Tag Archives: rates

Flying solo: Using your records to price jobs and make business decisions

This article by Sue Littleford, for our regular Flying Solo column in member newsletter The Edit, looks at how to use Excel’s filter function to help you decide how much you’d like to be paid and how long you need to do the work. It also considers some other decisions you may want your records to help you with.

The Going Solo Toolkit contains a spreadsheet for you to record your work (available to CIEP members only). There’s an older, simpler work record available, and I daresay many people have devised their own record-keeping system.

Everything you could ever want to know about calculating a price for a job is covered by the CIEP guide Pricing a Project: How to prepare a professional quotation by Melanie Thompson. So, this article is going to look at how to extract the information from records to help you arrive at a decision on how much you’d want to be paid, and how long you need to do the work, and then take a look at some other decisions you may want your records to help you with.

You already know that you need to record the work you do for your tax return, and you already know that if you record – or calculate – the right detail you can use that record to inform your estimating and quotes for jobs, both in time and in money.

But I know that many people struggle a bit with using Excel, so how on earth do you get the information back out of the spreadsheet? The more data you have, the more useful your records should be, but the more data you have, the harder it can be to see at a glance what you want to find out.

The filter

I’m going to talk about just one tool in Excel: the filter. Once you get to grips with it – and that won’t take long – you can use that same tool over and over, layering it up, even, to get an analysis out of your records of whatever information you’re focused on.

You can, of course, sort your rows of data in order, just as you can in Word, but the filter doesn’t disturb the original order of your spreadsheet, and enables you to do what amounts to multiple sorting, so it’s more powerful and less bothersome, which is why I use it so much.

I’m going to make a big assumption and show examples based on the Work Record spreadsheet from the toolkit. The principles are exactly the same, as long as you keep your records in Excel. If you keep your records in Word or on paper, you won’t have access to these features. Perhaps this article will encourage you to give Excel a try!

The screenshots here are taken on a PC running Office 365. For simplicity’s sake, I’ve hidden a few columns.

If you use a Mac, the principles involved are still relevant to you, and I’ve linked at the end to some YouTube videos, and Microsoft articles, on filtering for both Macs and PCs.

Right, to business.

The filter is your best friend when it comes to interrogating your spreadsheet. It’s in the Editing group on the Home tab, and it looks like this: Click on it, and you’ll see this:

The filter lets you select all records in a column with a particular value, but you can be a bit fancy about the values you use.

Let’s keep it simple for now.

The handiest way is to make the filter available on every column in your spreadsheet. You can do it the really easy way, and just click at the top left corner where the row labels meet the column labels, where the little triangle is:

Then click on Sort and Filter, then Filter, as you can see in the first two screenshots. A little down arrow will appear at the top of each column (you can’t filter by rows), and they look like this:Click on any of those down arrows and you’ll see you get a list of the unique entries in that column – and if you’re looking at dates, you’ll get a family-tree-like menu with checkboxes, so you can select by year, by month or by day.

Now you’re cooking!

Select an item, and your spreadsheet will now show you only the rows that match that selection. So you can filter by client, by type of work, by fee earned, by imprint, by word count, by rate per hour …

Coming to a price – or evaluating a proffered fee

Suppose you’re asked to do a copyedit of 75,000 words. To get a feel for how long that takes you, and how much you’ll want to charge, you may decide to filter your records to jobs in the range 70,000–80,000 words.

This is the starting view of the spreadsheet I mocked up for this article:Clicking on the little down arrow at the head of the word count column will give you a list of the unique values in that column, sorted in ascending order:

Now you have a choice of how to proceed. You could simply uncheck the (Select All) box, then either click every value between 70,020 and 79,989 words, or you could click on the Number Filters option, just above it.

That gives you more options: above average, below average, Top 10 … but let’s keep to the immediate job in hand. You want to filter on the jobs you’ve already done, between 70,000 and 80,000 words. So click on the Greater Than option:type 70000 in the first box, keep the And radio button selected and then use the short drop-down box beneath to select ‘is less than’ and type in 80000:and click OK. The box will disappear and you’re left with a list of rows of data where the word count falls between those two values. As you can see, the original row order is preserved.You can stack up filters, so can filter down to just proofreading jobs or just copyediting jobs, or just developmental editing jobs, or what have you. Because I’m currently assessing a copyediting job, that’s what I’m going to pick.And that shrinks the list further, to:Now you can easily see what you’ve earned before doing copyediting for that kind of word count. You can see jobs ranging from 48 to 1,021 notes. What about the job you’re assessing? Where does it fall on this spectrum? You can see that jobs had few tables, but up to 52 figures, and you had a mixture of Harvard and short-title referencing. You can see how many days overall the project took, how many hours, what kind of speed you were achieving and whether you had a large number of authors or just one.

