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CIEP social media round-up: December 2020 and January 2021

December and January were all about giveaways, grammar, goals and good dogs.

December saw the launch of our first holiday calendar campaign, which offered daily giveaways and time-limited discounts on CIEP fact sheets, focus papers, courses, guides, articles and conference-session videos. The promotion was a big hit within the global editing community and drew attention to the huge bank of valuable content offered by the CIEP.

In January, we began testing Facebook ads and commissioned a social media consultant with expertise in delivering these to targeted audiences. A three-month-long campaign featuring our Word for Practical Editing course will run until early April 2021.

We also reposted links to older but still relevant problem-solving CIEP blog posts about customer service, punctuation, word counts, multi-lingual editing, editing technical materials, plain English, editor websites, editing scams, being a young editor, business content, keeping fit and being a freelance introvert.

My grammar and your grammar, sitting by the fire

The CIEP has a new Getting to Grips with Grammar and Punctuation course, and during December and January grammar, punctuation and language usage featured prominently in our curated content, from an adverb quiz to whether it’s acceptable to say ‘try and’, the order of adjectives, the prefix un-, the word ‘multiple’, the dative pronoun ‘methinks’ and if it’s wrong to say ‘from whence’, as ‘whence’ means ‘from what place, source or cause’. This kicked off its own debate, as we suggested ‘this ever-changing world in which we live in’ was a similar example of superfluity in language and asked if anyone could name the song ‘from whence’ these lyrics came. A number of followers and friends suggested that the right words (from ‘Live and Let Die’) were ‘this ever-changing world in which we’re livin’’, which sent us down an internet rabbit hole via Stan Carey at the Macmillan Dictionary Blog to an interview with Sir Paul McCartney himself. After all that, it turns out Sir Paul wasn’t sure of the lyrics, either.

Goodbye 2020, hello 2021

As it was the end of one year and the beginning of the next, there was a certain amount of looking back and looking forward, plus a festive article on what you should read based on your favourite Quality Street. Well worth a read at any time of the year, although it might make you hungry. We celebrated 2020’s incredible book sales (an article that got 118 likes on Facebook, the equivalent of a hearty round of applause), concentrated on setting goals for 2021, were inspired by small professional editor groups, and looked to start our own editorial blogs.

What’s in a name?

Near the beginning of December we posted a story about a set of Isaac Newton’s notes, sold for auction at £378,000, that was almost destroyed by fire when his dog, Diamond, jumped up on the table and upset a candle. Obviously our first thought was ‘what an excellent name for a dog’. As is Smurf, the starring example of a CMOS article on commas and appositives. Should you write ‘your dog Smurf’ or ‘your dog, Smurf’? It depends on whether Smurf is your only dog; if so, use the comma. This set us thinking: if Smurf isn’t your only dog, what would your others be called? Moomin, Kermit and Simba, perhaps. And in fact, Simba featured in an article in Dictionary.com about where the world’s most popular pet names come from. But not everyone wants to go mainstream, and the beauty of pet naming is that you can use a word hardly anyone has heard of like, say, sporange (the botanical structure that creates spores), which is remarkable for being the only word in the English language that rhymes with orange. Pretty distinctive. Although yelling it across your local park might be more distinctiveness than you’d be comfortable with.


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Photo credits: silver reactions by George Pagan III on Unsplash

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

CIEP social media round-up: October and November 2020

Well, we’ve been busy. In our last round-up, we described our first chatbot social media campaign, which featured Lynne Murphy’s focus paper on global Englishes. There was more chatbot fun on Facebook in late October when we delivered 350 copies of Rob Drummond’s focus paper The linguistic sophistication of swearing via Messenger. That was followed up by a cross-platform promotion that focused on grammar snafus. The Slaying zombie language ‘rules’ fact sheet and a spooky version of our ever-popular language quizzes were promoted just in time for Halloween.

The fun wasn’t all on Facebook, though. Next, we posted Meet the Directors videos on Twitter, LinkedIn and Facebook, revealing not just a few surprising facts about the Council!

November saw our first online conference. We hope you enjoyed the Facebook competition! Over 1,200 people entered, and five won free places picked randomly from an online Wheel of Names spun by the marketing and social media directors.

The CIEP blog is a valuable repository of content written by our members, and we want to celebrate that. Now that our new scheduling system is up and running, we’re able to ensure that our articles are broadcast via social media on a regular basis, regardless of when they’re written. Over the past two months, we’ve posted or reposted blogs about glossaries, the forums, language, business tips, grammar, the author–editor relationship, networking, project management, productivity, querying, references and imposter syndrome.

We’re also now scheduling weekly posts and videos about the directory. Each one features a genre, subject or service, and links to the directory. The goal? To show potential clients around the world how to find a qualified editorial professional who’s a great fit for them.

