Category Archives: Social media

CIEP social media round-up: December 2021 and January 2022

In our review of December 2021 and January 2022 we’re focusing on our friends and followers, as their feedback and chat was particularly entertaining during these two months. We gave something back to them, too, with a festive offer of a stonking 30% discount on CIEP courses.

In this follower-focused round-up:

Cantankerous creatures, plus coffee and cheese
Negotiating new words
Course enrolment stampede
Newsletters and new blogs
Gems from the archive
New year, new theories
Chatting among yourselves
Laughing at words
Signs of the times

Cantankerous creatures, plus coffee and cheese

There was a wide range of fun content to share in early December, from words to describe being irritable (illustrated with excellent photos of domestic creatures, wildlife and small children looking annoyed) to the question of whether the way you write runs in your family. ‘I think there is something to this’, replied an author on Twitter, whose son ‘writes in a very similar style but on completely different subject matter’. It was great to hear this view from a real-life writer in the absence of the Brontës, the Amises, and AS Byatt and Margaret Drabble to tell us what was what.

On 8 December we got our friends and followers to imagine what would happen if they knocked over their morning coffee as they leant over to consult their copy of Butcher’s Copy-Editing. With the spillage could they, like artist Giulia Bernardelli, create a picture of Botticelli’s Venus or the Eiffel Tower? One follower responded that they would more likely rescue their copy of the book (it’s not cheap), and another added: ‘Stuff the coffee – save Butcher’s and the computer!’ Over on Facebook, another editorial professional looked at a coffee-stained image of Madrid and commented ruefully, ‘Actually, my copy of Butcher’s is starting to look a bit like that …’

By 10 December we were turning our attention to the upcoming holiday season. We posted a @twisteddoodles cartoon entitled ‘Christmas food shopping’, with two excited-looking people in a supermarket having a conversation: ‘Instead of cheese let’s buy the “fancy cheese”.’ ‘Let’s buy a lot of cheese for no good reason.’ This certainly brought a lot of cheese lovers out of the, er, cupboard? Fridge? One follower confessed, ‘I have been told not to buy “too much cheese” on Christmases past. But can there be too much cheese?’ The responses came: ‘never!’ and ‘no, there can never be too much’. That’s that settled, then.

Negotiating new words

Sometimes our postings on new words and new definitions of existing words don’t cause too much of a stir, as with ‘A little birdie told us that it’s time for the OED December 2021 update’. This quarterly update included 750 new entries, ‘and almost as many fully revised entries’, with an emphasis on the bird kingdom. As ever, hats off to the OED team who try to cram in as many references to their new entries as possible in these updates.

However, not a week later, Cambridge Dictionary’s new words for 20 December 2021 were released. They included ‘resimercial’: ‘A resimercial office combines elements of “residential” and “commercial”, with comfortable furniture and design that makes it look more like a room in a home.’ We canvassed opinions: ‘We’re not sure we have the stomach for “resimercial”. What do you think?’ One response came in, short, sharp and unequivocal: ‘“Resimercial”? No.’ Oh. Well, luckily it’s not in the dictionary. Yet.

A month later, Cambridge’s new words prompted a similarly decided response. Encountering ‘clean inboxer’, ‘someone who reads and takes action on every email they receive when they receive it, so that there are never any unread emails in their inbox’, we wondered who these people could possibly be, and tentatively asked, ‘Are there any clean inboxers out there?’ Our call was answered by a single person, on Twitter, who offered a brief ‘Yes, big time.’ There’s someone who gets to the point, which probably explains the excellent standard of their email hygiene.

Course enrolment stampede

During December we launched a festive offer. We thought 30% off CIEP courses would rouse some interest, but even we hadn’t anticipated the massive response. During the week of the campaign in December we sold 470 courses, with many people buying more than one to set up their CPD for the year ahead. Enjoy all that learning, you editing and proofreading boffins!

In January we launched the CIEP Exercise Bank, to give editors and proofreaders real-life practice and confidence. Annie Deakins, who tested and proofread the bank, blogged about it for us.

Newsletters and new blogs

Did you know that all of our social media accounts have the sign-up details for Editorial Excellence, our external newsletter, pinned to the top of the page? When you join you get a welcome email pointing you to the newsletter archive so you don’t have to wait for the next edition.

Editorial Excellence, and our member newsletter The Edit, are full of the latest blogs by our members and friends, and some classics from the archive. There was an abundance of new blog posts in December and January, including: ‘Good communication is accessible’ by Sue Littleford; ‘What’s your favourite phrase or saying?’ by the CIEP wise owls; ‘The CPD in the work we do’ by Abi Saffrey; ‘Curiosity or destiny? The different routes to the CIEP’ by Alex Mackenzie; ‘Context is everything: How learning a new language shed light on my editing practice’ by Julia Sandford-Cooke; and a blog by Katherine Kirk about Jennifer Glossop’s top-ten etiquette tips for editors, shared recently with the Toronto CIEP group.

Gems from the archive

We reposted some great classic content in December and January. Blogs included pieces from Robin Black on why a professional editorial website encourages clients to pay professional fees; Luke Finley and Laura Ripper on plain English; and Kia Thomas on scammy and cautious editors. On which note, we reminded members of our fact sheet ‘Negotiating business contracts’, which helps you understand contract provisions and ways to negotiate the best possible outcome. CIEP members shared on video why CPD is important, and we reminded people about the CIEP Directory where top-notch editorial professionals in all specialisms can be found. We also promoted our popular course Word for Practical Editing, plus old quizzes and new. If you’ve missed any of the fun CIEP quizzes, you can find them on our website.

New year, new theories

In January our followers were back from their break refreshed and in the mood to respond to the latest scientific ideas on language. In ‘Our emotions and identity can affect how we use grammar’, Professor Veena D. Dwivedi explained how ‘emotional context affects how we understand and use language at the neural level’. Our LinkedIn followers were completely there for it: ‘I agree. Language usage, including grammar, has everything to do with social identity. Fantastic article!’ ‘Totally connect with this idea!’

