Tag Archives: freelance

Editors and social media: Instagram

Continuing the series of posts about editors and social media, Tanya Gold takes us to the world of Instagram and tells us how she turns her working with words into striking pictorial snapshots.

Instagram logo

When and why did you start?

In 2015, I was chatting with some clients on Twitter and they were raving about this social media platform that was image-centric. It sounded like they were having a bunch of fun interacting with other writers there, so I decided to check it out.

I immediately loved how visual Instagram is and how you can use it to connect with new people on a variety of topics. Since I started posting about three and a half years ago, I’ve met all sorts of cool writers, photographers, illustrators, plastic dinosaur enthusiasts, and other creatives. I’ve even made some IRL friends and landed a few amazing clients.

What do you share?

I post about the books I’m reading, interesting things that I see around town or while travelling, literary activities, and my editing life (often illustrated by my editorial assistants). If I had to sum it up in a hashtag, it would be #editorlife.

I post about a lot of things, but I know that most of my followers come and stay for my editorial assistants. I get it. They throw the best office dance parties.

Toy dinosaurs, penguins, and sea creatures dancing on a desk. The text of the post is “It's Friday 🎉 It's absolutely lovely out 🎉 We hit our deadline and sent an edited memoir back home 🎉 @jessicacritcher's amazing and badass novel is back on our desk for more editorial love 🎉 You know what that means, right? 🎉🎉OFFICE DANCE PARTY 🎉🎉 🎶🎵🕺🐟🐙🎶🎼”

I work with a lot of authors who are active on social media. And I like to involve them in my posts – tagging them when I’m working on their projects (with their permission, and always keeping it very general and positive). This means that they get more people hearing about their books and gives them an opportunity to interact with more readers. I’ve had a number of clients ask for specific assistants to be featured in posts about their book or to be mentioned in a dance party.

It’s a lot of fun to interact with clients in this way. It also encourages them to share the images or to post about me, which puts my name in front of other writers and encourages word of mouth referrals.

A toy octopus and a T-rex standing in front of a pie, holding forks. The text of the post is “I've been working on @aliarosewrites's Sweet Enough for two weeks and I've already lost track of the number of pies I've made. Readers, this book will make you so hungry 🍴

When do you share?

I try to post photos at least a couple of times a week. If I’m travelling, about one picture a day. I try to limit myself to one photo a day. It’s about finding a balance. I don’t want to bombard people with photos and I want to stay present in their minds.

For other platforms, I schedule one post a week to make sure that I’m still active  even when life gets in the way. Instagram is the one platform where I don’t schedule anything. I want the images to reflect what is happening at that moment in my #editorlife.

Why do you do it?

What I love most about Instagram is that it’s about posting original content. Sometimes, I find it frustrating that I can’t share links and articles with my followers there, but that’s also part of its beauty. This limitation makes us share parts of ourselves, which can help to encourage more meaningful connections.

And I get to talk with people about books A LOT. It’s such a happy place.

What about other social media platforms?

Just like on Instagram, I like other social media platforms for the connections they allow me to make. I love Facebook for its editor groups, Twitter for its chats, Goodreads for all the books. All social media platforms offer different ways of interacting and forming communities. It’s a beautiful thing. It’s allowed me to make so many wonderful connections.

Any advice?

All social media is about interacting with people. Find your people. On Instagram, you can do this by looking up friends or by exploring what other people are posting.

Try out an Instagram #monthlychallenge if you want prompts to get you started. Take pictures of your #catsofinstagram. Post some #shelfies. Check out hashtags that are relevant to your interests. See what other people are posting on the same topic.

Interact with strangers. You never know what amazing people you might meet.

Headshot of Tanya GoldTanya Gold is a book editor, writing coach, and literary omnivore based in Cambridge, Massachusetts. She’s been in publishing for about twenty years, and has worked on all kinds of cool books. These days, she edits fiction, creative nonfiction, and poetry. It’s been suggested that she reads too much for her own good. This might be true. Perhaps unsurprisingly, you can follow her on Instagram.

 

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Working with an editorial assistant: the practical details

By Cathy Tingle

A steel structure.In a recent CIEP blog I talked about the benefits of working with an assistant, which really came down to three things: speed, safety and society. I complete more projects in the limited time I have; I feel that as a team we are more thorough than I could be alone (there really is no substitute for that extra pair of eyes); and, joyous or frustrating, we can chat about the work, which really helps.

So that’s the ‘why’. But how do we work together?

From batphone to batches

Once I get notice that a project is on its way, the first thing I’ll do is contact Helen via the batphone (which is what we call our DocEditor WhatsApp group). This is to book her time – I can fill her in on the details later.

Then I will look at the manuscript. This might involve a lie-of-the-land review (everyone does this differently but I do mine with the help of PerfectIt) or, because this is the way our biggest client works, I’ll edit a sample chapter to kick off the process. This gives me a sense of the issues so I can brief Helen, and it also means that she can see how I’ve approached things in the sample.
My brief can be anything from a short email to a longer Word document, but it has become snappier over the years as Helen has got to know what I’m after. What I should do is set up a version of a style sheet which not only contains information about the manuscript but also incorporates tick boxes for tasks. One fine day (perhaps when our respective kids have gone off to college) that may happen.

Then it’s over to Helen for a few days. Sometimes I get the project back in one go, but more often she sends it back in batches for me to start while she’s still working on it.

Sharing out tasks with an editorial assistant

I have asked Helen to undertake various editorial tasks while we’ve worked together, but over time I’ve realised that my needs can be crystallised into one request: ‘Help me focus on the text in front of me.’ To labour the already groaning ‘DocEditor’ extended metaphor that the branding of my business rests on, she’s a bit like a nurse handing me the equipment and information I need to fully concentrate on the presenting patient.

At a recent meeting of the Edinburgh CIEP local group, members talked about the joys of using a second, or even a third, screen so they can review different parts of a document at the same time. In a sense Helen does this job – making visible certain elements from elsewhere in a chapter or a manuscript, or from further afield. She checks:

  • citations against reference lists, to make sure they match;
  • proper nouns in an internet search – that spellings are correct, that any dates tally up, and then that those proper nouns and related facts are completely consistent within the manuscript;
  • weblinks, to make sure they work, and if they can be shortened/neatened in the text;
  • other internal cross-references – that descriptions of other sections or chapters are accurate, and that what’s in the text matches lists of contents, illustrations, abbreviations, cases or glossary terms;
  • that any numbering – of sections, or of illustrations, for example – runs chronologically.

If our clients asked for tagging/coding she could also do that, but there hasn’t been much call recently.

In the past, Helen has:

  • checked if quotations in body text are over the length which requires an indented extract;
  • checked if multiple citations are in chronological/alphabetical order as per house style;
  • changed hyphens to en dashes in number ranges;
  • changed double quotation marks to single (or vice versa);
  • executed basic style amendments – standardised ise/ize/yze endings, for example.

But these are things I can happily do as I review the text page by page, and so they’ve fallen away from her task list.