And finally, membership and training. Our courses, guides and membership benefits are also featuring every week on social media. Did you catch the video about the Efficient Editing course? We know how much people are missing face-to-face workshops so we’re spreading the word about the CIEP live webinars via the socials too.

Lost in translation

As usual, we brought our followers a rich selection of content from all over the internet about words in all their glory and variety. Popular were our postings of articles that explored words from different languages that just couldn’t be translated into one English word, yet described something exactly. On 10 November on Twitter and 13 November on Facebook, we shared 10 untranslatable words that perfectly describe how you’re feeling in 2020 – for example, all that boketto (staring blankly into space, Japanese) in your home might give you fernweh (a hunger to travel to faraway places, German). We complemented this on 11 November with 38 wonderful words with no English equivalent and topped them both off a couple of weeks later with a Merriam-Webster quiz asking where in the world certain English words originated from.

Dogs can definitely boketto

We also posted a piece this Halloween-tide about Edgar Allan Poe’s vocabulary, from ‘alarum’ to ‘tintinnabulation’ – a word, incidentally, that revealed the source of ‘tintinnabulum’, used in Part I of The Zombie That Ruled Grammar for Infinite Eternity, subject of Riffat Yusuf’s spine-chilling language column for the CIEP.

Ace ACES

ACES, the society for editing in America, was a veritable fount of knowledge, sharing its wisdom on editing-related matters from understanding image rights to public speaking to copyediting graphic novels. Especially fascinating was its piece on ablaut reduplication – not another untranslatable phrase, but the phenomenon that we all know but don’t know that we know, of vowels in constructions such as ‘ding-dong’ or ‘hee-haw’ moving from the front to the back of the mouth. This was discussed at the grammar amnesty session at our 2019 conference, with a prize (a KitKat – geddit?) offered for more examples. Published just after our 2020 online conference season, this article became a lovely reminder of when we were last together in person. Thanks, ACES.

Words of the year

In November, Collins Dictionary named its word of the year: lockdown. A fortnight later, Oxford Languages announced that, for them, it wasn’t possible to identify just one word of 2020, and they released a report, Words of an Unprecedented Year, instead. Perhaps it’s time to look somewhere completely different for words that inspire and delight. On 13 November on Twitter, we posted New York Magazine’s video of the vocabulary of Schitt’s Creek’s Moira Rose, whose speech fairly bombilates with unusual terms: something to confabulate about as you chin-wag on Zoom with family and friends over the next few weeks. We wish you a truly glee-ridden holiday season, dear social media followers.

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Photo credits: social media by Merakist; dog by Naomi Suzuki, both on Unsplash

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

CIEP social media round-up: August and September 2020

In August we celebrated freelancing month by teaming up with BookMachine for combined social media posts, tips, interviews and resources about life as a freelancer, including useful blogs by CIEP member Julia Sandford-Cooke, ‘Six ways to be the freelance editor you want to be’, and Sam Kelly, ‘Getting started as a freelance proofreader’. BookMachine offered a CIEP discount on their membership fee and we offered free CIEP membership through the BookMachine website. Welcome to all the new members who joined us during this time!

Across all our social media platforms, we shared our collection of free fact sheets and focus papers, including Professor Lynne Murphy’s recent focus paper on Global English. On Facebook, we experimented with a chatbot engagement tool that delivered the paper directly via Messenger. If you’re a devotee of our other platforms, don’t worry – we’ll be trying new things on Twitter and LinkedIn soon! We reminded our new and not-so-new members about the content they could access as part of their membership, such as fact sheets about academic editing, editing efficiency in Word and getting your first clients, plus a handy editing jobs log. In August and September, too, we gave everyone the opportunity to take (or retake) our just-for-fun, often topical, CIEP quizzes 12, 3 and 4.

For those who became interested in the origins of the word ‘freelance’ in August, with all the talk of it, a handy history, supplied by Ye Olde Merriam-Webster, came a-riding to our rescue.

Text old, new and newer

Talking of history, there is always a proportion of our curated content that looks to texts past, from Thomas Cromwell’s cut-and-paste job, which added his image to the Bible of Henry VIII, to Agatha Christie’s best first lines, and from the world’s first novel to the debate about whether the work of female writers from the past, written under male pseudonyms, should now bear their real names (we posted articles that argued both for and against this idea).

Meanwhile, history was being made with the anticipation of, then the reporting on, the best first week of September for booksellers since records began. A delay to the publication of some titles due to lockdown, plus pre-Christmas releases, meant that on 3 September, ‘Super Thursday’, 600 titles hit the bookshops. Quite a few for the TBR (to be read) pile, although our social media audiences are well used to our discussion of this ever-growing fixture on most of our bedside tables.