If you work in fiction, or in some trade nonfiction, you may have no notes, no references, and quite possibly no tables or figures. But you would still see your editing or proofreading speed, what you got paid and how complex the job was.

Whether you use just one filter, or whether you stack them, you do need to turn them all off once you’ve finished, or risk being really confused next time you open the spreadsheet, with a chunk of your data apparently missing (I speak from experience!). You can see which column(s) a filter is active on as it changes from the simple down arrow you’ve already seen to this, a down arrow alongside the filter symbol: 

You can see it in situ on the type of work and word count columns. Click on each active one and select the ‘Clear filter from …’ option, or to clear all the filters in one action, go back to the original Sort and Filter button and click on it, then either on Filter (to toggle it off) or on the option below, Clear.

Establishing a probable duration

Using these same principles, you can estimate how long the job is likely to take you. In the last screenshot of the filtered spreadsheet, you can see the words per hour range from 1,111 to 1,743. You still have the information about complexity – referencing, notes, artwork – so how does that stack up against the job you’re evaluating, or quoting on? Are you likely to be nearer the lower or upper end of this range?

When you’ve worked out how many hours you’ll probably need for the job, you can then see when and whether the job will fit in your schedule, assuming that the quality of the raw manuscript isn’t significantly different from the manuscripts you’ve already edited or proofread. That’s a big assumption, so think about that, too, when you’re looking at the sample to provide a quote, or the full manuscript to decide whether the fee being offered will be enough.

At the left-hand side of the spreadsheet, you have the number of elapsed days that the previous jobs took. That will also help you decide whether you can take the job on: how well does it fit in your schedule? And what else is happening at that time? Do you have some other commitments in your diary? Did you plan on taking some time off?

Incidentally, I’ve personalised my copy of the spreadsheet and include a column for days worked, too, that I take from the time-log for the job. I can then tell whether I was all-hands-to-the-pump or whether I was working at a more sedate pace. For the first job in the screenshot, 29 days elapsed from starting work to finishing it. But did I actually work 15 days, 20 days, 29 days of the 29? That will fine-tune the information and help me decide whether I can fit the proffered job in the timescale wanted.

I always give myself plenty of wiggle room when working for indie authors, particularly, and when necessary I negotiate with corporate clients on the deadline as well as the fee. Life happens, as the saying goes, so you want to have the time to do the work at a sensible and safe pace, and have some time in your back pocket for contingencies.

The information stored in your spreadsheet can support your quotations and evaluations, if you actively use it.

Who is my worst payer?

This is a question you should ask yourself at least once a year. And when you’ve found out who it is, in an ideal world you would fire them and make room for better-paying clients. You may have a sound reason to stick with a low-paying client, of course. Perhaps it’s work for a cause you want to support. Perhaps the work is really interesting, the deadlines are sensible and the client is a delight to work with. Then aim for the next worst-paying and fire them, instead! Don’t burn your bridges, though; just be ‘too busy’ the next time they ask so it’s open to you to accept work from them another time, if you need to or just want to.

Always take a look at the latest version of the CIEP’s suggested minimum rates, to inform your thinking.

But the first step is finding out who is your least-good payer.

The Work Record spreadsheet in the Going Solo Toolkit gives you two ways of looking at your earnings: per hour and per thousand words.

First, if you offer more than one service, you’ll want to filter by service: copyediting, developmental editing, project management or proofreading, for example. There’s no point comparing oranges with apples.

We’ve already seen that putting a filter on a column and then opening up the filter gives you the unique values in that column, listed in ascending order. That may be all you need. Select the lowest value – or two, or three or more – and see who those clients are. Or filter on numerical values, less than £x per hour, or less than £x per thousand words.

There’s an ultra-quick way of taking a look at how much your clients vary, though. Click on the top of the column to select it, and look in the status bar at the foot of the spreadsheet, towards the right side. If I select the £ per hour column in the spreadsheet I mocked up for this article, I see this:That shows me that my rate per hour runs on a spectrum from £21.98 to £38.11, via an average of £30.28. If you do this on a spreadsheet of your own, and don’t get these values showing up, then right-click on the status bar and start ticking some of the options in the pop-up box:The ones you want are in the third section from the bottom of this list, from ‘Average’ to ‘Sum’.