A couple of weeks later we posted an article suggesting that dogs can detect differences between languages, which again drew interest and comments. ‘Fascinating!’ declared our followers, and one remarked: ‘This is true of cats too. Our cat responds to commands from me in English and my partner in Spanish. (Though being a cat, only when she feels like it!)’

Chatting among yourselves

Burns Night on 25 January was an occasion for a good old chit-chat. Immediately we posted an article from The Scotsman, Facebook responses went wild: ‘Lang may yer lum reek!’ (translation: ‘Long may your chimney smoke’); ‘It was always a big deal in my family!’; and, in response to a direct tag and question, ‘are you celebrating tonight?’, one follower responded: ‘OMG! I forgot! I usually have a gathering to read Burns’s poetry with haggis, neeps and tatties, sausages for the faint of heart. Thank you for the reminder. Must get shopping.’ We hope you got the Burns Night you’d planned. Or hadn’t planned, in fact.

Laughing at words

In the social media team we like to make people laugh, and often the content just goes ahead and does our job for us. This was the case with an article by Susie Dent, ‘From respair to cacklefart – the joy of reclaiming long-lost positive words’. A follower on LinkedIn testified, admirably using many of the words from the piece, ‘This article made me LAUGH OUT LOUD … I had to wipe the tears from my eyes with my snottinger, decided to stop being so crumpsy, and am making plans to visit my grandkids to feel some gigil. Words are so much fun.’

We got a great response with other long-lost words in Merriam-Webster’s list of polite words for impolite people, as followers and friends recalled their mums or grandmas calling them ‘flibbertigibbets’. Finally, apt for January, we posted Dictionary.com’s list of contronyms – words that have two opposite meanings – like cleave (to separate and also to adhere closely) and overlook (to not notice and also to supervise). LinkedIn followers responded: ‘I had a good laugh this morning over some of these’ and ‘Love this. I now know things that I didn’t realise I knew before.’

Signs of the times

This time last year most of us had never uttered the word ‘omicron’, which might explain the trickiness of the word the first few times we did say it in November and December 2021. We posted a couple of articles exploring how to pronounce it and why it was so difficult. In terms of the latter, it was partly because we are so used to words that start with ‘omni’.

And then, charmingly, the wordle, sorry, the world divided into those who know and love the word game Wordle, and those who don’t. An 11 January article giving some linguistics-based Wordle tips from David Shariatmadari provided some of our followers with the opportunity to express their love for the game, from ‘I am hooked’ to ‘I LOVE Wordle … I love the way it makes you think about how words are built’. But then in response to another Wordle article later in the month, another follower confessed, ‘I still have no idea what a wordle is …’ and got a ‘me neither’ in response.

On 14 January, content creator and marketer Emily Coleman (@editoremilye) commented on Twitter, ‘Wordle is the sourdough starter of Omicron.’ At the time of writing, that tweet has attracted 90K likes, 8,213 retweets and 983 quote tweets, most of which, it seems, said something like ‘What would your 2019/2020/summer 2021 self have made of this sentence?’ And that’s the inexorable march of language, friends. Who knows what new, old-but-obscure or just obscure words we’ll all be casually using by the end of 2022? In the meantime, keep your words coming, by commenting and chatting on our social media platforms. We love to hear from you.

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About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. We set and demonstrate editorial standards, and we are a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

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Photo credit: coffee by Jason Villanueva from Pexels.

Posted by Harriet Power, CIEP information commissioning editor.

The views expressed here do not necessarily reflect those of the CIEP.

The CPD in the work we do

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In this post, Abi Saffrey thinks about the ways in which we develop our professional selves while doing the job we do – an often overlooked form of CPD.

This article considers:

Informal conversations and guidance
Seeing a task from a different perspective
Observing colleagues and peers
Procrastinating on the internet
Teaching others
Writing an article
Continuing professional development

It’s highly likely that most of the people reading this post have put some formal training on their professional development plan for 2022. I certainly have every intention of signing up for the CIEP’s Plain English for Editors online course, or perhaps the References one. I also have some of the Publishing Training Centre’s e-Learning modules to work through.

When building our development plans, we often dismiss or forget the informal learning that we do every day while working. There are so many ways to learn new skills, adapt current ones, deepen our understanding, broaden our experiences – these are perhaps harder to label than a training course, but equally important in keeping our careers, and businesses, on track.

Informal conversations and guidance

Whether working for an organisation or ourselves, we have networks of people that we talk to. In an office or via an instant messaging tool, we can ask colleagues quick questions, or perhaps jump on a video call to discuss an idea.

Even a more formal meeting can be a learning opportunity, not just about how to carry out a task but how to communicate about it, finance it or improve it.

For those of us who work at home alone, having conversations with peers can remind us of our professional sense of self, and I find that after one of those conversations, I’m more proactive and productive.

Seeing a task from a different perspective

It’s very easy to focus on how we race through a task that we do often, and I suspect we’re all a bit prone to forgetting the actions that sit around that task. With my editorial project management work, I can gain insights into how copyeditors and proofreaders work, into what designers and typesetters need to know, into the priorities of the publisher – and I can take that and apply it to my own editing or proofreading (as well as future project management).

Taking a step back and thinking holistically about a project can be informative and rewarding, remind us of the bigger picture, and perhaps help us identify areas for more formal CPD.

Observing colleagues and peers

This is easier when working in an office with someone, clearly. I learnt so much from those around me as an employee, and when working in a client’s office as a contractor.

I’m in an accountability group, and on one of our professional retreats we spent a session looking at how we’d edit different types of texts – we all had different approaches and talked about which approach worked best for each text. With a bit of planning, this could work well over a video call or even in an online chat forum.

Talking of online chat forums, the CIEP member forums are full of gems covering every aspect of editing and running an editing business.

Procrastinating on the internet

Twitter, hey? It’s a right time-sink. How about that Wordle game? At least you can only play it once a day, but then did you read the articles about how to get better at it?