We learned about some up-to-the-minute, freshly coined phrases such as ‘space marshal’ (someone whose job it is to enforce physical distancing), ‘crisis beard’ and ‘lockdown tache’ (well, you can guess the meaning of those). And thence to the most immediate type of text – actual texting, on a phone – with Macmillan Dictionary’s new listings of emojis and a report that young people can be intimidated by full stops in text messages, as they see them as a sign of anger. No doubt this discovery will send many older texters hurriedly back to Macmillan’s emojis to find appropriate graphics to use instead. (For, really, we can’t have *nothing* at the end of a text, can we?)

Even newer than all this was the idea of robots writing the text we read in the future. For a little shiver down your spine, read ‘A robot wrote this entire article. Are you scared yet, human?’

Useful tips

As ever, we scoured the internet for useful advice and tips for editors and proofreaders, from keyboard shortcuts for Word to how to write fight scenes, from editing recipes to using reference materials effectively. The winner, however, in terms of sheer, unmitigated first aid for anyone who edits or proofreads, was Adrienne Montgomerie’s blog, ‘Edit Faster! Triage for the Eight-minute Editor’, which linked to even more incredibly useful content. A treasure trove.

Tenuous links to animals

Our social media pages would not be ours if they didn’t have a generous sprinkling of animal references (real or, frankly, tenuous). We offered our readers variations on the famous Buffalo sentence (in case you’re wondering, it’s Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo), we brought them a history of the term ‘a load of old codswallop’ and Merriam-Webster’s readers’ pet peeves (OK, those two links *are* tenuous), but to crown the lot we posted a puppy, yes, a puppy, quiz. And then kicked ourselves for not having written one ourselves.

Down time

Not that you could ever be bored while following us on social media, but we posted a brief history of boredom, just in case our followers needed a reminder of what it felt like. Other lighter content included a selection of photos that illustrated the word ‘irony’, and, one of the most popular postings of August and September, an article in which an artist revealed the fonts used in some of the most recognisable logos (a surprising number of which were Helvetica). Finally, we shared the story of the anonymous New York Times typo-spotter (@nyttypos on Twitter), who is gaining a cult following, and in fact, proving quite helpful to the editors at the US newspaper. Not that we encourage typo-shaming of any sort, but on the other hand we love a mystery. After all, we’ve taken Penguin’s ‘Which famous detective are you?’ quiz, so we know we’re Miss Marple/John Rebus/Sherlock Holmes/Philip Marlowe/DCI John Luther/Hercule Poirot/Harry Hole/Jessica Fletcher …

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Photo credits:  Library by Giammarco Boscaro; Puppies by Jametlene Reskp, both on Unsplash

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

CIEP social media round-up: April and May 2020

Two of the strangest months in memory, recorded through our social media accounts

Times such as these are tricky for a social media team whose focus is on publishing and freelancing. As with pretty much everything right now, long term we don’t know what COVID-19 might mean for publishing, the book industry, or editors and proofreaders. We entered April 2020 wondering what we could communicate to our audiences on a day-to-day basis. Too much doom would be unhelpful. Too much levity would be unwelcome. What to do? Like so many others, we took each day at a time.

Silver linings

But heartening developments emerged, at least where publishing was concerned: increased book buying during lockdown, and the appearance of online book festivals and other events, with the Hay Festival, from 18 to 31 May, presenting an impressive array of personalities including our own honorary president, David Crystal. (David also starred in Mark Allen’s new podcast, That Word Chat, on 11 May.) Online events, by their nature, could include many more people than would have attended physically. ACES, the society for editing in the US (@copyeditors), took its conference online with #ACES2020Online on 1 May, and we were promised great things by SENSE, the Society of English-language professionals in the Netherlands (@SENSEtheSociety), whose online conference was to take place in early June.

Revising our lexicon

We covered the updating of dictionaries that the coming of COVID-19 required, so that editors and proofreaders were informed about how to refer to the virus. We posted articles about new terms such as quarantini and coronacoaster, and terms that were gaining popularity such as infodemic, as well as whether we were using older terms differently now. We reminded our followers of the differences between similar terms we were now using a lot, such as hoard and horde (‘There are hordes of people hoarding toilet paper’, one Facebook follower observed).

Keeping up with tech

Video conferencing packages are now part of our lives in a way they never were before. We covered Zoom in various ways, from why Zoom makes you tired to sports commentator Andrew Cotter’s Zoom meeting with his two Labradors: a treat. Meanwhile, Cambridge Dictionaries introduced us to new video conferencing terms like zoombombing, zumping and teletherapy. Merriam-Webster noted the coining of two news-and-phone-related phrases: doomsurfing and doomscrolling.