Am I happy to be earning £21.98 per hour? What’s the minimum I want to accept from now on? Let’s say £27.50 for the sake of demonstration.

So on the £ per hour column, I set the number filter to ‘less than 27.5’, in the same way as before, and I get this result:

I can see that the three clients who paid me less than £27.50 per hour are all different, and for only one job each. Two of the three worst payers per hour were for proofreading. But look at that difference in £ per 000 words: from £12.88 to £17.68, although the lowest rate per 000 words paid more per hour than the job below it. I can see that the good £ per 000 words job had a lot of references and notes, which would have slowed me down, and yes, that’s reflected in the words per hour column. Do I want to fire Barbara Seville? Let’s take another look at the data and filter just the jobs for that publisher, turning off the filter on the £ per 000 words column to get everything for that publisher:Now I can see that low fee in context. That low rate is looking like an anomaly, and all the other jobs I’ve done for them paid more than my line in the sand of £27.50 per hour. Maybe I’ll keep accepting work from Barbara Seville, but keep an eye on how the fees work out.

The worst payer of all was Barry Island Press, so let’s look at them in context. Clear the checkbox for Barbara Seville from the filter and tick Barry Island Press:I’ve only done two jobs for them, but I can see that their proofreading rate is a lot less than their copyediting rate, although it’s hovering just a few pennies above the suggested minimum hourly rate (as at the time of this writing). Maybe my decision will be to decline any proofreading from them, but keep on copyediting for them – or maybe I’ll decide to ask for an increased fee, if I otherwise like working for them, and see what happens.

Play around with the filters: in the numerical filters, the above average and below average are useful for deciding who you want to work for less, and who you want to work for more often. The Top Ten option allows you to pick a number other than ten, and the bottom as well as the top of the pile – you could easily find your top three earning jobs, your bottom three earning jobs, or ten jobs, actually up to 500 in either direction, but I suppose ‘Top Ten’ is snappier than the ‘Top or Bottom up to 500’.

Additional help

There are, as you may expect, YouTube videos and other resources on how filtering works. Here’s a small selection:

For PCs

  1. Microsoft’s instructions on how to apply filters: https://support.microsoft.com/en-us/office/filter-data-in-a-range-or-table-01832226-31b5-4568-8806-38c37dcc180e#ID0EAACAAA=Windows
  2. This video is by a Microsoft employee: youtube.com/watch?v=BtiVbY7lhqw
  3. Here’s another guide on filtering, which includes keyboard shortcuts if you prefer those to all-mouse: youtube.com/watch?v=wMlTDXPEjag
  4. And if you’re very new to spreadsheets, here’s a beginner’s YouTube video: youtube.com/watch?v=k1VUZEVuDJ8

For Macs

  1. Microsoft’s instructions on how to apply filters: https://support.microsoft.com/en-us/office/filter-a-list-of-data-8ec38534-e2f1-41d0-b8bb-e3f5fcad95a0?ui=en-US&rs=en-US&ad=US
  2. Some intermediate features, including filters, are covered in this video (if you want to skip to filters, they show up at 19:34): youtube.com/watch?v=Z9sKEjHaIm4
  3. And if you’re very new to spreadsheets, here’s a beginner’s YouTube video: youtube.com/watch?v=znqfM4ligew

About Sue Littleford

Sue LittlefordSue Littleford is the author of the CIEP guide Going Solo, now in its second edition. She went solo with her own freelance copyediting business, Apt Words, in March 2007 and specialises in scholarly humanities and social sciences.

 

 

About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

Find out more about:

 

Photo credits: numbers by Mika Baumeister on Unsplash.

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

How editors and proofreaders can make more money

Just as important as our ability to edit text to a high standard is our ability to run a successful business. Liz Jones looks at ways to maximise your earnings as a freelance editor.

  • Asking for more
  • Keeping emotions out of financial negotiations
  • Selling extra services
  • Explaining when a budget is insufficient
  • Fee structures
  • Charging for extras
  • Charging what you’re worth

The point of running an editorial business, apart from getting to read all day, is to make money. There’s no shame in this, but money can still be strangely difficult for editors to talk about. Perhaps because, by and large, we’re quite nice. Perhaps because, secretly, we can’t quite believe we deserve to be paid well for doing something so civilised.