This may be the wrong thing to say, BUT there is value in procrastinating on the internet. So many of us scold ourselves for spending a bit too long on social media platforms, but there are great things in among the pyramid scheme promotions, political despair and, of course, cats. There are relevant blog posts, discussions, contacts being made, creativity being sparked, unknown terminology being discovered, different approaches to the same problem and the worldwide #StetWalk movement.

Teaching others

Teaching someone else how to do something that we know how to do is a fabulous way to reinforce our own knowledge. It can help us to realise how much we do know, and often highlights what we still don’t know. There is a lot of value in rewinding our understanding and trying to build up that understanding in someone else. That word you use all the time? They don’t know it. Those who learn from us can ask questions that we might never have thought of, and finding out you didn’t know what you didn’t know will be a revelation.

Writing an article

Write about what you know. Tailoring an article to the intended audience is a skill, and writing has the same benefits as teaching. For editors, writing also has the added value of building empathy towards those whose words we work with. When this article comes back from its proofreader, I will be nervous about what corrections may have been made. And once this is published, I’ll wonder about what kind of reception it will have. Receiving feedback help us to better give feedback (and give better feedback).

Continuing professional development

The skills that we need change and evolve, as do the industries we work in. Let’s welcome informal professional development into our work lives, and acknowledge that which already exists. I’ve covered the kinds of learning I’ve benefited from throughout my career – share yours in the comments.

About Abi Saffrey

Abi Saffrey is an editorial project manager, copyeditor and the CIEP’s information director. In 2022, lots of her informal CPD will come from working with her CIEP Council and information team colleagues.

About the CIEP

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Photo credits: snowdrop by Kiwihug; Toronto perspective by Nadine Shaabana, both on Unsplash.

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

CIEP social media round-up: October and November 2021

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In October and November 2021 we continued to use Facebook, LinkedIn and Twitter to raise awareness of the CIEP, promote our values and highlight our incredible and growing list of resources for members and non-members. Looking to the wider world, we posted articles that celebrated major events and explored the business of editing, the details of text, beautiful books, and weird and wonderful words.

Supporting self-publishing

In October we were a session sponsor at the Alliance of Independent Authors’ online conference, #SelfPubCon21, where we sponsored CIEP member Sophie Playle’s session on crafting beautiful prose. We created a lovely bundle of free resources for delegates: three guides, two focus papers and four fact sheets.

Boosting specialist knowledge

We promoted a new guide, Editing Fiction Containing Gender-Neutral Pronouns, by Louise Harnby, which helps fiction editors consider the implications for narrative viewpoint when an author uses gender-neutral pronouns.

And we continue to raise awareness about the CIEP’s Directory of Editorial Services on a weekly basis. In October we promoted music and language editors and novel critiques. The aim is to demonstrate that the Directory is a source of professionals in whom clients can have confidence.

We also want to share our knowledge more widely, and we decided that not enough people know about Editorial Excellence and what incredible value there is inside this bi-monthly newsletter.

So all of our social media accounts now have sign-up details pinned to the top of the page, and when people join they get a welcome email pointing them to the newsletter archive so they don’t have to wait for the next edition.

Blog bonanza

Our blog posts went into overdrive in the wake of the CIEP conference, with 19 posts reviewing conference sessions, finishing with a first-time conference-goer’s experience in which Dayita Nereyeth summed up her journey through #CIEP2021 beautifully.

We also promoted blog posts on a variety of topics: eco-anxiety, sentence case in titles, grammatical rules and personal communications, business-boosting tools, 21 tech tips and commissioning, editing and proofreading figures.

Questions and more questions

November saw a new CIEP language quiz, number 11, for the competitive grammarians among us.

And we promoted the launch of our new course, The Art of Querying, across all of our platforms.

Marking world events

As usual, we marked events in the wider world with our curated content. We posted Oxford University Press’s celebration of ten people who made British history for Black History Month; on 1 October it was also International Coffee Day and we linked to a list of coffee quotes, courtesy of Goodreads; at October’s end it was of course Halloween, which we anticipated on 12 October with Merriam-Webster’s list of monsters with excellent names including Snallygaster and Hodag. Nearer the date we shared a spooky Halloween tale for writers by cartoonist Tom Gauld in which, after curses and death, the worst event was, in the words of the storyteller: ‘The book had a typo and the entire print run had to be pulped!’ One of our Facebook followers commented: ‘Pulped for one typo??? Those were the days.’ Quite right. Remember, folks, most books have the odd typo.

In November, COP26 in Glasgow was the main event, and we made sure we gave our followers enough environment-related reading material to accompany them through, from new words such as wish-cycling to the etymology of the word ‘world’. Brian Bilston published an ingenious poem, ‘Every day the planet burns a little more’, to be read downwards and then, for a more hopeful vision, back up again.

The business of editing

As ever we posted a good deal of content about being an editor or proofreader, starting with ‘The Ethics of Online Portfolios: How should editors showcase their skills and experience?’. In early November we looked at how to build a waiting list, and later in the month CIEP’s own business columnist, Sue Littleford, published a well-received blog on the ACES website about author querying, which included seven golden rules and a description of Sue’s own querying process. The article got a lot of love online, and for good reason.

Something else that got a lot of love was the term ‘polywork’, which describes a new working lifestyle of ‘pursuing multiple jobs to fulfill multiple interests’ as defined by fierceelectronics.com and recorded by Cambridge Dictionaries. One LinkedIn follower commented: ‘I’m definitely a polyworker: genealogy, editing, writing and a bit of designing brand books. I love it all so why choose only one?’

Textual healing

From the subjunctive to pronouns, capital letters to commas, as well as what happens when friends discover grammatical ‘errors’ in your novel, we also considered the details of text. One very popular article, ‘Writing by Seeing Only the Punctuation ’, allowed its readers to paste into a web tool any piece of writing in order to view only its punctuation. Our followers called it ‘fascinating’ and ‘awesome’, and one commented: ‘These are works of art! I’d love one as a poster.’ That’s someone’s Christmas present sorted, right there.