Shelf isolation

More attention is being paid to bookshelves in these Zoom days (see ‘Bookcase Credibility’, @BCredibility, an account launched in April that comments on the bookshelves of various public figures). Of course, at CIEP we appreciate a good bookshelf (and a good book nook, a scene or figure that can be placed between shelved books). On 25 March we had proved ourselves ahead of the curve by asking our Twitter followers to #ShowUsYourShelves. To fill these shelves still further, during April and May there were a number of articles and postings about the books we could read in lockdown, to comfort us, return us to our childhoods, inspire, uplift or offer us escape, or simply to get us through. We enjoyed artist Phil Shaw’s ordering of books to tell a story with their titles, something that Orkney Library (@OrkneyLibrary), now temporarily closed, had often done for its 70K followers. And, remaining with libraries, the true story about the cleaner who rearranged the books in a library in size order – oh, horror! – inspired sympathy and hilarity in many.

Actors available

Suddenly, actors and other artists had time on their hands and were doing impromptu readings and recitals. Jennifer Ehle, Elizabeth Bennet in the famous BBC 1995 adaptation of Pride and Prejudice, read the novel chapter by chapter, and we shared this on Twitter on 6 April. Andy Serkis read The Hobbit online for charity. @SirPatStew (Sir Patrick Stewart) read a Shakespeare sonnet every day until 22 May. Our post announcing this got 83 likes and 33 shares from our delighted Facebook followers.

Home comforts

Of course, we editors and proofreaders are, for the most part, well used to all aspects of working from home, from furry assistants to endless tea or coffee drinking. And, alas, with beverages occasionally comes spillage. One of our most popular posts on Twitter was about an artist who made coffee stains into illustrations of monsters. There were a lot of them. Boy, was he unlucky with his coffee.

Funnies, Friday or otherwise

If you’re a devotee of the CIEP Facebook page, you’ll know that there’s a Friday Funny at about 4pm every week to send everyone off into the weekend with a smile. These are often comic strips by book-appreciating illustrators such as John Atkinson or authors who understand the trials of working from home such as Adrienne Hedger. When we’re very lucky, the legendary Brian Bilston releases a poem. His ‘Comparative Guidance for Social Distancing’ got 160 likes and 105 shares on our Facebook page, and it wasn’t even posted on a Friday. Sometimes the stars align and there’s a cat-and-books story we can post at the end of the week. Such an event took place on 22 May, when we enjoyed Horatio, a cat who wears (or, really, bears) costumes to promote his local library. As one Facebook user commented, ‘That is a patient cat.’ Truth.

Lockdown LinkedIn

We only started posting our blog-based LinkedIn content regularly last June, and since we passed the 10,000 followers mark last August our followers have increased again by another 8,000. Since lockdown, engagement has reduced as many of our followers seem to be working parents who are grabbing opportunities to work while suddenly morphing into teacher mode. During April and May 2020, posts that proved popular included: Denise Cowle’s week in the life of an editor (more than 8% engagement rate and 45 likes), a post by Intermediate Member Hilary McGrath sharing tips for staying motivated when starting a course (more than 4% engagement rate and 38 likes) and, showing reading-related content is our bread and butter, Abi Saffrey’s post about evaluating her year in books (more than 5% engagement rate, 32 likes and 8 comments).

Rounding up the round-up

During April and May 2020 on the CIEP’s social media, the emphasis was on editors and proofreaders looking after themselves, diverting themselves, keeping informed and looking for light where it could be found. As ever, our social media was overwhelmingly about support. We got a new emoji on Facebook – ‘care’, the usual little yellow head hugging a heart. Gotta tell you, it’s coming in useful.

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Photo credits: wall emojis by George Pagan III; cat by Andrii Ganzevych, both on Unsplash

Proofread by Victoria Hunt, Intermediate Member.
Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Are you up for the challenge?

By Alison Gilbert

LinkedIn challenges are fun and interactive, and I use them to engage with my target audience. My background is in education, and I have spent years engaging with parents and getting them involved with their children’s learning. The best way I found was with a challenge – something they could do together with their child. So I adapted the same principle to my proofreading business.

Setting a challenge

To set a challenge, you need to know your audience. Who are you trying to engage with? What sort of challenge would they want to get involved in? Then make it relevant and topical. Keep up to date with recent hot topics, relevant to your line of business. People get more engaged if there is a reason or a discussion point, such as in my reading challenge.

I strongly believe that children should read every day, so I set the challenge for parents to read with their children every night for a week and at the end of the challenge share their child’s favourite story. My post was topical and people got involved and shared their love of stories. It appealed to authors, publishers and fellow proofreaders. It was my most successful post and trended on LinkedIn, receiving more than 1,000 views.