We’ve all heard of editing gigs that pay less than minimum wage. Many of us have probably been offered them. But this is not the norm, and it’s not necessary to support it. It’s perfectly possible to earn a good living as an editor, working reasonable hours for pay that reflects our experience, skill and level of professionalism.

That doesn’t take away from the fact that it can be hard to be hard-nosed about money. Even after 13 years of hustling, I still sometimes have to psych myself up to charge what I know I’m worth, without apology or qualification. But it can be done. Here are seven tips for making more money from your editorial business, while keeping your clients happy, and without selling your soul.

1. Ask for more

I’m not going into whether you or your client should be setting the rate, here. I suspect that for many editors, a combination of approaches works for them. Sometimes you’ll be asked to quote for a job; sometimes the client will suggest a rate or fee. It’s the latter option I’m interested in here, and ‘suggest’ is the key word. The client is suggesting what they can pay you, not telling you. There’s always room to ask for more if you think the job warrants it. It’s quite likely that if you do ask for more, there will turn out to be some wiggle room in the budget to accommodate that.

2. Break the emotional link

When talking money with clients, be ice cold. (You can still be polite, don’t worry!) Remember that the price is simply about the work you can do for them, not your worth as a person. It’s also nothing more than a transaction: the client needs something doing, for which they will have to pay. It doesn’t matter how lovely they are to work with, or how amazing the project is, or if you feel you should help in some way. It’s business, pure and simple. Anything on top of that transaction is a bonus, but a bonus that is entirely separate from your need to be paid properly and on time for work completed in good faith.

3. Offer more yourself

Sometimes a client says they want a proofread, but you know a project really needs more development work. If you can show the client how they will benefit from commissioning you to do a larger job, even with the increased cost, this can be good for everyone. You’ll earn more, and the client will get a better result. A crucial part of successful freelancing is selling yourself – and not just making clients aware of your presence, but ensuring they fully understand the value you can bring to a project.

4. Say no and say why – because this can lead to yes

I sometimes see freelancers discussing ‘how to say no’ as if it were a dark art. It’s not, it’s just a word. I’m a nice person, and I care what people think about me too, sometimes too much, but still I have no trouble with saying a blunt no. If someone offers me work for a rate that is very far below what I find acceptable, I don’t want to waste either of our time. I’ll say a brief but polite no, but I’ll also say why. Not ‘I’m fully booked’, or ‘I don’t think I’m the right fit for this job’, but ‘I can’t do this because I would charge at least double what you’re offering’. Mostly, I never hear from the prospective client again. But sometimes, they genuinely didn’t realise how far off the mark their offer was – and they revise it accordingly. Then it becomes something I can consider – and we’ve both benefited.

5. Find a different way of charging, acceptable to both sides

Sometimes I’m offered an hourly rate for work that is far below the CIEP suggested minimum rate. However, if I ask to see the job in its entirety and provide the client with a fixed fee for what they need doing, it might be that I can provide a quote that is within their budget but that also results in a fee (and an hourly rate) that I’m happy with.

6. Don’t give work away for free

Here, I’m not talking about proofreading a whole book for ‘exposure’, which is obviously not a favourable proposition, but rather about the little extra aspects of a job that can seem insignificant, but which we should be charging for. Do I charge for meetings? Hell yes, and particularly if they involve preparation or travel. Even a friendly Zoom call has associated costs for the freelancer. You may choose to include these kinds of extras in the overall fee for a job, which is fine, but make sure you take them into account one way or another.

7. Be bold

This circles back to tip 1. Quite simply, if you don’t ask, you don’t get. Sometimes it pays to work out what you think you should charge, and then charge more. You will read advice that tells you to try doubling your rates. (I’ve never attempted this myself; perhaps one day I will. I recommend reading Cash Money Freelancing by Tom Albrighton for lots more ideas like this – you can follow @CashFreelancing on Twitter for regular tips.) But I have often worked out a good rate for something and then added a bit extra to my quote. Not just for contingency related to the project. But because of all the things we have to pay for ourselves as freelancers: time off, sick leave, pension and so on, as well as quality of life. In this instance, the worst anyone can say is no, and even then, all is not lost – you can still negotiate. The point is, no one is just going to hand you money for doing this wonderful job. You’re going to have to stand out, you’re going to have to earn it, and you’re going to have to ask for it. And that’s fine.