Beautiful books

On 28 October it was a day for the enjoyment of books as we posted an article about the 15 most beautiful bookstores in the world as well as a scientific explanation for your urge to sniff old books. The author herself (@joodstew) thanked us on Twitter for the shout-out. Most welcome.

And then for those who have all the books but don’t have the time to read them, a new concept: an antilibrary, a research tool that ‘creates a humble relationship with knowledge’ because it reminds us of all the things we don’t yet know.

Weird and wonderful words

Something else we’ll bet you don’t yet know is the meaning of most of the words in Merriam-Webster’s Great Big List of Beautiful and Useless Words, Vol. 2 (yes, there has already been a first volume). With a subtitle of ‘They’re wonderful. They’re obscure. They’re often quite pointless’, this list includes ultracrepidarian, ‘giving opinions on matters beyond one’s knowledge’ (perhaps they need a humbling antilibrary), and spanghew, ‘to throw violently into the air; especially to throw (a frog) into the air from the end of a stick’. We hope to never have to use that particular word, ever. Poor frog.

And finally, as we’re getting into words-of-the-year season, a nod to The Cambridge Dictionary Word of the Year – wait for it … keep going … almost there – perseverance. We’ll allow Cambridge Dictionary to elaborate:

In 2021, people all over the world have had to show perseverance in the face of challenges and disruption to our lives from COVID-19 and other problems. Perseverance is almost always a positive word that expresses our admiration for people who keep going in difficult situations … You might find it encouraging to learn that we usually use perseverance to talk about an effort that is eventually successful.

We can only hope. From CIEP’s social media elves, wishing you a very happy festive season and a wonderful start to 2022.

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Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

The 2021 CIEP conference: How to be a LinkedIn leader

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This year’s CIEP conference was held online, from 12 to 14 September. Attendees from all over the world logged on to learn and socialise with their fellow editors and proofreaders, and a number of delegates kindly volunteered to write up the sessions for us. Liz Dalby reviewed How to be a LinkedIn leader, presented by John Espirian.

Most of us are probably already on LinkedIn because it’s a relatively simple and free way of having a professional online profile. And many of us know it as an extension of a traditional paper CV – it’s a place to show off your skills and achievements, in the hope of being noticed by a potential employer. However, whether or not anyone will actually notice you among the throng is another question. As with any form of social media, there are positive ways in which you can make yourself stand out, and there are also ways in which you can draw attention to yourself – even to the point of being restricted or banned – for all the wrong reasons.

John Espirian, former member and director of the SfEP (as it was then), has gone on to develop a significant following for his advice on how to make LinkedIn work better for you, alongside his own work as a technical copywriter. The thing that’s immediately noticeable about John’s Zoom presentation is his background. Where the rest of us might make sure we’d cleared the household mess out of the way or arranged a suitable book or two in view, John is totally on-brand with his trademark blue background, and even a QR code to scan, which takes you directly to his own LinkedIn profile. That, right there, is a lesson in message and branding, and he hasn’t even opened his mouth!

John introduces his session as ‘the whistle-stop version of the LinkedIn Leaders’ Playbook’, his course on how to get the best out of LinkedIn. He starts off with a list of ‘don’ts’ – things to avoid doing if you want to have success on LinkedIn, including trying to get too many connections too quickly. This is because it doesn’t allow you to get to know each new contact individually. He emphasises the importance of establishing personal contact with your connections throughout, whether via written messages or voice messages – while keeping it non-salesy and human.

Of course one of the things you may want to do on LinkedIn is share your content, but don’t even think about setting up a so-called ‘engagement pod’, where you are part of a group of people who all like and comment on each other’s posts. It’s not just bad form and a bit tacky, it’s against LinkedIn’s rules, and it’s an example of a practice that could get you banned, as is automating actions such as bombarding similar accounts with the same message. Take care!

A positive thing to aim for, John says, if you do it slowly and organically, is reaching 500 connections, as beyond that point LinkedIn won’t show exactly how many connections you have. Presumably, you could appear to be on a par with Elon Musk, or whoever, to the casual observer or passing HR person or commissioning editor.

Next, and perhaps most immediately relevant to anyone who’s a relative beginner, is how to make your profile as good as it can be. John has clearly analysed all of this at a granular level, so you don’t have to. Before applying his tips, he recommends checking your profile views, so you have something to measure against when assessing the changes you’ve made. Some of his tips are very basic, such as moving away from the default profile and banner images. But it’s also important to consider the placement of the two in relation to each other – don’t let your profile photo obscure anything you want people to see on the banner.

Most important is your profile headline. This is what people will see when you comment on other posts, for example, so make sure you get it right and make it interesting. On a mobile device, they’ll only see the first 40 characters. So even though you have 220 characters to play with, John doesn’t advise using anywhere near that number.

Next most important is your About statement, which can be 2,600 characters long but only the first three lines will be seen. State what you do, who you do it for, and how to get in touch. You want to make clear what value you bring to a project, and you might put killer quotes or list high-profile clients here, too. Other consistent pieces of advice are to break up walls of plain text with lists, for example (especially for mobile reading), and show a bit of personality! Again, end with multiple ways people can get in touch with you. Make it clear exactly what you provide.

John also mentions publishing your prices (via a link to your website), which he’s well known for advocating. This is to avoid interaction with timewasters who are not ever likely to pay what you charge for your services. Finally, he uses the device of a secret word in his About section, which is a way of testing whether people who connect with him have read his profile. It’s also a conversation starter. Again, it’s all about personalisation.

Next, he moves to Recommendations. He has a tip for asking for recommendations, which involves adding a link to the bottom of invoices or email signatures, for example, to take the pain out of asking contacts directly for Recommendations. However, they will need to be connected to you on LinkedIn to be able to do this. A further tip is customising your LinkedIn URL. It’s this attention to detail that makes John’s advice so useful – and this kind of thing is very easy to do, but has outsize effects in terms of making your profile seem cared for and polished.