Challenges can also reflect national events and times of the year. During National Storytelling Week I set a storytelling challenge to create a story together. This appealed to my audience of authors and let them showcase their writing. However, this post was less successful. I was hoping to generate a complete story over the week. The first day went really well and I chose the start to the story. But unfortunately no one commented to complete the next part of the story. I tried posting it on different days, times and with different images – even the author of the start of the story re-shared it – but still no takers. People like the initial idea of a challenge, but maybe I was overoptimistic in attempting to build on my challenge every day. Possibly it was too time-consuming a task; so since then I’ve tried to keep each challenge manageable and easy to fit in with people’s daily lives.

On the Random Acts of Kindness Day I set a challenge to do an act of kindness. I felt it was a great opportunity to encourage people to think of others and to go above and beyond.

When creating a challenge, image choice is very important in attracting your audience to the post. I have found bold images have worked for me, and I type a clear message on top of them. Therefore, people don’t have to scroll through my text to see what my challenge is all about. I think of them as an advert containing all the basic information necessary to promote engagement.

For a bit of fun at Christmas, I set a Christmas homework challenge, to get everyone in the mood for a magical time. Life needs to be filled with moments of fun!

The Comms Creatives challenge

I love challenges so much that I undertook another company’s challenge. The 31 Days of Creativity Challenge was set up by Comms Creatives, a marketing company that runs courses to inspire creativity. Every day for the month of January, Helen Reynolds, the owner, sent me an email with a creative challenge to post on social media. I used the challenge to learn new skills, stretch myself and advertise my proofreading business.

The challenges included some outright fun and silly ones to get my creative brain in gear: creating words using spaghetti, making a picture with your meal (I created the Hungry Caterpillar using grapes and cucumbers), creating origami, choosing an uplifting song, inventing a sandwich for your hero (mine is Joey from Friends, who loves sandwiches) and writing your day in emojis. Some challenges were quizzes to find out your creative personality and what drives you. Turns out that I am a producer.

Quite a few of the challenges were to get participants thinking and talking about their inspirations. For example, creating a video about what advice you would give yourself if you could go back in time (mine were believe in yourself, everything happens for a reason and trust your instincts), writing about what inspires you, visualising your style and sharing what you believe in (I believe in a love of learning).

Part of the challenge really tested my creativity and put me out of my comfort zone, for example writing a limerick (see the image above for mine), drawing tasks (I hadn’t drawn since school), creating videos, creating a story using a plot generator, writing a poem using magnetic letters, creating a handwritten message, creating a calligram (I did a snowflake using words linked to proofreading) and creating a newspaper article using a generator.

Some of the challenges were about reminiscing about my life and these seemed the most popular of my social posts – I created a collage of photos of my life and did something from my childhood. My most successful post during the challenge was a video clip of the game ‘Mousetrap’, which trended on LinkedIn. People obviously like reminiscing about their lives too and seeing connections with others.

I really enjoyed completing the 31 Days of Creativity Challenge: I gained confidence to post regularly on social media. I learned new skills, such as how to create videos and newspaper articles, and stretched myself to be more creative. I made a lot of connections during the challenge with other people doing the challenge at the same time. It was great each day to see how everyone had undertaken the challenge and to comment on their progress. Comms Creatives regularly run the challenges and do some on other platforms too.

Why do the challenges?

Challenges are motivating to others and encourage interaction. They allow me to engage with my target audience by tuning in to what is important to them, relevant and purposeful. Hopefully, building relationships through engagement will lead to future work connections. The challenges stand out on social media as being different and fun, and people always like a challenge. They are a good way to test yourself, find out what you are capable of and learn new skills.

Have a go: I challenge you to set a challenge for your target audience. Are you up for the challenge?

Alison Gilbert is a freelance proofreader, qualified teacher and early years professional with a love of learning. She specialises in educational and mathematical proofreading. She is an Entry-Level Member of the CIEP based in Ramsbottom, Lancashire.

 


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Proofread by Victoria Hunt, Intermediate Member.
Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Seven things you didn’t know about the SfEP social media team

With a colossal 27,000 Facebook ‘Likes’, more than 10,000 Twitter followers, and edging towards 12,000 followers on LinkedIn, the SfEP social media accounts are a popular way of promoting the Society to a wider audience and a way of meeting edibuddies.

But have you ever wondered who the digital ninjas anonymously posting links are? It’s time to reveal all about the SfEP’s social media team.

1. Members of the Twitter, Facebook and LinkedIn teams are each responsible for a particular day or week.

The Twitter team is currently Richard Sheehan, Alison Walters and Anna Nolan. As well as posting, they also respond to any tweets directly addressed to @TheSfEP during the day they’re on duty. At time of writing, there are two vacancies on the team.