Summing up

This article has looked at ways to maximise your earnings, while providing an excellent service and, crucially, keeping your clients happy. It can be done – and it leads to better outcomes for everyone. For more information about pricing work, I recommend the CIEP guide Pricing a Project, by Melanie Thompson. It’s also worth checking the current CIEP suggested minimum rates, and directing clients there if they are offering less.

About Liz Jones

Liz Jones has been an editor since 1998, and freelance since 2008. She works on non-fiction projects of all kinds, for publishers, businesses and independent authors. She’s
also one of the commissioning editors on the CIEP information team.

 

About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

Find out more about:

 

Photo credits: currency by Jason Leung; Nope by Daniel Herron, both on Unsplash.

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

 

Wise owls: should you make your prices public?

The CIEP’s wise owls are all Advanced Professional Members, with well over 100 years of editing and proofreading experience between them. We asked them whether they publish their prices on their website.

Sue LittlefordSue Littleford

I debated this with myself for quite a while, and decided that I kinda would make price information public. My website links to the Institute’s suggested minimum rates as a starting point for negotiation, and explains that the actual price will depend on the condition of the text, what work is wanted and at what speed. One of my pet hates when browsing for services is having no idea whether I can afford a particular provider, or whether they’re overpriced (or suspiciously underpriced) for what they offer. I don’t want to have to give up my email address just to find the whole thing is a non-starter. Indicating the lowest prices also weeds out the people who want 100k words done for a tenner. And giving an external authority for the lowest possible price cuts down arguments (I believe, anyway!). I always pitch in at rather higher than those minimums though, ‘because I’m an APM and those are the lowest rates that should be entertained by anyone’, and I find that people accept that rationale pretty easily. Whether it’s the kind of clients I work for (my red-flag radar is highly active), or whether the website is working its magic, I don’t get people trying to drive down the price much at all. Well, not for private clients – we all know that some publishers and packagers have their own ideas of a ‘sensible’ budget!

Nik Prowse

I have never made my prices public, for several reasons:

  • One size does not fit all: if I made widgets, then I would sell each one for the same price. But editing jobs are all different: you have to weigh up size, complexity, subject matter and state of the manuscript, among other factors. All affect the price.
  • Clients differ: some pay per 1,000 words, some per hour; some offer a fixed fee. Some will negotiate (asking our rate), some won’t (offering a fee). For those who ask we can assess the job (see above) and for those who offer we can decide whether the fee is worth taking.
  • Urgency affects your fee: deadline is an additional consideration. A job that arrives at 4pm on Friday with a deadline of Monday morning commands a higher fee than the same job offered over two weeks.
  • Our reasons for taking work vary: we have clients we aspire to work for, we have those who pay the bills. We may accept low-paid work from a client who calls once a month. But we may decide to establish a better standard of pay with a new client with whom we want to build a long-term relationship.

My starting point is usually CIEP-suggested minimum rates of pay, but for the above reasons I would never advertise a set price for a job.

Liz Jones

I can see the argument in favour of publishing prices, but I choose not to. This is because I work with a range of clients in different sectors, and the way I agree pricing with all of them is different. For most, I agree a rate per project (either for the whole project, or per thousand words, or per page), but sometimes I agree an hourly rate. All of this tends to work out for me within a rate range I find favourable, while also working with my clients’ budgets. I don’t discuss with clients what the others pay me, just as I don’t discuss any other aspects of our agreements and contracts. However, I do find it helpful to share some pricing information privately, with colleagues. This helps me with quoting for new work, and can help them too.

Louise BolotinLouise Bolotin

I don’t publish my prices for one very simple reason: no two jobs are ever the same. As a result, my rates vary. I do a wide variety of work that can range from proofreading a doctoral PhD thesis to editing a company’s white paper, to project-managing a team of writers or doing a ‘proof/edit’ on a self-publisher’s novel. I normally charge by the hour, but when I work with PhD students or self-publishers I’m more likely to negotiate a fixed fee. For some clients I may agree to a day rate. Mostly, but not always, my rates are somewhat above the CIEP’s suggested rates because as an Advanced Professional Member my higher rates reflect that my experience matches my membership status. But I once charged ‘mates’ rates’ to a colleague who asked me to work on his first novel because he is also a close friend (that was also the only occasion I worked with a friend – I’m usually strict about separating work and my private life to avoid complications). And on another occasion, I charged triple my usual rate as I worked on a project for a client that had a multimillion-pound turnover: if I’d not charged what they expected, as such companies expect suppliers to be expensive, they’d have wondered why I was so cheap, perhaps imagining I wasn’t that experienced, and I doubt I’d have got the job.