An obvious task for an assistant would be to format references. This is something that other editorial assistants (for there have been others, at various points) have done for me in the past. However, there’s something about a reference list that keeps you close to the heart of a text so I like to do it myself. And I just have this feeling that it’s not something Helen would enjoy.A black teapot.The essentials

From all this I hope you’ll gather that every editor/assistant relationship is different. There are tasks that you want to keep for yourself, and tasks that you can’t wait to give away. There are particular talents that your assistant will display and that you will want to encourage, and tasks that won’t suit them. However, in terms of the essentials of a project, the following tips should work for most teams editing documents in Word:

  • Always, always get your editorial assistant to track changes, in case of slips of the keyboard or rogue deletions. Happens to the best of us.
  • Ask your assistant to post comments in the text (with Review/New Comment) to alert you to anything. Make sure they always begin a comment with a word that’s easily searchable – Helen addresses notes to me personally and at the end I run a search for ‘Cathy’ (there are precious few other ‘Cathy’s in the books we edit) to catch any strays.
  • It helps if your assistant can adopt an editorial assistant persona in their comments (they can do this in Word with Review/Tracking/Track Changes Options/Change User Name). I am ‘Cathy Tingle (DocEditor)’ but Helen is ‘DocEditor’, which means that I can adapt any notes she writes, perhaps to query a discrepancy between a citation and a long, complicated reference, with only a little retyping.
  • Make the most of highlighting. If your assistant has checked a fact/name/web address online or an internal cross-reference, get them to highlight the first letter (we use pink) to indicate it’s done and correct. If something is not correct, a comment can be left. You can use different colours for different purposes – a green for ‘Is this right?’, for example, if your assistant spots what they think might be a mistake in punctuation or grammar.
  • If you are asking your assistant to run checks but not to actually amend anything in the text, you could work with two versions of the manuscript. Simply go through the assistant’s version before you start your own edit. This might be a good method in the first few projects with an assistant, while you’re both getting used to the process.

And don’t forget

  • Always let clients know that you are using an assistant. All of mine have been delighted to have this extra pair of eyes on their work for no extra fee.
  • Create a non-disclosure agreement and ask your assistant to sign it. If you’re doing this for clients, your assistant will need to do this for you.
  • Your assistant deserves recognition. If it wasn’t for them, you might not have done such a thorough job within your deadline. I always include Helen’s name at the bottom of any handover notes that I write for the author so that if an acknowledgement is forthcoming she also gets a look in.
  • Make sure your assistant logs their hours – this helps you to understand how it’s all going, but it also means that if they want to join the CIEP, or upgrade, they can use this information as part of their application.
  • If you can, write a feedback document at the end of a project. I can’t say I have done this every time, but I’ve always been glad when I have. In taking a few minutes to review what your assistant has done this time, you can see how you can brief them better next, or streamline your processes in future. And it gives you a chance either to ask them to make doubly sure of a certain area of work in the next project or to praise them for specific achievements, which is more valuable than a vague ‘Great job!’
  • Buy your assistant a mug. Much tea or coffee is likely to be imbibed in the process of getting your projects done. Then, if you’re very lucky, when you’ve been working together for three years and your original mugs are getting chipped and faded, a lovely client might send you a smart new set.Gifts from clients

Headshot of Cathy TingleCathy Tingle, an Advanced Professional Member, came to freelance copy-editing after a PhD, a decade in marketing communications and four years as editor of a popular Edinburgh parents’ guidebook. Her business, DocEditor, specialises in non-fiction, especially academic, copy-editing.

 

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Wise owls: networking

Networking works in different ways for different people – the wise owls are back to share their experiences and preferences.

Metal owl ornaments huddled on a shelf

The parliament has also grown this month, with three new owls offering their maiden contributions: please welcome Louise Bolotin, Michael Faulkner and Nik Prowse, all Advanced Professional Members of the CIEP.

A white woman (Louise Bolotin) with brown hair.Louise Bolotin

I’m not a fan of formalised networking. At business networking meetings, the chat to others often feels forced and you’re supposed to have a dinky little elevator speech – it can get quite competitive and if you’re not a slick business type it’s easy to feel your face doesn’t fit.

Most such meetings I’ve attended in the past have involved breakfast and as I don’t usually eat until after 11am and never talk to anyone until I’m fully caffeinated, I long ago stopped inflicting such events on myself.

If you’re not a morning person, find an evening networking event if you can as there is usually a glass of wine on offer and a little booze can be a useful lubricant if you’re hesitant to go up to strangers and introduce yourself.

I haven’t stopped networking, however. I just take a more informal sideswipe at it. And where do I network? Everywhere. Bus stops, trains, the corner shop, the lifts in my block of flats… I make a point of talking to anyone. Networking is much more about building personal relationships, than practising an elevator speech everyone will have forgotten within five minutes. So make it personal. Have a funky business card and spread it around liberally, even in places you wouldn’t think to.

And make yourself memorable. My tip is to say something about yourself that’s not work-related. “I’m Louise, I’m a freelance editor and when I’m off-duty I like going to gigs. Who’s your favourite band?” A bit of small talk and, then, if you think it might be fruitful go in for the kill – subtly. I prefer, however, to see networking as a long game as it takes time to get to know people and understand how you might be able to work together.

A white man (Michael Faulkner) wearing a blue jumper and baseball cap.Michael Faulkner

If you are interested in proofreading dissertations and theses, scour your address book for academic types with contacts in the universities, talk to people who are at or who have recently left uni, and join the alumni family of your own institution (if appropriate) – all with the aim of building a list of current profs across all the disciplines with which you’re comfortable. Then research the institutions’ proofreading policy and make a direct approach by email to each person identified, offering your services with the usual caveats. For a supervisor with language-challenged students, a trusted proofreader who understands the parameters is a time-saving resource, and they will come back again and again and will pass your name around.

Always carry a card and practise a concise pitch, cleverly disguised as small talk, which you can wheel out at any gathering. It’s amazing how many people there are who haven’t a clue what editing is about but who can still offer you work. If you edit fiction, for example, be aware that in any group of people there may well be one or two who have a novel in them, or a friend who writes, or an exercise book of poems at the back of the cupboard.

During the life of any project, get to know your client and, without being a pain, make sure the experience is fun. This will lead to repeat business and a growing network through referrals.
Allocate time-limited slots for daily social networking. LinkedIn is invaluable for cold introductions (‘You don’t know me, but we’re Linked’). Facebook groups and online editors’ organisations are great for accumulating knowledge and widening your list of contacts (and have a look beyond editorial groups at those servicing your target market – an obvious example for a fiction editor is a writers’ organisation with a directory of services for writers).

Finally, I find lots of referrals are generated by constructive engagement on the Society’s forums. Conversations begun there can be carried on by email, and a list of trusted colleagues can be built up quite quickly to whom work can be referred – which of course is a two-way street.

A white woman (Liz Jones) with long light-brown hair.Liz Jones

I find networking easier to stomach if I don’t actually think of it as networking. For me it’s more about having conversations that reveal shared interests or a personal connection, and they can happen anywhere – it doesn’t have to be in the context of a business breakfast at the local work hub, or some other kind of formal networking event.