Facebook is our most popular platform and our team is currently Eilidh McGregor, Cathy Tingle and Rachel Hamar. At time of writing, there are two vacancies up for grabs here too.

Our LinkedIn profile is monitored by Jo Johnston, who tweaks and posts content from our blog (managed by Abi Saffrey). Despite posting regularly for just shy of a year, the SfEP on LinkedIn is proving extremely popular with editors and proofreaders all over the world, and we are seeing great engagement here, so don’t forget to find and follow us!

Community director Vanessa Plaister and marketing and PR director Denise Cowle oversee the teams and help us monitor any tricky responses we may get.

2. We’re all volunteers and also run our own freelance businesses.

We’re not elected to a committee or paid for our time. We are all at different stages of our editorial careers but we all feel it is important to actively support the work of the SfEP.
Our volunteer roles can be thought of as a bit of a side hustle.

Jo says: ‘I think you gain more than you give when you volunteer and that’s been true for my time volunteering with the SfEP. It’s injected a bit of discipline and structure into my working week, and at the same time I can piggyback onto the SfEP posts for personal use, which is a bonus.’

Cathy says: ‘Working in the social media team has helped me become more confident with the workings of Facebook and other platforms. It has helped me review my own social media strategy and revive my ailing LinkedIn account, which all helps raise the profile of my business.’

3. We share posts beforehand.

The team uses a closed Facebook group to share suggested links or ask questions. We lay claim to content that we find there, as well as content that we’ve found ourselves.

Cathy says: ‘I love finding interesting stories online, but my favourite part of the job is undoubtedly writing the text to go with the articles. It allows me to be creative in a way that I don’t have the opportunity for otherwise.’

The SfEP’s social media pages aim to provide links to useful or entertaining posts about books, language, editing and proofreading, and other issues to do with freelance life or running your own business. We also acknowledge the achievements of our members and promote the work of the SfEP. External links are interspersed with links to the SfEP website and blog, so that those who have discovered us only via our social media streams can find out more about the SfEP and perhaps even become members.

4. We are truly international.

About a third of our Facebook fans are from the USA, with 5,000 from the UK, and Canada, India, Australia and South Africa close behind in terms of numbers, followed by the Philippines, Mexico, Italy and Pakistan. Although we are a UK-based society, we try to bear this cultural variety in mind, for example by posting links that may be of particular interest to Canadians and Americans later in the day.

Rachel says: ‘Having recently moved out of the UK, I thought this would be a good way to stay in touch with the editing community and developments in publishing while I’m not working full time.’

5. We agonise over errors.

We’re painfully aware of how it looks if the SfEP’s posts have typos. But sometimes, as with any project, errors slip through when we are juggling paid work and other commitments with our admin roles. Believe us when we say we cringe and put it right as soon as we realise.

Anna says: ‘We beg a little patience from those who are quick to point out mistakes. We’re only human and we’d prefer comments to focus on the content of the links, not the introductory copy.’

Cathy says: ‘We can’t always get it right. We keep an eye on the comments so that we can respond as swiftly as possible when someone expresses disapproval or disappointment.’

6. It’s always a learning curve.

We don’t volunteer purely out of the goodness of our hearts – an element of continuing professional development is key.

Richard says: ‘It feels good doing something to contribute and it also keeps me up to date with what’s being posted around the internet.’

7. We’re always looking for more volunteers.

The formula of posting links to external content and the SfEP website and blog works well. A few people have said that our social media feeds are among the best they’ve seen from an organisation like ours. We’re delighted to receive such positive feedback and are proud of what we achieve as a team.

Anna says: ‘I love being part of a friendly, helpful and communicative team. I think we all work well together and there is a really strong sense of cohesion among us!’


If you’re a SfEP member and interested in joining the SfEP’s social media team, contact Vanessa Plaister: community@sfep.org.uk


This post is an updated version of Julia Sandford-Cooke’s post from January 2016: 10 things you didn’t know about the SfEP social media teams. Many thanks to Jo Johnston for the comprehensive revisions.

Photo credits: Happy jigsaw people – Alexas_Fotos from Pixabay; Smart phone Rami Al-zayat on Unsplash.

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Wise owls: networking

Networking works in different ways for different people – the wise owls are back to share their experiences and preferences.

Metal owl ornaments huddled on a shelf

The parliament has also grown this month, with three new owls offering their maiden contributions: please welcome Louise Bolotin, Michael Faulkner and Nik Prowse, all Advanced Professional Members of the SfEP.