I don’t find publishing rates is helpful. For example, a potential client could look at them, think I was too expensive and go elsewhere, whereas if they don’t know my rates in advance they will at least contact me and we can have a discussion. If their budget is tight, I can offer a more limited job for the amount they can afford. It also means I can avoid tricky conversations if I estimate the cost of a project for a potential client and they respond with ‘But your website says £XX for proofreading, not £YY’. In my experience, businesses often ask for proofreading when they actually mean copy-editing. So I’d rather have a chat about fees once I know exactly what they want and need. I have seen arguments for publishing one’s rates, but I’m unlikely ever to be convinced of the merit.

Sue Browning

I don’t put my prices on my website or other promo material. The main reason for this is that it is very easy to be ‘held to ransom’ over the sorts of ballpark figures one is compelled to quote ‘blind’ to cover all possible eventualities. If, for instance, I were to say ‘My rates range from X to Y’, it’s very hard to then quote more than Y once I’ve seen a sample, as the message the potential client takes from that is that their work is terrible. And that’s never a good way to start a relationship. Either that or X and Y represent such a huge range as to be unhelpful in the first place.

However, I can quite see how quoting rates might reassure potential customers and also dissuade people who are not willing to pay what I want to charge. So I don’t completely ignore the rates issue on my site. Instead I explain that I tailor what I do to each person’s specific requirements and offer a free short sample edit. This seems to work for me in that I attract the types of client I want to attract. But it’s a decision I review from time to time, as I do most of my business practices.

Michael FaulknerMike Faulkner

I fudge the pricing issue on my website, which I often think looks a bit unhelpful, but there are three reasons.

First, I worry that putting my hourly rate out there will reduce the number of enquiries, and I won’t have the opportunity to justify my rate in ‘conversation’. Secondly, my work is extremely varied and therefore price-elusive, ranging from serious law books to literary fiction to children’s illustrated. And thirdly, while I could publish an hourly rate, I would find it impossible to give an idea how that translates into what the client will actually pay, because my words-per-hour rate of progress varies so dramatically depending on the nature of the material, and how clean it is.

My calculation for quoting purposes almost invariably depends on the rate of progress through a (free) sample. Assuming I know the final word count, I divide that by the words per hour achieved in the sample, and multiply the result by my hourly rate – and of course every project is different (unless it’s a regular client, in which case no need for all this malarkey and I can go straight to the price).

So, my publicly stated rate can be summarised in the editor’s two favourite words: it depends!


The revised second edition of the CIEP’s guide Going Solo: Creating your editorial business is now available – it’s a great place to start if you’re considering becoming a self-employed editor or proofreader.


Photo credits: owl by Kevin Noble on Unsplash

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Freelancing job websites: are they worth it?

By Sofia Matias

At the beginning of our self-employed journey, we editors and proofreaders are, more often than not, overburdened with questions, but none perhaps more important than this one: where can we find work?

If we trust Google with answering that for us, the outcome is near-unanimous: most hyperlinks on the first page of results lead, in some form or another, to freelancing job platforms. They promise that ‘millions of people use [us] to turn their ideas into reality’ (Freelancer), that ‘we’ll make earning easy’ (Fiverr) or that they will give you ‘access to a stream of projects from our international client community’ (PeoplePerHour). But, with so many competing platforms – and millions of freelancers vying for the same jobs – is joining them a good idea?

As is the case with most aspects of self-employed life, what works for one person might not work for another, so ‘your mileage may vary’ is an appropriate sentiment to bear in mind. I know of several people who have successfully found work on these platforms, but my personal experience with them has not been the same. Here is what I learned from my time on these freelancing websites.

Fees, fees, and more fees

These websites are, of course, a business in themselves, so they must make money. Joining them is always free so there are no upfront costs to creating your profile on them, which makes for a good starting point for editors and proofreaders who are not ready to invest in, for example, building their own website or paying for advertisements. Even on the platforms where you can list your services as a product that interested people can buy outright, instead of bidding on listed jobs (such as Fiverr), doing so is free.

However, this is as far as the free lunches go. If you want to make your listings stand out, you can pay a fee to have them be featured on searches and reach more people, increasing your chances of booking work. This is not uncommon, but the point where some people might turn away is the one where, if you do get that all-elusive job, the platform will then take a cut of up to 20% from your payment. This, in conjunction with taxes and other fees (such as having to pay for the opportunity to bid on jobs, with no guarantee you will get them), can make earning a living on these job platforms an uphill battle (and definitely not as ‘easy’ as some of them claim).