Other areas he covers in the session include the difference between following and connecting (try to get people to follow you first by switching to follow-first mode, but only if you’re regularly putting out content); best practice when it comes to connecting and building your network (you’ve guessed it – make it personal, even using voice notes if you dare); creating content that clients will care about (using his CHAIR model); articles versus posts (even if you write an article, you’ll still need to craft a shorter-form post to make it visible to your network); the anatomy of a successful LinkedIn post (use emojis, make the most of the plain text format with lists and white space, and focus on getting engagement and comments), view counts and commenting etiquette.

John ends with a surprising statistic – that only 1 per cent of people on LinkedIn are content creators. This means that if you become one of them, you will really set yourself apart, which is what it’s all about in a crowded marketplace like ours. And his final takeaway is that ‘conversations are gold’. That’s really the message he conveyed throughout the presentation. Yes, there are technical tweaks you can make to tighten things up and make yourself visible. But to get the most from the platform, you have to show up as yourself, and engage.

The presentation was clear and consistent, packed with useful and actionable information. Throughout, it was impossible to forget who was presenting, too – John’s bitmoji alter ego was there, walking us through the slides, which were beautifully created in line with his branding. All in all, it was a highly polished and professional insight from someone at the top of his LinkedIn game, but useful and accessible to everyone, at any stage of the journey.

Liz Dalby has been an editor since 1998, and freelance since 2008. She works on non-fiction projects of all kinds, for publishers, businesses and independent authors. She’s also one of the commissioning editors on the CIEP information team.

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Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Are you up for the challenge?

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By Alison Gilbert

LinkedIn challenges are fun and interactive, and I use them to engage with my target audience. My background is in education, and I have spent years engaging with parents and getting them involved with their children’s learning. The best way I found was with a challenge – something they could do together with their child. So I adapted the same principle to my proofreading business.

Setting a challenge

To set a challenge, you need to know your audience. Who are you trying to engage with? What sort of challenge would they want to get involved in? Then make it relevant and topical. Keep up to date with recent hot topics, relevant to your line of business. People get more engaged if there is a reason or a discussion point, such as in my reading challenge.

I strongly believe that children should read every day, so I set the challenge for parents to read with their children every night for a week and at the end of the challenge share their child’s favourite story. My post was topical and people got involved and shared their love of stories. It appealed to authors, publishers and fellow proofreaders. It was my most successful post and trended on LinkedIn, receiving more than 1,000 views.

Challenges can also reflect national events and times of the year. During National Storytelling Week I set a storytelling challenge to create a story together. This appealed to my audience of authors and let them showcase their writing. However, this post was less successful. I was hoping to generate a complete story over the week. The first day went really well and I chose the start to the story. But unfortunately no one commented to complete the next part of the story. I tried posting it on different days, times and with different images – even the author of the start of the story re-shared it – but still no takers. People like the initial idea of a challenge, but maybe I was overoptimistic in attempting to build on my challenge every day. Possibly it was too time-consuming a task; so since then I’ve tried to keep each challenge manageable and easy to fit in with people’s daily lives.

On the Random Acts of Kindness Day I set a challenge to do an act of kindness. I felt it was a great opportunity to encourage people to think of others and to go above and beyond.

When creating a challenge, image choice is very important in attracting your audience to the post. I have found bold images have worked for me, and I type a clear message on top of them. Therefore, people don’t have to scroll through my text to see what my challenge is all about. I think of them as an advert containing all the basic information necessary to promote engagement.

For a bit of fun at Christmas, I set a Christmas homework challenge, to get everyone in the mood for a magical time. Life needs to be filled with moments of fun!

The Comms Creatives challenge

I love challenges so much that I undertook another company’s challenge. The 31 Days of Creativity Challenge was set up by Comms Creatives, a marketing company that runs courses to inspire creativity. Every day for the month of January, Helen Reynolds, the owner, sent me an email with a creative challenge to post on social media. I used the challenge to learn new skills, stretch myself and advertise my proofreading business.

The challenges included some outright fun and silly ones to get my creative brain in gear: creating words using spaghetti, making a picture with your meal (I created the Hungry Caterpillar using grapes and cucumbers), creating origami, choosing an uplifting song, inventing a sandwich for your hero (mine is Joey from Friends, who loves sandwiches) and writing your day in emojis. Some challenges were quizzes to find out your creative personality and what drives you. Turns out that I am a producer.

Quite a few of the challenges were to get participants thinking and talking about their inspirations. For example, creating a video about what advice you would give yourself if you could go back in time (mine were believe in yourself, everything happens for a reason and trust your instincts), writing about what inspires you, visualising your style and sharing what you believe in (I believe in a love of learning).

Part of the challenge really tested my creativity and put me out of my comfort zone, for example writing a limerick (see the image above for mine), drawing tasks (I hadn’t drawn since school), creating videos, creating a story using a plot generator, writing a poem using magnetic letters, creating a handwritten message, creating a calligram (I did a snowflake using words linked to proofreading) and creating a newspaper article using a generator.

Some of the challenges were about reminiscing about my life and these seemed the most popular of my social posts – I created a collage of photos of my life and did something from my childhood. My most successful post during the challenge was a video clip of the game ‘Mousetrap’, which trended on LinkedIn. People obviously like reminiscing about their lives too and seeing connections with others.

I really enjoyed completing the 31 Days of Creativity Challenge: I gained confidence to post regularly on social media. I learned new skills, such as how to create videos and newspaper articles, and stretched myself to be more creative. I made a lot of connections during the challenge with other people doing the challenge at the same time. It was great each day to see how everyone had undertaken the challenge and to comment on their progress. Comms Creatives regularly run the challenges and do some on other platforms too.

Why do the challenges?