Louise BolotinLouise Bolotin

I’m not a fan of formalised networking. At business networking meetings, the chat to others often feels forced and you’re supposed to have a dinky little elevator speech – it can get quite competitive and if you’re not a slick business type it’s easy to feel your face doesn’t fit.

Most such meetings I’ve attended in the past have involved breakfast and as I don’t usually eat until after 11am and never talk to anyone until I’m fully caffeinated, I long ago stopped inflicting such events on myself.

If you’re not a morning person, find an evening networking event if you can as there is usually a glass of wine on offer and a little booze can be a useful lubricant if you’re hesitant to go up to strangers and introduce yourself.

I haven’t stopped networking, however. I just take a more informal sideswipe at it. And where do I network? Everywhere. Bus stops, trains, the corner shop, the lifts in my block of flats… I make a point of talking to anyone. Networking is much more about building personal relationships, than practising an elevator speech everyone will have forgotten within five minutes. So make it personal. Have a funky business card and spread it around liberally, even in places you wouldn’t think to.

And make yourself memorable. My tip is to say something about yourself that’s not work-related. “I’m Louise, I’m a freelance editor and when I’m off-duty I like going to gigs. Who’s your favourite band?” A bit of small talk and, then, if you think it might be fruitful go in for the kill – subtly. I prefer, however, to see networking as a long game as it takes time to get to know people and understand how you might be able to work together.

Michael FaulknerMichael Faulkner

If you are interested in proofreading dissertations and theses, scour your address book for academic types with contacts in the universities, talk to people who are at or who have recently left uni, and join the alumni family of your own institution (if appropriate) – all with the aim of building a list of current profs across all the disciplines with which you’re comfortable. Then research the institutions’ proofreading policy and make a direct approach by email to each person identified, offering your services with the usual caveats. For a supervisor with language-challenged students, a trusted proofreader who understands the parameters is a time-saving resource, and they will come back again and again and will pass your name around.

Always carry a card and practise a concise pitch, cleverly disguised as small talk, which you can wheel out at any gathering. It’s amazing how many people there are who haven’t a clue what editing is about but who can still offer you work. If you edit fiction, for example, be aware that in any group of people there may well be one or two who have a novel in them, or a friend who writes, or an exercise book of poems at the back of the cupboard.

During the life of any project, get to know your client and, without being a pain, make sure the experience is fun. This will lead to repeat business and a growing network through referrals.
Allocate time-limited slots for daily social networking. LinkedIn is invaluable for cold introductions (‘You don’t know me, but we’re Linked’). Facebook groups and online editors’ organisations are great for accumulating knowledge and widening your list of contacts (and have a look beyond editorial groups at those servicing your target market – an obvious example for a fiction editor is a writers’ organisation with a directory of services for writers).

Finally, I find lots of referrals are generated by constructive engagement on the Society’s forums. Conversations begun there can be carried on by email, and a list of trusted colleagues can be built up quite quickly to whom work can be referred – which of course is a two-way street.

Liz JonesLiz Jones

I find networking easier to stomach if I don’t actually think of it as networking. For me it’s more about having conversations that reveal shared interests or a personal connection, and they can happen anywhere – it doesn’t have to be in the context of a business breakfast at the local work hub, or some other kind of formal networking event.

Some of my most successful ‘networking’, in terms of commissions won and money in my business bank account, has taken place at SfEP conferences or local group meetings, over coffee. Other ‘networking’ has happened on Twitter, and the connections I’ve made there have tended to be people who might share a professional specialism, yet have responded to me for some of the more offbeat, non-editorial things I share. This goes to show that there’s scope to relax and be yourself. In fact, I would argue that it’s essential. Not everyone will ‘get’ you, but those who do will truly value what you have to offer.

Another source of interaction that might classify as ‘networking’ has been via my blog, which often veers away from the strictly informational, editorial type of post and into the personal – and conversations arise from that. Again, not everyone will like it, but many people appreciate the honesty and like knowing that there’s a real person behind my website, who will take proper human care over their work. A final thing about networking: the editorial world is surprisingly small. Be nice to everyone (or if you can’t be nice, keep quiet). Give it a few years, and that newbie editorial intern you were patient with could turn out to be the publishing director… and with luck, they’ll still be sending work your way, and suggesting that their staff do too.

Sue LittlefordSue Littleford

I am a very reluctant networker. Not for me attending functions and introducing myself to strangers. But I refuse to feel guilty that I take a more sotto voce approach. I may not get the wide visibility that the more active marketers achieve, but I’m okay with that.

There are, however, small things you can do. A couple of Christmases ago, I sent out cards to my contacts, as I usually do (most of my work is repeat business). At the last moment, I popped a business card in each envelope. Hey presto – two clients I’d not worked with for a few months promptly booked me in straight after Christmas (mentioning it was getting my card that made them contact me), and I’ve worked several more times for each one since.