Some of my most successful ‘networking’, in terms of commissions won and money in my business bank account, has taken place at CIEP conferences or local group meetings, over coffee. Other ‘networking’ has happened on Twitter, and the connections I’ve made there have tended to be people who might share a professional specialism, yet have responded to me for some of the more offbeat, non-editorial things I share. This goes to show that there’s scope to relax and be yourself. In fact, I would argue that it’s essential. Not everyone will ‘get’ you, but those who do will truly value what you have to offer.

Another source of interaction that might classify as ‘networking’ has been via my blog, which often veers away from the strictly informational, editorial type of post and into the personal – and conversations arise from that. Again, not everyone will like it, but many people appreciate the honesty and like knowing that there’s a real person behind my website, who will take proper human care over their work. A final thing about networking: the editorial world is surprisingly small. Be nice to everyone (or if you can’t be nice, keep quiet). Give it a few years, and that newbie editorial intern you were patient with could turn out to be the publishing director… and with luck, they’ll still be sending work your way, and suggesting that their staff do too.

A white woman (Sue Littleford) with blonde hair and glasses.Sue Littleford

I am a very reluctant networker. Not for me attending functions and introducing myself to strangers. But I refuse to feel guilty that I take a more sotto voce approach. I may not get the wide visibility that the more active marketers achieve, but I’m okay with that.

There are, however, small things you can do. A couple of Christmases ago, I sent out cards to my contacts, as I usually do (most of my work is repeat business). At the last moment, I popped a business card in each envelope. Hey presto – two clients I’d not worked with for a few months promptly booked me in straight after Christmas (mentioning it was getting my card that made them contact me), and I’ve worked several more times for each one since.

I always have at least a couple of business cards on me when I leave the house. You simply never know who you’re going to bump into – at a reunion recently, a friend I’d not seen for ages wanted to pass on my details to someone she knew. Easily done with the card I gave her.
At a CIEP conference I got talking to one of the speakers, who duly asked for my card – which, fortunately, I had on me. That got me more than half a dozen books to copy-edit.
I do do social media – mostly Facebook and Twitter. I got very grumpy with the discussion groups on LinkedIn, but I do keep an inactive profile there that I remember to update once in a blue moon, and if I’ve had a good interaction with someone in a Facebook editors’ group, I’ll eventually get over to LinkedIn and offer to link with that person. I’ve not got any jobs from my social media (so far as I know), but for me it’s more about adding to my online presence to give prospective clients a feel for me as a copy-editor.

If you’re a happy active networker, great. If you’re not, don’t despair – small actions can work very well indeed.

A white man (Nik Prowse) with grey hair.Nik Prowse

There is more than one reason to network as an editorial freelance, and they serve different purposes. It’s not a case of ‘today I will do some networking’ but rather having an open mind about anyone you encounter in a business context. Part of this does involve actively seeking out a person with the aim of securing work, but it may just be a case of not turning your back on a working relationship that hasn’t always gone smoothly.

If you work with someone who you don’t get along with, not cutting your ties, not telling them what you think in a way that ends that relationship, may well serve you better in the long run than expressing your feelings in the present. You may decide that you don’t want to work with that particular person again, but keeping your bridges unburnt will keep the door open. The way a person comes across or acts can be the result of the organisation they are working within. In the future, that person may move to a different company with a different outlook. They may remember you and look you up, offering work. You might change your mind about perceived interpersonal difficulties if you find yourself short of work. Or the person may have a much more pleasant colleague whom they suggest you to, which could lead to a different, more fruitful relationship.

Keep doors open once a job is finished. I always aim to end a project on an upbeat note, perhaps with a cheery email to say how much I’ve enjoyed the work, wishing them good luck with the remainder of the production process and indicating my availability for the coming weeks. There are often projects in the pipeline. I work especially hard at this if it’s the first job for a new client, because repeat work is the Holy Grail in this instance. If your contact doesn’t have any work coming up, perhaps a colleague does? Often they will offer to circulate your name, or you could ask them to.

Maintaining links with people who work for your clients can sometimes be tricky: jobs change, roles merge (sadly, redundancies happen) and people move on. If I get a whiff of anyone moving on I always ask where to. They may be going to another company – read: potential client – with which you can forge a new connection. Freelancing is a lonely business, and having friendly personal contact with the people you work with (=for) can be rewarding. But it can also be good in terms of networking.

Finally, probably the most personally rewarding type of networking is the sort you do with freelance colleagues, the others at the coal face. This is one of the most valued aspects of my membership of the CIEP, with the local groups and the online community of the forums. This is where problems can be shared, solutions found, ideas started, and friendships made. Recently I made an effort to connect to a lot more editors on Twitter, and it’s made me feel part of a true community.

 

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

 

Wise owls: dealing with the unexpected

The CIEP wise owls share their tips for dealing with the unexpected – what kind of planning can a freelance editor or proofreader do to lessen the impact of illness, bereavement or other life events on their business and clients?

Ceramic owl on wet stone

Hazel Bird

A white woman (Hazel Bird) with blue hair.There’s often a perception that being freelance means a life free of impositions by other people, and there are certainly elements of truth to that. It’s also true that many clients will be warmly understanding when unavoidable circumstances mean a deadline becomes tenuous. But the cold, hard reality is that sometimes a deadline just cannot be shifted. Sometimes the push might come from the client (they may have financial and scheduling commitments that mean your lateness will create havoc for them) but sometimes the push to knuckle down and hit the deadline no matter what can come from you (if, for example, getting behind on your current project would have an unmanageable knock-on effect on your scheduling of other future projects). The result is often that a freelancer will find themselves working when they really, really wish they didn’t have to.

There’s no magical solution when you find yourself in this situation. Obviously the first step is to talk to your client and find out whether there’s any leeway in the deadline (even a day or two may make all the difference) or whether, for example, you might be able to deliver the work in stages. If you then feel the work will be manageable, get it done while taking as much care of yourself as possible, perhaps varying your usual hours around when you feel more able to focus. Shutting down your email and giving yourself a break from ongoing non-urgent commitments (work and non-work) are other possibilities that might help. And, if you can, look ahead to your future projects and see whether they can be moved around to give you some recuperation time once you’ve finished your current task.

In some circumstances, though, no matter what you do, you won’t be able to hit the deadline your client needs. When this happens, one possibility, if your arrangement with your client allows, may be to subcontract the work to another freelancer whose work you trust. However, if that’s not possible (or desirable), the most important thing you can do for the sake of your relationship with your client is to let them know as soon as possible that you won’t be able to meet the deadline. Few things are more damaging to a business relationship than failing to keep the other party informed about circumstances that might affect their ability to manage their schedules and stakeholders. What happens after you’ve told your client will vary widely between clients, and of course the worst-case scenario is that you end up losing the current project or even future work. Sometimes this is just an inevitable part of being freelance: we’re only human and we don’t have bottomless resources. However, in my experience at least (both as the freelancer and as the client), when circumstances that are truly beyond the freelancer’s control are handled with professionalism and good communication, there is rarely a major loss of future work.