Challenges are motivating to others and encourage interaction. They allow me to engage with my target audience by tuning in to what is important to them, relevant and purposeful. Hopefully, building relationships through engagement will lead to future work connections. The challenges stand out on social media as being different and fun, and people always like a challenge. They are a good way to test yourself, find out what you are capable of and learn new skills.

Have a go: I challenge you to set a challenge for your target audience. Are you up for the challenge?

Alison Gilbert is a freelance proofreader, qualified teacher and early years professional with a love of learning. She specialises in educational and mathematical proofreading. She is an Entry-Level Member of the CIEP based in Ramsbottom, Lancashire.

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Proofread by Victoria Hunt, Intermediate Member.
Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Editors and social media: Facebook

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In the fourth instalment of our series about how editors use social media for their businesses, Sarah Dronfield talks about what Facebook has brought to her editorial life.

Why and when did you start?

When I started my editing and proofreading business in 2016, I already had a personal Facebook profile so, because it was easy (and free) to do, one of the first things I did was to set up a business page linked to that account. I didn’t know whether I would find clients via the page, and to be honest I’m not sure I ever have, but I do know that it drives traffic to my website.

I soon discovered, however, that Facebook could benefit my business in lots of other ways. Early on, I found out about a group called Editors’ Association of Earth (EAE): a place for ‘editors from anywhere to meet, have fun together, and talk about the issues and challenges that all editors share’. There and in similar groups, I learned a lot about editing in ways that aren’t possible from a book or a course. This was mostly from reading advice from or having conversations with people who have been editing for decades, but also from reading the many blog posts that were shared. In fact, there were so many great blog posts around, I thought it would be useful to have somewhere they could be ‘stored’ and easily found, so early in 2017 I suggested to the EAE admins that I start a weekly thread in the group, where the latest blog posts could be shared, with hashtags so that older threads could be found again quickly.

The idea for the weekly thread was partly inspired by an accountability thread in a closed EAE group – a place for editors to share what they’ve done that week to market their business or advance their professional development. When the person who was managing this thread said they wanted to step down in late 2017, I volunteered to take it on too.

I also set up a Facebook page (and Twitter account) for our SfEP local group back in 2016; I volunteered to do this at my very first local group meeting, and I’ve been managing the page ever since.

What do you share?

On my business page, I mostly share articles and blog posts I think will be of interest to potential and existing clients; I work mainly with Welsh authors of thrillers, historical fiction and children’s books. My pinned post is a glowing testimonial from happy co-author clients, and it’s the first thing new visitors to the page will see. And of course, when I write a blog post of my own (which isn’t often these days) then I share that too. I also share news of upgrades to my SfEP membership or about training courses I’ve taken, for example.

On our local group page I share information about group meetings and things that may be of interest to potential clients (about writing and editing generally because between us we provide a wide range of services).

When do you share?

I try to share something to my business page at least once a month so visitors can see the page is active. I avoid posting too often because I don’t want to flood my followers’ news feeds, although I’m sure I could post more often than I do without annoying people.

Our local group page is really just there to send people to the South Wales Editors website, so I only post there very occasionally.

In the EAE groups, I share the blog post round-up every Monday and the accountability thread every Friday.

Why do you do it?

I came for the marketing, but I stayed for the advice, support and camaraderie. I may or may not have gained clients from my business page, but I have had work as a result of networking and making friends with other editors on Facebook.

What about other social media platforms?

In 2016, at the same time as I set up my Facebook business page, I also set up accounts on Twitter and LinkedIn. I rarely visit LinkedIn because I don’t like the platform and I don’t think it’s where my ideal clients are. I do like Twitter though, and I actually post there more often than I do on my Facebook page. But Facebook is definitely my favourite platform because I get so much more out of it. My business simply wouldn’t be where it is today without the huge amount of information, advice and support I have received from colleagues there over the last three years.

Any advice?

Explore the many Facebook groups for editors, spend time in them and find out which ones are most useful to you. There are all kinds of groups: for all things related to editing, groups specifically for academic or fiction editors, groups that focus on business or training, and many more. You can even start your own accountability group – find a few like-minded colleagues who are at a similar stage in their career and set up a secret Facebook group where you can share your problems and successes and help one another keep on top of your weekly tasks.

Finally, and perhaps most importantly, never say anything on Facebook – or any social media platform – that you wouldn’t want a client to read, even in a closed group: remain professional at all times. I’m not saying you shouldn’t relax and have a laugh with your colleagues or ask advice on how to deal with a difficult client, but you should avoid criticising clients (or fellow editors) and try not to get into arguments – it’s not a good look. Even if your clients can’t see it (and sometimes they can), don’t forget that colleagues can send work your way too, and they will only do that if they feel you are someone who can be trusted to behave professionally.

Sarah Dronfield is an editor specialising in fiction and is based in South Wales. She is a Professional Member of the SfEP. She did many things before finally becoming an editor: office admin, archaeology, travelling. These days, when not editing, she can usually be found reading.

If you’re on Facebook, visit the SfEP’s page to keep informed about upcoming events, to discover interesting articles and for the occasional giggle-worthy cartoon.

Proofread by Joanne Heath, Entry-Level Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Editors and social media: Instagram

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Continuing the series of posts about editors and social media, Tanya Gold takes us to the world of Instagram and tells us how she turns her working with words into striking pictorial snapshots.

When and why did you start?

In 2015, I was chatting with some clients on Twitter and they were raving about this social media platform that was image-centric. It sounded like they were having a bunch of fun interacting with other writers there, so I decided to check it out.

I immediately loved how visual Instagram is and how you can use it to connect with new people on a variety of topics. Since I started posting about three and a half years ago, I’ve met all sorts of cool writers, photographers, illustrators, plastic dinosaur enthusiasts, and other creatives. I’ve even made some IRL friends and landed a few amazing clients.

What do you share?

I post about the books I’m reading, interesting things that I see around town or while travelling, literary activities, and my editing life (often illustrated by my editorial assistants). If I had to sum it up in a hashtag, it would be #editorlife.