High competition for little pay

With such high fees, you would assume that getting a job would be somewhat possible, right? Since it’s in their best interest to make money from you?

Again, your experience may differ, but if there is one thing that most editors and proofreaders agree on, it is that these platforms are filled with millions of people that can do (or claim to do) the same as you do, and who are more than willing to undercut your prices. In fact, you might even struggle to achieve fees that reach the UK minimum wage, let alone the CIEP suggested minimum rates. This is the main reason why I never booked a job on them: I had interest from buyers and personalised invitations to apply for jobs, but I did not want to work for less than my established fee, so I rejected them.

Remember, these platforms are worldwide, and what accounts for a low fee by UK standards can be perfectly acceptable in other countries (and the same applies to the standards of work produced). So, if you want to succeed, you might have to compromise what you are hoping to get for your work, or put in a lot more effort.

Opportunity to learn and acquire experience

Even though I personally never got work from any of the websites I was signed up for, I learned invaluable lessons that I successfully applied when it came to launching my own business. I realised just how important marketing is to succeed when self-employed and learned what to do and not to do when pitching my services.

For people who have an interest in editing or proofreading, but are not sure if it is the right career choice for them, these websites provide the opportunity to try it out without a sizeable upfront investment. For aspiring professionals who want to embark on full-time self-employment but do not want to do so without earning relevant experience, these platforms can be a good opportunity to get some testimonials under your belt, especially if you have another source of income and can be flexible with your prices.

The competition will still be there if you decide to create a business outside of these platforms – and can be just as fierce – so having a place to at least practise how you put yourself across to possible clients is a huge plus.

In short …

Not every editor’s journey is the same, so answering the question ‘are freelance platforms worth it?’ is not as simple as a ‘yes’ or ‘no’.

If you are considering looking for work or establishing yourself in any of these freelancing websites, at the very least do your research on which ones are more suitable for you and the work you offer, be fully aware of how they operate, and read reviews (from sellers, not buyers).

What they are not is a magical road to success, so be prepared to be flexible and put in the time and effort these platforms demand. They might just work for you and, if they do not, you can still learn valuable skills you can apply in your career as an editor or proofreader.

Sofia Matias is a professional writer, editor and proofreader based in the South East of Scotland. She specialises in working with independent authors of Young Adult and general fiction, arts and humanities students (including ESL) and businesses, charities and publications in need of clear and concise copy or editorial content.

 

 


The CIEP’s Pricing a Project guide describes the quotation process, from taking a brief to agreeing terms and conditions. This practical guide comprises tips, checklists and worked examples to assist not only freelancers but also clients who seek the services of editorial professionals.


Photo credits: Woman at desk by Andrea Piacquadio (Pexels); pennies by Josh Appel (Unsplash); person at desk with notes by Startup Stock Photos (Pexels).

Proofread by Kelly Urgan, Entry-Level Member.

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Know me, pay me

By Robin Black

Working in the shadows of nearly every project, editors could do with a bit more public understanding. ‘We don’t have much of a budget,’ invokes the client, though I wonder about companies that don’t have the budget to be good. Who sets a budget to be bad?

Show me a copy-editor and I’ll show you a living combination of robust general knowledge, an eye for detail that won’t quit, and a flair for the metaphysical. (You try rearranging the words so readers are visibly moved by the end.) Do you care that your editor detects that a particular adjective can make two appearances in a single chapter but not three or four? Either way, you should absorb the manuscript, whether it’s a white paper, a website or a manual, without tripping over such infelicities. In that sense, you should forget about us.

But not so much that we’re taken for granted when it comes time to employ our services. I’m uncomfortable about driving home the point, however: surely there’s scarcely a métier out there whose adherents don’t feel misunderstood and underappreciated from time to time? Lawyers, for example, lament that they could do more to help if only they were consulted before things go haywire. The stewards of the Southwark Household Reuse and Recycling Centre, where a maze of conveyor belts criss-cross in improbable fashion, aren’t asking you to rinse out your discarded materials for their health; it gums up the system, slowing down the work of nearly everyone on the premises. And in the face of a public that doesn’t listen, the distinct burdens of climate scientists weigh heavily: armed as they are with the science that impinges on you and you and you, they can scarcely daydream about escaping to New Zealand any more. (A desperately hungry populace tends not to care overly about property rights.)

