

Businesses don’t happen by accident – and they don’t stay viable by accident, for the most part.

The judgement you rely on when working with words is just as applicable to your business life. Make good use of it!

About Sue Littleford

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Photo credits: tortoise by Marzena7 on Pixaby, notebook by Suzy Hazelwood from Pexels.

Posted by Harriet Power, CIEP information commissioning editor.

The views expressed here do not necessarily reflect those of the CIEP.

Flying solo: Good communication is accessible

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In this latest Flying solo post, Sue Littleford looks at the importance of accessibility in business communication.

Accessibility shouldn’t be an afterthought. You shouldn’t make a thing and then think, ooh, I guess I should make it accessible. Instead, build accessibility into the thing from the start.

We wordsmiths know that accessibility for every reader begins with the right words.

From an editorial point of view, that means clarity in your communication with clients and authors.

From a business point of view, that means clarity in your website text, your emails, your contracts and definitely in your small print. This is the angle I’ll be looking at.

Even if you have a law degree, your client may not

Just as one of the things we can easily spot is when an author has tried to reach for the big words, words that they’re not completely in command of, so it is with writing your T&Cs and anything vaguely legal, whether that’s in emails, on your website or in your contract.

Absolutely, ensure the necessary points are covered. Writing your T&Cs in straightforward language helps you to be clear about what you offer, and what you require from a client. It then helps your client understand what it is they’re signing up to, which is one of the key ways you can prevent problems from appearing later on.

So many problems with clients stem from a lack of mutual understanding of what’s being bought and what’s being sold.

I really rate Karin Cather and Dick Margulis’s book The Paper It’s Written On: Defining Your Relationship with an Editing Client (ISBN 9781726073295), and I recommend it in the Going Solo guide.

At the time of writing, the Kindle edition is £5.98 and the paperback £9.81 through Amazon – a modest price for such an incredibly helpful guide through the complexities of contracts, and priceless if it means you sidestep problems with a client.

Although the book is written by Americans, it’s not the legal jurisdiction that’s important in this little book (70 pages) so much as the explanations of the breadth and nature of the kinds of things you want to nail down.

Contracts – honest ones – are clear and unambiguous, and they spell out the responsibilities of each party to the contract. A good contract is, in short, accessible intellectually to all involved. A good contract will also include remedies if either you or your client fails to keep up their end of the bargain, and this will be worth its weight in gold to the other.

No weasel words, no wrapping things up in cod legalese that will confuse and may well backfire.

Emails are contracts, too

You may prefer to rely on an exchange of emails rather than a formal contract. That’s fine – the emails become the contract. So it’s essential that your emails contain everything you need the client to know about your transaction, in unambiguous terms. Bear this in mind when negotiating a job.

My confirmation emails rehearse the terms of the job, the terms of payment and so on, so that what is agreed is all in one place. Complete. Accessible.

Good accessible communication is honest

Be straight with your clients, even outside of a contract. Don’t confuse your potential clients with undefined technical terms – and if you’re having to define a lot of technical terms, shouldn’t you be using clearer language in the first place?

Do NOT promise perfection. You can’t deliver it, what with so much of English being subjective. I bore people senseless on this point, I know – but it is so important. Promising editorial perfection is, frankly, mis-selling.

Any editorial discussion on social media will show you the range of possible solutions to a drafting problem. Some you’ll doubtless discount as wrong for the context, but you will also find a range of perfectly sensible solutions, not just one sensible solution.

A client told to expect perfection may have preferred one of the other solutions, and a difference of opinion on the use of the serial comma, ending a sentence with a preposition, or just how essential ‘whom’ is these days may mean your edits are found wanting, despite being just fine for many other clients.

So be honest about what you bring to the job, and be clear that you can’t promise perfection, as perfection is in the eye of the beholder.

Accessible marketing

How accessible is your website? I’m not talking just about tech things like colour contrast, and alt text and aids for assisted reading.

Do you keep your paragraph-length short for easy reading on all sorts of devices?

Are your terms and conditions for the website as crystal clear as your contract for services?

If you maintain an email list, are your subscribers offered a genuine choice as to whether to join it? Can they unsubscribe readily? Do you make it clear in every mailout how to do that?

Sweat the small stuff

I recently had an email from a fellow editor and noticed in their email signature that they were still linking to their directory entry through the old sfep.org.uk address. Their LinkedIn URL was still using http://.

Both those addresses still work just fine for now – until they don’t. Your email signature is a great opportunity to reinforce your brand and marketing: is it clear, up to date and accurate?

The ultimate small stuff is, of course, small print – content that punches above its weight. How accessible is the small print for your cookie widget on your website? Your privacy notice for GDPR compliance?

What about your profiles on places like LinkedIn or, indeed, the CIEP Directory of Services? Do you speak plainly of what you offer? Will your target client actually understand what they’ll get when they approach you?

Accessibility is good customer service

All this boils down to good customer service – as always, I’m going exhort you to put yourself in your client’s (or potential client’s) shoes and bring them along with you, cooperatively. Avoid the hard sell wrapped up in unclear, weaselly contract terms, opaque jargon (jargon editor to editor is sensible shorthand; jargon editor to novice author is not accessible) and sneaky email address capture for marketing.

A good client relationship will be built on openness, clarity and honesty – in brief, on accessibility.

Sue started writing her Flying solo column at the beginning of 2021. She’s covered checklists, customer service, using business records to make decisions, useful UK tax resources and lessening the impact of our business on the environment.

About Sue Littleford

About the CIEP

Find out more about:

Photo credits: lightbulbs by Dil; speech bubble by Volodymyr Hryshchenko, both on Unsplash.

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.