I post about a lot of things, but I know that most of my followers come and stay for my editorial assistants. I get it. They throw the best office dance parties.

I work with a lot of authors who are active on social media. And I like to involve them in my posts – tagging them when I’m working on their projects (with their permission, and always keeping it very general and positive). This means that they get more people hearing about their books and gives them an opportunity to interact with more readers. I’ve had a number of clients ask for specific assistants to be featured in posts about their book or to be mentioned in a dance party.

It’s a lot of fun to interact with clients in this way. It also encourages them to share the images or to post about me, which puts my name in front of other writers and encourages word of mouth referrals.

When do you share?

I try to post photos at least a couple of times a week. If I’m travelling, about one picture a day. I try to limit myself to one photo a day. It’s about finding a balance. I don’t want to bombard people with photos and I want to stay present in their minds.

For other platforms, I schedule one post a week to make sure that I’m still active – even when life gets in the way. Instagram is the one platform where I don’t schedule anything. I want the images to reflect what is happening at that moment in my #editorlife.

Why do you do it?

What I love most about Instagram is that it’s about posting original content. Sometimes, I find it frustrating that I can’t share links and articles with my followers there, but that’s also part of its beauty. This limitation makes us share parts of ourselves, which can help to encourage more meaningful connections.

And I get to talk with people about books A LOT. It’s such a happy place.

What about other social media platforms?

Just like on Instagram, I like other social media platforms for the connections they allow me to make. I love Facebook for its editor groups, Twitter for its chats, Goodreads for all the books. All social media platforms offer different ways of interacting and forming communities. It’s a beautiful thing. It’s allowed me to make so many wonderful connections.

Any advice?

All social media is about interacting with people. Find your people. On Instagram, you can do this by looking up friends or by exploring what other people are posting.

Try out an Instagram #monthlychallenge if you want prompts to get you started. Take pictures of your #catsofinstagram. Post some #shelfies. Check out hashtags that are relevant to your interests. See what other people are posting on the same topic.

Interact with strangers. You never know what amazing people you might meet.

Tanya Gold is a book editor, writing coach, and literary omnivore based in Cambridge, Massachusetts. She’s been in publishing for about twenty years, and has worked on all kinds of cool books. These days, she edits fiction, creative nonfiction, and poetry. It’s been suggested that she reads too much for her own good. This might be true. Perhaps unsurprisingly, you can follow her on Instagram.

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP.

Editors and social media: YouTube

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In the second instalment of our ‘Editors and social media’ series, Denise Cowle explains why and how she uses YouTube for her business, and how that fits in with her use of other social media.

Photo by Christian Wiediger on Unsplash.

When and why did you start?

In 2015 I went to a conference run by the Content Marketing Academy, where there was a workshop by Marcus Sheridan. It showed me that there was so much more I could be doing to promote my business online. I was full of enthusiasm and started blogging regularly and using social media to promote it and engage with lots of people, both editors and potential clients.
Since then I have embraced lots of new things, most recently taking part in a challenge which saw me produce one video each week for 13 weeks.

I’ve only been using video for a few months, but the results have been very positive so far.

What do you share?

I share my latest blog or video every week, plus I rotate through older content which still has value. Most of the stuff I create doesn’t date (it’s evergreen, to use a buzzword!) so it’s still relevant months or even years after it’s written or filmed. People aren’t necessarily going to find it directly from searching, so it’s good practice to put it out there at regular intervals to show what you have.

I don’t just share my own content – I read other blogs and websites, and there is a lot of really useful information worth sharing. I think if you share the good stuff it goes a little way towards pushing the useless stuff further down people’s newsfeeds!

When do you share?

Depending on the platform, I’ll share/post every day or several times a day, using a scheduling tool (Buffer) to automatically share my own content and other links that I’ve spotted but don’t necessarily want to share when I first see them. But I also spend a little time every day engaging with other people, liking, sharing and commenting on their posts as they appear in my timeline.

I find blogging quite time-intensive. It can take me four or five hours to write a blog, edit it, find or create the right images, and then do all the behind-the-scenes work for SEO, like adding links, meta-description, social share buttons and the sign-up buttons for my newsletter.

I’ve been surprised at how quickly I got into a rhythm for video production – it doesn’t take nearly as long to produce, as I can now film, edit and upload a five-minute video in around two hours, including all the SEO and techy things (like creating a custom thumbnail and choosing the right tags for that post) and the on-screen titles, cards and subtitles.

Why do you do it?

It’s actually given me a lot of confidence – the first few videos I created were pretty dodgy, but I kept going and picked up advice on improving the technical aspect of it and the presentation skills needed for talking to my iPhone while it’s balanced on a pile of books on a stepladder (you can manage perfectly well without high-tech equipment!)

Generally, I keep motivated by the feedback I get from people who enjoy what I produce and share it. More importantly, when clients tell me they read my blog or saw my video, that tells me that I’m doing the right thing. Writing or creating videos about editing-related topics shows people I know what I’m doing, rather than me just telling them that!

The videos have been incredibly effective, particularly when I upload them natively to LinkedIn (natively means publishing the video directly on that platform, rather than posting a link to the video on my YouTube channel). I got several new clients directly as a result of them seeing my videos. One was a global publisher I hadn’t worked with until now, and another was an edtech company who asked me to reshoot one of my videos for them, so they could use it in one of their courses! Now THAT was something I didn’t see coming!

Getting concrete results like that is all the motivation I need!

What about other social media platforms?

Although my videos are created for my YouTube channel, that’s not primarily where people will go to look for them, so I upload them to LinkedIn, which has far and away been the most effective platform in terms of engagement and actual sales, and I share on Twitter and my Facebook page. It sounds like a lot but only takes a matter of minutes to do.

Any advice?

I would encourage anyone to have a go at video. If you have a decent phone and somewhere quiet to record, that’s enough to get started. I dipped my toe in the water with some Facebook Live broadcasts last year, just to get used to speaking to camera. I also watched quite a few online tutorials about getting started, which gave me lots of helpful tips, particularly about setting up my YouTube channel.