Liz Jones

A white woman (Liz Jones) with long light-brown hair.

Needing to take time off work for illness can be tough for freelancers, and I admit it’s something I haven’t got quite right yet myself! Along with everyone else in the UK, earlier this year I had the winter lurgy and, while I was able to scale back my workload so I could rest, I didn’t feel able to take time off completely. Clients would most likely have been sympathetic, but putting off too much work would only have affected projects scheduled in afterwards, which I didn’t want to have to send elsewhere. I battled through it all, but it wasn’t easy at times. So based on my recent experience, which I didn’t handle perfectly, here are a few tips for mitigating the problem, if not entirely solving it.

  1. If some deadlines can be extended, negotiate this with clients as early as possible. They will usually be sympathetic, even if they can’t give you much extra time.
  2. Don’t try to push on with work if you’re feeling too ill – it won’t be of a high standard. Take a break, or a nap, and come back to it when you’re fresher.
  3. Even if work can’t grind to a halt, ask for and accept help in other areas of life to ease the pressure.
  4. With all projects, try to allow some contingency in the schedule. This helps if things don’t come at expected times, too.
  5. Stay vigilant when it comes to rates. It’s difficult to take any time off if you’re only just covering your costs at the best of times.
  6. Seek the support of colleagues. Freelancing is always demanding, and working through illness is just another aspect of this. A little sympathy can go a long way.

Abi Saffrey

A white woman (Abi Saffrey) with brown hair and glasses.I think there are two aspects to dealing with the unexpected: preparing for it, and dealing with it when it happens. Wise financial gurus tell us we should have three months’ income stashed away to cover our expenses if we’re not earning; there are income protection insurance policies that pay out when we can’t work due to illness and injury; the government pays Employment and Support Allowance if an illness or disability affects our ability to work (though if we have stashed away that three months’ income, we may not be entitled).

As well as thinking about the financial aspect of the unexpected, there’s the practical aspects of running a business too – who is going to contact clients if we are unable to? A great suggestion on the CIEP forums a couple of years ago about a disaster plan was turned into a blog post; knowing that everything is in order will mean one less thing to worry about if faced with long-term or terminal illness.

Even an absence of a few days has implications – good relationships with clients are going to be essential when asking for a deadline extension or having to return a project unfinished. The temptation is always there just to keep on going, but sometimes it’s best to be realistic, bite the bullet, take however many days off, and then come back ready for action. Working when unwell or grieving may do more damage – to our work and our health – than good.

Of course, this is all easier said than done – I need to get my disaster plan back to the top of my to-do list!

Sue Littleford

A white woman (Sue Littleford) with blonde hair and glasses.Freelancers with corporate experience may have come across disaster recovery planning before, and it’s something you need to take on in your own business – ideally ahead of needing to call on it! Think about all the ways you can come a cropper, and make plans. You may want to investigate income protection insurance and personal accident cover (as well as professional indemnity insurance, in case you blunder because you’re not on top form) so that if you’re unable to work because of ill health, you still have some income.

Your plans will vary according to the type of work you do. I work at book length almost all the time, so I build in wiggle room for my migraines and other contingencies (I usually allow at least four contingency days per project). If you’re whipping through short articles on a tight timescale, that’s harder to deal with, but it does mean you shouldn’t fill all your time with scheduled work – you need wiggle room, too, for everything from a bad cold to a broken computer.

If you can’t spend your time working – a child’s sick, you’ve broken your arm, you’ve been bereaved – then the first thing to do is NOT to pretend it’s not happening, but to communicate about it. Assess whether you’re safe to carry on working in terms of how well you’re still able to concentrate as well as perform physically, and how long you’re likely to be off work. Look at which of your clients are affected and contact them. They may be able to extend the deadline or split a big job with another of their freelances.

Organised freelancers have a buddy system, with a number of trusted colleagues they can refer work to, or who can pick up the pieces. One of the definitions of being a freelancer in the eyes of HMRC is that you can subcontract, so don’t be shy about doing it. But do, again, communicate with your client. And accept that you may lose a job that you can’t finish or can’t start on time – some things just can’t be fixed or worked around.

If you’re hospitalised, then you’ll need someone who can access your computer and contact your clients, perhaps sending them as much work as you’ve done so far. Ruth Thaler-Carter has updated her good piece on the An American Editor blog on planning for and dealing with the worst, which will give you plenty of food for thought, as will Laura Ripper and Luke Finley’s post (mentioned by Abi above). If your ill health is likely to be of some duration, or to impact your ability to work long term, you should explore whether you qualify for Employment and Support Allowance (ESA) with the DWP.

Sometimes, though, the work simply can’t be done in time, so take a look at your contract now to make sure it covers clearly what happens in such cases, and doesn’t allow a corporate client to shift all their risk onto your shoulders. If you’ve taken any part of your fee upfront, how much of it do you refund? What happens to the work you’ve already done, if you’ve begun?

Mostly (judging by a quick poll of the Owls), it’s just a matter of gritting your teeth, propping your eyelids open, taking the painkillers or cold remedy and working long hours to catch up as soon as you’re able. Powering through is grim, but that may be your only solution.

Sue Browning

A white woman (Sue Browning) with grey hair. She is sitting in her home office.The first step is to recognise that when you are in the midst of a crisis you’re probably in no fit state to work, even if you can put in place arrangements to do so. Don’t try to struggle through. You won’t do your best work and, worse, you’ll do yourself no favours. Above all, look after yourself. It’s never going to be easy, but there are a few things you can do to prepare for a time when you need to put business concerns to one side for a while.

Preparation

You have to accept that you are likely to lose some business, even if it is just for the duration of your absence, but this will be a lot less stressful if you’ve got a buffer of money put aside. I aim to have about two months’ income in a savings account. I know that can be difficult, but start now, and save little and often. I know freelancers can get insurance to cover times when they can’t work, but policies are costly, you pay for their admin, and you don’t get it back if you don’t claim, which is money wasted. Besides, who needs the additional hassle of putting in an insurance claim? (Caveat: this is my opinion, specific to my circumstances, not financial advice! Your personal circumstances will be different and insurance might be a good option for you.)

Ask someone to be your designated actor (DA) and brief them as thoroughly as you can. In particular, tell them how to navigate your email and file system and find out what projects you are currently working on so they can contact your clients if you can’t. If you don’t already have a system that makes that information easily available (spreadsheet, Word doc –  mine’s a mind map), do that now, and keep it up to date. Your business will benefit from this overview, whether you need to use it as part of a contingency plan or not. I’m currently developing a file for my DA that contains information about where to find stuff and any necessary passwords, along with a prepared out-of-office email message and template messages for different clients. Whatever form this takes, it’s worth walking your DA through it if you can, and make sure they are clear on what they are expected to do, and not do.

I haven’t set up any contingency plans to have another editor take over my work. That’s my choice, with my particular customers. Again, your mileage may vary.