It is with gentle misgivings about self-centredness, then, that I invite you to turn your attention expressly to editors, for whom the information imbalance translates into high demands for humble pay. I self-select out of some of the worst of it by rejecting low-paid jobs and seeking out the clients who feel as I do about a job really well done. And while quality is its own reward, equally, someone out there wants to pay for that quality, and my idealistic mind aims to keep finding them.

But then my sister called. Her website needed some tidying up, and she’s a pragmatist: ‘Let’s just do what we can in the time we’re given and get this crap out the door.’ So much for my idealistic mind, I thought. I demurred, and she rolled her eyes and politely dropped it.

Should I have just sidestepped my standards and been helpful? For the answer, I look to the guiding principle of 28th annual SfEP conference: ‘It depends.’ When newbies jump on the forum to ask for feedback on their websites, I may steel myself ahead of reading those threads because the general positivity of our members, which I laud and cherish, means the critiques veer towards the reliably panegyric instead of the helpfully critical.

I’m quite unsure whether that’s a bad thing, however, though I admit to a little frustration, and indirectly it has to do with money.

Ugh, money. I’m one of those people who is uncomfortable talking about it, likely to my own detriment, so let’s get this over with: the choice I make not to list my rates on my website – I never discuss fees until the client expresses an interest in hiring me – maps onto the editor and business person that I am. My approach is to psychologically leverage clients with my chat, my bearing and my materials, only to strike with a generous payment suggestion once the iron is hot. But such wiles could go awry in the absence of the rest of me – which is to say that my approach comes off naturally and therefore honestly from me, but grafting it onto you is iffy.

For me to insist that you should never publish your fees on your website is glib, and besides, look at all those lovely, experienced editors telling you something different. I throw up my hands in friendly defeat, satisfied that everyone is acting in good faith as they post disparate advice, and I stay quiet.

And yet. There is an assumption among our members, which I share, that we concentrate on doing a very good job while employers exploit us with low fees and outsized projects at capped rates. Leaving aside my contention that no one should be taking lower than the CIEP’s suggested minimum rates (Glib? But I stand by it), I put to you this question: why would a client pay you professional rates when you’ve got an amateur public face? When clients move forward with unedited or poorly edited materials, as is their wont, how long can you stay indignant when your own website is untouched by proper design and typography?

We prize words over images, but our Venn diagrams may or may not overlap with those of potential clients, so see it through their eyes, and subdue your inclination to tell them everything! that! you! do! well! As editors toil in the shadows and the public neglects to recognise the metaphysical power we wield boosting human connection through communication, nearly everyone appreciates a professionally rendered website. It makes budget holders relax.

Allow me to be mercenary for another moment: if you want to be paid properly as a professional editor, by clients with robust budgets, then hire a professional to craft your website. And for Heaven’s sake don’t talk them down in price if you want to be extended the same courtesy.

Look, the things I’m doing wrong with my own sole proprietorship are legion. In business, you can’t do it all; there’s always something more you should be doing. And that’s not advice; I’m trying to tell you it’s a trap. In his wisdom, Oliver Burkeman warns us that ‘getting it all done is an illusion. You’ll never get to the summit of that mountain because the climb goes on forever’. Consider the editors who do quite well, thank you, with no website at all or an online offering barely a step up from GeoCities chic.

Being a capable editor – doing the work well – is more important in my mind than having a professional website anyway. I view with mistrust careers that coast on marketing and talking instead of execution and elbow grease, but I would say that, wouldn’t I? Execution and elbow grease is what I know how to do! Persuading people to buy things they don’t initially want or fundamentally need embarrasses me, which means that my own self-marketing is lacklustre.
As for my sister’s website, months later I relented, agreeing to help if and only if we could start small, rendering good text and better design choices with a one-page website that tacitly communicates to visitors that they’ve landed where quality matters.

We should tell her story, I insisted, bringing her role out of the shadows … um, relaying the underlying, human aspects of her profession for clients … or something like that. Wait: What is it you do again, Stephanie?

Pfft. There goes the public again, scarcely taking the time to understand.

 

A financier and editor-who-does-it-for-love, Robin Black believes that no profession or livelihood will escape without integrating the climate crisis into its day-to-day, and he finds writing about himself even more embarrassing in an era of existential threat. Bravery is called for, however, so he manages it here.

 


Photo credits: For hire Clem Onojeghuo; All we have is words – Alexandra, both on Unsplash

Proofread by Andrew Macdonald Powney, Entry-Level Member.
Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.