I always have at least a couple of business cards on me when I leave the house. You simply never know who you’re going to bump into – at a reunion recently, a friend I’d not seen for ages wanted to pass on my details to someone she knew. Easily done with the card I gave her.
At an SfEP conference I got talking to one of the speakers, who duly asked for my card – which, fortunately, I had on me. That got me more than half a dozen books to copy-edit.
I do do social media – mostly Facebook and Twitter. I got very grumpy with the discussion groups on LinkedIn, but I do keep an inactive profile there that I remember to update once in a blue moon, and if I’ve had a good interaction with someone in a Facebook editors’ group, I’ll eventually get over to LinkedIn and offer to link with that person. I’ve not got any jobs from my social media (so far as I know), but for me it’s more about adding to my online presence to give prospective clients a feel for me as a copy-editor.

If you’re a happy active networker, great. If you’re not, don’t despair – small actions can work very well indeed.

Nik ProwseNik Prowse

There is more than one reason to network as an editorial freelance, and they serve different purposes. It’s not a case of ‘today I will do some networking’ but rather having an open mind about anyone you encounter in a business context. Part of this does involve actively seeking out a person with the aim of securing work, but it may just be a case of not turning your back on a working relationship that hasn’t always gone smoothly.

If you work with someone who you don’t get along with, not cutting your ties, not telling them what you think in a way that ends that relationship, may well serve you better in the long run than expressing your feelings in the present. You may decide that you don’t want to work with that particular person again, but keeping your bridges unburnt will keep the door open. The way a person comes across or acts can be the result of the organisation they are working within. In the future, that person may move to a different company with a different outlook. They may remember you and look you up, offering work. You might change your mind about perceived interpersonal difficulties if you find yourself short of work. Or the person may have a much more pleasant colleague whom they suggest you to, which could lead to a different, more fruitful relationship.

Keep doors open once a job is finished. I always aim to end a project on an upbeat note, perhaps with a cheery email to say how much I’ve enjoyed the work, wishing them good luck with the remainder of the production process and indicating my availability for the coming weeks. There are often projects in the pipeline. I work especially hard at this if it’s the first job for a new client, because repeat work is the Holy Grail in this instance. If your contact doesn’t have any work coming up, perhaps a colleague does? Often they will offer to circulate your name, or you could ask them to.

Maintaining links with people who work for your clients can sometimes be tricky: jobs change, roles merge (sadly, redundancies happen) and people move on. If I get a whiff of anyone moving on I always ask where to. They may be going to another company – read: potential client – with which you can forge a new connection. Freelancing is a lonely business, and having friendly personal contact with the people you work with (=for) can be rewarding. But it can also be good in terms of networking.

Finally, probably the most personally rewarding type of networking is the sort you do with freelance colleagues, the others at the coal face. This is one of the most valued aspects of my membership of the SfEP, with the local groups and the online community of the forums. This is where problems can be shared, solutions found, ideas started, and friendships made. Recently I made an effort to connect to a lot more editors on Twitter, and it’s made me feel part of a true community.

 

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

 

May social media round-up – May 2016

share on social mediaIn case you missed them, here are some of the most popular links shared across the SfEP’s social media channels (Facebook, Twitter and LinkedIn) in May.

  1. If a client complains that there are errors in the manuscript, how can an editor turn failure into success? https://www.copyediting.com/the-do-over-edit/
  2. Can I publish this photograph of the Mona Lisa? https://americaneditor.wordpress.com/2016/05/23/can-i-publish-this-photograph-of-the-mona-lisa/
  3. Are adult colouring-in books a recent fad? https://www.theguardian.com/books/2016/may/21/17th-century-adult-colouring-in-book-albions-glorious-ile-michael-drayton-william-hole
  4. English Dialect Dictionary online https://stancarey.wordpress.com/2016/05/01/english-dialect-dictionary-online/
  5. Enid Blyton’s Famous Five spoof books to be published http://www.bbc.co.uk/news/entertainment-arts-36369366
  6. Printed book sales rise for first time in four years as ebooks decline http://www.theguardian.com/media/2016/may/13/printed-book-sales-ebooks-decline
  7. The editors role https://anthimeriarampant.wordpress.com/2016/05/03/the-editors-role/
  8. 5 reasons why a library is the best place to hide during a Zombie Apocalypse http://blog.oup.com/2016/05/library-hiding-zombie-apocalypse/
  9. How do you become an editor? https://nailyournovel.wordpress.com/2016/05/01/how-do-you-become-an-editor/
  10. A day in an editor’s brain http://www.stevelaube.com/day-editors-brain/

Posted by Tracey Roberts, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.