When crisis strikes

If you have time, tell your clients what is happening, starting with those who are expecting work from you and those who have already booked you in advance. You don’t need to go into details, just share as much as you feel comfortable with. In my experience, most people are understanding and supportive (one of my customers sent me flowers when my mum died) and will be there when you are ready to get back down to work again.

Again, if you have time, set up your email autoresponder so that incoming messages get a reply that tells them you will be out of action for a while. Then ignore your email. Don’t even look at it.

It’s trickier if your email client doesn’t have an autoresponse option, as I’m not comfortable with my incoming messages getting no reply at all, however cursory. It may therefore be worth monitoring your mail, say once every two days, if you have the capacity to do so. Set up some ‘out of office’ autotext (e.g. using TextExpander or PhraseExpress) so that with little effort on your part, messages at least receive a reply, but don’t be tempted to enter into a conversation – this is just so that you don’t seem rude.

If you can’t do these actions yourself, now’s the time to activate your DA. Have them alert your current and planned clients and set up your autoresponder or monitor your inbox and reply briefly on your behalf.

On your return

When you’re ready to take up the reins again, do take it easy at first. Some personal crises change your life forever, so don’t expect to be your usual self immediately, if ever. Be kind to yourself and be realistic about what you can achieve.

Contact any regular clients and let them know you are back and ready to receive work. Then work your way through any emails that have accumulated in your absence. Triage them quickly, without much thought, into messages that are worth following up and stuff that can be deleted. Delete a lot. The last thing you want is to clutter your inbox and your mind with might-have-beens. Other opportunities will come up. Trust me. That said, if an interesting offer has come in but you missed out, there’s no harm in a quick reply along the lines of ‘Sorry I couldn’t help you this time but I’d certainly be interested in any future projects.’

Don’t take on too much too quickly. Depending on the reason for your absence, and how long it was, you may find you tire more quickly or that concentration takes a while to come back. Listen to your body and mind, and adapt accordingly. You will find a way back… on your own terms.

 

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Wise owls: freelance business goals for 2018

This month, the SfEP wise owls share their tips for setting realistic goals that match your individual ambitions, and consider how small changes can have a big impact on your career in 2018.

Being motivated to set goals to boost your career in the new year can be difficult. Many feel compelled to set over-ambitious resolutions to make this THE year they achieve a high-flying freelance career, regardless of their personal circumstances or goals. If you are feeling overwhelmed by the expectation of planning for the new year, don’t worry, the SfEP parliament is here to help.

Sue Browning

Sue Browning

Around the turn of any new year there’s always a plethora of advice on reviewing the year just past and setting goals for a brave new you in the year to come. And it’s always good to take stock and review what worked for you and what didn’t, what you enjoyed and would like to do more of, and what you never want to do again. It’s also good to review your fees, check out software and other tools, and look over your processes and see if they can be streamlined.

I’m going to say something heretical now. I’m not much of a one for setting goals and, with a few exceptions (CPD, holidays), I don’t make hard plans. Instead I try to make incremental changes in my behaviour that work towards increasing my overall efficiency and enjoyment of my job and life as a whole. The thing with incremental changes is that they are achievable and sustainable; the ambitious goals one tends to set under the influence of inspirational advice quite often turn out to be neither of these.

So why not resolve to learn some (more) keyboard short cuts – not just for Word, but for Windows/OS, your email client, Acrobat/PDF-XChange. Start with maybe one or two of the commands you use most frequently, learn or make short cuts and use them until they become second nature, then learn another one or two. Do the same with Find & Replace commands and maybe macros. Start simple and work up. If you do this regularly, you will soon accumulate a good arsenal of tools and techniques, you’ll be more efficient and your mouse-clicking finger will thank you.

Many of us will have just paid our tax bill, so it’s also a good time to start planning for the next one. If you can, consider setting a percentage of your earnings aside every month so next January (or July, if you’re in that bracket) isn’t such a worry. Put it in a high-interest account and try to forget about it. If you can afford it, also put some money aside longer term, to help tide you over those times when you are ill, or even as something for your retirement.

Hazel Bird

Hazel Bird

My suggestion for setting New Year business goals is to make this an opportunity to really focus on the one, two or perhaps three things you want to do with your business this year, or maybe improve on from last year. It’s all too tempting to look at all the interesting courses, self-development and business development ideas out there and want to do all of them. However, by spending some time thinking about what you want your business to look like by Christmas 2018, drilling down to find the key actions that are most likely to get you there, and then making sure you actually have time to carry out those actions, you’ll be more likely to see some real results from your efforts.

 

 Abi Saffrey

Abi Saffrey

Setting goals when you run your own business can be harder than doing it as an employee – there isn’t anyone else looking at the bigger picture for you. You’re the strategist, the business development manager, the marketing master, the holder of the purse strings and the person who has to make the results happen.

Whatever goals you set, consider how you are going to achieve them, by when and, just as importantly, why you want to achieve them. The hardest goals to meet will be the ones that are there just for the sake of having goals.

Break goals down into what you need to do to achieve them: your income won’t rise, your costs won’t fall, your skills won’t stay relevant, you won’t have a new service to market if you sit around waiting for some magical, mystical external force to make it happen.

Whatever goals and actions you decide on, there should be some training or CPD in there – it might be to learn a new skill, refresh or improve an existing one, or deepen relevant knowledge. You don’t know what you don’t know, and even training that revisits what you already know will keep you and your business on track.

Review your progress against your goals regularly – put reminders in your diary – and it’s okay to revise them, add to them or get rid of them if you realise they aren’t working for you or your priorities change. Keep records on progress or changes so that you can monitor your actions and decisions – and it’ll help you to keep the things out of your next set of goals that, it turned out, gave you nightmares.

Sue Littleford

Sue Littleford

Starting the year with a blank sheet of paper for your business new-year resolutions can be a bit daunting, but don’t overwhelm yourself with an impossible wishlist, or the feeling that this year you Must Be Perfect. Who needs that stress? Just aim to be better in some areas.

Review your financial records and decide on a training and development budget and an income goal, and think about what training you want to undertake. What do you need to upgrade? What do you need to fill in gaps in your knowledge or to consolidate what you already know and boost your confidence? What do you need to keep abreast of new developments in publishing or to add a new service to your offering? Must it be paid-for training with a certificate at the end, or are there YouTube tutorials you can do? Can you afford it this year, or can you at least save some money towards it, and do the training in 2019?

Think carefully about timing for best results. If you’re looking to expand your client base and one of your selling points is that you’re available throughout the summer, start cold-calling/writing two or three months before the main holiday period when many clients are wondering how they’re going to cope with their freelances taking time off.

Are there any clients you need to fire, who pay too little, or are more trouble than they’re worth? Make time to find and work for new, better clients.

Do you want to engage more fully with the SfEP? Do you have the capacity to volunteer? Or do you want to go to your local group meetings consistently? Perhaps your resolution will be to read all the SfEP emails and see what the Society is hoping its members will help with.

Maybe you have a hitlist of little niggles – procedures you want to nail down, documentation and templates you want to develop, a Word hack you want to find. Log them and tackle them.

Scatter your resolutions through the year – don’t try to start everything at once. And put review points in your diary when you’ll evaluate how much you’ve already achieved and decide the next steps. Resolutions are for life, not just for January.