And it doesn’t have to be perfect – I’ve left bloopers in and made a feature of them. Video is a great way of showing your personality – you know you’re fabulous, and now your prospective clients can see that too!

Denise Cowle is an editor and proofreader based in Glasgow. She specialises in non-fiction, particularly education and business, and edits for a variety of global publishers, companies and organisations.

She has an interest in continuing professional development and content marketing, and when she’s got spare time she loiters on social media and writes her blog.

Denise is an Advanced Professional Member of the Society for Editors and Proofreaders and is also its Marketing and PR Director.

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

How editors use social media: Twitter

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In the first of a new series looking at how editors use social media platforms, Kia Thomas talks about her Twitter motivations and habits.My name’s Kia, and I’m a Twitterholic.

When and why did you start?

I find it very hard to believe that once there was a time I didn’t really understand Twitter. Why would you go on it? What was the point of telling strangers things in (then) 140-character bursts? And then one day in 2012, I decided to give it a go, and I was hooked. A bit too hooked – I lost many, many hours staring into my phone, and a couple of years later I decided to take a break. But when I started my editorial business in early 2016, I knew it was time to flex my Twitter muscles once more.

I went back to Twitter because my former experience had shown me it was – in amongst the political squabbling, Nicki Minaj GIFs, and cat pictures – a powerful tool for connecting with people. It’s a wonderful way to keep up to date with trends, issues and events in your industry – as a newcomer to publishing, this was invaluable to me. And there is, or at least there can be, a real sense of community on Twitter, if you can find the corner of it where your tribe hang out. Editing Twitter is definitely one of those corners – we chat, we laugh, we debate about all things word- and book-related (and food. There’s a lot of food in Editing Twitter).

What do you share?

I try to keep my Twitter posts mostly related to what I do, so at least vaguely connected to words and books and editing, but sometimes I veer off and post things that are more personal, such as tweets about my kids, especially if they’ve been particularly cute/enraging that day. One of the good things about Twitter is it’s easy to stay active even when you’re only popping on quickly – you can share other people’s tweets and content, or take part in whatever meme/game is currently doing the rounds, so If I’m busy and don’t want to spend too much time on Twitter, I do that.

When I do post more of my own content, my main concern is to keep it funny. I go on Twitter for business reasons, but as a reader/viewer/consumer, I want to be entertained, so that’s what I want to do for other people too. Sometimes I’m pretty sure I’m only amusing myself, but some of my original content gives other people a giggle too – a recent thread I wrote outlining a DEFINITELY REAL AND ACCURATE (spoiler: not so much) approach to editorial pricing seemed to go down pretty well. It garnered lots of retweets and several cry-laugh emojis, anyway. I also use Twitter to share my blog posts, and grumble about Microsoft Word (don’t we all?).

When do you share?

I try to tweet most days, but less frequently if I’m trying to stay away from Twitter for time-saving purposes. I spend barely any time composing most of my tweets, because I am naturally spontaneously hilarious, interesting and wise. But If I’m tweeting something designed to be more engaging, such as my #TheDailySwear tweets (last year, I tweeted one compound swearword every day, with my personal preference on how it should be styled), or a blog post, that obviously takes me longer. My ‘comedy’ threads don’t take me all that long, because they’re pretty much just me opening my brain and letting some silliness fall out. The most time-consuming part is arranging the text so the tweets don’t go over the character limit!

Why do you do it?

Well firstly, because it’s fun, especially when I get to be silly. Some people might baulk at that as a marketing strategy, but it works for me and my personality (humour is all I have, dammit! And swearing. Don’t forget the swearing). But I also love Twitter because working at home on your own can be really lonely. Twitter and other social media are like my virtual office, providing me with colleagues to chat to and connect with. It gives me a sense of belonging to a community, and that can be invaluable in fighting isolation. It provides networking opportunities – I have definitely had work and other professional opportunities that I can trace to Twitter. For example, this year I gave a session on swearing at the SfEP (now CIEP) conference, which came about because of a blog post I wrote that was based on my Daily Swear tweets.

What about other social media platforms?

Twitter is the social media platform I find the most interesting and easy to use. I do also have Facebook, but I post very little on there outside of the groups, and my poor business page is horribly neglected. I recently signed up to Instagram, despite the fact that I’m absolutely terrible at taking pictures, and I have my Instagram account linked to my Twitter, so it’s a good, quick way of sharing more visual content on Twitter.

Any advice?

Twitter can be an amazing place to network with colleagues and potential clients and can lead to work. But it’s important not to approach it solely as a marketing opportunity. It’s easy to think you can go on Twitter, say ‘Hire me, I’m awesome’ and wait for the offers to roll in, but in reality it doesn’t work like that. Relentless self-promotion is boring, both to the person doing it and those reading it. Social media networking is like all networking – it works best when you are sincere. Be interested and interesting, help as much as you ask for help, and you’ll find the experience so much more rewarding. I use Twitter to build my online presence in the hope it will help my business be successful, sure, but I’m also building real connections that benefit me in so many more ways than just the prospect of work.

There’s a dark side to Twitter – there are some terrible people on there, there’s an awful lot of news that can make you angry, and it can be an astonishing time-suck – so take steps to protect your time, energy and mental health. Take breaks when you feel overwhelmed by it, realise you don’t have to read or respond to everything, set up filters so you don’t see things that distract you – whatever you need to do to manage your experience and set boundaries. But if you can get the balance right, there’s a wonderful community there just waiting to welcome you with open digital arms. And cat pictures.

Kia Thomas spent 12 years in the arts before becoming a freelance fiction editor at the beginning of 2016. She specialises in contemporary romance and is an Advanced Professional Member of the CIEP. Kia lives in South Tyneside, and she can often be found networking with her colleagues in online spaces (i.e. spending too much time on Twitter).

Posted by Abi Saffrey, CIEP blog coordinator.

The views expressed here do not necessarily reflect those of the CIEP