With a colossal 27,000 Facebook ‘Likes’, more than 10,000 Twitter followers, and edging towards 12,000 followers on LinkedIn, the SfEP social media accounts are a popular way of promoting the Society to a wider audience and a way of meeting edibuddies.
1. Members of the Twitter, Facebook and LinkedIn teams are each responsible for a particular day or week.
The Twitter team is currently Richard Sheehan, Alison Walters and Anna Nolan. As well as posting, they also respond to any tweets directly addressed to @TheSfEP during the day they’re on duty. At time of writing, there are two vacancies on the team.
Facebook is our most popular platform and our team is currently Eilidh McGregor, Cathy Tingle and Rachel Hamar. At time of writing, there are two vacancies up for grabs here too.
Our LinkedIn profile is monitored by Jo Johnston, who tweaks and posts content from our blog (managed by Abi Saffrey). Despite posting regularly for just shy of a year, the SfEP on LinkedIn is proving extremely popular with editors and proofreaders all over the world, and we are seeing great engagement here, so don’t forget to find and follow us!
Community director Vanessa Plaister and marketing and PR director Denise Cowle oversee the teams and help us monitor any tricky responses we may get.
2. We’re all volunteers and also run our own freelance businesses.
We’re not elected to a committee or paid for our time. We are all at different stages of our editorial careers but we all feel it is important to actively support the work of the SfEP.
Our volunteer roles can be thought of as a bit of a side hustle.
Jo says: ‘I think you gain more than you give when you volunteer and that’s been true for my time volunteering with the SfEP. It’s injected a bit of discipline and structure into my working week, and at the same time I can piggyback onto the SfEP posts for personal use, which is a bonus.’
Cathy says: ‘Working in the social media team has helped me become more confident with the workings of Facebook and other platforms. It has helped me review my own social media strategy and revive my ailing LinkedIn account, which all helps raise the profile of my business.’
3. We share posts beforehand.
The team uses a closed Facebook group to share suggested links or ask questions. We lay claim to content that we find there, as well as content that we’ve found ourselves.
Cathy says: ‘I love finding interesting stories online, but my favourite part of the job is undoubtedly writing the text to go with the articles. It allows me to be creative in a way that I don’t have the opportunity for otherwise.’
The SfEP’s social media pages aim to provide links to useful or entertaining posts about books, language, editing and proofreading, and other issues to do with freelance life or running your own business. We also acknowledge the achievements of our members and promote the work of the SfEP. External links are interspersed with links to the SfEP website and blog, so that those who have discovered us only via our social media streams can find out more about the SfEP and perhaps even become members.
About a third of our Facebook fans are from the USA, with 5,000 from the UK, and Canada, India, Australia and South Africa close behind in terms of numbers, followed by the Philippines, Mexico, Italy and Pakistan. Although we are a UK-based society, we try to bear this cultural variety in mind, for example by posting links that may be of particular interest to Canadians and Americans later in the day.
Rachel says: ‘Having recently moved out of the UK, I thought this would be a good way to stay in touch with the editing community and developments in publishing while I’m not working full time.’
5. We agonise over errors.
We’re painfully aware of how it looks if the SfEP’s posts have typos. But sometimes, as with any project, errors slip through when we are juggling paid work and other commitments with our admin roles. Believe us when we say we cringe and put it right as soon as we realise.
Anna says: ‘We beg a little patience from those who are quick to point out mistakes. We’re only human and we’d prefer comments to focus on the content of the links, not the introductory copy.’
Cathy says: ‘We can’t always get it right. We keep an eye on the comments so that we can respond as swiftly as possible when someone expresses disapproval or disappointment.’
6. It’s always a learning curve.
We don’t volunteer purely out of the goodness of our hearts – an element of continuing professional development is key.
Richard says: ‘It feels good doing something to contribute and it also keeps me up to date with what’s being posted around the internet.’
7. We’re always looking for more volunteers.
The formula of posting links to external content and the SfEP website and blog works well. A few people have said that our social media feeds are among the best they’ve seen from an organisation like ours. We’re delighted to receive such positive feedback and are proud of what we achieve as a team.
Anna says: ‘I love being part of a friendly, helpful and communicative team. I think we all work well together and there is a really strong sense of cohesion among us!’
If you’re a SfEP member and interested in joining the SfEP’s social media team, contact Vanessa Plaister: email@example.com
This post is an updated version of Julia Sandford-Cooke’s post from January 2016: 10 things you didn’t know about the SfEP social media teams. Many thanks to Jo Johnston for the comprehensive revisions.
Posted by Abi Saffrey, SfEP blog coordinator.
The views expressed here do not necessarily reflect those of the SfEP.