John Espirian

For those new to the editorial profession, the best place to start is by taking good quality training. Without this, most people will lack the skill and confidence to do a good job for their clients. Thorough training should be a minimum requirement – so put that top of your agenda if you’re just starting out.

My goals for business success in 2018 are based on improving my marketing so that I can be better known in my space. That means continuing to post relevant and helpful content on my blog and looking for opportunities to enhance my profile via other streams.

One method I like is to appear as a guest on podcasts, as this is a quick and easy way to introduce yourself to new audiences. I’m aiming to make it on to 10 podcasts this year.

I’ve also decided to dedicate a little more time to in-person networking, so will be attending three conferences in 2018, including the SfEP’s annual conference at Lancaster University in September.

Liz Jones

I find it helps to have a clear understanding of where I’m at to see where I want to take things in the future. It’s worth spending some time analysing your business to find the answers to questions like ‘where does my income come from?’ (by client and by sector), ‘which clients pay best?’ (and worst) and ‘what do I spend most of my time doing?’. I did this last year, and the answers were illuminating – and in some cases quite surprising. Finding out what was really happening in my business enabled me to make some big decisions about who I wanted to keep working with, who I didn’t, and the type of work I wanted to spend most of my time doing. As a result I’ve streamlined the types of work I take on, but increased my income, and have also found time for creative pursuits on the side. Without taking the time to understand at a very detailed level what was happening in my business, I might not have felt able to make such changes for the better.

 

The views expressed here do not necessarily reflect those of the SfEP

SfEP wise owls: how to take (guilt-free) time off at Christmas

At the time of publication, there are only 48 days until Christmas. While everyone else is concerned with buying presents, spending time with relatives they don’t like, and how to avoid getting food poisoning from an undercooked turkey, freelancers also have to organise taking time off during the holidays. As an early Christmas present, the SfEP parliament has wrapped up their advice on how to take guilt-free time off over the Christmas period.

Owl Santa

Sue BrowningSue Browning

My advice? Banish the guilt! Isn’t freedom to work when we choose one of the reasons we go freelance? Why then do we burden ourselves with guilt when we do just that? The only thing we should worry about is making sure we do what we have promised to do by the time we promised to do it. Give yourself permission to reject a job if it will mean working when you don’t want to.

So, unless you actively choose to work over Christmas (and there are plenty of good reasons you might wish to do so), block the time off in your schedule and resolutely say no to taking on a project that would mean working over your holiday period. Close your office door, switch off your phone, and go and enjoy your family and friends, your food and wine, your Christmas walk (just me?), and your rest. Return to your work when you choose to, knowing you’ll be all the better at it for having relaxed and refreshed yourself. And banish that guilt!

Liz JonesLiz Jones

Remember that your time is as valuable as anyone else’s, and you have a right to take holidays. You can’t do your best work if you’re over-tired and feeling put-upon, so give yourself a break. Plan definite work-free time in advance – block it out as you would any other project, on your calendar or in your diary. Tell all the people you need to tell that you’re taking this time off, and stick to it as you would any other professional commitment. Christmas is easier than some other holiday periods because most offices either shut down completely or are very nearly empty, with little sense of urgency. If you waver in your resolve, just remember that most clients won’t expect you to be working flat out at this time anyway, and email traffic is likely to reduce. For a total break it can be wonderful to stay offline completely for a few days (no email, no social media) … if you have the self-control!

Abi SaffreyAbi Saffrey

Try to decide a few months in advance which days you are taking off work. Write HOLIDAY in your calendar in big letters so it takes thought and effort to cross it out. If you can, fit a few more projects, or better paying ones, into the months leading up to your break so you’re not worrying about earning when you should be taking time out. Tell your clients when you’ll be ‘away’ and that you won’t be responding to emails during that time. When your holiday finally comes around, don’t check your email, steer clear of social media, and if you think of something work related that needs doing, make a list, tuck it under your keyboard and walk away.

Taking a whole week or two off a couple of times a year is really important – especially in the dark winter months. You’ll come back refreshed and enthusiastic, keen to get back to your routine, and you’ll be more productive.

John EspirianJohn Espirian 

Plan the calendar well ahead. If you book up your work time in, say, two-week blocks, then book your Christmas time off three or more weeks ahead. That way, you won’t let work dominate the holidays. A general life lesson is to plan the fun stuff first and then the work to fit around it. That’s why most of us are freelancers, after all – freedom.

I always know I’m going to be doing the cooking, so can be sure that I won’t be working when I’m spending time in the kitchen. But I actually love that. If there are young kids around, plan to get them involved with the prep so that the whole thing doesn’t feel like a chore.

Send clients Christmas cards with a reminder of when you’ll be back at work. Could lead to more business! Always be top of mind.

Turn off phone notifications and even turn off delivery of emails.

Margaret HunterMargaret Hunter

Decide on something nice / creative / challenging you want to do during your time off. Get out that sewing project that’s been on hold; sort out your photo albums; plan an overnight long hike. Anything that’s going to make you feel good and less guilty about not working.

Hazel BirdHazel Bird

Theoretically, taking time off at Christmas is easy if you plan it in advance and tell those contacts who need to know. But, in practice, existing work can end up spilling into our well-earned down-time, or lucrative offers can tempt us back to our desks. To prevent work spilling over, consider taking on slightly less work just prior to your break so you can be sure you’ll get it done in time, even if it takes a bit longer than expected. As to being tempted to take on new work, plan in advance what you’d say if you received an offer and what rates you would charge to justify giving up your planned break. Maybe there’s no fee that would make it worth it – but even coming to that conclusion could help to fortify you against tempting offers.

Melanie ThompsonMelanie Thompson

Never, ever feel guilty about taking planned time off.

There are laws to protect the holiday rights of employees, but no equivalent for freelancers. That means you have to police yourself. Everyone needs a break. Plan yours well in advance; tell your clients you’ll be ‘out of the office from x to y’. (They don’t need to know why unless you want to tell them.)

The number one benefit of being a freelancer is the freedom to decide what is right for you.

Sue LittlefordSue Littleford

Downtime is essential for your health and well-being. No guilt required. To ensure you take time off, you need to commit, and commit early. Mark the time off in your planner. When offered a job with a due date on the far side of your break, double-check that the timescale is feasible. One client’s software regurgitates a due date based on word count, ignoring all bank holidays, so I get the date extended. Reject any job that has a due date during your planned break so you don’t try to squeeze it in and finish it early – if you fail, you end up working, stressed and resentful.

Posted by Tracey Roberts, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP

 

 

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Why would anyone join a local SfEP group?

Why indeed? I am a freelance editor (and researcher) involved in the SfEP Edinburgh Group, and these are some of the reasons I came up with.

Do you want to meet new people and make new friends? Your local SfEP group could be just the thing. The Edinburgh group draws its members largely from Edinburgh and the surrounding area, but we’re not an exclusive bunch and have welcomed people from as far afield as Germany to our recent meetings. The group includes well-established, highly experienced editors and proofreaders, although the balance is probably towards those who are relatively new to this type of work. Several of us have come to editorial work from other careers – a surprising number of us have, like me, worked as civil servants and local government officials. We meet on a roughly monthly basis with breaks over summer and Christmas, and have a varied programme of meetings and events. And it’s true, you probably already have friends. But do any of them want to talk – or even care – about punctuation and the difference between ‘that’ and ‘which’?

lewis-packwood1

Do you want to get out more? Over the last year, our group has organised a range of social activities. These have included walks (with and without dogs and cake), lunch meetings, and a Christmas outing. There was even a jazz outing. You can dip in and out of activities and meetings, and you don’t need to go to anything, but being part of a local group means you have access to like-minded people who probably have a similar working life to your own and might just be keen (and available) to leave the house and talk to someone once in a while.

Do you want to improve your editorial skills? We have had peer-led sessions on topics such as tackling complex briefs, editing theses, and the costing of jobs. Experienced editors in the group have been incredibly generous in sharing their knowledge and experience with those who are just starting out. We’ve also been able to demonstrate enough demand to lure tutors north to run SfEP courses here in Edinburgh – being part of a local group means that we have been able to encourage fellow members to register their interest in courses and reach that critical mass of six students. And, of course, training can be quite a commitment in terms of time and money, so being able to ask other people about the courses they have attended can take some of the risk out of signing up.

Do you want to get work? Well, who doesn’t? But it’s not always easy, especially for those of us who are new to editorial work or freelancing (or both). We all work as individual freelancers, and all need to look after our own interests, but we can all recognise a win–win situation when we see one. Within our local group, we share information about work opportunities and advertise jobs to our local colleagues when we are lucky enough to have too much work to take on a new assignment or can see a commission is outside our area of expertise. We’ve even set up our own Edinburgh Editors website promoting our group and our services (thank you, Lewis!). This is all especially helpful to the newbies amongst us.

Do you want to make freelancing work for you? I used to work in a large organisation with a personnel team, a welfare team, and an IT department, all of which disappeared when I decided to go it alone, but a local group can provide some of that business ‘infrastructure’. Over the past couple of years, the Edinburgh group has organised sessions on tax and finance, client liaison, marketing, and using social media. One of our best-attended – and most entertaining – sessions was our occupational health session run by Glasgow-based editor Denise Cowle, who previously worked as a physiotherapist. At a more informal level we have shared tips on timesheets, software packages, hot-desking opportunities, and billing overseas clients. This isn’t about being a good editor or proofreader, but it is about allowing us to work more effectively and sustain and build our businesses.

Or maybe you just want to ask a daft question?  We all know the SfEP forums are great for seeking advice from fellow editors. But sometimes it’s nice – and maybe a bit less daunting – to be able to ask people you know. Being part of a local group means you have access to a pool of people who can be relied on to give you a helpful response, however daft your question is.

If any of this strikes a chord, I would encourage you to check out your local group (you could even set one up if there isn’t one). For me, having access to a local group is one of the main benefits of being a member of SfEP, and I know I am not alone in this. Fellow Edinburgh editor Marie said: ‘As a newcomer to the world of editing and proofreading, belonging to a local group has been a lifeline for me. Through it, I’ve made good friends, useful contacts and discovered a wealth of support and inspiration.’ I couldn’t have said it better!

alison-plattsAlison Platts is an Edinburgh-based freelance editor and researcher. She is the author (or co-author) of a wide range of research reports, and she edits/proofreads academic articles, student theses, conference reports, research papers and reports, websites, and corporate publications of all types.

 

Image courtesy of Lewis Packwood

Posted by Tracey Roberts, SfEP blog coordinator.

Proofread by SfEP Professional Member Tom Hawking.

The views expressed here do not necessarily reflect those of the SfEP

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Working with self-publishing authors: expectations and implementation

An e-reading device on a desk.In this post, Sophie Playle looks at the practical elements of working with self-publishing authors.

Note: This post has been written with editorial professionals in mind. As with any type of client, it goes without saying that it’s important your skills are fit for purpose. This post doesn’t go into the foundations of training and finding clients, but instead looks at what an editor might consider when working directly with self-publishing authors.

1. Assessing the project for the right service

The number one thing to remember about self-publishing authors is that most of them do not know much about the editing industry. Their main job is to write, after all. They’re often aware that they need editorial help to self-publish professionally, but are not sure exactly what this entails.

Many writers will think they just need a quick proofread to catch any typos when the reality is that most would benefit from a development edit and a copy-edit first. These terms are often unfamiliar to writers, and since there are so many editors offering slightly different variations of the same service (which is also often called something slightly different), a little confusion can only be expected.

Communication is key with self-publishing clients. (Well, all clients, really!)

Ask what the client wants to achieve, and what they expect from your service. Take a look at a sample of the work – this is crucially important. Remember: there are no gatekeepers here, so the quality of work will vary greatly.

If you believe the client’s expectations don’t quite match what the project needs, open a discussion on why you think this, and how you can help.

Alternatively, if you can’t help – for example, if the client really needs a development edit but you specialise in proofreading – decline the work and point them in the right direction, whether that’s to an editorial friend who offers a different service, or to the SfEP directory of editorial services, or some other resource.

2. Assessing the project for compatibility of style

This might be most relevant to fiction writers, but in my experience many self-publishing authors are looking for an editor who ‘gets them’. They want to feel that the project that they’ve poured their heart and soul into, possibly over the course of several years, is in safe hands and that the editor isn’t going to mess it up.

An independent author doesn’t have the assurance of a publishing house that you’re going to do the best job. They only have their own assessment of you and your editing skills – based on recommendations and what they’ve gleaned from your public professional presence. They want to know they’ve made the right choice.

In fact, the client’s freedom to choose a compatible editor with whom to work is a benefit traditionally published authors often don’t get.

It’s in the editorial professional’s best interest, too, to work with compatible clients. For development editors, this might mean working with an author in your genre of interest. For a copy-editor, this might mean working with an author whose style you understand. There’s nothing more horrifying to a writer than to receive an edited manuscript in which the editor has stripped out all nuances of their voice.

Working with compatible clients means you can do your best work, and your client will feel they are in good hands.

How do you assess for compatibility? You might want to offer a sample edit – paid or free, that’s up to you. You might want to get to know your client and find out more details about their project through email or phone conversation before you commit to working with them.

There are lots of ways to go about this. The result should be that both you and your client feel confident that you understand each other.

3. Setting boundaries and looking after your client’s emotional needs

Self-publishing authors often require a little more reassurance and communication from their editors. They usually don’t have an agent or a publisher to answer their questions – they rely on you for your professional knowledge of the industry.

You’re often their main professional contact, and this means they have one burning question they want to ask you: ‘Is my work any good?’

I’ve heard varying opinions from freelance editorial professionals on whether or not we should pass judgement on a self-publisher’s work. Do we refuse projects if we think they are of unpublishable quality? Or should we simply do the job we’re being paid to do?

Editors are not gatekeepers

On the one hand, we are not gatekeepers. And whatever we say in response to this question would be purely opinion. (If I’d been asked whether 50 Shades of Grey would have been a success, I’m confident I would have said no!) We’re being paid to conduct a service, and so that’s what we should do. The rest is out of our control.

On the other hand, if a self-publisher asks for our thoughts or hires us for our professional skills, don’t we have an obligation to pass on our professional opinion? Isn’t that what they’re paying for? (Or should they only expect this if they’re paying for a critique?)

It’s a conundrum. There’s no right answer. My one tip? Make sure you communicate with your author. Don’t offer unwanted criticism (or unwanted mollycoddling), and let your author know your stance on the issue before you begin working together.

Be clear on your professional boundaries from the outset. You’ll be working directly with the creator, and this person will be emotionally invested in the project and possibly not have much experience of navigating the publishing world as a professional business owner (a hat self-publishers must decide to wear if they want to be successful). Clear terms and conditions are key. Look after yourself, as well as your client.

Conclusions

In summary, self-publishing clients have slightly different needs to other kinds of clients, and these should be taken into consideration. The main things to think about are whether they are commissioning the best service for their project, whether your editing style is best matched to their writing needs, and the emotional and professional boundaries you will address in the working relationship.

When it comes down to it, these are all issues of consideration and communication. I hope these pointers will help you and your self-publishing clients get the most out of your work together.

Sophie Playle, a light-skinned person with glasses and long hair.Sophie Playle, of Liminal Pages, is a freelance editor who specialises in fiction and often works directly with writers. For brownie points, connect with her on Twitter and LinkedIn. (Please note: No real brownies or points will be awarded.)

Proofread by Samantha Stalion.
Photo credit: kodomut

The views expressed here do not necessarily reflect those of the CIEP.

Originally posted in January 2015; last updated February 2022.

5 marketing tips for the freelance editor or proofreader

dictionary page open on the entry for marketing - promoting and selling, research and advertising

Marketing tips

By Mary McCauley

I studied services marketing in college and before my studies began I had a perception of marketing as a complicated and theory-based business system practised by big US multinational corporations. By the time I finished my degree, this view had changed: for me, services marketing boils down to a simple ‘Which customers do you want to serve and how can you persuade them to buy your service?’ So, in relation to a freelance editorial business, my top five ‘marketing’ tips are very straightforward: be nice (provide excellent customer service); be focused (which specific customers do you want to buy your service?); be professional (build your reputation and protect it); be online (establish a professional online presence); and be generous (network).

1. Be nice

As an editorial professional you are a service provider. You may have the keenest editorial brain in the world and a long list of top academic qualifications but unless you realise that in providing a service to customers you must look after those customers as best you can, then your freelance business will not be all it can be. You are an intangible part of the service your client is purchasing and the client has to want to work with you. As Steve Baron and Kim Harris write, ‘customers often use the appearance and manner of service employees as a first point of reference when deciding whether or not to make a purchase’. In every aspect of your service to clients – be they an independent author, a publishing house, an academic or a corporation – be friendly, helpful, genuine and, most importantly, customer-driven. Use every opportunity to put your client at ease, make it easy for them to work with you, and make them want to work with you again. As retired Irish retailer Fergal Quinn puts it, ‘Think of the main task as being to bring the customer back.’ It sounds simple, right? But so many service providers fail to understand the importance of this concept. Think about it for a minute: are there certain people/shops you won’t buy from, no matter how low their prices, simply because they or their staff are rude and unhelpful?

2. Be focused

Don’t try to be all things to all people: identify your editorial speciality and then actively target those clients who seek this specific area of expertise. According to proofreader and author Louise Harnby, ‘Your educational and career backgrounds will help you to identify core client groups.’ A good way to start thinking about this is to imagine someone you’ve just met asks you what you do. Can you define it in approximately ten words? For example, my response would be: ‘I am a freelance copy-editor and proofreader providing editorial services to fiction authors and corporate clients.’

3. Be professional

Clients are paying you (hopefully) good money to provide them with a service. They want to know that their money is well spent. If they haven’t worked with you before then from their point of view they are taking a risk by contracting your service. You can help minimise their perception of that risk by behaving in a professional manner. This is especially the case if you are starting out as freelance editor and have minimal testimonials or no portfolio. Behaving professionally extends to all aspects of your business. Meet project deadlines or alert the client as soon as possible if there will be a delay; issue formal quotations, project agreements, invoices and receipts; acknowledge client correspondence promptly; treat a client’s project with confidentiality; and so on. If you are a member of an editorial professional body, act in accordance with their code of practice.

4. Be online

Again, it’s very simple: if potential clients don’t know you exist how can they hire you? If they search online for editorial services will they find you? A business website is an excellent opportunity for you to control the message you give to potential customers. WordPress, Weebly and About Me offer free, easy options to create and maintain a website. You can list your services, portfolio, client testimonials, qualifications and, most importantly, your contact details! Ensure the content of your website accurately reflects your values and professional approach. Social media (Twitter, LinkedIn, Google+, etc.) provide effective means to interact with potential clients. For example, if your target market includes independent authors join one of LinkedIn’s writers’ group forums. Help potential clients find you by listing your services in online directories, such as the CIEP Directory of Editorial Services.

5. Be generous

The more you give the more you receive, and what goes around comes around. They may be clichés but also good mottos for life – and for business! Network not only with colleagues (online through social media, and in person at editor meetings, conferences, courses, etc.) but also with members of your target market. Don’t focus solely on yourself when networking; few like to converse with someone who drones on about ‘me, me, me’. Think about ways you can be helpful: perhaps if your work schedule is booked up and you cannot take on an author’s project you could refer the author to a trusted colleague and thus be helpful to both; share a colleague’s interesting and informative article/blog post with your network of colleagues, friends and clients; or introduce a client to someone who can add value to their project further down the production process, such as an illustrator or typesetter. Genuine goodwill and generosity will come back to you tenfold.

What’s your top tip for marketing your freelance editorial business? Which marketing activity has worked best for you and which have you found the most difficult?

References

Baron, S and Harris, K (1995) Services Marketing: Text and Cases. Macmillan, London

Harnby, L. (2014) Marketing Your Editing & Proofreading Business: Being Interesting and Discoverable. Louise Harnby, in association with The Publishing Training Centre

Quinn, F. (1990) Crowning the Customer: How to Become Customer-Driven. The O’Brien Press, Dublin

Mary McCauley, a light-skinned person with shoulder-length brown hair

Mary McCauley

Based in Wexford, Ireland, Mary McCauley is a freelance proofreader and copy-editor working with corporate clients and independent fiction authors. She is a member of both the CIEPand the Association of Freelance Editors, Proofreaders and Indexers (AFEPI) in Ireland. She helps run the AFEPI Twitter account and also blogs sporadically at Letters from an Irish Editor. Around the time she started her editorial business she took up running – not only to keep fit but also to help maintain her sanity. One of these goals has been achieved. Say hello to Mary on TwitterFacebook or Google+.

The views expressed here do not necessarily reflect those of the CIEP.

 

Originally published May 2014; updated June 2021.